OpenText Solutions Business Manager vs ServiceNow Now Platform comparison

OpenText and ServiceNow are both solutions in the Business Orchestration and Automation Technologies category. OpenText is ranked #39, while ServiceNow is ranked #19 with an average rating of 8.1. OpenText holds a 0.3% mindshare in BOAT, compared to ServiceNow’s 2.1% mindshare. Additionally, 75% of OpenText users are willing to recommend the solution, compared to 98% of ServiceNow users who would recommend it.

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Executive Summary

We performed a comparison between OpenText Solutions Business Manager and ServiceNow Now Platform based on real PeerSpot user reviews.

Find out in this report how the two Business Orchestration and Automation Technologies solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed OpenText Solutions Business Manager vs. ServiceNow Now Platform Report (Updated: June 2026).

Buyer's Guide

OpenText Solutions Business Manager vs. ServiceNow Now Platform

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automation Anywhere

Mindshare comparison

As of August 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automation Anywhere is 6.3%, down from 7.5% compared to the previous year. The mindshare of OpenText Solutions Business Manager is 0.3%. The mindshare of ServiceNow Now Platform is 2.1%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Business Orchestration and Automation Technologies Mindshare Distribution
Product	Mindshare (%)
Automation Anywhere	6.3%
ServiceNow Now Platform	2.1%
OpenText Solutions Business Manager	0.3%
Other	91.3%

Business Orchestration and Automation Technologies

Featured Reviews

Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

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it_user713322

Works at a tech company with 51-200 employees

We've used it for traditional help desk and defect tracking endeavors

It is the Swiss Army knife of software applications. If you have a process, SBM can be easily used to track and report on that process We've used it for traditional help desk and defect tracking endeavors, but we've also used it for HR, Marketing, and even some non-traditional government…

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Vishal Savajiani

Senior Analyst at DXC Technology

Low-code workflows have transformed how we automate processes and build enterprise apps

First and foremost, ServiceNow Now Platform allows us to do a low-code or no-code platform, which is the wonderful first feature. On top of that, if you want to do some customization along with the low-code and no-code, you can do it. Beyond that, if you write a full-fledged customized code and make your functionality, you can do it. Workflow is there, and we can automate our workflows. Flow is there as an option. Apart from workflow and flow, we have many business rules and script includes. These are all the technical components and features of ServiceNow Now Platform that allow us to achieve our objective. ServiceNow Now Platform offers a very easy feature that we call workflow or flow. Using workflow or flow, we can customize industry workflows. The development on that flow is very simple, and you can use drag and drop functionality. If you want to do some scripting, you can do it. This is an awesome feature of ServiceNow Now Platform that allows us to develop or automate any flow in quick time. Internally, ServiceNow Now Platform uses a lot of AI features and machine learning features. This makes it more wonderful. AI and machine learning are the core of ServiceNow Now Platform, and they are using it heavily. It is making a lot of impact on deliverables. You can develop anything whatever you want on ServiceNow Now Platform. If you understand ServiceNow Now Platform capabilities, you can develop a full-fledged application on ServiceNow Now Platform easily. You don't have to write scratch code or do any database operations. You just need to create tables and forms, which are very easy to develop if you are familiar with ServiceNow. Everything is on one platform, so it is a single source of data that you can find on ServiceNow itself for the overall enterprise. ServiceNow Now Platform offers a reporting feature very well. Along with the reporting, they are offering workspace and dashboard. All these UI interfaces you can use to extract precise information for your customer. This is really helping the customer make decisions with the precise and versatile reports. You can have a list report view, a graph report view, or a pie chart. All these features can be developed quickly and used in ServiceNow. This is where ServiceNow Now Platform makes a lot of difference.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"IQ Bot is a valuable feature. It processes unstructured data to structured data. It helps me by making tasks less time consuming. It reduces the effort it takes versus manually."

"The scalability of Automation Anywhere, the framework, and user interface are particularly impressive."

