Google Analytics Reviews

We use Google Analytics to check the daily activity of users on the platform. We generate reports on specific pages on their conversion rate. We view the demographic data as well as the real-time data on the site users. Also, we use it to attribute our landing page marketing by referring to the source URLs and campaign ID parameters.

Google Analytics has also helped with understanding the traffic distribution based on device and OS versions. Even though the data is sampled, it gives good info on the demographic details of the users.

Google Analytics definitely provided a lot of data that is now available to everyone. The easy to use interface and the ability to add custom segments allows everyone to carry out their own analysis and come up with insights.

Since we use Google's G Suite, it ties very well with Google Sheets through the Google Analytics plugin. It also works well with Data Studio to generate real-time reports. Our only pain point is considering that most data is sampled, it doesn't provide an actual image of the site usage. However, since it is a free tool, it is forgivable.

The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.

The custom segments also are a great feature that allows us to provide specific conditions to define a user segment and then re-use that segment in any of our analyses. Drilling down from an event category to event action is a great way to understand specific user behavior and generalize event analytics across categories.

The sampling of data is definitely a pain point since we don't have an actual understanding of the data. Since the tool is free, I believe Google is optimizing costs by sampling data and providing us with a fairly accurate view of our site analytics.

The mobile aspect of Google Analytics is quite complex to integrate using their SDKs. The web is much easier to integrate with a simple script to add in the header.

I would love to see an auto event capture mechanism, like Mixpanel or Heap, so that the setting up of the analytics becomes easier.

We have been using Google Analytics for three years.

Since 2008, nearly every website I have worked on as an SEO and digital marketing professional has had Google Analytics deployed. Either I have installed it personally, or there is a working installation of it already placed on the website. If your site does not have this deployed, you are missing out on some seriously valuable data at no cost. 

Google Analytics gives us vital information about how users of a website encounter the site, what they do on the site, and where they start/stop/complete the desired actions that we want them to take. This tool allows us to improve the results of client campaigns at scale.

As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking. These two areas allow me to figure out where traffic to websites is coming from and which channels of traffic bring the most value to the goals on the site. 

I don't think this will ever actually happen, but it would be great if keyword data came back! An SEO can always dream, right?

An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking. That way, you wouldn't have to manually configure everything to work in the platform.

I have been using Google Analytics for over ten years.

Through Google Analytics we can see the activity that each visitor exercises within our website and makes up the fundamental basis for the projects we execute in order to constantly improve our website. With Google Analytics, in addition to knowing how many visitors came to our website, we can also obtain information as to whether the traffic is organic, reference, or direct.

With Google Analytics, we obtain different metrics from all the clients that enter our web environment. The collection of these metrics helps to identify which sections of the site need more growth, and which sections can be trimmed. It also helps create code optimizations that are based on the browser-base of the users who visit your site.

We can discover within Google Analytics a lot of information regarding user traffic on our website, which we use to make constant updates and improvements in our company.

I am pleased to know the location of the visitor and thus be able to put together a set of ideas based on their geography.

We can also determine how the users accessed the page and what routes they took within it, which is very useful data for us.

Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In addition, the “Not Provided” section tends to hide the entire data set, and it would not be bad if some of that information were available since it could be very useful.

Google Analytics has been my only option and I don't regret it.

The installation cost is really low and does not require a team with a super performance to run. It is really accessible for any organization.

I was evaluating Adobe Analytics and Clicktale but I preferred this software.

In my opinion, Google Analytics fulfills the role it plays in a good way. It is a lightweight platform that is easy to use and has a good team behind it. It can provide the solutions that the team requires, and honestly, it is the perfect platform for e-commerce. IT departments should do well when developing with this product.

I use Google Analytics to track my website visitors, especially their locations. It helps me learn user interest and behaviour, simply by tracking what is happening on my website.

Google Analytics is the world's most popular freemium web analytics service, used worldwide by thousands of companies including ours.

Even though it's free, Google Analytics is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking.

I would be happy if they improved their Android app.

This tool helps you know the number of people who have visited your website. If you are a freelancer and you have a page or blog, you need to know how many people have visited your page on a daily basis and Google Analytics will help you. 

In our case, we use it to know the number of people who have visited our page for food projects and it has provided us good results. 

Also, as a DJ, I have a place where I put musical pieces, and I can see how many people enter the page and listen to these pieces. It is great. 

Our organization has improved because we have solid data that we can use to analyze the impact of our public policies. 

Also, as a freelancer, it helps me to know if what I do as a DJ is liked or not by the people.

Universal Analytics is the most reliable version, because it fixes errors of older versions and has more complete information about users.

Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others.

If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you.

As an SEO consultant, the most valuable features for me are the channel reporting, the AdWords module and the ability to download customized reports for each client's specific needs.

Google Analytics provides much insight into a business. Beyond just seeing ROI, Conversion Rates & Click Through Ratios.

Obviously, it would be better for SEO to really see which keywords were used to enter a site as opposed to (not provided) or (not set), but with customized landing page reports, you can still get some great insight into how customers are finding your site. Additionally, Google Analytics can be hard to pick up when you're just starting to use it. I have, luckily, had some great mentors and I've taken a class or two to master the application.

