Marketo vs StructuredWeb comparison

Adobe and StructuredWeb are both solutions in the Marketing Automation category. Adobe is ranked #2 with an average rating of 8.3, while StructuredWeb is ranked #7 with an average rating of 10.0. Adobe holds a 12.9% mindshare in MA, compared to StructuredWeb’s 1.8% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 100% of StructuredWeb users who would recommend it.

Marketo

Read 26 Marketo reviews

1,826 Views
1,534 Comparison Views

96% willing to recommend

StructuredWeb

Read 2 StructuredWeb reviews

160 Views
147 Comparison Views

100% willing to recommend

Marketo

StructuredWeb

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Marketo and StructuredWeb based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Marketo vs. StructuredWeb Report (Updated: August 2025).

Buyer's Guide

Marketo vs. StructuredWeb

August 2025

Download the complete report

Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Ranking in Marketing Automation

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

StructuredWeb

Ranking in Marketing Automation

7th

Average Rating

10.0

Reviews Sentiment

4.8

Number of Reviews

Ranking in other categories

Channel Marketing Software (2nd)

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of Marketo is 12.9%, down from 16.1% compared to the previous year. The mindshare of StructuredWeb is 1.8%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

Read full review

Joan Morales

Head of Partner Marketing at Klaviyo Inc.

Improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool

The best features in the solution include the ease of use and flexibility of the tool, and its ability to accommodate different kinds of features and needs that we always come across and need to solve for. The ability to provide content and deliver content to an international audience of channel partners is significant for us. Being able to cater to international users globally is one of the great uses of the tool. StructuredWeb can implement AI capabilities within the tool, which we have deployed, is really quite unique and very helpful. Additionally, the ability to translate content to any language with AI translation integrated as part of the tool allows one partner to access a piece of content and translate it to any language for their own use. My impression of the solution's focus on partner marketing is that it has improved our marketing efforts. We have been able to replace existing tools that we had with multiple tools. Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective. It has improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The product has been stable."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"I have a good special setup and a huge NetFlow to the sales channel."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"The most valuable feature is the scoring."

More Marketo pros

"Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective, and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners."

"The best part is that they have these Assistant AI and Edit AI capabilities that truly allow our partners to take our demand gen campaigns and essentially utilize our back-end data to build out accurate claims around our technologies."

Cons

"Its APIs need to be more flexible because there are some things that are not available in the API."

"The user interface could be improved."

"Customer support could be more helpful."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"Revenue management, attribution, and ABM can all be improved."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

More Marketo cons

"Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing."

"If anything, it would be the pricing. I get nervous about how many partners will use the service, as it is based on a schedule."

Pricing and Cost Advice

"The pricing is not cheap, but it's not that expensive either."

"It is expensive. We have a yearly license."

"The solution is expensive compared to others."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The licensing cost usually depends on the users."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

More Marketo pricing and cost advice

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

865,384 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

Financial Services Firm

Insurance Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

See all answers

What is your experience regarding pricing and costs for StructuredWeb?

The pricing and setup costs are fairly priced; it's not the cheapest tool out there, there are cheaper ones, but you are paying for what you get. If you want good support, good quality of assistanc...

See all answers

What needs improvement with StructuredWeb?

Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing....

See all answers

What is your primary use case for StructuredWeb?

The use case involves providing a one-stop enablement and marketing hub for our channel partners and agency partners to access all the enablement and marketing resources materials that they need in...

See all answers

Comparisons

Salesforce Marketing Cloud vs Marketo

Compared 30% of the time

HubSpot Marketing Hub vs Marketo

Compared 19% of the time

Oracle Eloqua vs Marketo

Compared 17% of the time

SAP Marketing Cloud vs Marketo

Compared 10% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

More Marketo Competitors

Zift Solutions vs StructuredWeb

Compared 100% of the time

More StructuredWeb Competitors

Product Reports

Buyer's Guide

Marketo

August 2025

Download Marketo product report

Buyer's Guide

Netcore Cloud vs. StructuredWeb

August 2025

Download StructuredWeb product report

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

StructuredWeb revolutionizes channel sales marketing with an AI-first platform addressing challenges like fragmented execution, manual distribution, and low engagement. Enterprises such as IBM, Google, and Dell use StructuredWeb to transform partner campaign processes.

StructuredWeb's intelligent automation streamlines outreach, accelerates demand, and automates marketing communication. Its integrated features enable partners to launch multi-touch campaigns swiftly, offering guidance, personalization, and essential assets. The platform facilitates efficient partner engagement with smooth content syndication, personalized experiences, and a rich service marketplace.

What features define StructuredWeb?

Campaign Automation: Deploy multi-touch campaigns from one screen with global reach.
Content Syndication: Deliver content to partner sites effortlessly.
Marketplace & Add-Ons: Access pre-packaged marketing services easily.
Guided Partner Journeys: Ensure consistent campaign execution.
Platform Personalization: Tailor experiences based on partner profiles.

What benefits should users expect?

Faster Time to Market: Launch campaigns in under an hour.
Higher Partner Adoption: Boosts confidence and participation.
Measurable ROI: Use analytics for tracking engagements.
Scalable Efficiency: Generate demand without adding headcount.

StructuredWeb is implemented across industries like technology and services, enabling partners to enhance their sales capabilities while streamlining marketing efforts. Organizations rely on it to automate tasks and optimize partner collaboration.

StructuredWeb

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE

Buyer's Guide

Marketo vs. StructuredWeb

August 2025

Free Report: Marketo vs. StructuredWeb

Find out what your peers are saying about Marketo vs. StructuredWeb and other solutions. Updated: August 2025.

DOWNLOAD NOW

865,384 professionals have used our research since 2012.

See our Marketo vs. StructuredWeb report.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.