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NetApp Cloud Volumes ONTAP vs VMware Software Defined Storage comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
NetApp Cloud Volumes ONTAP
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
64
Ranking in other categories
Cloud Migration (3rd), Cloud Storage (9th), Cloud Backup (27th), Public Cloud Storage Services (11th), Cloud Software Defined Storage (2nd)
VMware Software Defined Sto...
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Software Defined Storage (SDS) (15th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
SB
Principal Consultant at a tech services company with 11-50 employees
Offers performance control and cloud integration while supporting data management with granular flexibility
The scalability of NetApp Cloud Volumes ONTAP is interesting. We have thought about it, but we haven't used it. I think the scalability is something you scale up rather than respond to peak demand. It wouldn't help with outages either; the scaling is manual, and there are no processes we've used to automate that for unexpected scenarios. We like the scalability; it's enough for what we're planning to use, but we haven't used any advanced features. The standard platform is NetApp Cloud Volumes ONTAP, which is their cloud service. In fact, that's probably the most experience I have with NetApp. I've experienced it on-premise, but kind of secondhand.
Mohammad Jundiah - PeerSpot reviewer
Solutions Architect at Qatar Datamation Systems
Data security and performance excel but integration and licensing need improvement
I used Nutanix for its hyper-converged infrastructure capabilities and VMware Site Recovery for disaster recovery.  Additionally, I worked with VMware Software Defined Storage both internally and with partners to consolidate servers into one solution The most valuable features of VMware Software…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The stability is perfect, the reliability is 100%, and the latency is always lower than 1 millisecond."
"This solution has improved our organization in the way that we used to see latency but now with this solution we don't. It also has good performance. Latencies have come down for our performance in the SQL databases. We can put a lot more in a lot less in terms of space savings. We also save data center space have good deduplication."
"Scalability is one of the best features. You can quickly add more. You can swap out the drives with larger sizes, you can add more shelves. All of that is perfect - the whole concept of keeping it modular..."
"The compression and deduplication features help to make the best use of the capacity."
"The ease of management is one of the most valuable features of this solution. I would have also said that it's pretty fast but now our SQL servers are starting to beat it up pretty bad."
"The speed is one of the most valuable features of Pure Storage FlashArray."
"All my customers are pretty happy with most Pure Storage solutions."
"Firstly, dedupe is the most valuable feature, hands down, and simplifying storage is also a big win overall."
"The solution’s Snapshot copies and thin clones in terms of operational recovery are the best thing since sliced bread. Rollback is super easy. It's just simple, and it works. It's very efficient."
"It makes sure we have control of the data and that we know what it's being used for. The main thing for us is that we need to know what applications are consuming it and responsible for it. The solution helps us do that."
"Cloud Volumes ONTAP is great because of the storage efficiencies that it provides."
"I highly recommend that customers using native cloud storage from hyperscalers transition to NetApp Cloud Volumes ONTAP as it offers numerous features and functionalities such as inline deduplication, compression, compaction, autonomous ransomware protection, snapshot technology, and flex cache that are unavailable with other hyperscalers."
"We use the mirroring to mirror our volumes to our DR location. We also create snapshots for backups. Snapshots will create a specified snapshot to be able to do a DR test without disrupting our standard mirrors. That means we can create a point-in-time snapshot, then use the ability of FlexClones to make a writeable volume to test with, and then blow it away after the DR test."
"One thing I have noticed is that it is very simple to move the data where we need to move it, delete it, or archive it if we need to archive it to StorageGRID."
"I would recommend NetApp any day, at any time, because there's so much hard work in it."
"The biggest advantage is that it works as expected, there's less maintenance so you don't need too many people to support it, and you save money in the long run."
"The single management panel is the main feature that is wonderful for the customer."
"The best part of the solution is that you can actually scale up to a large number of operating systems without the requirement of additional hardware, which is the biggest advantage."
"VMware Software Defined Storage gives higher availability against data corruption."
"The most valuable features of the solution are that it is easy to deploy and the support is really good."
"This is an easy-to-use product for adding flexibility to your storage solution."
"The technical support is awesome."
"The solution is simple to configure and provides good performance and less footprint."
"The product is user-friendly from an administrative standpoint and very easy to use."
 

