Informatica Intelligent Data Management Cloud (IDMC) vs Newgen OmniFlow comparison

Informatica and Newgen are both solutions in the Business Process Management (BPM) category. Informatica is ranked #11 with an average rating of 7.8, while Newgen is ranked #35. Informatica holds a 1.4% mindshare in BPM, compared to Newgen’s 0.8% mindshare. Additionally, 93% of Informatica users are willing to recommend the solution, compared to 100% of Newgen users who would recommend it.

Informatica Intelligent Dat...

Read 186 Informatica Intelligent Data Management Cloud (IDMC) reviews

21,895 Views
1,095 Comparison Views

93% willing to recommend

Newgen OmniFlow

Read 8 Newgen OmniFlow reviews

776 Views
760 Comparison Views

100% willing to recommend

Informatica Intelligent Dat...

Newgen OmniFlow

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Executive SummaryUpdated on Dec 18, 2024

Informatica Intelligent Data Management Cloud (IDMC) and Newgen OmniFlow compete in data management and process automation. IDMC stands out with its comprehensive data handling, while Newgen OmniFlow is preferred for its robust automation in process management.

Features: Informatica IDMC offers extensive data integration, cleansing, and transformation, ensuring a unified platform for data management. Newgen OmniFlow provides advanced automation tools to streamline complex processes, ideal for industries focusing on workflow optimization. IDMC is suitable for data-centric operations, whereas Newgen OmniFlow is beneficial for businesses requiring enhanced process automation.

Room for Improvement: Informatica IDMC could improve by offering more cost-effective initial setup options, providing enhanced automation features, and expanding integration capabilities. Newgen OmniFlow can focus on improving its data management functionalities, increase scalability in diverse environments, and offer more comprehensive reporting tools.

Ease of Deployment and Customer Service: Informatica IDMC ensures seamless integration with robust support for smooth deployment. Newgen OmniFlow features a straightforward deployment model, emphasizing personalized customer service for tailored solutions.

Pricing and ROI: Informatica IDMC requires a higher setup cost, justified by its data management capabilities and wide-ranging ROI. Newgen OmniFlow offers a more budget-friendly initial setup and compelling ROI due to its process automation efficiency. Both options provide valuable investments depending on specific needs, with Newgen offering greater cost efficiency in process-focused operations.

To learn more, read our detailed Informatica Intelligent Data Management Cloud (IDMC) vs. Newgen OmniFlow Report (Updated: September 2025).

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. Newgen OmniFlow

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Business Process Management (BPM)

11th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

186

Ranking in other categories

Data Integration (4th), Data Quality (1st), Business-to-Business Middleware (6th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

Newgen OmniFlow

Ranking in Business Process Management (BPM)

35th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the Business Process Management (BPM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.4%, up from 1.3% compared to the previous year. The mindshare of Newgen OmniFlow is 0.8%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Business Process Management (BPM) Market Share Distribution
Product	Market Share (%)
Informatica Intelligent Data Management Cloud (IDMC)	1.4%
Newgen OmniFlow	0.8%
Other	97.8%

Business Process Management (BPM)

Featured Reviews

SaurabhGaonshindhe

Principle Cloud Engineer at Sector 125

Modular structure and AI features stream new reporting processes

One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.

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Chhavi Datta

Senior Manager at Infoedge India Ltd.,

Enabled us to consolidate workflows and reduce time spent searching for transactions

We have consolidated the workflow and have certain elements and functionalities developed in the new system so that my agents who are using the application don't have to do manual tasks searching for mail. So, we've consolidated and arranged some alerts and have done some segregation. The user is benefited, and the time spent on searching a transaction is reduced.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It comes with lot of features and is a one-stop-shop solution for integration, data modeling, and data governance. Everything can be built under one particular umbrella. If any issues come up, then there won't be any blame game saying that it could be an integration issue or an MDM hub issue because it's wholly owned by Informatica. That's the biggest advantage of Informatica MDM over that of any other tools that are available on the market."

"Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."

"It is one of the best tools available for data integration."

"What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details."

"The user interface is flexible and the visibility of the data flow is amazing."

"The most important features are the mastering of the data and the UI intuitiveness."

"It's good for tool management, maintaining the golden record of customer status."

"The most valuable features of Informatica MDM are its reliability, match functions, and integration capabilities. The out-of-box functionality of deduplication and built-in data models ensure faster implementation."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"They are a good team that is proactive, and they are trying to accommodate all of our requirements."

"The most valuable features of Newgen OmniFlow are the user interface, the low-code no-code designer tools, and the integration models are important."

"Newgen will structure the system based on all the requirements of the business. We can design the forms as complex forms or make our own versions to fix what's wrong."

"The most valuable feature for us is the Omnicon. That made sense for us because our company is now able to capture information from documents."

"The integration capabilities of Newgen OmniFlow are excellent due to its ready APIs, enabling easy API creation for consumption across different systems."

"The UI is easy. It's not very code based, so you can make certain changes on your end."

"It is working fine so far. I haven't heard anything bad about it from the applications team that is using it, so I assume that it is doing okay."

"The most valuable feature is the flexibility in using it."

Cons

"Certain shortcomings in the product's UI make it an area where improvements are required."

"The tool should provide a unified user interface to manage the data objects."

"The on-prem version's functionalities may not be available on the cloud version."

"The stability and the integration of the solution have room for improvement."

"The integration with other data management tools can be enhanced. For instance, there is no integration with tools like Collibra or Hubview."

"I have received feedback from certain teams and there is a steep learning curve to use this solution."

