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Microsoft Power BI vs Salesforce Einstein Analytics vs Zoho Analytics comparison

Microsoft and Salesforce are both solutions in the BI (Business Intelligence) Tools category. Microsoft is ranked #1 with an average rating of 8.0, while Salesforce is ranked #15 with an average rating of 8.5. Microsoft holds a 14.1% mindshare in BIT, compared to Salesforce’s 1.0% mindshare. Additionally, 93% of Microsoft users are willing to recommend the solution, compared to 86% of Salesforce users who would recommend it.
Microsoft Power BI
Read 326 Microsoft Power BI reviews
  • 22,361 Views
  • 13,864 Comparison Views
93% willing to recommend
Salesforce Einstein Analytics
Read 21 Salesforce Einstein Analytics reviews
  • 2,228 Views
  • 1,560 Comparison Views
86% willing to recommend
Zoho Analytics
Read 34 Zoho Analytics reviews
  • 1,271 Views
  • 699 Comparison Views
97% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Microsoft Power BI, Salesforce Einstein Analytics, and Zoho Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

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To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: September 2025).
Buyer's Guide
BI (Business Intelligence) Tools
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Microsoft Power BI offers high ROI due to cost-effectiveness, ease of use, improved analytics, and rapid cost recovery.
Sentiment score
6.2
Salesforce Einstein Analytics offers varied ROI, showing quick returns for some users, while others face challenges due to implementation or company size.
Sentiment score
4.8
Zoho Analytics boosts decision-making and efficiency, offering cost-effective insights and integration, widely valued in retail and e-commerce sectors.
In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven.
Power BI is easy to deploy within an hour, providing robust security against data leaks.
For more quotes and insights, download the Microsoft Power BI report
No quotes available
For more quotes and insights, download the Salesforce Einstein Analytics report
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
For more quotes and insights, download the Zoho Analytics report
MO
Shoury Priyanshu - PeerSpot reviewerSai Nandan Sambu - PeerSpot reviewerSiddharth Aravind - PeerSpot reviewerEdwin Nderitu - PeerSpot reviewer
 

Customer Service

Sentiment score
6.6
Microsoft Power BI's support receives mixed reviews; users often rely on community resources for quicker, more effective solutions.
Sentiment score
7.1
Salesforce Einstein Analytics offers effective customer service, quick responses, knowledgeable support, though some experience slow issue resolution.
Sentiment score
5.8
Zoho Analytics customer service is responsive and helpful, but technical support experiences vary with ratings from 5 to 8.
The significant drawback I notice is that Microsoft's size makes it hard to get specific change requests addressed unless they involve a bug.
We have a partnership with Microsoft, involving multiple weekly calls with dedicated personnel to ensure our satisfaction.
The support is good because there is also a community available.
For more quotes and insights, download the Microsoft Power BI report
Tech support for Salesforce Einstein Analytics is generally good.
For more quotes and insights, download the Salesforce Einstein Analytics report
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
For more quotes and insights, download the Zoho Analytics report
MO
James Balbach - PeerSpot reviewer
MH
SS
Eslam Abo Elnaga - PeerSpot reviewerNadeem Asghar - PeerSpot reviewerRahul Lomate - PeerSpot reviewer
 

Scalability Issues

Sentiment score
6.9
Microsoft Power BI offers scalability and integration, though optimizing large deployments may require expertise, especially with complex or large data.
Sentiment score
7.5
Salesforce Einstein Analytics is scalable, easily integrates, handles diverse user bases, and offers seamless expansion, despite cost concerns.
Sentiment score
6.2
Zoho Analytics is praised for scalability, ease of use, integration, and suitability for small to medium-sized businesses.
You expect only a small percentage of users concurrently, but beyond a thousand concurrent users, it becomes difficult to manage.
With increasing AI capabilities, architectural developments within Microsoft, and tools like Fabric, I expect Power BI to scale accordingly.
As more data is processed, performance issues may arise.
For more quotes and insights, download the Microsoft Power BI report
No quotes available
For more quotes and insights, download the Salesforce Einstein Analytics report
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Zoho Analytics is scalable.
For more quotes and insights, download the Zoho Analytics report
Shoury Priyanshu - PeerSpot reviewerJames Balbach - PeerSpot reviewerRaymond De Rooij - PeerSpot reviewerSiddharth Aravind - PeerSpot reviewerHunbel CH - PeerSpot reviewer
VR
 

