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Microsoft MDS vs SAP Master Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
2nd
Average Rating
7.4
Reviews Sentiment
7.9
Number of Reviews
22
Ranking in other categories
No ranking in other categories
SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.6
Reviews Sentiment
7.6
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 12.4%, down from 13.4% compared to the previous year. The mindshare of SAP Master Data Governance is 23.0%, down from 24.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software
 

Featured Reviews

Satyam Saxena - PeerSpot reviewer
Enhanced data management and cost effective with flexible integration capabilities
If Microsoft MDS were part of Azure, it would be significantly more helpful. Additionally, integrating fuzzy duplication within MDS itself, rather than relying on SSIS, would streamline operations. The current requirement to store data in Azure tables after processing it in MDS, due to its lack of direct Azure integration, is a drawback.
Vishal Khare - PeerSpot reviewer
Provides efficient technical support services, but it could be more affordable
We use the platform for centralizing and streamlining the management of an organization's master data With MDG, we have established an efficient process for easily managing country-specific data. At an enterprise level, it has proven valuable in imposing control over master data changes across…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support is very good."
"It's very easy to use."
"It has been a long-standing tool in our organization since it was free."
"Unlike specialized tools, MDS is adaptable for various industries, making it a versatile choice for master data management."
"The tool is easy to use."
"The most valuable feature of Microsoft MDS is its management."
"The backup and restore functionality are the solution's most valuable aspects."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"The product is easy to use and is beneficial from a data governance perspective."
"Validates all aspects from security to authorization and authentication."
"The most valuable thing is what it does: data management."
"We've found the solution to be quite flexible."
"SAP MDG has extensive data models and good integration with upstream and downstream systems."
"The solution is great at standardizing all of our records."
"SAP MDG has built-in integration capabilities with multiple systems/streams. We can also create custom interfaces if needed."
"I like how the solution integrates with other SAP tools and third-party solutions."
 

Cons

"Microsoft MDS isn't getting strong support because Microsoft is focusing more on cloud solutions."
"It would be a better option to have an on-cloud version."
"The stability could be improved."
"Microsoft MDS' language should be simple so everyone can use it easily."
"The only drawback is that it does not have the matching, merging, and all true MDM components. For these, you have to use another competent called Data Quality Services (DQS). You need to plug it in and use it along with MDS for true MDM. Both of these are integrated together, but you have to do them separately, whereas, in Profisee, there are a couple of screens where you can configure the matching process, create matching rules, and other things, and everything is in one product, which is not the case with MDS. In order to implement a true MDM, you need MDS, DQS, and SSIS. You have to use MDS to store your golden records, DQS to configure and standardize all your rules and matching percentages, and SSIS to load the data to DQS and MDS. At the same time, you also need Melissa Data to clean up your addresses to validate and standardize the addresses. That's the main component of true MDM. It would be good if they can create a true matching component inside MDS and merge MDS and DQS."
"Microsoft MDS is outdated and lacks modern capabilities."
"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"The solution could be better integrated into Microsoft's other products."
"The product is not user-friendly."
"The multidomain MDM feature is based on EIP systems, which may not be a good model for all master data."
"The user experience can be improved."
"SAP could do better in attracting talent and simplifying technology adoption."
"RiverFront is a more modern and cost-effective solution compared to MDG. It is flexible and designed to handle big data, which MDG does not support well."
"In general, I want artificial intelligence added to SAP Master Data Governance since I feel it is one of the areas where the solution has certain shortcomings."
"The documentation provided for the MDG extensions by Utopia could be improved."
"The UI could improve by being more neat and clean. Sometimes users find it difficult to use it."
 

Pricing and Cost Advice

"The pricing of this solution is good."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"I would like to see better pricing."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"Microsoft MDS is an expensive solution."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"SAP is more expensive than Microsoft."
"The solution does require a license and we have enterprise licenses."
"SAP Master Data Governance is an expensive solution."
"The product is too expensive."
"I rate the tool's pricing a seven out of ten."
"We have an enterprise license. The whole SAP landscape pricing model is based on the number of users, and the number of transactions. The price could be better, there is always room for improvement in the price."
"SAP Master Data Governance is an expensive product."
"The pricing is a bit too high."
"The licensing cost is reasonable."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
13%
Manufacturing Company
8%
Healthcare Company
7%
Manufacturing Company
16%
Computer Software Company
11%
Financial Services Firm
10%
Energy/Utilities Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS is free. Currently, there is no pricing concern with the tool.
What needs improvement with Microsoft MDS?
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-based functionalities. Although I created Python scripts for some machine learni...
What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
SAP could do better in attracting talent and simplifying technology adoption. There's a need for SAP to develop an overall technology stack and bring resources up to speed with new technologies lik...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP MDG
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Find out what your peers are saying about Microsoft MDS vs. SAP Master Data Governance and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.