"It would be helpful if there was a GenAI feature integrated into the system, especially regarding the data quality."

"Their UI needs improvement. Their scorecards and reporting also need improvement. Their data quality reporting, especially their dashboards and scorecards, is lackluster at best. Its reporting capabilities are limited. If you want to do anything beyond its limited reporting capabilities, then you're going to have to use an external reporting tool such as Power BI or something like that."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"Improvement is needed in supporting the partner ecosystem."

"Newgen OmniFlow could improve by having more out-of-the-box integration modules. It would be beneficial to have an analytics model that is not currently present."

"The development teams should be more agile and they need to have more team members."

"At the system level, I would like to see things be much more flexible, especially for different document templates and introducing changes."

"We had consistent issues of Newgen OmniFlow crashing. It's not compatible with bounce browsers like Chrome."

"In terms of stability, like every product it has its issues."

"There should be some reporting and dashboarding capabilities. I don't see such capabilities built into it. Sometimes, the leadership wants to understand the business cases that we want to automate. We face a lot of challenges to justify why we are using Newgen, and we need a way to present that to the leadership. If there is something out of the box and if we can get meaningful dashboards and reporting capabilities, it would be helpful."

"I would like to see more automated analytics built into the solution."

Pricing and Cost Advice

"My understanding is that Informatica is quite expensive compare to other tools that are available in the market."

"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."

"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."

"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."

"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."

"The price is neither too high nor too low."

"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."

"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

"Its price is a bit on the high side, but that's okay. From a company perspective, it is reasonable."

"Overall, this solution is very cost effective when compared to other solutions in the market."

"The price of Newgen OmniFlow is priced reasonably."

"The on-prem solution is affordable. The cloud solution is more expensive. There are no additional costs to the standard licensing fees."

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

10%

Manufacturing Company

10%

Insurance Company

Financial Services Firm

23%

Computer Software Company

16%

Government

12%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	42
Midsize Enterprise	24
Large Enterprise	134

By reviewers
Company Size	Count
Small Business	2
Large Enterprise	6

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

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Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

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What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

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What is your experience regarding pricing and costs for Newgen OmniFlow?

The pricing of Newgen OmniFlow is fair. That said, there is a need for standardization in pricing, rather than leaving it to the discretion of the salespeople.

See all answers

What needs improvement with Newgen OmniFlow?

Improvement is needed in supporting the partner ecosystem.

See all answers

What is your primary use case for Newgen OmniFlow?

Customers use Newgen OmniFlow for its ease of deployment, ease of use, ease of integrations, and efficiency improvement in terms of process automation. It is agile in terms of deployment to customers.

See all answers

Comparisons

Informatica PowerCenter vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

Microsoft Purview Data Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

Collibra Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

Azure Data Factory vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

TIBCO EBX vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

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Camunda vs Newgen OmniFlow

Compared 33% of the time

IBM BPM vs Newgen OmniFlow

Compared 28% of the time

Bonita vs Newgen OmniFlow

Compared 21% of the time

Appian vs Newgen OmniFlow

Compared 18% of the time

More Newgen OmniFlow Competitors

Product Reports

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

September 2025

Informatica Intelligent Data Management Cloud (IDMC) report

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Buyer's Guide

Newgen OmniFlow

August 2025

Download Newgen OmniFlow product report

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

OmniFlow

Overview

Informatica Intelligent Data Management Cloud (IDMC) integrates data quality, governance, and integration with flexible architecture. It supports multiple domains and a data models repository, delivering AI-enhanced data management across cloud-native platforms.

IDMC provides seamless integration and governance capabilities that support diverse data environments. Its comprehensive suite includes customizable workflows, data profiling, and metadata management. AI features, a data marketplace, and performance scalability enhance data management. While its interface poses challenges, its robust matching and cloud-native integration facilities are essential for complex data ecosystems. Users employ IDMC for connecting systems, ensuring data quality, and supporting data compliance but seek better pre-built rules, services, and improved connectivity, especially with platforms like Salesforce. Licensing, cost, and added AI functionalities are areas for potential refinement.

What are the key features of IDMC?

Data Quality and Integration: Seamless integration ensures data accuracy across platforms.
Metadata Management: Comprehensive metadata management supports data governance.
AI Capabilities: AI features enhance automation and decision-making processes.
Data Marketplace: Facilitates easy access to data across the organization.
Performance Scalability: Scales performance efficiently to meet growing data demands.

What benefits should be expected from IDMC?

Enhanced Data Management: Offers robust tools for data governance and quality.
Improved Integration: Connects disparate systems seamlessly, reducing data silos.
Cost Efficiency: Streamlines data processes, potentially reducing operational costs.
Data Compliance: Supports compliance with data privacy regulations.
Agility and Scalability: Adapts quickly to changing data environments.

IDMC is implemented across industries for data integration, metadata management, and governance. Organizations use it to connect systems, migrate data to cloud environments, and maintain data quality. They manage master data and automate business processes, facilitating data lineage and ensuring compliance with privacy regulations.

Informatica

Platform-independent, scalable Business Process Management solution that enables automation of organizational business processes. It has seamless integration abilities allowing it to be introduced into any IT infrastructure. OmniFlow is designed to ease the creation, deployment, modification and management of Business Processes with no programming effort and differentiates with other Business Process Management products through its ability to deploy rapidly to automate a complete process.

Newgen

Sample Customers

The Travel Company, Carbonite

Rak Bank, Bank Dhofar

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. Newgen OmniFlow

September 2025

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