Salesforce Marketing Cloud vs Structured comparison

Salesforce Marketing Cloud

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Executive SummaryUpdated on Oct 15, 2025

Salesforce Marketing Cloud and Structured are both in the marketing automation solutions category, designed to cater to businesses of different sizes. While Salesforce Marketing Cloud is noted for its extensive integration and advanced analytics, Structured is recognized for its cost-effectiveness and simplicity.

Features: Salesforce Marketing Cloud integrates efficiently with CRM systems, supports journey building, and excels in customer segmentation. Structured focuses on providing simple automation, real-time analytics, and accessible reporting tools, making it a practical choice for startups and smaller businesses.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud has a comprehensive deployment model with wide-ranging support options, though it presents a more complex learning curve requiring initial training. In contrast, Structured is distinguished by its rapid deployment and responsive customer service, offering a more straightforward setup experience.

Pricing and ROI: Salesforce Marketing Cloud demands a higher initial investment, catering to companies requiring comprehensive solutions with a high ROI for complex purposes. Structured is a cost-effective choice with quicker returns due to its lower setup costs and streamlined functionality, appealing to budget-conscious businesses.

To learn more, read our detailed Salesforce Marketing Cloud vs. Structured Report (Updated: September 2025).

Salesforce Marketing Cloud vs. Structured

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Structured

Ranking in Marketing Automation

7th

Average Rating

9.0

Reviews Sentiment

4.7

Number of Reviews

Ranking in other categories

Channel Marketing Software (2nd)

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 19.4%, down from 23.2% compared to the previous year. The mindshare of Structured is 1.9%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	19.4%
StructuredWeb	1.9%
Other	78.7%

Marketing Automation

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Joan Morales

Head of Partner Marketing at Klaviyo Inc.

Improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool

The best features in the solution include the ease of use and flexibility of the tool, and its ability to accommodate different kinds of features and needs that we always come across and need to solve for. The ability to provide content and deliver content to an international audience of channel partners is significant for us. Being able to cater to international users globally is one of the great uses of the tool. StructuredWeb can implement AI capabilities within the tool, which we have deployed, is really quite unique and very helpful. Additionally, the ability to translate content to any language with AI translation integrated as part of the tool allows one partner to access a piece of content and translate it to any language for their own use. My impression of the solution's focus on partner marketing is that it has improved our marketing efforts. We have been able to replace existing tools that we had with multiple tools. Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective. It has improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We haven't had any issues with integration."

"It makes it easy for a business to use any module based on their preference."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"The solution is very, very scalable."

"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

More Salesforce Marketing Cloud pros

"The best part is that they have these Assistant AI and Edit AI capabilities that truly allow our partners to take our demand gen campaigns and essentially utilize our back-end data to build out accurate claims around our technologies."

"Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective, and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners."

Cons

"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."

"If someone wants to implement a best-of-breed solution, I'm uncertain whether Salesforce Marketing Cloud will be able to work, fit, or integrate smoothly."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

"The technicality of the solution can be streamlined."

"User management could be better."

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

More Salesforce Marketing Cloud cons

"Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing."

"If anything, it would be the pricing. I get nervous about how many partners will use the service, as it is based on a schedule."

Pricing and Cost Advice

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"It's normal pricing."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"My company pays to use this solution."

"Salesforce is an expensive solution."

"The solution's pricing is very high and should be more flexible for smaller companies."

"Licensing fees are paid on a yearly basis."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

11%

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	29

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

What is your experience regarding pricing and costs for StructuredWeb?

The pricing for StructuredWeb is not cheap; it's certainly one of the more expensive projects of its type within the company. However, it is cheaper than E2open used to be for VMware, which had a l...

What needs improvement with StructuredWeb?

To improve the solution, I think the most important change would be expanding the number of files supported for import. One of the ongoing issues we've had is the platform's ability to consume cont...

What is your primary use case for StructuredWeb?

My main use cases for StructuredWeb are twofold: one is for posting content for our reseller partners to consume and co-brand with, which is primarily for our larger reseller partners. For smaller ...

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Product Reports

Salesforce Marketing Cloud

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Also Known As

ExactTarget

StructuredWeb

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

StructuredWeb redefines channel sales and marketing with an AI-driven platform, addressing key challenges like fragmented execution, manual content distribution, and low engagement.

Designed for enterprises such as IBM, Google, and Dell, StructuredWeb helps partners quickly launch, syndicate, and optimize multi-touch campaigns. It offers personalized guidance and resources, streamlining outreach and boosting demand through complete automation of marketing communication cycles.

What are the key features of StructuredWeb?

Campaign Automation: Manage email, social, webinar, and ads from one platform with over 130 languages supported for global reach.
Content Syndication: Effortlessly deliver content to partner portals and sites without needing IT support.
Marketplace & Add-Ons: Access a range of marketing services that partners can purchase using integrations.
Guided Partner Journeys: Step-by-step workflows ensure consistent and best-practice execution.
Platform Personalization: Tailor partner experiences based on profile, region, or tier.

What ROI should you expect?

Faster Time to Market: Launch complex campaigns swiftly without creative or IT delays.
Higher Partner Adoption: Increase confidence and participation with guided, localized resources.
Measurable ROI: Use analytics to track engagement and convert leads into opportunities.
Scalable Efficiency: Generate demand without increasing staff thanks to AI and integrated services.

StructuredWeb is implemented across various industries to enhance partner marketing efforts. It supports numerous marketing channels, making it adaptable for tech giants aiming to optimize their partner ecosystems and drive revenue growth. By leveraging this platform, businesses can ensure streamlined operations and effective collaboration with their partners.

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE

Salesforce Marketing Cloud vs. Structured