Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.
| Product | Market Share (%) |
|---|---|
| Marketo | 11.9% |
| Pardot | 3.3% |
| WebEngage Omnichannel Engagement | 1.5% |
| Other | 83.3% |
| Company Size | Count |
|---|---|
| Small Business | 12 |
| Midsize Enterprise | 5 |
| Large Enterprise | 10 |
| Company Size | Count |
|---|---|
| Small Business | 4 |
| Midsize Enterprise | 4 |
| Large Enterprise | 5 |
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
WebEngage Omnichannel Engagement is a marketing automation platform that helps businesses engage customers across multiple channels including email, SMS, push notifications, social media, and website personalization. It provides tools for customer segmentation, cross-channel campaign management, advanced personalization, and marketing analytics to improve customer engagement and drive higher return on marketing investment. Key features include automated campaign orchestration, real-time customer behavioral tracking, personalized messaging, and data-driven insights to optimize marketing efforts. By unifying customer interactions across channels, WebEngage enables businesses to deliver a consistent and tailored experience that increases customer loyalty and brand affinity.
