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Salesforce vs Unified-CXM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce
Ranking in Customer Experience Management
1st
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
38
Ranking in other categories
No ranking in other categories
Unified-CXM Platform
Ranking in Customer Experience Management
16th
Average Rating
8.0
Reviews Sentiment
7.8
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Customer Experience Management category, the mindshare of Salesforce is 7.4%, up from 4.1% compared to the previous year. The mindshare of Unified-CXM Platform is 0.8%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management
 

Featured Reviews

Alona Bean - PeerSpot reviewer
Automating processes saves time for strategic tasks and provides excellent support
One of the best features Salesforce offers is the ability to design custom workflow processes. This has reduced time significantly, saving hours of manual work since it is now automated via Salesforce. Automating manual processes has streamlined my work, allowing me to dedicate time to more important tasks instead of wasting time on manual data entry.
Leonid Mironov - PeerSpot reviewer
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The reporting parts and knowledge capabilities of Salesforce have helped us make more informed business decisions. Because when we have a clear picture of the current activity, we can have a better view of the project. Today, everything is going fast. So, if we have a system that helps us collect information quickly, it's a big value for employees."
"We use Salesforce as a CRM, and sales-related activities like order management are done through Salesforce."
"One of the most impactful Salesforce features for business efficiency currently is its ability to ensure customer risk assessment throughout the sales process."
"The solution enables you not to have to micro-manage your sales team. You could step back and see what's going on at a higher level without having a million meetings and ask people via email and Slack."
"We can produce the reports that we need easily."
"Salesforce works well with Talend."
"We can manage opportunities easily."
"This automation has been incredibly beneficial, reducing our workload and time spent."
"The most valuable features are case management and reporting."
 

Cons

"The tool must provide better reporting and dashboard capabilities."
"Salesforce could provide more alerts and more notifications."
"My customers wanted to see more analysis, like integration with another system or a third-party system."
"I would say the areas of concern in the product that require improvement revolve around its integration capabilities with third-party systems."
"Our customers wants more enterprise-level capabilities. Currently, we specialize in Salesforce, but many customers want us to support other platforms like SAP."
"The product's onboarding process is a bit complex since Salesforce provides detailed or in-depth reports, so it may take some time for users to learn to use it."
"The solution's marketing campaign management needs to be improved."
"Improvements to the mobile application for a more user-friendly and responsive experience would be a great addition in future releases."
"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."
 

Pricing and Cost Advice

"Salesforce is a solution meant for enterprise-sized businesses because it falls under the higher pricing spectrum. For an enterprise-sized business, the product is reasonably priced."
"The tool is quite pricey compared to other products."
"Salesforce is overpriced."
"The modules are too expensive."
"Salesforce is an expensive solution."
"I rate the product's price a six on a scale of one to ten, where one is extremely cheap, and ten is very expensive."
"We need to procure a separate license for every module."
"My company makes yearly payments towards the licensing costs attached to the solution. There is a need to pay extra charges apart from the licensing costs attached to the solution."
Information not available
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Top Industries

By visitors reading reviews
Performing Arts
11%
Financial Services Firm
11%
Energy/Utilities Company
10%
Computer Software Company
10%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Salesforce?
The solution's analytics reporting features are quite good.
What is your experience regarding pricing and costs for Salesforce?
I wasn't involved in the pricing, setup costs, or licensing costs for Salesforce.
What needs improvement with Salesforce?
If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our experience wasn't as smooth as hoped. I can't think of any specific fea...
What is your experience regarding pricing and costs for Unified-CXM Platform?
The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform.
What needs improvement with Unified-CXM Platform?
For a long-time user like myself, everything feels natural. However, when onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side. The...
What is your primary use case for Unified-CXM Platform?
I use the Unified-CXM Platform for social listening and engagement with customers across different social media channels, along with extensive reporting.
 

Comparisons

No data available
 

Overview

Find out what your peers are saying about Salesforce, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: July 2025.
865,295 professionals have used our research since 2012.