Stability Issues

Sentiment score
7.4
Microsoft Power BI is stable and reliable, though large datasets may impact performance; frequent updates enhance its reputation.
Sentiment score
7.9
Salesforce Einstein Analytics is praised for its stability and reliability, with occasional minor issues swiftly resolved.
Sentiment score
7.1
Zoho Analytics is reliable with strong uptime, minor bugs, and occasional limitations compared to competitors, depending on connectivity.
In terms of stability, there's no data loss or leakage, and precautions are well-managed by Microsoft.
We typically do not have problems with end-user tools like Excel and Power BI.
It is very stable for small data, but with big data, there are performance challenges.
For more quotes and insights, download the Microsoft Power BI report
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
For more quotes and insights, download the Salesforce Einstein Analytics report
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
The stability and reliability of Zoho Analytics have been good over time.
The stability and reliability of the product is crucial for optimal performance.
For more quotes and insights, download the Zoho Analytics report
Shoury Priyanshu - PeerSpot reviewerJames Balbach - PeerSpot reviewer
MH
Sunny Nair - PeerSpot reviewer
VR
Hunbel CH - PeerSpot reviewerAngel David Pacheco Beltrán - PeerSpot reviewer
 

Room For Improvement

Microsoft Power BI is criticized for high costs, complexity, handling large data, and lacking intuitive interfaces and AI integration.
Salesforce Einstein Analytics needs improvements in support, data handling, user-friendliness, flexibility, and cost to boost adoption.
Zoho Analytics needs improvements in graph options, interface, integrations, AI insights, SQL editor, pricing, customization, performance, and reliability.
This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today.
Access was more logical in how it distinguished between data and its formatting.
Microsoft updates Power BI monthly based on user community feedback.
For more quotes and insights, download the Microsoft Power BI report
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language.
For more quotes and insights, download the Salesforce Einstein Analytics report
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
For more quotes and insights, download the Zoho Analytics report
Shoury Priyanshu - PeerSpot reviewer
MO
James Balbach - PeerSpot reviewerSunny Nair - PeerSpot reviewer
SS
Hunbel CH - PeerSpot reviewer
VR
Nadeem Asghar - PeerSpot reviewer
 

Setup Cost

Microsoft Power BI offers flexible pricing, from free to premium, making it a cost-effective business intelligence tool for enterprises.
Salesforce Einstein Analytics is costly yet valued for features, with negotiating licenses helping reduce expenses in enterprise environments.
Zoho Analytics offers flexible, competitively priced plans, especially valuable when bundled with Zoho One, against costlier analytics tools.
I found the setup cost to be expensive
Power BI isn't very cheap, however, it is economical compared to other solutions available.
The pricing for Microsoft Power BI is low, which is a good selling point.
For more quotes and insights, download the Microsoft Power BI report
A benefit is that the pricing is available online, ensuring there are no hidden costs.
In general, I would rate it as a little bit on the expensive side compared to other available options.
For more quotes and insights, download the Salesforce Einstein Analytics report
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
For more quotes and insights, download the Zoho Analytics report
ST
Shoury Priyanshu - PeerSpot reviewer
MH
SS
Sunny Nair - PeerSpot reviewer
VR
 

Valuable Features

Microsoft Power BI excels with seamless data integration, customizable dashboards, and user-friendly features, empowering self-service insights across industries.
Salesforce Einstein Analytics offers user-friendly, scalable analytics with predictive insights and seamless CRM integration for enhanced decision-making and productivity.
Zoho Analytics provides user-friendly data visualization, integration, and AI-driven insights for seamless collaboration and effective decision-making.
In today's data-driven environment, these tools are of substantial value, particularly for large enterprises with numerous processes that require extensive data analysis.
Within the organization, Microsoft Power BI is used to create dashboards and gain insights into data, enhancing data-driven decision-making.
To reduce the need for highly skilled personnel, we can engage someone who is just familiar and has a basic understanding of Microsoft Power BI, while AI can handle the major tasks through either agent AI or requirement analysis.
For more quotes and insights, download the Microsoft Power BI report
It allows for a personalized customer experience by providing insights.
Their machine learning model, which they have integrated, provides us with accurate data and creates projection maps.
For more quotes and insights, download the Salesforce Einstein Analytics report
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.
For more quotes and insights, download the Zoho Analytics report
MO
Raymond De Rooij - PeerSpot reviewerShrikrishna Kashid - PeerSpot reviewer
SS
Sunny Nair - PeerSpot reviewer
VR
Sai Nandan Sambu - PeerSpot reviewer
SB
 

