NetApp Cloud Volumes ONTAP vs VMware Software Defined Storage comparison

NetApp and VMware are both solutions in the Software Defined Storage (SDS) category. Additionally, 95% of NetApp users are willing to recommend the solution, compared to 100% of VMware users who would recommend it.

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Executive Summary

We performed a comparison between NetApp Cloud Volumes ONTAP and VMware Software Defined Storage based on real PeerSpot user reviews.

Find out in this report how the two Software Defined Storage (SDS) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed NetApp Cloud Volumes ONTAP vs. VMware Software Defined Storage Report (Updated: July 2025).

Buyer's Guide

NetApp Cloud Volumes ONTAP vs. VMware Software Defined Storage

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Featured Reviews

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Pramod-Talekar

Sr Service Engineer at a healthcare company with 1,001-5,000 employees

Allows customers to manage SAN and NAS data within a single storage solution

The tool's most valuable features are the SnapLock and SnapMirror features. If something goes wrong with the data, we can restore it. This isn't a mirror; we store data in different locations. If there's an issue on the primary site, we can retrieve data from the secondary site. Multiprotocol support in NetApp Cloud Volumes ONTAP is beneficial because it allows customers to manage SAN and NAS data within a single storage solution. This feature eliminates the need to purchase different types of storage.

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Achilles Lobo

Infrastructure Architect at Grupo Protege

Simple to configure and provides good performance

The solution is simple to configure and provides good performance and less footprint. Dell deployed the solution, and it's very simple to use. VMware software is widely used by IT administrators VMware Software Defined Storage can be improved in the replication area. The solution has some…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like its size. It is smaller than the other competitors. We can plug in many blades, and we can have data up to one terabyte."

"It has absolutely simplified our storage because the dashboards on the consoles show a clear understanding of where you are, and it is also very easy to provision. This been a big help for our teams."

"The snapshots, replication, and the ability to have immutable blades are the most valuable features. You're putting data snapshots out in those blades, and they cannot be touched. Its performance is great."

"Approximately 40% to 50% of my time is saved using Pure Storage FlashBlade compared to different products."

"We can capacity plan at a greater level than we used to."

"The onboarding and integrated monitoring tools are pretty good."

"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."

"Among its most appealing features are its ease of handling and minimal maintenance requirements."

More Pure Storage FlashBlade pros

"Its features help us to have a backup of our volumes using the native technology of NetApp ONTAP. That way, we don't have to invest in other solutions for our backup requirement. Also, it helps us to replicate the data to another geographic location so that helps us to save on the costs of backup products."

"The most valuable feature is its exceptional performance and storage efficiency."

"The Cloud Manager application that's on the NetApp cloud site is easy to use. You can set up and schedule replications from there, so you don't have to go into the ONTAP system. Another feature we've recently started using is the scheduled power off. We started with one client and have been slowly implementing it with others. We can cut costs by not having the VM run all the time. It's only on when it's doing replication, but it powers off after."

"They have very good support team who is very helpful. They will help you with every aspect of getting the deployment done."

"If you have a larger amount of data than normal in cloud, it is easy to provision and maintain. Waiting for the delivery of the controller, the configuration of enclosures, etc., all this stuff is eliminated compared to using on-premise."

"The ease of use in terms of how the product works is valuable. We are able to work with it and deploy the storage that we need."

"We use the mirroring to mirror our volumes to our DR location. We also create snapshots for backups. Snapshots will create a specified snapshot to be able to do a DR test without disrupting our standard mirrors. That means we can create a point-in-time snapshot, then use the ability of FlexClones to make a writeable volume to test with, and then blow it away after the DR test."

"The most valuable features of this solution are SnapShot, FlexClone, and deduplication."

More NetApp Cloud Volumes ONTAP pros

"The best part of the solution is that you can actually scale up to a large number of operating systems without additional hardware."

"VMware Software Defined Storage gives higher availability against data corruption."

"The most valuable features of VMware Software Defined Storage are scalability, high availability, and performance."

