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NICE CXone vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.9
NICE CXone users cited over $200,000 ROI in the first year, praising AWS management for reduced infrastructure handling.
Sentiment score
6.9
Salesforce Marketing Cloud challenges ROI measurement yet enhances marketing, personalization, and efficiency, yielding satisfaction despite limited quantifiable returns.
NICE CXone saves time and resources due to its cloud-based nature, where infrastructure management is handled by AWS, reducing the need for me to manage it.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
 

Customer Service

Sentiment score
8.0
NICE CXone support is friendly and responsive, excelling in quick issue resolution despite occasional delays and time zone challenges.
Sentiment score
6.6
Salesforce Marketing Cloud support varies by tier, with premium praised for responsiveness, while standard faces slower resolutions.
When I faced an issue with reaching a Poland DID that was ported to NICE CXone, their support team resolved the problem immediately.
Salesforce customer service is excellent.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Customer support could be improved, especially for new features.
 

Scalability Issues

Sentiment score
7.6
NICE CXone is praised for scalability, smooth performance, easy configuration, and handling large user numbers effectively, with minimal concerns.
Sentiment score
7.7
Salesforce Marketing Cloud efficiently scales with high ratings, offering robust integration and cloud advantages, despite potential costs for smaller businesses.
I have migrated approximately 500 people to the system, and it can certainly support more users beyond this number.
On a scale of one to ten, I rate its scalability at 9.5.
When more branches are opened for a dealer, or when the vehicle manufacturing company implements the software nationwide, the application needs to handle many changes and business rules smoothly.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
 

Stability Issues

Sentiment score
7.5
NICE CXone is stable and reliable, with occasional minor issues, effectively resolved without impacting user productivity.
Sentiment score
8.1
Salesforce Marketing Cloud is highly stable, reliable, and performs well, especially with large data, though Chrome is recommended.
While the system often operates without issues, there have been instances of reports involving VM resource congestion, WFM issues, and RT problems.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
 

Room For Improvement

NICE CXone needs interface improvements, better reporting, integration, customization, system stability, and enhanced training for user satisfaction.
Salesforce Marketing Cloud struggles with usability, pricing, security improvements, and seamless integration, needing better support and intuitive interfaces.
The audio quality in NICE CXone has room for improvement, as I experience issues like diffused calls and crackling audio.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
 

Setup Cost

NICE CXone's pricing varies by contract, requiring careful cost evaluation and challenging content extraction for data migration.
Enterprise buyers consider Salesforce Marketing Cloud costly yet valuable for its comprehensive features and effective campaign management.
 

Valuable Features

NICE CXone enhances communication with WYSIWYG editing, omnichannel experience, real-time data, call routing, and customizable analytics.
Salesforce Marketing Cloud offers automation, integrations, and analytics for personalized campaigns, CRM integration, and scalable solutions across industries.
The switch from using Avaya, which required connecting to a hard or soft phone, to using WebRTC via a web browser has significantly improved customer service efficiency.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
The automation features, including AI Copilot actions, enhance functionality by providing information via chatbots as a substitute for physical representatives.
 

Categories and Ranking

NICE CXone
Average Rating
8.2
Reviews Sentiment
7.8
Number of Reviews
13
Ranking in other categories
Workforce Engagement Management (3rd), IVR Systems (1st), Live Chat (2nd), Knowledge Management Software (6th), Contact Center as a Service (CCaaS) (4th)
Salesforce Marketing Cloud
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. NICE CXone is designed for Workforce Engagement Management and holds a mindshare of 15.9%, up 9.3% compared to last year.
Salesforce Marketing Cloud, on the other hand, focuses on Social CRM, holds 12.6% mindshare, up 10.9% since last year.
Workforce Engagement Management
Social CRM
 

Featured Reviews

James Arvidson - PeerSpot reviewer
A software that enables centers to operate more efficiently, increase the quality of every customer interaction, create new pathways to profit, and ensure ongoing customer-centric business improvemen
One of the best aspects of CXone is its omnichannel experience. It treats all contacts, whether phone, chat, email, or SMS, through the same system, allowing for consistent reporting and a true omnichannel experience. The platform is very flexible. You can customize it to do almost anything as long as it's based on logic, which has been incredibly valuable. In terms of analytics, CXone offers consistent, accessible data across all channels. In the past, different systems like Avaya for phones or separate platforms for chat and email made it hard to compare performance across channels. With CXone, you get the same data points across all interactions, making decision-making much easier. It also allows for deeper reporting, like IVR reporting, where you can see what options people choose and create custom KPIs for better insight.
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
9%
Healthcare Company
5%
Computer Software Company
13%
Educational Organization
12%
Financial Services Firm
11%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What needs improvement with NICE CXone?
The audio quality in NICE CXone has room for improvement, as I experience issues like diffused calls and crackling audio. Clearing cache and cookies from browsers often resolves these problems, but...
What is your primary use case for NICE CXone?
I use NICE CXone ( /products/nice-cxone-reviews ) for several purposes, such as addressing issues where calls are dropping or getting diffused. I also encounter situations where prompts are not pla...
What advice do you have for others considering NICE CXone?
Overall, I rate NICE CXone as an eight out of ten. I would recommend this tool to others in similar roles. There are areas for improvement, like the simplification of certain tools and the enhancem...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
 

Also Known As

NICE inContact, NICE CXone Workforce Optimization Pro, NICE CXOne WFO Pro, CXone Workforce Optimization, inContact Workforce Optimization, CallCopy, Discover, VPI Empower, Brand Embassy, goMoxie
ExactTarget
 

Overview

 

Sample Customers

MoneyGram, Honeywell, Radisson Hotel Group, AAA, New Balance, MattressFIRM, Teleflora, Best Buy
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Genesys, Five9, NICE and others in Workforce Engagement Management. Updated: June 2025.
862,543 professionals have used our research since 2012.