"RPA implementation will be always fruitful, and return on investment will be always higher than the input costs."

"In some of our use cases, people were spending more than three hours per day just generating reports, and then we created an automation for this and it reduced the time to 30 minutes."

"AI governance is very important in my company, and we are implementing it now."

"Its ease of use is the most valuable feature. It is easy to train developers and find the right people, then use them to build the tool."

"The turnaround time of building bots is quick. We are deploying around four bots per month. The turnaround time to get a design, build, and deploy is very fast. This is very good for us. It has helped us out when scaling up in a better manner."

"It really does have a great dashboard. It has Bot Insight, it has MetaBots, and IQ Bots. It has so many features where it can read a file and loop."

More Automation Anywhere pros

"The Composer is absolutely a magical tool, allowing you to get a fully functional app based on your process sketch in a couple of hours, without knowing BPMN notation."

"Estimates from all teams are visible in one general ticket (PFC)."

"There was a significant ROI, as the development of weekly metrics from Excel spreadsheets, Lotus Notes databases, Access databases, and some Word documents went from a two to three day affair to a process that now takes seconds."

"Allows us to automate work flows to provision IS services."

"The integration with other tools is pretty good."

"The ServiceNow Now Platform is also very customizable, scalable, and performance-wise, it's very good."

"The most valuable feature of the ServiceNow Now Platform is the workspaces feature, which allows you to create customized workspaces."

"The solution has more products than being an ITSM tool. Big customers such as those from Telcom tend to like it. Some of our customers use AI-based chatbots."

"ServiceNow Now Platform is clearly more futuristic and much better to integrate with all other applications."

"This solution is very reliable, and they are proactive."

"The product's most advantageous feature is platform innovation."

"Learning materials, such as online courses, are readily available."

More ServiceNow Now Platform pros

Cons

"Moving away from client-server architecture to web-based deployment compromised developer experience of app reliability offered by 11.3.X flavors. Desktop app experience >>> Web experience, developers are not pleased."

"I noticed that from version 10.5 to 11.3 the number of clicks to start a bot through the Control Room and Schedule Manager have increased. In certain cases, I would like to see that become simpler, faster, and easier."

"My opinion is that we need to have a video or tutorial on how to implement these features, as well as seeing what results to expect."

"Automation Anywhere could benefit from a more technical focus."

"The integration is not always seamless. Sometimes, it takes a while to get everything to communicate and be ready to go into production."

"In the A2019 community edition, while running its taking time to run RPA bots and having few bugs related to IQ Bot server connectivity and other things."

"In the learning track, I was looking at the latest feature which is coming in A2019, which is very nice, because it is a web-based. So, we can do our development while sitting from anywhere. We don't need any type of installation. It's a web-based. Nowadays, everyone has the Internet."

"They should do more on the cognitive side."

More Automation Anywhere cons

"User interface and links between tickets. For me, Jira is the ideal tool."

"Response time could improve."

"Reporting is generally very good, but people always want more."

"I think there may be some integration with AI and a smart way of reporting, reporting mechanisms, and automation mechanisms on the inputs from other tools that could be better."

"It would be great if the ServiceNow Now Platform supported satellite technologies in its telecom models and integrated with tools like OpenAI, LLaMA, or any Google AI platforms such as Vertex AI or Bard."

"There are a few areas of concern when it comes to the product's support team where improvements are required."

"The tool has a lot of limitations."

"The programming language is currently limited to JavaScript. So I would like to see more programming languages available, especially since they have come up with the machine-learning features. Some more languages would be an additional improvement."

"Simplifying the user interface for both users and administrators is key. It is not very intuitive."

"The price is a bit high and can be a bit of a barrier for some customers."

"The user experience could be improved. The current design of forms lacks intuitiveness, as there seems to be only one form available for all types of operations."

More ServiceNow Now Platform cons

Pricing and Cost Advice

"Annual licensing costs would be about $100,000."

