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NICE CXone vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.4
Small teams save over $200,000 yearly with NICE CXone, reducing costs and easing infrastructure management burdens compared to Genesis.
Sentiment score
6.2
Salesforce Marketing Cloud improves ROI and satisfaction for many, with benefits in marketing, data centralization, and campaign optimization.
NICE CXone saves time and resources due to its cloud-based nature, where infrastructure management is handled by AWS, reducing the need for me to manage it.
Technology Specialist at Cognizant
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
Consultant at SNDT
 

Customer Service

Sentiment score
6.9
NICE CXone customer service is praised for friendliness and efficiency, though complex issue resolutions can sometimes be slower.
Sentiment score
6.4
Salesforce Marketing Cloud support receives mixed reviews; premium support is praised, but standard support experiences vary in responsiveness and expertise.
When I faced an issue with reaching a Poland DID that was ported to NICE CXone, their support team resolved the problem immediately.
Technology Specialist at Cognizant
We have our own technical account manager which provides us with substantial visibility.
Senior Manager, Contact Center Technology at a financial services firm with 10,001+ employees
If the issue is network-related or involves configuration, or maybe implementing a new tool, it might take north of 24 hours to identify the right resource to assist you.
Operations Manager at a financial services firm with 11-50 employees
Customer support could be improved, especially for new features.
Practice Manager at Katzion
Salesforce customer service is excellent.
Lead BSA at cloudperitus
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Consultant at SNDT
 

Scalability Issues

Sentiment score
5.6
NICE CXone is scalable and adaptable, handling large user numbers efficiently, making it ideal for growing organizations.
Sentiment score
7.8
Salesforce Marketing Cloud is highly scalable, supporting diverse business sizes, though costs may affect smaller businesses.
I have migrated approximately 500 people to the system, and it can certainly support more users beyond this number.
Technology Specialist at Cognizant
The scalability of Salesforce is very good.
Practice Manager at Katzion
On a scale of one to ten, I rate its scalability at 9.5.
Lead BSA at cloudperitus
I find Salesforce Marketing Cloud to be scalable, as we can easily send out campaigns.
Senior Consultant at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
6.2
NICE CXone is reliable with rare outages, timely support, and some noted challenges, maintaining positive user relationships.
Sentiment score
8.1
Salesforce Marketing Cloud is highly stable and reliable, outperforming competitors despite occasional data integration issues.
In general, the stability is good.
Senior Manager, Contact Center Technology at a financial services firm with 10,001+ employees
While the system often operates without issues, there have been instances of reports involving VM resource congestion, WFM issues, and RT problems.
Technology Specialist at Cognizant
Salesforce Marketing Cloud is highly stable.
Practice Manager at Katzion
The maximum downtime I faced was about two to three hours.
Consultant at SNDT
Salesforce Marketing Cloud is stable, with issues occurring sometimes, but it is stable approximately 90% of the time.
Senior Consultant at a tech vendor with 10,001+ employees
 

Room For Improvement

NICE CXone needs streamlined design, better reporting, improved call quality, and cost-effective pricing with enhanced integration and usability options.
Salesforce Marketing Cloud needs enhanced security, integration, user experience, data management, AI features, customization, and support for better usability.
I need to log into different portals for NICE CXone, whereas my other competitor platforms offer single sign-on where I can log in once and access all partner-led programs and learning materials in one location.
Cx Product Manager at a comms service provider with 10,001+ employees
Compared to challengers such as Zoom, which seem more cost-effective, NICE CXone's suite of products is very modular, so as they provide new services, you have to add to your existing package and this balloons your costs since there's an additional license needed to use the new tools, leading to potentially higher out-of-pocket expenses.
Operations Manager at a financial services firm with 11-50 employees
The audio quality in NICE CXone has room for improvement, as I experience issues like diffused calls and crackling audio.
Technology Specialist at Cognizant
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
Lead BSA at cloudperitus
There are inaccuracies in how AgentForce retrieves information or interprets data.
Practice Manager at Katzion
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
Consultant at SNDT
 

Setup Cost

NICE CXone pricing includes contract-based licensing with complex data extraction, necessitating evaluation of costs and features for enterprises.
Salesforce Marketing Cloud is costly but valued by enterprises for large-scale marketing, with pricing varying by features and needs.
 

