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Microsoft MDS vs SAP Master Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
3rd
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
No ranking in other categories
SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
29
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 12.9%, down from 13.1% compared to the previous year. The mindshare of SAP Master Data Governance is 20.4%, down from 22.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
SAP Master Data Governance20.4%
Microsoft MDS12.9%
Other66.7%
Master Data Management (MDM) Software
 

Featured Reviews

Satyam Saxena - PeerSpot reviewer
Enhanced data management and cost effective with flexible integration capabilities
If Microsoft MDS were part of Azure, it would be significantly more helpful. Additionally, integrating fuzzy duplication within MDS itself, rather than relying on SSIS, would streamline operations. The current requirement to store data in Azure tables after processing it in MDS, due to its lack of direct Azure integration, is a drawback.
UdayReddy - PeerSpot reviewer
Detailed technical support and data integration capabilities create seamless user experience
Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types. For example, when a vendor master is created in Ariba and a request is submitted from the Ariba system, SAP Ariba directs it to MDG. MDG verifies the details entirely through PI/PO or CPI. Once MDG verifies the data, the request is submitted to the S/4HANA system, the target. After a final approval at all levels, the vendor number is generated, and the vendor code gets passed from source to target system. This number is available in both the Ariba integration in the systems and in SAP BPT code, as well as the S/4HANA system.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support is very good."
"One of the main features I have found useful is the integration with Azure active directory."
"Unlike specialized tools, MDS is adaptable for various industries, making it a versatile choice for master data management."
"It's very easy to use."
"More generic related things can be included in the services."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"The best thing about it is that it comes with the Microsoft package."
"Enables non-technical people to directly interact with the BI system."
"I like how the solution integrates with other SAP tools and third-party solutions."
"I am satisfied with the solution's customer service."
"The most valuable thing is what it does: data management."
"The scalability is very good."
"SAP is a closed tool. Integrating with it requires a lot of effort and money. It is also very expensive and not flexible."
"SAP MDG has extensive data models and good integration with upstream and downstream systems."
"The product is easy to use and is beneficial from a data governance perspective."
"It is a stable solution."
 

Cons

"Most of the Microsoft partners, especially digitally, are separate. Personnel are business people, and they do not have technical expertise, so you end up as a company spending a lot of money training your staff and your engineers."
"In the next version, I would like to see integration with Azure."
"Stability can be fragile at times. If you are not attentive or make a mistake, it can cause problems."
"The solution could be better integrated into Microsoft's other products."
"I do not like using Silverlight and Internet Explorer. The new 2019 version gets rid of that, which is one of the reasons why we are looking to switch."
"Microsoft MDS' language should be simple so everyone can use it easily."
"It would be a better option to have an on-cloud version."
"From my understanding, MS, as of 2021, will not maintain the product going forward."
"The user experience can be improved."
"Overall, they just a little bit more flexibility in terms of assigning roles or adding new roles. We have a longer approval process, so we need to break it down into more roles than what is typically available and we need to hard-code it."
"The technical support should be improved."
"RiverFront is a more modern and cost-effective solution compared to MDG. It is flexible and designed to handle big data, which MDG does not support well."
"The price can be improved."
"The platform's pricing needs improvement."
"The implementation could be easier."
"In general, I want artificial intelligence added to SAP Master Data Governance since I feel it is one of the areas where the solution has certain shortcomings."
 

Pricing and Cost Advice

"The pricing of this solution is good."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"Microsoft MDS is an expensive solution."
"The solution does require a license and we have enterprise licenses."
"SAP is more expensive than Microsoft."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"I would like to see better pricing."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
"The pricing is a bit too high."
"SAP Master Data Governance is an expensive product."
"I rate the tool's pricing a seven out of ten."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
"SAP Master Data Governance is an expensive solution."
"The product is too expensive."
"The licensing cost is reasonable."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
11%
Media Company
7%
Manufacturing Company
14%
Computer Software Company
10%
Energy/Utilities Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise5
Large Enterprise21
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
I don't see any disadvantages or areas for improvement that I can think of, to be honest. It's sometimes challenging when you have to develop custom fields, but then usually it works, even when dep...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP MDG
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Find out what your peers are saying about Microsoft MDS vs. SAP Master Data Governance and other solutions. Updated: September 2025.
872,655 professionals have used our research since 2012.