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Microsoft MDS vs SAP Master Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
2nd
Average Rating
7.4
Reviews Sentiment
7.9
Number of Reviews
22
Ranking in other categories
No ranking in other categories
SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.6
Reviews Sentiment
7.6
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 12.7%, down from 13.0% compared to the previous year. The mindshare of SAP Master Data Governance is 23.0%, down from 23.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software
 

Featured Reviews

Satyam Saxena - PeerSpot reviewer
Enhanced data management and cost effective with flexible integration capabilities
If Microsoft MDS were part of Azure, it would be significantly more helpful. Additionally, integrating fuzzy duplication within MDS itself, rather than relying on SSIS, would streamline operations. The current requirement to store data in Azure tables after processing it in MDS, due to its lack of direct Azure integration, is a drawback.
Abhijit Misra - PeerSpot reviewer
Integrates with other third-party solutions, but Bill of materials (BOM) creation needs to be enhanced
We are trying to get the cloud solution of SAP Master Data Governance for multiple clients, which requires more improvement. Bill of materials (BOM) creation in manufacturing needs to be enhanced in SAP Master Data Governance. Clients have also suggested improvements in managing a hierarchy and ensuring that you maintain and work on the hierarchy side.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has been a long-standing tool in our organization since it was free."
"Enables non-technical people to directly interact with the BI system."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"One of the main features I have found useful is the integration with Azure active directory."
"The backup and restore functionality are the solution's most valuable aspects."
"The most valuable feature of Microsoft MDS is its compatibility with ETL tools like SSIS, which simplifies operations for end-users."
"The tool is easy to use."
"The most valuable feature of Microsoft MDS is its management."
"A good solution for large enterprises."
"It is a stable solution...The initial setup of SAP Master Data Governance is very easy."
"We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems."
"I like how the solution integrates with other SAP tools and third-party solutions."
"The solution is great at standardizing all of our records."
"SAP MDG has extensive data models and good integration with upstream and downstream systems."
"Some of the features that I have found to be beneficial are the search and uploads functions."
"The scalability is very good."
 

Cons

"Stability can be fragile at times. If you are not attentive or make a mistake, it can cause problems."
"The solution could be better integrated into Microsoft's other products."
"It would be a better option to have an on-cloud version."
"From my understanding, MS, as of 2021, will not maintain the product going forward."
"Microsoft MDS' language should be simple so everyone can use it easily."
"There are occasions when the solution maintains SD and we get duplications of MDS."
"The program's navigation tools could be improved."
"The stability could be improved."
"There were challenges with handling multiple values within a single input field at the screen level."
"The technical support should be improved."
"RiverFront is a more modern and cost-effective solution compared to MDG. It is flexible and designed to handle big data, which MDG does not support well."
"The profiling feature, especially for materials, needs improvement. We faced challenges maintaining specific details for a single material from multiple vendors."
"Overall, they just a little bit more flexibility in terms of assigning roles or adding new roles. We have a longer approval process, so we need to break it down into more roles than what is typically available and we need to hard-code it."
"It could be more user-friendly."
"The user interface is not user-friendly."
"There is no clarity and direction on how to manage bills of materials (BOMs) or routing in MDG."
 

Pricing and Cost Advice

"The pricing of this solution is good."
"SAP is more expensive than Microsoft."
"The solution does require a license and we have enterprise licenses."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Microsoft MDS is an expensive solution."
"I would like to see better pricing."
"The licensing cost is reasonable."
"SAP Master Data Governance is an expensive solution."
"The solution is costly."
"The cost of the product is not ideal."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
"The product is too expensive."
"SAP Master Data Governance is an expensive product."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
13%
Manufacturing Company
9%
Healthcare Company
8%
Manufacturing Company
14%
Computer Software Company
12%
Financial Services Firm
11%
Energy/Utilities Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS is free. Currently, there is no pricing concern with the tool.
What needs improvement with Microsoft MDS?
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-based functionalities. Although I created Python scripts for some machine learni...
What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
SAP could do better in attracting talent and simplifying technology adoption. There's a need for SAP to develop an overall technology stack and bring resources up to speed with new technologies lik...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP MDG
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Find out what your peers are saying about Microsoft MDS vs. SAP Master Data Governance and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.