Try our new research platform with insights from 80,000+ expert users

NICE CXone vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.9
Small teams saved over $200,000 in the first year with NICE CXone, benefiting from its cloud-based AWS infrastructure.
Sentiment score
6.6
Salesforce Marketing Cloud boosts ROI with successful campaigns, valuable features, and enhanced marketing efficiency despite measurement challenges.
NICE CXone saves time and resources due to its cloud-based nature, where infrastructure management is handled by AWS, reducing the need for me to manage it.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
 

Customer Service

Sentiment score
6.4
NICE CXone customer service is polite and effective, though complex issues may have delayed resolutions due to request nature.
Sentiment score
6.6
Salesforce Marketing Cloud support is rated highly for Premium, less so for Standard, with noted improvement areas in speed and knowledge.
We have our own technical account manager which provides us with substantial visibility.
When I faced an issue with reaching a Poland DID that was ported to NICE CXone, their support team resolved the problem immediately.
If the issue is network-related or involves configuration, or maybe implementing a new tool, it might take north of 24 hours to identify the right resource to assist you.
Salesforce customer service is excellent.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
When facing technical issues such as coding, they provide valuable suggestions for my developer team.
 

Scalability Issues

Sentiment score
6.2
NICE CXone is highly scalable and adaptable, efficiently managing extensive loads and supporting broad use cases without difficulty.
Sentiment score
7.7
Salesforce Marketing Cloud effectively scales large data volumes, benefiting enterprises despite costs, with high user satisfaction and advancement capabilities.
I have migrated approximately 500 people to the system, and it can certainly support more users beyond this number.
The scalability of Salesforce is very good.
On a scale of one to ten, I rate its scalability at 9.5.
When you deploy in clouds, they provide scalability.
 

Stability Issues

Sentiment score
6.1
NICE CXone is generally stable, with brief outages well-managed, earning high praise for technical support and communication.
Sentiment score
8.1
Salesforce Marketing Cloud is stable and reliable, with occasional data issues, recommended for enterprise stability and security.
We maintain a good working relationship with NICE CXone, and their technical support is effective.
While the system often operates without issues, there have been instances of reports involving VM resource congestion, WFM issues, and RT problems.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
 

Room For Improvement

NICE CXone needs an improved user interface, better audio, streamlined reporting, enhanced AWS control, and competitive pricing.
Salesforce Marketing Cloud users face challenges with interface changes, integration, customization, and desire improved workflows, security, and mobile enhancements.
Compared to challengers such as Zoom, which seem more cost-effective, NICE CXone's suite of products is very modular, so as they provide new services, you have to add to your existing package and this balloons your costs since there's an additional license needed to use the new tools, leading to potentially higher out-of-pocket expenses.
The audio quality in NICE CXone has room for improvement, as I experience issues like diffused calls and crackling audio.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
 

Setup Cost

NICE CXone requires careful evaluation of tiered licensing costs and features, especially considering data transition challenges.
Salesforce Marketing Cloud, though costly, is a feature-rich solution favored by large enterprises requiring advanced marketing services.
 

Valuable Features

NICE CXone enhances business efficiency with customizable features, seamless integration, and real-time management tools, offering flexibility and control.
Salesforce Marketing Cloud excels with cross-channel management, automation, personalization, and integration, enhancing efficiency and customer engagement.
The switch from using Avaya, which required connecting to a hard or soft phone, to using WebRTC via a web browser has significantly improved customer service efficiency.
Some of the best features with NICE CXone are the real-time visibility that you have, which empowers you to make adjustments on the fly, such as turning on and off your queues and adjusting how we route calls to our agents.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management.
 

Categories and Ranking

NICE CXone
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
15
Ranking in other categories
Workforce Engagement Management (3rd), IVR Systems (1st), Live Chat (2nd), Knowledge Management Software (6th), Contact Center as a Service (CCaaS) (4th)
Salesforce Marketing Cloud
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
60
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. NICE CXone is designed for Workforce Engagement Management and holds a mindshare of 13.5%, up 10.9% compared to last year.
Salesforce Marketing Cloud, on the other hand, focuses on Social CRM, holds 6.9% mindshare, down 11.0% since last year.
Workforce Engagement Management Market Share Distribution
ProductMarket Share (%)
NICE CXone13.5%
Genesys Cloud CX20.7%
Verint Open CCaaS8.6%
Other57.199999999999996%
Workforce Engagement Management
Social CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud6.9%
Sprinklr9.0%
HootSuite7.5%
Other76.6%
Social CRM
 

Featured Reviews

Antoneil Phillips - PeerSpot reviewer
Real-time adjustments enhance call management, though pricing needs improvement
The reporting isn't bad, but there are opportunities for improvement; we get real-time dashboards for monitoring, though for performance management, we have to procure certain reports manually by pulling down raw data from the system, which could be better. Regarding the pricing, this would be an area of opportunity as well; this feedback is based on where we're positioned in the Caribbean. Compared to challengers such as Zoom, which seem more cost-effective, NICE CXone's suite of products is very modular, so as they provide new services, you have to add to your existing package and this balloons your costs since there's an additional license needed to use the new tools, leading to potentially higher out-of-pocket expenses.
Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.
report
Use our free recommendation engine to learn which Workforce Engagement Management solutions are best for your needs.
871,358 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
12%
Manufacturing Company
9%
Healthcare Company
6%
Financial Services Firm
12%
Computer Software Company
11%
Manufacturing Company
11%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise5
Large Enterprise3
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise28
 

Questions from the Community

What needs improvement with NICE CXone?
The reporting isn't bad, but there are opportunities for improvement; we get real-time dashboards for monitoring, though for performance management, we have to procure certain reports manually by p...
What is your primary use case for NICE CXone?
We're working in the finance space, banking, and our customers that we support are primarily banks and remittance services. We are a contact center providing services to other businesses, primarily...
What advice do you have for others considering NICE CXone?
I really can't add any value about how it's influenced our customer journey just yet because we're just in the process of implementing that and have no data at this stage. Overall, NICE CXone is no...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...
 

Also Known As

NICE inContact, NICE CXone Workforce Optimization Pro, NICE CXOne WFO Pro, CXone Workforce Optimization, inContact Workforce Optimization, CallCopy, Discover, VPI Empower, Brand Embassy, goMoxie
ExactTarget
 

Overview

 

Sample Customers

MoneyGram, Honeywell, Radisson Hotel Group, AAA, New Balance, MattressFIRM, Teleflora, Best Buy
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Genesys, Five9, NICE and others in Workforce Engagement Management. Updated: September 2025.
871,358 professionals have used our research since 2012.