"The most valuable features of the solution are that it is easy to deploy and the support is really good."

"The most valuable features of VMware Software Defined Storage are scalability, high availability, and performance."

"This is an easy-to-use product for adding flexibility to your storage solution."

"The single management panel is the main feature that is wonderful for the customer."

"The solution is simple to configure and provides good performance and less footprint."

Cons

"There could be improvements in public cloud integration."

"The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top."

"They need better integration with public clouds along with a better hybrid solution."

"The technical support needs to improve. When we open a case, it is auto assigned to a support tech person. Nine out of ten times, we get an email right back saying that person is off until tomorrow. I cannot handle that. They just did this over the weekend to us, too. I had to call our rep and have them do something about it."

"I would like to see more deduplication."

"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."

"The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."

"I would like to have Snapshots and Snapmail in the next release. People who came from a NetApp background, especially expect these features."

More Pure Storage FlashBlade cons

"We've just been dealing with general pre-requisite infrastructure configuration challenges. Once those are out of the way, it is easy."

"I think the challenge now is more in terms of keeping an air gap. The notion that it is in the cloud, easy to break, etc. The challenge now is mostly about the air gap and how we can protect that in the cloud."

"There is room for improvement with the capacity. There's a very hard limit to how many disks you can have and how much space you can have. That is something they should work to fix, because it's limiting. Right now, the limit is about 360 terabytes or 36 disks."

"How it handles erasure coding. I feel it the improvement should be there. Basically, it should be seamless. You don't want to have an underlying hardware issue or something, then suddenly there's no reads or writes. Luckily, it's at a replication site, so our main production site is still working and writing to it. But, the replication site has stopped right now while we try to bring that node back. Since we implemented in bare-metal, not in appliance, we had to go back to the original vendor. They didn't send it in time, and we had a hardware memory issue. Then, we had a hard disk issue, which brought the node down physically."

"Some of the licensing is a little kludgy. We just created an HA environment in Azure and their licensing for SVMs per node is a little kludgy. They're working on it right now."

"When it comes to support provided by NetApp, they have room for improvement. Every time we go through their support, we end up answering the same routine questions."

"The solution is not stable when using single nodes. This is a problem. NetApp should work on this solution to make it more stable with HA nodes and resolve this issue."

"Their support and development teams can collaborate better to resolve an issue."

More NetApp Cloud Volumes ONTAP cons

"The solution has some limitations in terms of replication to remote sites or cloud infrastructure, which need improvement."

"The license model of the product is an area of concern where improvements are required."

"I'd like to see improved hardware compatibility"

"Simplifying the licensing model and making it cheaper would improve the solution."

"VMware Software Defined Storage should include a shared database on a standard version."

"There is room for more integrations and plugins into more storages."

"The performance is not as good as some competing products and reporting can be improved."

"It doesn't have the ability to be deployed on any kind of hardware and network connectors."

Pricing and Cost Advice

"Our licensing is renewed annually."

"I rate the tool's pricing a seven to eight out of ten."

"I feel that the price could always be lowered."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"The price could be cheaper."

"We used a reseller for the purchase."

"I understand that it is competitively priced compared to other brands."

More Pure Storage FlashBlade pricing and cost advice

"Once we deploy the pay as you go model, we cannot convert this product as a BYOL model. This is a concern that we have."

"Our licensing costs are folded into the hardware purchases and I have never differentiated between the two."

"Compared to other storage vendors, NetApp, is not always able to compete with their pricing. Yet, we acknowledge the ease of use ONTAP brings with the AWS integration."

"They allow a special price if you are working closely with them. Since we have a lot of NetApp systems, we got some kind of discount. That's something they do for other customers, not just for us. The price was fair. In addition to the licensing fees, you're paying Amazon for your usage..."

"Purchasing through the AWS Marketplace was good, but it was a test system, not a real purchase."

"Cost is a big factor, because a lot of companies can't afford enterprise grade equipment all the time. They skimp where they can. I would recommend that they improve the cost."

