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HubSpot CRM vs IQVIA Orchestrated Customer Engagement comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
49
Ranking in other categories
No ranking in other categories
IQVIA Orchestrated Customer...
Ranking in CRM
48th
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 2.3% compared to the previous year. The mindshare of IQVIA Orchestrated Customer Engagement is 0.7%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.2%
IQVIA Orchestrated Customer Engagement0.7%
Other98.1%
CRM
 

Featured Reviews

reviewer2396643 - PeerSpot reviewer
Founder at a marketing services firm with 1-10 employees
Has streamlined customer interaction tracking but the pricing structure needs more flexibility
The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.
Jaemin Baek - PeerSpot reviewer
Dx Strategist at SK Telecom
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature that I find valuable is the customer 360-degree view and the marketing automation."
"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."
"As HubSpot CRM is a good platform and is easy to navigate, I would recommend it to anybody looking for a CRM solution who wants to have customers in a consolidated database."
"It can fit into any customer ecosystem, starting with the most basic requirements and progressing to the most complex."
"HubSpot is one of the best tools that is free, helping me start quickly."
"The permission system is great, so you can really decide who gets what permissions."
"The price of HubSpot CRM is lower than Salesforce and this is a key benefit."
"HubSpot CRM helps our company to organize and track a high number of leads easily."
"As a result, many people can access the data and gain insights."
"I've found the customer 360 degree view to be valuable."
 

Cons

"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."
"HubSpot CRM integrations could be improved."
"HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good."
"The response time is slow. It takes time for them to come back with solutions."
"There is no option to remove duplicate constant contacts."
"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."
"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."
"The solution's user interface can be simpler with features that are easy to navigate."
"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
 

Pricing and Cost Advice

"We use a paid version of Hubspot and we have an annual license."
"HubSpot CRM is affordable."
"I do not recall the particulars of the licensing fees."
"The price of HubSpot CRM is expensive."
"The pricing is in a midrange if you line up the marketing tools."
"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"The pricing is reasonable."
"OCE is less expensive than Veeva, for instance."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
11%
Comms Service Provider
9%
Performing Arts
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise8
No data available
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...
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Also Known As

No data available
IQVIA OCE
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Information Not Available
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: April 2026.
892,646 professionals have used our research since 2012.