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Microsoft MDS vs SAP Master Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
3rd
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
No ranking in other categories
SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
29
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 13.0%, down from 13.8% compared to the previous year. The mindshare of SAP Master Data Governance is 21.6%, down from 23.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
SAP Master Data Governance21.6%
Microsoft MDS13.0%
Other65.4%
Master Data Management (MDM) Software
 

Featured Reviews

Satyam Saxena - PeerSpot reviewer
Enhanced data management and cost effective with flexible integration capabilities
If Microsoft MDS were part of Azure, it would be significantly more helpful. Additionally, integrating fuzzy duplication within MDS itself, rather than relying on SSIS, would streamline operations. The current requirement to store data in Azure tables after processing it in MDS, due to its lack of direct Azure integration, is a drawback.
UdayReddy - PeerSpot reviewer
Detailed technical support and data integration capabilities create seamless user experience
Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types. For example, when a vendor master is created in Ariba and a request is submitted from the Ariba system, SAP Ariba directs it to MDG. MDG verifies the details entirely through PI/PO or CPI. Once MDG verifies the data, the request is submitted to the S/4HANA system, the target. After a final approval at all levels, the vendor number is generated, and the vendor code gets passed from source to target system. This number is available in both the Ariba integration in the systems and in SAP BPT code, as well as the S/4HANA system.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Enables non-technical people to directly interact with the BI system."
"The best thing about it is that it comes with the Microsoft package."
"It's very easy to use."
"The tool is easy to use."
"Compared to other databases, it is easier to manage and administer."
"The solution is easy to install."
"It has been a long-standing tool in our organization since it was free."
"The most valuable feature is the administration console."
"Pricing for SAP Master Data Governance in the latest scenario depends on each version, offering a robust and user-friendly application."
"We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems."
"Useful for building master data."
"Validates all aspects from security to authorization and authentication."
"I am satisfied with the solution's customer service."
"The product is easy to use and is beneficial from a data governance perspective."
"SAP MDG has built-in integration capabilities with multiple systems/streams. We can also create custom interfaces if needed."
"SAP Master Data Governance is a customizable solution and is flexible."
 

Cons

"The Microsoft license cost could be lower."
"The only drawback is that it does not have the matching, merging, and all true MDM components. For these, you have to use another competent called Data Quality Services (DQS). You need to plug it in and use it along with MDS for true MDM. Both of these are integrated together, but you have to do them separately, whereas, in Profisee, there are a couple of screens where you can configure the matching process, create matching rules, and other things, and everything is in one product, which is not the case with MDS. In order to implement a true MDM, you need MDS, DQS, and SSIS. You have to use MDS to store your golden records, DQS to configure and standardize all your rules and matching percentages, and SSIS to load the data to DQS and MDS. At the same time, you also need Melissa Data to clean up your addresses to validate and standardize the addresses. That's the main component of true MDM. It would be good if they can create a true matching component inside MDS and merge MDS and DQS."
"Microsoft MDS' language should be simple so everyone can use it easily."
"From my understanding, MS, as of 2021, will not maintain the product going forward."
"It would be a better option to have an on-cloud version."
"Microsoft MDS is outdated and lacks modern capabilities."
"There are occasions when the solution maintains SD and we get duplications of MDS."
"The stability could be improved."
"The technical support should be improved."
"SAP could do better in attracting talent and simplifying technology adoption."
"The user interface is not user-friendly."
"Lacks some features that are available in other solutions."
"The solution lacks some flexibility."
"The implementation could be easier."
"The documentation provided for the MDG extensions by Utopia could be improved."
"RiverFront is a more modern and cost-effective solution compared to MDG. It is flexible and designed to handle big data, which MDG does not support well."
 

Pricing and Cost Advice

"Microsoft MDS is an expensive solution."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"SAP is more expensive than Microsoft."
"The solution does require a license and we have enterprise licenses."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"I would like to see better pricing."
"The pricing of this solution is good."
"The product is too expensive."
"SAP Master Data Governance is an expensive solution."
"The solution is costly."
"The pricing is a bit too high."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
"The cost of the product is not ideal."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
"I rate the tool's pricing a seven out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
13%
Manufacturing Company
9%
Media Company
7%
Manufacturing Company
13%
Computer Software Company
10%
Energy/Utilities Company
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise5
Large Enterprise21
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS is free. Currently, there is no pricing concern with the tool.
What needs improvement with Microsoft MDS?
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-based functionalities. Although I created Python scripts for some machine learni...
What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
I don't see any disadvantages or areas for improvement that I can think of, to be honest. It's sometimes challenging when you have to develop custom fields, but then usually it works, even when dep...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP MDG
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Find out what your peers are saying about Microsoft MDS vs. SAP Master Data Governance and other solutions. Updated: September 2025.
867,676 professionals have used our research since 2012.