HubSpot CRM vs IQVIA Orchestrated Customer Engagement comparison

HubSpot and IQVIA are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.4, while IQVIA is ranked #41. HubSpot holds a 2.4% mindshare in CRM, compared to IQVIA’s 0.4% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of IQVIA users who would recommend it.

HubSpot CRM

Read 48 HubSpot CRM reviews

988 Views
580 Comparison Views

98% willing to recommend

IQVIA Orchestrated Customer...

Read 1 IQVIA Orchestrated Customer Engagement review

589 Views
310 Comparison Views

100% willing to recommend

HubSpot CRM

IQVIA Orchestrated Customer...

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Executive Summary

We performed a comparison between HubSpot CRM and IQVIA Orchestrated Customer Engagement based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: June 2025).

Buyer's Guide

CRM

June 2025

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Helped 856,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

IQVIA Orchestrated Customer...

Ranking in CRM

41st

Average Rating

7.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of HubSpot CRM is 2.4%, up from 2.1% compared to the previous year. The mindshare of IQVIA Orchestrated Customer Engagement is 0.4%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Jaemin Baek

Dx Strategist at SK Telecom

Has 360 degree customer view but needs to improve workflow

Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ease of having everything in one place is valuable."

"What I like most about HubSpot CRM is the ability to track how an interaction goes along the pipeline. I also like that you can use HubSpot CRM to schedule when you want a particular email to go out. Another valuable feature of the solution is having all your client information in a consolidated database."

"The best feature in HubSpot CRM for us is the custom objects that we integrated. This allows us to include more information on the contact profile, company profile, and other details, making it easier for our staff to have all the necessary information before contacting our customers.Additionally, having all this information in a centralized place is highly beneficial for us."

"The feature that is beneficial from HubSpot CRM is business intelligence."

"The tool is user-friendly."

"It is quite customizable if I know what I am doing."

"HubSpot CRM's most valuable features are that it is straightforward and it gives us most of the things that we need and it is easy to onboard with it. You don't need specific integrations with IT, which is very good. The learning curve for HubSpot CRM is quite easy."

"We can track clients through the system, which is a great feature. It supports cross-functional teams."

More HubSpot CRM pros

"I've found the customer 360 degree view to be valuable."

Cons

"The scoring functionality in Salesforce is better. HubSpot CRM should improve its scoring feature."

"They need better UX or templates to change the mood or the look and feel."

"The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons."

"We had a problem with the tool’s stability once."

"Sometimes, the usability is not intuitive."

"I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."

"The pricing could improve."

"We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects."

More HubSpot CRM cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."

Pricing and Cost Advice

"We are using HubSpot CRM’s free version."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"HubSpot CRM is affordable."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"The price of the solution could improve because it is expensive."

"The price of HubSpot CRM is expensive."

"I do not recall the particulars of the licensing fees."

"The cost of HubSpot CRM is less than the cost of Freshsales."

More HubSpot CRM pricing and cost advice

"OCE is less expensive than Veeva, for instance."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Comms Service Provider

12%

Government

11%

Financial Services Firm

Healthcare Company

35%

Manufacturing Company

10%

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

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Salesforce Sales Cloud vs IQVIA Orchestrated Customer Engagement

Compared 100% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

June 2025

Download HubSpot CRM product report

Buyer's Guide

CRM

June 2025

IQVIA Orchestrated Customer Engagement report

Download IQVIA Orchestrated Customer Engagement product report

Also Known As

No data available

IQVIA OCE

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Orchestrated Customer Engagement (OCE) is the next generation commercial platform from IQVIA. OCE connects sales, marketing, medical and other functions to harmonize interactions with customers. This enables life sciences companies to build trust and optimize performance in a way not possible with legacy point solutions such as CRM and MCM tools.

IQVIA

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Information Not Available

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: June 2025.

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