Valuable Features

NICE CXone offers flexible navigation, robust omnichannel integration, real-time monitoring, AI tools, and adaptable configuration for superior experiences.
Salesforce Marketing Cloud offers user-friendly CRM integration, automation, AI insights, and multi-channel engagement for enhanced marketing efficiency.
The switch from using Avaya, which required connecting to a hard or soft phone, to using WebRTC via a web browser has significantly improved customer service efficiency.
Technology Specialist at Cognizant
Some of the best features with NICE CXone are the real-time visibility that you have, which empowers you to make adjustments on the fly, such as turning on and off your queues and adjusting how we route calls to our agents.
Operations Manager at a financial services firm with 11-50 employees
I assess the ease of using NICE CXone interface for new agents as excellent.
Cx Product Manager at a comms service provider with 10,001+ employees
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
Consultant at SNDT
Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment.
Senior Consultant at a tech vendor with 10,001+ employees
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
Practice Manager at Katzion
 

Categories and Ranking

NICE CXone
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
16
Ranking in other categories
Workforce Engagement Management (2nd), IVR Systems (1st), Live Chat (1st), Knowledge Management Software (6th), Contact Center as a Service (CCaaS) (4th), AI Customer Experience Personalization (5th)
Salesforce Marketing Cloud
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
62
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. NICE CXone is designed for Workforce Engagement Management and holds a mindshare of 12.0%, down 13.5% compared to last year.
Salesforce Marketing Cloud, on the other hand, focuses on Social CRM, holds 5.9% mindshare, down 12.7% since last year.
Workforce Engagement Management Market Share Distribution
ProductMarket Share (%)
NICE CXone12.0%
Genesys Cloud CX16.4%
Verint Open CCaaS6.8%
Other64.80000000000001%
Workforce Engagement Management
Social CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud5.9%
Sprinklr8.9%
HootSuite7.7%
Other77.5%
Social CRM
 

Featured Reviews

MP
Cx Product Manager at a comms service provider with 10,001+ employees
Omnichannel features have unified journeys and AI now speeds up responses for our agents
NICE CXone is a good feature, but it is expensive and costlier than other products such as Genesis or other alternatives. When it comes to solutioning, there are too many SKUs, which are line items or components that could have been bundled together. For example, CXone agent licenses do not include QM in the basic packages, whereas in the Genesis world it is bundled. The price comparison is higher compared to Genesis or other platforms. I have been using Genesis for three to four years across multiple customers, and now that NICE CXone has become available, I have started comparing all the features and benefits. I find there are some gaps, with more features available but at a higher cost for NICE. Regarding cost-effectiveness and return on investment of NICE CXone, the main challenge is working with the NICE team. The speed of onboarding is lengthy and people-dependent initially. When comparing with other OEMs and CCaaS products, the UI interface and partner portal have multiple access points. I need to log into different portals for NICE CXone, whereas my other competitor platforms offer single sign-on where I can log in once and access all partner-led programs and learning materials in one location. There is room for improvement in this area, though gradually NICE can change this approach.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.
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881,757 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
9%
Insurance Company
5%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise5
Large Enterprise4
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise31
 

Questions from the Community

What needs improvement with NICE CXone?
NICE CXone is a good feature, but it is expensive and costlier than other products such as Genesis or other alternatives. When it comes to solutioning, there are too many SKUs, which are line items...
What is your primary use case for NICE CXone?
We use NICE CXone for inbound and outbound calling and other digital channels for contact center purposes across all verticals. We are a system integrator and telecom provider that bundles this pla...
What advice do you have for others considering NICE CXone?
My recommendation for other organizations considering NICE CXone is that it is a good solution. Currently, I am based in India, and NICE CXone does not have a node in India to meet India's regulato...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but ...
 

Also Known As

NICE inContact, NICE CXone Workforce Optimization Pro, NICE CXOne WFO Pro, CXone Workforce Optimization, inContact Workforce Optimization, CallCopy, Discover, VPI Empower, Brand Embassy, goMoxie
ExactTarget
 

Overview

 

Sample Customers

MoneyGram, Honeywell, Radisson Hotel Group, AAA, New Balance, MattressFIRM, Teleflora, Best Buy
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Genesys, NICE, Five9 and others in Workforce Engagement Management. Updated: February 2026.
881,757 professionals have used our research since 2012.