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Microsoft MDS vs SAP Master Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
4th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
No ranking in other categories
SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
30
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 7.2%, down from 11.4% compared to the previous year. The mindshare of SAP Master Data Governance is 8.5%, down from 21.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
SAP Master Data Governance8.5%
Microsoft MDS7.2%
Other84.3%
Master Data Management (MDM) Software
 

Featured Reviews

reviewer1524357 - PeerSpot reviewer
Solution Architect at a computer software company with 51-200 employees
Has supported endpoint management while revealing areas where usability and latency can improve
The couple of times we found issues with technical support from Microsoft for Microsoft MDS, they resolved them. The response time and understanding were adequate, though there was always a language barrier between the teams. The teams we worked with were in Korea, and it was sometimes a language issue.
reviewer2402049 - PeerSpot reviewer
Governance / Data Governance Initiative Advisory And Strategy Leadership at a consultancy with 1-10 employees
Centralized master data has improved quality and now supports consistent global governance
Regarding what SAP can do better in SAP Master Data Governance, they have an entire roadmap of constant improvements since they deployed the product, always adding new business functionality and add-ons. Each company may have different feedback, wishing for certain features. The essence of SAP Master Data Governance is to provide structure, and from my standpoint, it offers a pretty good structure. There will always be areas for improvement; for example, when I deployed it a few years ago, their approach to internal orders for finance was still new, and they were figuring out how it would work based on organizational requirements. The financial data objects are straightforward, but financial statements are a bit more challenging. It is not a one-time deployment; it requires ongoing investment in user and product knowledge, and you need to weigh the pros and cons of any IT solution. I often advise clients to walk before they run because establishing hierarchies requires having a designed structure before implementation, though you can add that later. For additional functions in SAP Master Data Governance, it is interesting because on my project, we are already using AI technology for data cleansing before records are entered into SAP Master Data Governance. It would be beneficial to have the Dun & Bradstreet add-on within SAP Master Data Governance. However, one must remember that for AI to work effectively, it requires good data. Without that, AI does not make a difference. SAP Master Data Governance will always require a human perspective, especially to identify duplicate records. While SAP Master Data Governance provides technical capabilities for identifying potential duplicates based on searches, it requires human oversight due to the complexity of analyzing data fields. I believe integrating AI into the product could work, particularly after a solid data migration, which ensures that the records are reliable before utilizing AI for analytics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's Microsoft, so it's not always perfect, however, is a good step to start with."
"The most valuable feature of Microsoft MDS is its management."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"The pricing of this solution is good."
"I like the ease of deployment, as it is very easy to deploy and provision a machine, and I like the analytics and that I can run them, which makes it easier to do analytics compared to our previous tools, while Microsoft BI is quite good."
"One of the main features I have found useful is the integration with Azure active directory."
"The ease of use is valuable."
"It is very easy to deploy and provision a machine."
"User-friendly and provides customized reports and personalized data."
"SAP Master Data Governance is a customizable solution and is flexible."
"This product is helpful for streamlining the master data management process, improving the quality of the master data."
"If a company is already using SAP, then there is no doubt that it is a good choice."
"We've found the solution to be quite flexible."
"The most valuable thing is what it does: data management."
"A good solution for large enterprises."
"SAP MDG has built-in integration capabilities with multiple systems/streams. We can also create custom interfaces if needed."
 

Cons

"The price of the program has gone up, so I would like to see better pricing."
"Microsoft MDS isn't getting strong support because Microsoft is focusing more on cloud solutions."
"The business rules definition interface could be improved."
"Microsoft MDS is outdated and lacks modern capabilities."
"The solution could be better integrated into Microsoft's other products."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
"The duplication feature is not so good."
"Most of the Microsoft partners, especially digitally, are separate. Personnel are business people, and they do not have technical expertise, so you end up as a company spending a lot of money training your staff and your engineers."
"SAP could do better in attracting talent and simplifying technology adoption."
"It's not very scalable. We ran into all kinds of issues in trying to capture items."
"The biggest problem in MDG is that you have to make rules and you have to set your rules very strictly and you need to prepare your data for your rules."
"It is an expensive product, but if it is designed and deployed well, it expedites an enormous amount of effort and time."
"I'd like to see more flexibility which is currently lacking."
"Bill of materials (BOM) creation in manufacturing needs to be enhanced in SAP Master Data Governance."
"MDG doesn't work for all material types of activities that I think it should be dealing with."
"The platform's pricing needs improvement."
 

Pricing and Cost Advice

"Microsoft MDS is an expensive solution."
"SAP is more expensive than Microsoft."
"I would like to see better pricing."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"The solution does require a license and we have enterprise licenses."
"The pricing of this solution is good."
"The licensing cost is reasonable."
"SAP Master Data Governance is an expensive solution."
"SAP Master Data Governance is an expensive product."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
"I rate the tool's pricing a seven out of ten."
"The product is too expensive."
"The solution is costly."
"The cost of the product is not ideal."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Media Company
8%
Manufacturing Company
12%
Computer Software Company
9%
Healthcare Company
8%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise5
Large Enterprise21
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
Regarding what SAP can do better in SAP Master Data Governance, they have an entire roadmap of constant improvements since they deployed the product, always adding new business functionality and ad...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP MDG
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Find out what your peers are saying about Microsoft MDS vs. SAP Master Data Governance and other solutions. Updated: March 2026.
884,976 professionals have used our research since 2012.