"From my experience, I can say that the initial setup cost is easily recovered over a period of time once the bots start running in production."

"Considering the cost, it is a bit high, but worth the price because the output accuracy is high."

"I'm not sure what the monthly licensing cost is, as that is taken care of by another team, but I would say it's around $100,000."

"Automation Anywhere might have a higher upfront cost than some competitors, but its extensive features and seamless integration with other tools can save organizations money in the long run."

"Approximately, for a developer, it is around $750 for a license a year. For Bot Runners, it is about $550."

"We have seen about a 10 percent monetary savings."

"We are restricted to use one license on one PC. However, if my license is not working, I want to be able to use it somewhere else. This would be a nice improvement to the licensing, as other competitors in the market have better licensing terms."

More Automation Anywhere pricing and cost advice

Information not available

"I don't have much exposure to the costs attached to the solution. I rate the product's price a six on a scale of one to ten, where one is the lowest price, and ten is the highest price since it is a costly tool."

"The price of the product falls on the higher side of the spectrum."

"Pricing is based on the number of users and user licenses, but the product is 20% to 30% more than the competition."

"I would rate the pricing an eight out of ten, with ten being very expensive solution."

"Most of the features are included in the licensing cost. However, if we need extra plugins that are not available at the ServiceNow Hub or store, then we have to pay extra for those."

"It's expensive and if you need some analytical views of your activity, there is an additional cost."

"The product is very expensive."

"From what I heard, the license for the ServiceNow Now Platform is paid monthly, and on a scale of one to five, I'm rating it a three in terms of pricing, so it's on the cheaper side. I don't know of any additional costs associated with the ServiceNow Now Platform, apart from the standard licensing fees."

More ServiceNow Now Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Manufacturing Company

11%

Construction Company

11%

Outsourcing Company

10%

No data available

Construction Company

14%

Financial Services Firm

11%

Outsourcing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	157
Midsize Enterprise	82
Large Enterprise	558

No data available

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	3
Large Enterprise	36

Questions from the Community

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

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How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

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What is your experience regarding pricing and costs for ServiceNow Now Platform?

I do not know the setup cost details. I am not at that level where I make decisions on the cost.

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What needs improvement with ServiceNow Now Platform?

There are many areas where ServiceNow leverages AI or machine learning to enhance the features, and they are already ...

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What is your primary use case for ServiceNow Now Platform?

ServiceNow Now Platform has many use cases available. It allows significant customization and integration capabilitie...

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Product Reports

Buyer's Guide

Automation Anywhere

August 2026

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Buyer's Guide

Software Configuration Management

August 2026

OpenText Solutions Business Manager report

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Buyer's Guide

ServiceNow Now Platform

July 2026

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Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)

Micro Focus Solutions Business Manager, Serena Solutions Business Manager, TeamTrack

No data available

Interactive Demo

Automation Anywhere

Demo not available

OpenText

Demo not available

ServiceNow

Overview

Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.

Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.

What are the important features of Automation Anywhere?

Ease of Use: Simplifies automation tasks with a user-centric interface.
Robust Connectivity: Provides seamless integration with multiple systems.
GenAI-Driven Document Automation: Leverages AI to automate document management.
Process Automation & Co-Pilot: Enhances workflow automation with advanced AI.
Cloud-Native Platform: Enables rapid deployment and integration.

What benefits should be evaluated in reviews?

Time Savings: Automation drastically reduces manual processing time.
Cost Efficiency: Decreases overall operational costs by automating tasks.
Productivity Enhancement: Streamlines workflows with AI-driven tools.
Improved Integration: Enhances ability to work with multiple systems.
Scalability: Supports growth with a flexible cloud-native architecture.

In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.

Automation Anywhere

OpenText Solutions Business Manager is a comprehensive platform designed to improve business processes through advanced workflow automation and BPM capabilities, ensuring enhanced operational efficiency for enterprises.

