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Intercom Customer Communications Platform vs OneSignal comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Intercom Customer Communica...
Ranking in CRM
22nd
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
4
Ranking in other categories
CRM Customer Engagement Centers (8th), Social CRM (5th)
OneSignal
Ranking in CRM
18th
Average Rating
8.8
Reviews Sentiment
8.2
Number of Reviews
8
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of Intercom Customer Communications Platform is 0.9%, up from 0.2% compared to the previous year. The mindshare of OneSignal is 0.3%. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
OneSignal0.3%
Intercom Customer Communications Platform0.9%
Other98.8%
CRM
 

Featured Reviews

Esse Wognin - PeerSpot reviewer
Senior Partner & Support Analyst at a financial services firm with 501-1,000 employees
AI support has transformed customer loyalty and has maintained high satisfaction levels
I would recommend that Intercom Customer Communications Platform increase its database capacity to manage more than 1,000 partners, considering that each partner can send approximately 10 requests daily. When partner numbers exceed 1,000, we sometimes experience complications in quickly processing all the queries we receive. I believe Intercom Customer Communications Platform could perform better for larger companies like mine to coordinate and manage all our partners across the world.The second suggestion concerns the complexity of pricing. Intercom Customer Communications Platform has very complex pricing structures. While this was not a real issue for my company, as someone interested in entrepreneurship and starting a business, Intercom Customer Communications Platform is very costly for startups and people wanting to launch businesses. If Intercom Customer Communications Platform reviews its pricing and creates plans specifically for startups, I am certain they would reach a much larger market. The integration of Intercom Customer Communications Platform is great because we have more than 100 integration options available. When it comes to user interface, it is more intuitive but somewhat difficult. When I started my job without prior CRM knowledge, it took me approximately two weeks to understand the platform and use it at full capacity. I believe they could improve the user interface by collaborating with users and gathering suggestions. I am very happy to provide this feedback to Intercom Customer Communications Platform and work with them on the user experience side to ensure the app is ready to use for people without customer management experience. I will give eight out of 10 for integrations and six out of 10 for user interface.
Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality, allowing users to have conversations without entering their details repeatedly."
"With Zendesk, we have much more signals that we could use to understand better our client patterns."
"The live chat is pretty good because you can create a macro, which is a predefined input we can give customers."
"Intercom Customer Communications Platform has played a key role in customer loyalty, trust building, and market reach."
"OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention."
"OneSignal has positively impacted my organization by reducing CAC by 40%, increasing our conversion rate to 30%, and increasing our retention rate to 43.5%."
"OneSignal has positively impacted my organization as it has been very easy to use, even for our marketing department, and it has increased our engagement, user engagement, increased our user retention, and increased our brand awareness from 20 to 45%."
"OneSignal has positively impacted my organization by increasing user engagement, increasing user retention, and increasing brand awareness by approximately 60 to 70 percent."
"OneSignal has positively impacted my organization by reducing CAC by 40%, increasing our conversion rate to 30%, and increasing our retention rate to 43.5%."
"OneSignal is my main choice for push notifications because I believe it is the best option available."
"Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness."
"OneSignal has positively impacted our organization by increasing our conversion rate from 27% to 40% and our retention rate from 43.4% to 55.5%, and it has been a very great tool because OneSignal has allowed us to grow the number of subscribers in a short time organically."
 

Cons

"The problem with Intercom Customer Communications Platform was a little bit of the implementation. It was complicated to use to actually get the automations and everything."
"It would be beneficial if there was a way to train the AI to better understand customer language."
"Sometimes, the solution lags and takes time to update something."
"Intercom Customer Communications Platform has very complex pricing structures and is very costly for startups and people wanting to launch businesses."
"OneSignal is somewhat expensive, especially when you have a lot of subscribers."
"I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare."
"OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers."
"OneSignal can be improved by making it easier to create more automations and flows."
"OneSignal has a big opportunity to be overused, however."
"OneSignal can be improved by making it easier to create more automations and flows."
"Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated."
"OneSignal needs some improvements, such as scheduling to multiple mediums can be a bit difficult."
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Top Industries

By visitors reading reviews
No data available
Construction Company
45%
Healthcare Company
10%
Insurance Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Large Enterprise10
 

Questions from the Community

What needs improvement with Intercom Customer Communications Platform?
We did not explore them. The problem with Intercom Customer Communications Platform was a little bit of the implementation. It was complicated to use to actually get the automations and everything....
What is your primary use case for Intercom Customer Communications Platform?
Intercom Customer Communications Platform is for monitoring and visualizing data. Basically, it is used to know exactly what is happening. We monitor the software via logs, and whatever errors appe...
What advice do you have for others considering Intercom Customer Communications Platform?
Since I was not part of the pricing discussion, I am not completely sure about the conditions that we had at the moment, so I could not tell you exactly. My overall review rating for Intercom Custo...
What is your experience regarding pricing and costs for OneSignal?
The experience with OneSignal's pricing, setup cost, and licensing is that the price is affordable and the licensing is very cost-effective, making its affordability very high.
What needs improvement with OneSignal?
I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare.
What is your primary use case for OneSignal?
I have been using OneSignal for the past eight years, even in my previous roles. OneSignal is one of the best customer engagement platforms that enables developers, marketers, and product teams to ...
 

Also Known As

Intercom
No data available
 

Overview

 

Sample Customers

Expensift, Moz, Invision, Salesforce, Droplr, Vend, BugHerd, Ghost, Put.io, Codeship
Information Not Available
Find out what your peers are saying about Intercom Customer Communications Platform vs. OneSignal and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.