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MailChimp vs SendPulse vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of October 2025, in the Cloud Email category, the mindshare of MailChimp is 14.1%, down from 18.3% compared to the previous year. The mindshare of SendPulse is 2.3%, up from 1.1% compared to the previous year. The mindshare of Zoho Campaigns is 5.5%, down from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
MailChimp14.1%
Zoho Campaigns5.5%
SendPulse2.3%
Other78.1%
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
it_user520110 - PeerSpot reviewer
It provides a mix of communication channels. I have never seen downtime.
It provides a great mix of communication channels We have a better process of customer engagement because of the better open rate of our marketing newsletters. It could have a little better usability to get started working with SendPulse, so people could onboard faster and start working faster.…
Collince Dundo - PeerSpot reviewer
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
10%
Comms Service Provider
9%
Educational Organization
9%
No data available
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and i...
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different version...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-con...
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Comparisons

 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
Polish Airlines LOT, Swatch, Karcher, Aeroflot, Radisson Hotels and Resorts
Altus
Find out what your peers are saying about MailChimp, Twilio, Amazon Web Services (AWS) and others in Cloud Email. Updated: September 2025.
869,095 professionals have used our research since 2012.