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IQVIA Orchestrated Customer Engagement vs Microsoft Dynamics CRM comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IQVIA Orchestrated Customer...
Ranking in CRM
48th
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Microsoft Dynamics CRM
Ranking in CRM
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
80
Ranking in other categories
CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (1st)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of IQVIA Orchestrated Customer Engagement is 0.6%, up from 0.6% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 2.8%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics CRM2.8%
IQVIA Orchestrated Customer Engagement0.6%
Other96.6%
CRM
 

Featured Reviews

Jaemin Baek - PeerSpot reviewer
Dx Strategist at SK Telecom
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"As a result, many people can access the data and gain insights."
"I've found the customer 360 degree view to be valuable."
"My advice to people looking into using Microsoft Dynamics CRM is that it's a good solution because if you're in a Microsoft environment, the solution has compatibility with different Microsoft products and features such as Office, Outlook, etc."
"I like the fact that I can keep track of everything I do in relation to my own job."
"The most useful feature that this solution provides is the ability to make dashboards for the business easily as our company is managed using KPIs and metrics."
"The most valuable thing about Microsoft Dynamics CRM is the integration and the applicability."
"The management and ability to process leads are the solution's most useful features; it makes it easy to maintain accounts and keep them up to date and relevant, the interface is very good and makes the product easy to use, the price is pretty decent, the initial setup is pretty straightforward, the sales cycle is great, everything is at the tip of my fingers, I have good visibility due to the excellent reporting, and the dashboard is great and lets me click anywhere and see anything."
"Our clients appreciate that the solution can be used to monitor everything their customer interacts with in their business."
"The solution is versatile and customizable."
"This is a scalable solution."
 

Cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
"The options for customizing Microsoft Dynamics CRM are very limited or highly complex."
"This solution would be easier to use if everything was displayed on one page, to avoid moving from one tab to another tab to add documents or add comments."
"The overall price of Microsoft Dynamics CRM could improve."
"From my experience, the solution's tech support could improve with a quicker response time."
"Better integration would be an improvement."
"One of the biggest challenges is that there is a huge disconnect between, "The business wants this data available," and making that data available in our systems."
"Microsoft Dynamics CRM could improve by being more user-friendly."
"The installation was difficult. I'm not the person that implements the solution. However, to have the solution function in the correct way, the process can be difficult."
 

Pricing and Cost Advice

"OCE is less expensive than Veeva, for instance."
"It's kind of pricey. It's about $50 or $60 per user."
"I give the price of the solution an eight out of ten."
"The customers that have Microsoft Office 365, the license price is competitive. It is competitive because the next solution above it is Salesforce, which is licensed quite high. The price annually was approximately $55 per user but we did a combination of users with some of them having the higher range of approximately $85."
"On a scale from one to ten with one being expensive and ten being of great value, I would rate Microsoft Dynamics CRM at six on pricing."
"The solution is expensive."
"The cost varies on multiple factors including customization and the number of users."
"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."
"The solution is not expensive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Government
8%
Comms Service Provider
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise22
Large Enterprise21
 

Questions from the Community

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What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
Short answer: depends on your sales needs. NAV 2016’s built-in CRM is very basic. It’s fine for simple contact management and basic sales tracking, but it lacks: Proper pipeline management Adva...
What needs improvement with Microsoft Dynamics CRM?
A few areas where Dynamics CRM can improve: User experience → Still feels complex for non-technical users, especially for daily tasks Customization vs complexity → Easy to customize, but quickl...
 

Also Known As

IQVIA OCE
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

Information Not Available
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about Microsoft, Zoho, Salesforce and others in CRM. Updated: September 2026.
914,322 professionals have used our research since 2012.