"Our licensing is based on a yearly subscription. That is an additional cost, but because of the storage efficiencies that the NetApp gives, even with the additional cost of the NetApp license, you still end up saving money versus straight Azure native for storage. It's definitely worth it."

"Overall, the pricing of NetApp is aggressive and the pricing becomes more aggressive as the amount of data increases. The cost for a given volume of data that you are storing becomes lower. The greater the volume of data, the cheaper the license."

More NetApp Cloud Volumes ONTAP pricing and cost advice

"VMware Software Defined Storage is a slightly expensive solution."

"A single socket costs you around US $6,000 for three years. At a minimum, you have a three load cluster for a medium or enterprise-scale company. It can get quite expensive because you're likely to need four to six sockets on the other side. It comes to around $30,000."

"The solution is very expensive."

"I believe there is a yearly licensing fee of around $2000 - $5000. I don't think there are additional costs above that but it depends on the type of infrastructure you're booting."

"The product is quite expensive and is among the most expensive for this type of solution."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

Educational Organization

Manufacturing Company

15%

Computer Software Company

14%

Educational Organization

13%

Financial Services Firm

11%

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

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What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

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What do you like most about NetApp Cloud Volumes ONTAP?

So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the licen...

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What is your experience regarding pricing and costs for NetApp Cloud Volumes ONTAP?

The solution's pricing is reasonable.

See all answers

What needs improvement with NetApp Cloud Volumes ONTAP?

NetApp's support could improve.

See all answers

What do you like most about VMware Software Defined Storage?

VMware Software Defined Storage gives higher availability against data corruption.

See all answers

What is your experience regarding pricing and costs for VMware Software Defined Storage?

The price of VMware Software Defined Storage is on the pricey side, rated four out of five in cost. There is room for...

See all answers

What needs improvement with VMware Software Defined Storage?

There is room for more integrations and plugins into more storages. More automation, such as using Playbook on Ansibl...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

VAST Data vs Pure Storage FlashBlade

Compared 10% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 9% of the time

More Pure Storage FlashBlade Competitors

Azure NetApp Files vs NetApp Cloud Volumes ONTAP

Compared 18% of the time

Amazon S3 vs NetApp Cloud Volumes ONTAP

Compared 12% of the time

Red Hat Ceph Storage vs NetApp Cloud Volumes ONTAP

Compared 10% of the time

Amazon EFS (Elastic File System) vs NetApp Cloud Volumes ONTAP

Compared 8% of the time

Portworx Enterprise vs NetApp Cloud Volumes ONTAP

Compared 6% of the time

More NetApp Cloud Volumes ONTAP Competitors

DataCore SANsymphony vs VMware Software Defined Storage

Compared 37% of the time

IBM Spectrum Scale vs VMware Software Defined Storage

Compared 34% of the time

Red Hat Ceph Storage vs VMware Software Defined Storage

Compared 29% of the time

More VMware Software Defined Storage Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

June 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

NetApp Cloud Volumes ONTAP

June 2025

Download NetApp Cloud Volumes ONTAP product report

Buyer's Guide

VMware Software Defined Storage

June 2025

Download VMware Software Defined Storage product report

Also Known As

No data available

ONTAP Cloud, CVO, NetApp CVO

VMware SDS

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

NetApp Cloud Volumes ONTAP is an efficient storage management solution for managing and storing data in the cloud. It offers seamless integration with cloud providers, advanced data replication capabilities, and high data protection. With reliable performance, it is ideal for industries like healthcare and finance.

NetApp

VMware software-defined storage is a simple, yet intelligent, storage data center architecture that aligns with business and application demands—eliminating static, purpose-built and inefficient hardware with dynamic, agile and automated solutions.

VMware

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard

Helse Nord, Sky

Buyer's Guide

NetApp Cloud Volumes ONTAP vs. VMware Software Defined Storage

July 2025

Free Report: NetApp Cloud Volumes ONTAP vs. VMware Software Defined Storage

Find out what your peers are saying about NetApp Cloud Volumes ONTAP vs. VMware Software Defined Storage and other solutions. Updated: July 2025.

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