Purple WiFi vs Ubiquiti UniFi comparison

Purple WiFi and Ubiquiti are both solutions in the Wi-Fi Hotspot Software category. Purple WiFi is ranked #2, while Ubiquiti is ranked #1 with an average rating of 8.0. Purple WiFi holds a 33.6% mindshare in WFHS, compared to Ubiquiti’s 33.6% mindshare. Additionally, 100% of Purple WiFi users are willing to recommend the solution, compared to 88% of Ubiquiti users who would recommend it.

Purple WiFi

Read 1 Purple WiFi review

394 Views
394 Comparison Views

100% willing to recommend

Ubiquiti UniFi

Read 11 Ubiquiti UniFi reviews

1,144 Views
194 Comparison Views

88% willing to recommend

Purple WiFi

Ubiquiti UniFi

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Purple WiFi

Ranking in Wi-Fi Hotspot Software

2nd

Average Rating

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Ubiquiti UniFi

Ranking in Wi-Fi Hotspot Software

1st

Average Rating

8.4

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of December 2025, in the Wi-Fi Hotspot Software category, the mindshare of Purple WiFi is 33.6%, down from 42.8% compared to the previous year. The mindshare of Ubiquiti UniFi is 33.6%, up from 29.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Wi-Fi Hotspot Software Market Share Distribution
Product	Market Share (%)
Ubiquiti UniFi	33.6%
Purple WiFi	33.6%
Other	32.8%

Wi-Fi Hotspot Software

Featured Reviews

it_user1190298

Project Management Analyst with 201-500 employees

Good dashboard and an easy initial setup but requires more integration capabilities

We've had some issues with the solution in terms of its push messaging offering. It's supposed to send informational marketing materials to a targeted customer base. However, it's quite flawed. It needs to be improved. The solution offers limited integrations. The solution needs to allow for an open-source API so that the solution can speed up the process of the main computation. As a product, it needs additional features and automation added to it to make it more interesting for users.

Read full review

Nadeem Nasir

IT Manager at Handi Quilter, Inc.

Has provided reliable long-term video storage without ongoing fees

You pay more upfront for Ubiquiti UniFi, but you don't receive substantial support, which is problematic. They previously provided setup support but discontinued this service, though you save money overall by not paying monthly fees. I would rate Ubiquiti UniFi's support zero because they've always had inadequate support. Trying to get someone on the phone is nearly impossible, and although they now have a support plan, emergency help is frustratingly difficult to find when the company doesn't provide it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The dashboard is very good. It's easy for us to find what we need. It's very specialized."

"Firmware can be pushed or manually updated."

"The most valuable feature of this solution is how it is centralized."

"Functionality of the cloud key in terms of monitoring and managing the environment."

"The most valuable features are its easy access, the controller, and constant updates."

"The level of reporting offered by the controller, when used with other Ubiquiti equipment, has been invaluable."

"Overall, the suite of tools is quite useful."

"The cloud management has revolutionized the way we provide services to clients, onsite trips have almost ceased and once complicated changes are made in minutes."

"I like the centralized management console, where we can add all of the devices to the Unifi controller and then management them from a single point."

Cons

"The solution offers limited integrations."

"Documentation could be improved, especially regarding known issues or new features. It relies heavily on the user community to provide support and info. There is a vast user group with support groups on both the dedicated forums as well as most social media platforms."

"I don't like the concept of the QoS, Quality of Service configuration because it doesn't give very granular configuration access to prioritize network traffic."

"Better pre-purchase docs, as I have to contact support via chat for some things that should already be in documents."

"Software interfaces could be improved and there is a lack of documentation."

"A more powerful heatmapping application in the controller would assist in more reliable WiFi modeling."

"Integrate NanoBeams into the Controller Software."

"If I could manage the W-LAN or other items without a UniFi switch, that would be very helpful. I have not tried, but I think some options are tied to the hardware, like the Ubiquiti switch."

"They provide support via Chat ONLY, and moreover, they are not very knowledgeable."

More Ubiquiti UniFi cons

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Healthcare Company

10%

Comms Service Provider

University

Comms Service Provider

15%

Computer Software Company

13%

Educational Organization

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	1

Questions from the Community

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What needs improvement with Ubiquiti UniFi?

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What is your primary use case for Ubiquiti UniFi?

I am using Ubiquiti UniFi exclusively for their video system, as I removed their wireless components. I utilize UniFi Protect, which is their video solution. They offer video cameras, Wi-Fi, and sw...

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What advice do you have for others considering Ubiquiti UniFi?

I deploy Ubiquiti UniFi products on-premise only, not with any cloud service. When I purchase Ubiquiti UniFi products, I don't waste time looking for a reseller; I directly search and buy from Amaz...

See all answers

Comparisons

Guest Internet Solutions vs Purple WiFi

Compared 43% of the time

More Purple WiFi Competitors

Aruba Wireless vs Ubiquiti UniFi

Compared 78% of the time

Guest Internet Solutions vs Ubiquiti UniFi

Compared 8% of the time

More Ubiquiti UniFi Competitors

Product Reports

No data available

Buyer's Guide

Ubiquiti UniFi

December 2025

Download Ubiquiti UniFi product report

Also Known As

No data available

UniFi

Overview

Purple WiFi Hotspot Software, cloud software, gives you complete control and flexibility to manage your bandwidth and edit the block of paid time you want to offer, the price you charge or manage the speed and usage. Purple Wifi cloud software provides an overlay over existing hardware and can be up and running within an hour. Purple has partnered with OpenDNS to provide a convenient content filtering system which blocks inappropriate material and it can help you access your data, real-time.

Purple WiFi

Ubiquiti Networks UniFi AP, Featuring a clean industrial design, can be integrated seamlessly into any wall or ceiling surface (mounting kits included). The LED indicator simplifies deployment and configuration. With its software-based capabilities, the UniFi virtual control plane allows for unlimited scalability under one centralized controller. The UniFi Controller software is bundled with the UniFi AP hardware at no extra charge - no separate software, licensing or support fee.

Ubiquiti

Sample Customers

USS Midway, Llechwedd Slate Caverns, United Wireless Arena and Conference Center, The Wellington Centre, Wood Green, Colliers, schuh, Fermain Valley Hotel

NASCAR Grand-AM, Maritime Parc, Outdoor Music Festival, One Republic Tour, British Armed Forces, Arcadia School District, Bartlett School District, Universidad del Azuay, Estelar Hotels, Intercontinental Bali, Moscow - Enforta, Miami - Sling Broadband, Manhattan - MST, Ecuador - Aire.EC

See our list of best Wi-Fi Hotspot Software vendors.

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