Cons

"I would like to get a weekly report of how our storage has been used, and if there is any storage sitting there not being used."
"The overall scalability for this product could be improved as well as having a single console to management multiple arrays."
"For scalability, I rate it a six out of ten. We reach a limit. We never reached this limit, however, the architecture allows you to go until a certain size, and after that, you have to buy another array."
"I would like to see more detailed reporting on the data. However, it would be nice to know what are the exact VMs usage after deduplication and/or what that VMs actual latency and bandwidth is, outside of VMware."
"When we were doing some tests, we found that there was an I/O freeze when they were switching the controller."
"They should work on their upgrades, they're not smooth."
"I would like to see them lower the costs."
"Pure Storage will have issues with positioning in the near future since its a relatively new company. For now, customers need a PoC to trust using the solution, as it can't stand on its brand name alone. They need to improve Pure Storage's marketing."
"They definitely need to stay more on top of security vulnerabilities."
"NetApp's support could improve"
"NetApp CVO needs to have more exposure and mature further before it will have greater acceptance."
"Not a perfect ten because it's not very efficient with upgrades and management."
"The product is more restricted with underlying cloud."
"I would like to have more management tools. They are difficult to work with, so I would like them to be a bit more user-friendly."
"In terms of improvement, I would like to see the Azure NetApp Files have the capability of doing SnapMirrors. Azure NetApp Files is, as we know, is an AFF system and it's not used in any of the Microsoft resources. It's basically NetApp hardware, so the best performance you can achieve, but the only reason we can't use that right now is because of the region that it's available in. The second was the SnapMirror capability that we didn't have that we heavily rely on right now."
"The only area for improvement would be some guidance in terms of the future products that NetApp is planning on releasing."
"It's easy to scale and expand but the main catch is the cost. It's expensive."
"The license model of the product is an area of concern where improvements are required."
"Simplifying the licensing model and making it cheaper would improve the solution."
"The cost of the product is where an improvement could be made. It's generally very expensive and requires a lot of architecture that needs to be designed according to specific situations."
"The solution has some limitations in terms of replication to remote sites or cloud infrastructure, which need improvement."
"It doesn't have the ability to be deployed on any kind of hardware and network connectors."
"VMware Software Defined Storage should include a shared database on a standard version."
"The performance is not as good as some competing products and reporting can be improved."
 

Pricing and Cost Advice

"We purchased a license to use this solution and we pay for the storage ourselves."
"It is light years beyond anything else with the same price point."
"The price of the solution can be a bit expensive. There is an additional fee for support."
"For us, as the customer, it reduced the price of the management."
"It could always be lower, but it's okay."
"There are no licensing fees aside from the support."
"There should be quite a bit of reduction of TCO with just licensing (and stuff) because we run the VM environment off it."
"I would prefer that they lower their pricing."
"I know the licensing is a bit on the high-end. That's when we had to downsize our MetroCluster disks and just migrate to disks that were half used. We migrated into those just to reduce maintenance costs."
"Cloud is cloud. It's still expensive. Any good solution comes with a price tag. That's where we are looking to see how well we can manage our data in the cloud by trying to optimize the costs."
"If we wanted to use the AWS solution, we would have to manage two or three different platforms and pay more money than what we should have to pay, as some of the features don't even exist. If we wanted to, we could use AWS cloning, but it is useless because it uses more space, is more expensive, and takes more time."
"The AWS consumer-based pricing model makes it easy for developers to use their credit cards to spin up virtual servers immediately."
"For enterprise customers, it's a very cost effective. But in the SMB segment, yeah, pricing is a little bit challenge for your time."
"The standard pricing is online. Pricing depends. If you're using the PayGo model, then it's just the normal costs on the Microsoft page. If you're using Bring Your Own License, which is what we're doing, then you get with your sales contact at NetApp and start figuring out what price is the best, in the end, for your company."
"It is not a cheap solution because we need to pay for the license and pay for Azure resources as well."
"They allow a special price if you are working closely with them. Since we have a lot of NetApp systems, we got some kind of discount. That's something they do for other customers, not just for us. The price was fair. In addition to the licensing fees, you're paying Amazon for your usage..."
"I believe there is a yearly licensing fee of around $2000 - $5000. I don't think there are additional costs above that but it depends on the type of infrastructure you're booting."
"A single socket costs you around US $6,000 for three years. At a minimum, you have a three load cluster for a medium or enterprise-scale company. It can get quite expensive because you're likely to need four to six sockets on the other side. It comes to around $30,000."
"The product is quite expensive and is among the most expensive for this type of solution."
"VMware Software Defined Storage is a slightly expensive solution."
"The solution is very expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Manufacturing Company
12%
Construction Company
11%
Financial Services Firm
11%
Computer Software Company
6%
Computer Software Company
16%
Financial Services Firm
14%
Outsourcing Company
14%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise11
Large Enterprise53
By reviewers
Company SizeCount
Small Business3
Large Enterprise6
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for NetApp Cloud Volumes ONTAP?
NetApp Cloud Volumes ONTAP is actually quite reasonable in price compared to other native cloud storage options. For ...
What needs improvement with NetApp Cloud Volumes ONTAP?
It would be nice to see technology supporting the Elastic Fabric Adapter on Amazon AWS, therefore getting RDMA techno...
What is your primary use case for NetApp Cloud Volumes ONTAP?
I use NetApp Cloud Volumes ONTAP mostly in customer companies.
What is your experience regarding pricing and costs for VMware Software Defined Storage?
The price of VMware Software Defined Storage is on the pricey side, rated four out of five in cost. There is room for...
What needs improvement with VMware Software Defined Storage?
There is room for more integrations and plugins into more storages. More automation, such as using Playbook on Ansibl...
What is your primary use case for VMware Software Defined Storage?
I used Nutanix for its hyper-converged infrastructure capabilities and VMware Site Recovery for disaster recovery. Ad...
 

Also Known As

Pure Storage FlashArray
ONTAP Cloud, CVO, NetApp CVO
VMware SDS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Helse Nord, Sky
Find out what your peers are saying about StarWind, Nutanix, Red Hat and others in Software Defined Storage (SDS). Updated: July 2026.
909,725 professionals have used our research since 2012.