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Informatica Intelligent Data Management Cloud (IDMC) vs Newgen OmniFlow comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Data Quality (1st), Business-to-Business Middleware (1st), API Management (9th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (5th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
Newgen OmniFlow
Ranking in Business Process Management (BPM)
31st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
8
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Business Process Management (BPM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.8%, up from 1.4% compared to the previous year. The mindshare of Newgen OmniFlow is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM) Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)1.8%
Newgen OmniFlow1.0%
Other97.2%
Business Process Management (BPM)
 

Featured Reviews

RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.
CD
Senior Manager at Infoedge India Ltd.,
Enabled us to consolidate workflows and reduce time spent searching for transactions
We have consolidated the workflow and have certain elements and functionalities developed in the new system so that my agents who are using the application don't have to do manual tasks searching for mail. So, we've consolidated and arranged some alerts and have done some segregation. The user is benefited, and the time spent on searching a transaction is reduced.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Axon has something called Overlay, which can be used to extend the technical lineage."
"From my standpoint, Informatica offers a pretty robust set of scanning tools that can scan a variety of sources of information."
"The cost of the product is high, but feature wise, it provides a whole lot of features that can easily solve your problems."
"Informatica is good for integrating data and cloud applications. We have connectors for integrating cloud applications like Salesforce. You can quickly integrate anything with an exposed API or a REST API. The industry is increasingly shifting to the cloud, so we need more products that can connect to cloud-based applications. The integration is seamless and works in real time. It's also secure because you don't need to expose databases or tables."
"Customer service is absolutely brilliant and their on-demand support is really good speaking from a development team perspective."
"The most valuable feature is the building of mockups and tasks."
"I like the connectivity and richness of features for the technical team, the maturity of the product, and that it had a cloud version. There is Informatica Cloud, and it is part of the Informatica Cloud platform."
"I would definitely recommend Informatica Data Quality to others."
"Good for static workflows, and the customer support team is proactive and accommodating."
"The UI is easy. It's not very code based, so you can make certain changes on your end."
"We have a huge customer satisfaction rate because we try to accommodate all the requirements of their business."
"They are a good team that is proactive, and they are trying to accommodate all of our requirements."
"The most valuable features of Newgen OmniFlow are the user interface, the low-code no-code designer tools, and the integration models are important."
"The most valuable feature for us is the Omnicon. That made sense for us because our company is now able to capture information from documents."
"I am overall satisfied with it; I didn't hear anything bad or any negative feedback about it, so far, so good."
"It is working fine so far. I haven't heard anything bad about it from the applications team that is using it, so I assume that it is doing okay."
 

Cons

"This is a costly solution. We have several customers who evaluate it but then look for other solutions because of the cost. At present, Informatica MDM comes as an on-premises or cloud-based solution. I would like to see them offer a SaaS-based MDM model. I think they are working on it."
"I would rate it a seven out of ten due to lack of inbuilt BAM and BRE features."
"This is a costly solution."
"We haven't had many technical issues. We don't use all of the components of the tool that are more complex and error-prone."
"Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."
"In terms of what could be improved, they need to create a rules repository."
"I would like to see more functionality added so that it is a bit closer to how much you can do with Informatica PowerCenter."
"The cloud version could be better in terms of pricing."
"We had consistent issues of Newgen OmniFlow crashing. It's not compatible with bounce browsers like Chrome."
"On scalability, if you count the scale from 1 to 10, I would give Newgen a zero because we are unable to achieve any in-house enhancements or new processes."
"From what I have seen so far, this system is too hardcoded and inflexible."
"The technical support is not very good. They have a very late response and do not have enough expertise on the support team."
"Improvement is needed in supporting the partner ecosystem."
"There should be some reporting and dashboarding capabilities. I don't see such capabilities built into it."
"The development teams should be more agile and they need to have more team members."
"At the system level, I would like to see things be much more flexible, especially for different document templates and introducing changes."
 

Pricing and Cost Advice

"The pricing is quite flexible."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."
"The pricing model is something that can be improved."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"Its pricing model can be improved."
"We saw an ROI. We have been able to get data from various sources and consolidate it into a data lake, which is helping us in data analytics."
"It's offers value for money. They're more competitive with respect to pricing and offerings."
"The price of Newgen OmniFlow is priced reasonably."
"The on-prem solution is affordable. The cloud solution is more expensive. There are no additional costs to the standard licensing fees."
"Overall, this solution is very cost effective when compared to other solutions in the market."
"Its price is a bit on the high side, but that's okay. From a company perspective, it is reasonable."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Outsourcing Company
9%
Construction Company
9%
Outsourcing Company
14%
Construction Company
10%
Financial Services Firm
10%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
By reviewers
Company SizeCount
Small Business2
Large Enterprise6
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Newgen OmniFlow?
The pricing of Newgen OmniFlow is fair. That said, there is a need for standardization in pricing, rather than leaving it to the discretion of the salespeople.
What needs improvement with Newgen OmniFlow?
Improvement is needed in supporting the partner ecosystem.
What is your primary use case for Newgen OmniFlow?
Customers use Newgen OmniFlow for its ease of deployment, ease of use, ease of integrations, and efficiency improvement in terms of process automation. It is agile in terms of deployment to customers.
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
OmniFlow
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Rak Bank, Bank Dhofar
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Newgen OmniFlow and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.