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OneSignal vs Pipedrive comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

OneSignal
Ranking in CRM
8th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
10
Ranking in other categories
No ranking in other categories
Pipedrive
Ranking in CRM
19th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
13
Ranking in other categories
Local Government CRM (6th), Opportunity Management (7th), Sales Force Automation (9th)
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of OneSignal is 0.5%. The mindshare of Pipedrive is 1.2%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
OneSignal0.5%
Pipedrive1.2%
Other98.3%
CRM
 

Featured Reviews

Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
Willem Lambrechts - PeerSpot reviewer
Managing Director at Drebbel
Offers the ability to create multiple pipelines and the flexibility in filtering and reporting
We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If your organization does not have a quick solution for managing a mail list or push notifications, this service is definitely worth a try."
"OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%."
"Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness."
"OneSignal has positively impacted our organization by increasing our conversion rate from 27% to 40% and our retention rate from 43.4% to 55.5%, and it has been a very great tool because OneSignal has allowed us to grow the number of subscribers in a short time organically."
"OneSignal has positively impacted my organization as it was the very first CRM messaging SaaS in our company, making it really easy to implement."
"OneSignal has positively impacted my organization as it has been very easy to use, even for our marketing department, and it has increased our engagement, user engagement, increased our user retention, and increased our brand awareness from 20 to 45%."
"OneSignal has positively impacted my organization by increasing user engagement, increasing user retention, and increasing brand awareness by approximately 60 to 70 percent."
"OneSignal has been an all-around better platform for our needs."
"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."
"The initial setup is straightforward."
"Our primary use case for this solution ranges from using it for daily activities in sales to forecasting and KPIs and following up on every deal we are working on and every lease we are opening."
"The most valuable feature is the ability to create timelines and custom fields."
"It is a stable platform."
"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."
"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."
"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."
 

Cons

"OneSignal needs some improvements, such as scheduling to multiple mediums can be a bit difficult."
"From my experience, OneSignal's product marketing is not as powerful compared to much more well-known CRM messaging tools, so improvements can be made."
"I would appreciate more design choices for in-apps, and I also think that more analytics would be beneficial."
"OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers."
"Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated."
"I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare."
"OneSignal has a big opportunity to be overused, however."
"OneSignal is somewhat expensive, especially when you have a lot of subscribers."
"Areas where the solution could improve are with the easiness of integration with other solutions, as well as the reporting capabilities."
"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."
"Reporting capabilities of the solution could be improved."
"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."
"The automation process is challenging."
"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."
"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."
"New features sometimes seem bolted on rather than being smooth."
 

Pricing and Cost Advice

Information not available
"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."
"The price of Pipedrive has been reasonable."
"The solution is affordable."
"As of now, the pricing and value are quite good."
"Pipedrive is relatively more affordable than other solutions."
"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."
"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."
"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."
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Top Industries

By visitors reading reviews
Construction Company
36%
Comms Service Provider
13%
Financial Services Firm
9%
Manufacturing Company
8%
Outsourcing Company
16%
Construction Company
13%
Comms Service Provider
11%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Large Enterprise18
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for OneSignal?
OneSignal is a very cost-effective and highly affordable tool.
What needs improvement with OneSignal?
I am not certain how OneSignal can be improved, but recently there are so many good CRM systems and software in the field that I can name more than five of them that I have not even experienced. Th...
What is your primary use case for OneSignal?
My main use case for OneSignal is in-app messaging and push notifications in our app.A specific example of how I use in-app messages or push notifications with OneSignal involves the Journey featur...
What needs improvement with Pipedrive?
New features sometimes seem bolted on rather than being smooth.
What advice do you have for others considering Pipedrive?
I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo
Find out what your peers are saying about OneSignal vs. Pipedrive and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.