Mindshare comparison

As of October 2025, in the BI (Business Intelligence) Tools category, the mindshare of Microsoft Power BI is 14.1%, down from 21.7% compared to the previous year. The mindshare of Salesforce Einstein Analytics is 1.0%, down from 1.5% compared to the previous year. The mindshare of Zoho Analytics is 0.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Microsoft Power BI14.1%
Zoho Analytics0.8%
Salesforce Einstein Analytics1.0%
Other84.1%
BI (Business Intelligence) Tools
 

Featured Reviews

Shoury Priyanshu - PeerSpot reviewer
Facilitates seamless data aggregation with some outdated visual elements hindering user appeal
Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.
Read full review
Sunny Nair - PeerSpot reviewer
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.
Read full review
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
Read full review
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
Read full review
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
9%
Government
9%
Manufacturing Company
9%
Financial Services Firm
15%
Computer Software Company
13%
Manufacturing Company
10%
University
6%
Non Profit
9%
Insurance Company
9%
Comms Service Provider
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business134
Midsize Enterprise57
Large Enterprise165
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise12
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
See all answers
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
See all answers
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
See all answers
What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to...
See all answers
What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting...
See all answers
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into ...
See all answers
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
See all answers
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
See all answers
What needs improvement with Zoho Analytics?
In Zoho Analytics, I don't think there is something that could be improved, but in Zoho itself, I have many concerns ...
See all answers
 

Comparisons

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Tableau Enterprise vs Microsoft Power BI
Compared 12% of the time
Amazon QuickSight vs Microsoft Power BI Logo
Amazon QuickSight vs Microsoft Power BI
Compared 11% of the time
Databricks vs Microsoft Power BI Logo
Databricks vs Microsoft Power BI
Compared 7% of the time
Domo vs Microsoft Power BI Logo
Domo vs Microsoft Power BI
Compared 5% of the time
KNIME Business Hub vs Microsoft Power BI Logo
KNIME Business Hub vs Microsoft Power BI
Compared 4% of the time
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Databricks vs Salesforce Einstein Analytics Logo
Databricks vs Salesforce Einstein Analytics
Compared 18% of the time
Tableau Enterprise vs Salesforce Einstein Analytics Logo
Tableau Enterprise vs Salesforce Einstein Analytics
Compared 16% of the time
IBM Watson Explorer vs Salesforce Einstein Analytics Logo
IBM Watson Explorer vs Salesforce Einstein Analytics
Compared 9% of the time
SAP BusinessObjects Business Intelligence Platform vs Salesforce Einstein Analytics Logo
SAP BusinessObjects Business Intelligence Platform vs Salesforce Einstein Analytics
Compared 7% of the time
SAP Analytics Cloud vs Salesforce Einstein Analytics Logo
SAP Analytics Cloud vs Salesforce Einstein Analytics
Compared 7% of the time
More Salesforce Einstein Analytics Competitors
Tableau Enterprise vs Zoho Analytics Logo
Tableau Enterprise vs Zoho Analytics
Compared 17% of the time
Profitbase InFront vs Zoho Analytics Logo
Profitbase InFront vs Zoho Analytics
Compared 13% of the time
Apache Superset vs Zoho Analytics Logo
Apache Superset vs Zoho Analytics
Compared 13% of the time
SAP Analytics Cloud vs Zoho Analytics Logo
SAP Analytics Cloud vs Zoho Analytics
Compared 11% of the time
Qlik Sense vs Zoho Analytics Logo
Qlik Sense vs Zoho Analytics
Compared 9% of the time
More Zoho Analytics Competitors
 

Product Reports

Buyer's Guide
Microsoft Power BI
September 2025
Microsoft Power BI reportDownload Microsoft Power BI product report
Buyer's Guide
Salesforce Einstein Analytics
September 2025
Salesforce Einstein Analytics reportDownload Salesforce Einstein Analytics product report
Buyer's Guide
Zoho Analytics
September 2025
Zoho Analytics reportDownload Zoho Analytics product report
 

Also Known As

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
Einstein Analytics, Salesforce Wave Analytics
Zoho Reports
 

Overview

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

  • Connect directly to your CRM data and execute on insights directly in Chatter.
  • Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
  • Explore data quickly and automate actions with prebuilt apps.
  • Use mobile to act, whether you're on Android or iOS.
Salesforce

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho
 

Sample Customers

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Buyer's Guide
BI (Business Intelligence) Tools
September 2025
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