8 years

No. All you have to do is add a code to your website, then it sets itself up. In terms of marketing, it's good to set up goals to measure everything from email signups and registrations to product sales.

Take as many classes as you can, and ask as many questions as you need. Once you get the hang of GA, you can really use it to your advantage.

• Source and medium
• Goal conversion
• User location
• User flow on site report
• Average time on page
• Bounce rate
• Google Adwords & Webmaster tool integration

We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance. It will clearly give a deep insight about the user location, bounce rate, goal conversion rate. 

Some spam data messing up the analytics report. Google should remove spam data. When targeting multiple locations in a paid campaign, location wise data analyzing will be very useful. Google Analytics and Adwords sessions are messing up. Need to improve this thing to see the accurate data.

We've had no issues with deployment.

We've had no issues with stability.

We've had no issues with scalability.

• Data collection methodology
• Reporting Interface
• Integration with other Google products

Provides us with useful data and analytics about website traffic, giving us information about how to make our web pages better.

While it provides a lot of data, the data is not always accurate. So data accuracy could definitely be improved.

1. Integration with other tools from Google like, Google Adwords, Tagmanager, etc.
2. A lot of templates for dashboards and other custom reports are available in different forums.This will help in better reporting and as well as better analysis.

Tracking of the website visitors and web page analysis became an easy task.

There is a time lag of 4 hours for the tracking to get updated in the system.

Also, some sessions will not be tracked at all.

Google Analytics is, of course, the starting point for any web analytics plan.

I don't make any content driven decisions without first consulting GA.

I use it extensively throughout every campaign to track progress.

5 years

Goals and Events Tracking

URL tracking

Custom Reports

Every online business needs to know where traffic is coming from and what it does when it gets to you. Analytics allowed us to identify user segments, top performing content and measure the effectiveness of our conversion efforts with ease. Regular reporting allows us to better understand how we are succeeding and why.

One area that Analytics falls short is in creating a report archive. While you can always run a report for anything you want, and even create an autorun trigger, having an accessible archive of performance is lacking.

To remedy this we had to look to use a custom script on Google Sheets that pulls our Analytics data into a daily report. By doing this we have an archive of data that updates regularly - it's not perfect but it works.

It's got incredible depth, yet it’s free. One of the most important free products on the web.

I use it daily for client-website tracking.

Google stripped out search rankings with “not provided.” It upsets many who want to understand how well they are doing in searches. They need to be more seamless, especially for smaller websites, about searches conducted to reach websites.

I've used it for 10 years, since it's launch in 2005.

Just seven years ago, medium sized websites had to pay thousands a year for analytics on this level. Now it’s free.

It's very easy today, but like all tracking, it used to be complex.

It's free.

Unless you get over 100,000 visitors a month, Google Analytics can meet the needs of 90% of websites.

I like to create dashboards to get a big picture look at pageviews, countries visiting my site, and UTM tracking (where we use links and place code to track if these links are clicked).

We are able to introduce new features based on statistics. For example, if we see that people from Mexico are using a certain feature more than others, we can "geotarget" users in Mexico and push the feature and supporting features.

It would be nice if Google Analytics provided all statistics, rather than a segment of the statistics. The paid version has this, but the free version is limited to a segment of users.

I've been using it for 10 years.

I previously used WebTrends, but Google Analytics was more appealing because it was easy to setup, and it was available online for free.

The initial setup is easy - you just have to copy and paste a few lines of code to get it up and running.

1. Evaluating the efficiency of new media planning and digital marketing strategies.
2. Acquiring important information about user behavior and demographics.
3. Determining areas of improvement for the website and then fine tuning it.

Studying user on-site behavior, we have adjusted our website content and thus increased visits, stay-on-site time, as well as page views.

Data capture of the acquisition of users, as on a few occasions, it was unclear where we got traffic from.

I've used it for five years.

No issues encountered.

No issues encountered.

No issues encountered.

I've never needed to contact customer service.

I've never needed to contact tech support.

It's very straightforward and comes with excellent documentation.

We implemented it in-house.

We have increased our visits, views, and average stay on site time, which has led to an increase in revenues, and better targeting of our digital marketing campaigns.

There's no cost to Google analytics.

Make sure you know how you want Analytics to help you. Understand what you need it for and take time to study the Dashboard.

Conversion reports, and the integration with AdWords.

It allows us to understand where our traffic is coming from, where traffic is dropping off and how our AdWords campaigns are performing

3 years

None encountered.

None encountered.

None encountered.

8 out of 10.

8 out of 10.

No, we've used this since we launched. But we also use it in conjunction with other analytics products such as MixPanel.

Straightforward. It only requires the insertion of simple snippets of code into our product.

In-house implementation was done.

The product is free

It's free.

No, this is a fundamental product that every site should use. We have evaluated additional products to supplement our analytics for deeper dives on user specific behavior (KissMetrics, MixPanel).