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Salesforce vs Unified-CXM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce
Ranking in Customer Experience Management
2nd
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
38
Ranking in other categories
No ranking in other categories
Unified-CXM Platform
Ranking in Customer Experience Management
17th
Average Rating
8.0
Reviews Sentiment
7.8
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Customer Experience Management category, the mindshare of Salesforce is 7.5%, up from 4.1% compared to the previous year. The mindshare of Unified-CXM Platform is 0.5%, down from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management
 

Featured Reviews

Alona Bean - PeerSpot reviewer
Automating processes saves time for strategic tasks and provides excellent support
One of the best features Salesforce offers is the ability to design custom workflow processes. This has reduced time significantly, saving hours of manual work since it is now automated via Salesforce. Automating manual processes has streamlined my work, allowing me to dedicate time to more important tasks instead of wasting time on manual data entry.
Leonid Mironov - PeerSpot reviewer
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the best features Salesforce offers is the ability to design custom workflow processes."
"The solution's analytics reporting features are quite good."
"The product is quite user-friendly."
"The tool's most valuable feature is user-friendliness."
"Salesforce helps to track and record the buying behavior of customers."
"It's mainly about the technology and how you identify objects in third-party systems. That's unique, and not many platforms have it."
"We can manage opportunities easily."
"The tool helps us take over accounts to review past opportunities and notes. One of its main advantages is associating stakeholders and activity with customer contacts, providing an overview for team members. Its most valuable feature is sharing information with team members. The tool's ability to associate a company contact with an opportunity is a good feature."
"The most valuable features are case management and reporting."
 

Cons

"The part related to analytics within Salesforce is not very user-friendly."
"Price is an area of concern in the solution where improvements are required."
"The platform flow for the product could be better. It is cluttered with a lot of components."
"Salesforce gives you a lot of messages, and you don't know what the messages mean."
"Salesforce's UI design is old and slow."
"The link to the Oracle ERP system does not work properly."
"Salesforce could provide more alerts and more notifications."
"Salesforce needs to improve integrations. They need to integrate generative AI."
"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."
 

Pricing and Cost Advice

"The modules are too expensive."
"The product is pretty expensive."
"The solution's pricing is competitive."
"I rate the product's price a six on a scale of one to ten, where one is extremely cheap, and ten is very expensive."
"It's medium-priced. It is cheaper than Tosca."
"I looked at Salesforce for mobility purposes about five years ago, and the pricing was fairly competitive for mobile implementations at that time."
"The tool is quite pricey compared to other products."
"Salesforce is expensive, and I rate it an eight out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
12%
Educational Organization
11%
Performing Arts
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Salesforce?
The solution's analytics reporting features are quite good.
What is your experience regarding pricing and costs for Salesforce?
I wasn't involved in the pricing, setup costs, or licensing costs for Salesforce.
What needs improvement with Salesforce?
If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our experience wasn't as smooth as hoped. I can't think of any specific fea...
What is your experience regarding pricing and costs for Unified-CXM Platform?
The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform.
What needs improvement with Unified-CXM Platform?
For a long-time user like myself, everything feels natural. However, when onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side. The...
What is your primary use case for Unified-CXM Platform?
I use the Unified-CXM Platform for social listening and engagement with customers across different social media channels, along with extensive reporting.
 

Comparisons

No data available
 

Overview

Find out what your peers are saying about Qualtrics, Salesforce, ServiceNow and others in Customer Experience Management. Updated: June 2025.
860,632 professionals have used our research since 2012.