Designed with the needs of businesses in mind, OpenText Solutions Business Manager offers a robust set of tools for managing and optimizing workflows. It enables users to automate repetitive tasks, streamline processes, and track performance in real-time. Its flexible architecture supports seamless integration with existing enterprise systems, making it an ideal choice for organizations aiming to enhance their operational performance without overhauling their current infrastructure. With user-friendly features and extensive customization options, it provides businesses with the ability to tailor processes to meet specific operational requirements.

What are the key features of OpenText Solutions Business Manager?

Workflow Automation: Simplifies task management by automating processes.
Integration Capabilities: Easily connects with existing systems for enhanced workflow.
Customizable Dashboards: Allows personalized data views for better decision-making.
Real-Time Reporting: Provides immediate insights into process performance.
Scalability: Grows with your business needs.

What benefits and ROI should users watch for in reviews?

Improved Efficiency: Streamlines operations, reducing time and resource expenditure.
Cost Savings: Automates manual tasks, leading to significant cost reduction.
Enhanced Collaboration: Facilitates better team coordination through integrated workflows.
Data-Driven Decisions: Empowers organizations with actionable insights.
Flexibility: Adapts to changing business requirements, providing long-term value.

OpenText Solutions Business Manager is implemented across numerous industries, including finance, healthcare, and manufacturing, where it is utilized to optimize regulatory compliance processes, streamline financial operations, and enhance patient data management respectively. Its ability to tailor solutions to industry-specific challenges makes it a valuable asset for companies looking to improve process efficiency and drive competitive advantage.

OpenText

ServiceNow Now Platform enhances IT service management with request cataloging, incident handling, and knowledge management. Its low-code environment, integration capability, and flexible workflow automation offer a smooth user experience and scalable solutions for enterprises.

ServiceNow Now Platform is designed for seamless integration across IT service management, including incident, problem, and change management. Known for stable performance and a user-friendly interface, it supports flexible workflow automation, efficient report generation, and comprehensive data management. The platform's scalability and low-code customization create opportunities for innovative process automation, enriching user experience. While its licensing and pricing models could be more user-friendly, enhancements in mobile capabilities, AI integration, and modern UI are on demand. Additional improvements in ERP integration and technical support are also needed. The platform serves multiple sectors with configurations for enhanced process automation and service orchestration.

Which features stand out?

Request Cataloging: Streamlines service requests efficiently.
Knowledge Management: Enhances information sharing and resource access.
Incident Handling: Smooth and effective incident resolution.
Workflow Automation: Supports flexible and adaptive process flows.
Integration Capabilities: Seamlessly integrates with existing systems.
IT Service Management: Comprehensive management features for IT services.
Low-Code Environment: Allows for simple and rapid application development.
Custom Scripting: Offers tailored scripting for specific needs.

What benefits can be achieved?

Efficiency: Boosts operational efficiency with integrated workflows.
Scalability: Supports growth with scalable solutions.
User Experience: Provides a smooth and intuitive user experience.
Automation: Increases productivity with automation capabilities.
Data Management: Enhances data handling and report generation.

In diverse industries, ServiceNow Now Platform supports a variety of functions such as IT service management, customer support, workflow automation, and service delivery. Organizations employ it for HR processes, analytics, asset management, and compliance. Its strong integration capabilities allow it to be paired with existing tools, offering flexible configurations and end-user support on a global scale, making it suitable for companies across sectors.

ServiceNow

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

eBay, AgustaWestland, EMI Music, LenderLive, Martin-Baker Aircraft Co. Ltd.

experian, beachbody, health partners

Buyer's Guide

OpenText Solutions Business Manager vs. ServiceNow Now Platform

June 2026

Free Report: OpenText Solutions Business Manager vs. ServiceNow Now Platform

Find out what your peers are saying about OpenText Solutions Business Manager vs. ServiceNow Now Platform and other solutions. Updated: June 2026.

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