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Microsoft MDS vs SAP Master Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
3rd
Average Rating
7.4
Reviews Sentiment
7.9
Number of Reviews
22
Ranking in other categories
No ranking in other categories
SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
29
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 13.4%, down from 13.6% compared to the previous year. The mindshare of SAP Master Data Governance is 21.5%, down from 23.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software
 

Featured Reviews

Satyam Saxena - PeerSpot reviewer
Enhanced data management and cost effective with flexible integration capabilities
If Microsoft MDS were part of Azure, it would be significantly more helpful. Additionally, integrating fuzzy duplication within MDS itself, rather than relying on SSIS, would streamline operations. The current requirement to store data in Azure tables after processing it in MDS, due to its lack of direct Azure integration, is a drawback.
UdayReddy - PeerSpot reviewer
Detailed technical support and data integration capabilities create seamless user experience
Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types. For example, when a vendor master is created in Ariba and a request is submitted from the Ariba system, SAP Ariba directs it to MDG. MDG verifies the details entirely through PI/PO or CPI. Once MDG verifies the data, the request is submitted to the S/4HANA system, the target. After a final approval at all levels, the vendor number is generated, and the vendor code gets passed from source to target system. This number is available in both the Ariba integration in the systems and in SAP BPT code, as well as the S/4HANA system.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Microsoft MDS is its compatibility with ETL tools like SSIS, which simplifies operations for end-users."
"The tool is easy to use."
"The most valuable feature is the administration console."
"The most valuable feature of Microsoft MDS is its management."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"It's very easy to use."
"Enables non-technical people to directly interact with the BI system."
"The solution is easy to install."
"The product is easy to use and is beneficial from a data governance perspective."
"A good solution for large enterprises."
"The most valuable thing is what it does: data management."
"User-friendly and provides customized reports and personalized data."
"SAP MDG has built-in integration capabilities with multiple systems/streams. We can also create custom interfaces if needed."
"It is a stable solution."
"The ability to identify and manage duplicate data is valuable. The solution automatically checks for duplication possibilities based on criteria like name matching."
"The scalability is very good."
 

Cons

"Most of the Microsoft partners, especially digitally, are separate. Personnel are business people, and they do not have technical expertise, so you end up as a company spending a lot of money training your staff and your engineers."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
"The program's navigation tools could be improved."
"Stability can be fragile at times. If you are not attentive or make a mistake, it can cause problems."
"The solution could be better integrated into Microsoft's other products."
"Microsoft MDS is outdated and lacks modern capabilities."
"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"The only drawback is that it does not have the matching, merging, and all true MDM components. For these, you have to use another competent called Data Quality Services (DQS). You need to plug it in and use it along with MDS for true MDM. Both of these are integrated together, but you have to do them separately, whereas, in Profisee, there are a couple of screens where you can configure the matching process, create matching rules, and other things, and everything is in one product, which is not the case with MDS. In order to implement a true MDM, you need MDS, DQS, and SSIS. You have to use MDS to store your golden records, DQS to configure and standardize all your rules and matching percentages, and SSIS to load the data to DQS and MDS. At the same time, you also need Melissa Data to clean up your addresses to validate and standardize the addresses. That's the main component of true MDM. It would be good if they can create a true matching component inside MDS and merge MDS and DQS."
"There were challenges with handling multiple values within a single input field at the screen level."
"Overall, they just a little bit more flexibility in terms of assigning roles or adding new roles. We have a longer approval process, so we need to break it down into more roles than what is typically available and we need to hard-code it."
"The solution lacks some flexibility."
"The profiling feature, especially for materials, needs improvement. We faced challenges maintaining specific details for a single material from multiple vendors."
"It does not ensure data matches after system upgrades."
"There is no clarity and direction on how to manage bills of materials (BOMs) or routing in MDG."
"In general, I want artificial intelligence added to SAP Master Data Governance since I feel it is one of the areas where the solution has certain shortcomings."
"The documentation provided for the MDG extensions by Utopia could be improved."
 

Pricing and Cost Advice

"Microsoft MDS is an expensive solution."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"SAP is more expensive than Microsoft."
"I would like to see better pricing."
"The pricing of this solution is good."
"The solution does require a license and we have enterprise licenses."
"The product is too expensive."
"The cost of the product is not ideal."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
"I rate the tool's pricing a seven out of ten."
"SAP Master Data Governance is an expensive solution."
"We have an enterprise license. The whole SAP landscape pricing model is based on the number of users, and the number of transactions. The price could be better, there is always room for improvement in the price."
"The pricing is a bit too high."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
13%
Manufacturing Company
10%
Healthcare Company
7%
Manufacturing Company
13%
Computer Software Company
11%
Financial Services Firm
9%
Energy/Utilities Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS is free. Currently, there is no pricing concern with the tool.
What needs improvement with Microsoft MDS?
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-based functionalities. Although I created Python scripts for some machine learni...
What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types. For example, when a vendor master is created in Ariba and a request is...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP MDG
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Find out what your peers are saying about Microsoft MDS vs. SAP Master Data Governance and other solutions. Updated: July 2025.
865,576 professionals have used our research since 2012.