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Informatica Intelligent Data Management Cloud (IDMC) vs Newgen OmniFlow comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
6th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Data Quality (1st), Business-to-Business Middleware (2nd), API Management (7th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
Newgen OmniFlow
Ranking in Business Process Management (BPM)
33rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
8
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Business Process Management (BPM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.8%, up from 1.3% compared to the previous year. The mindshare of Newgen OmniFlow is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM) Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)1.8%
Newgen OmniFlow1.0%
Other97.2%
Business Process Management (BPM)
 

Featured Reviews

RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.
CD
Senior Manager at Infoedge India Ltd.,
Enabled us to consolidate workflows and reduce time spent searching for transactions
We have consolidated the workflow and have certain elements and functionalities developed in the new system so that my agents who are using the application don't have to do manual tasks searching for mail. So, we've consolidated and arranged some alerts and have done some segregation. The user is benefited, and the time spent on searching a transaction is reduced.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"In the latest version, I like the outlay of the business roles creation. I like seeing that visualization as you're building it, as opposed to going through metatables or XML mappings. We liked that piece, and it makes it more intuitive for the business."
"The most valuable feature of Informatica Cloud Data Integration is Pushback. You are able to push the data to the solution itself, and it can handle the queries. It helps us a lot. With other tools, the burden is kept on the server."
"It comes with lot of features and is a one-stop-shop solution for integration, data modeling, and data governance. Everything can be built under one particular umbrella. If any issues come up, then there won't be any blame game saying that it could be an integration issue or an MDM hub issue because it's wholly owned by Informatica. That's the biggest advantage of Informatica MDM over that of any other tools that are available on the market."
"I do a quite a lot of data transformations, and the fact that I can do them without changing any of my SQL queries from the code, using the inbuilt tools, is very helpful."
"Technical support and Informatica Professional Services are friendly and helpful."
"Informatica is good for integrating data and cloud applications. We have connectors for integrating cloud applications like Salesforce. You can quickly integrate anything with an exposed API or a REST API. The industry is increasingly shifting to the cloud, so we need more products that can connect to cloud-based applications. The integration is seamless and works in real time. It's also secure because you don't need to expose databases or tables."
"So far, we have been pleased with its capabilities."
"This flexibility is what I really love about Informatica."
"Good for static workflows, and the customer support team is proactive and accommodating."
"The most valuable features of Newgen OmniFlow are the user interface, the low-code no-code designer tools, and the integration models are important."
"The UI is easy. It's not very code based, so you can make certain changes on your end."
"The most valuable feature for us is the Omnicon. That made sense for us because our company is now able to capture information from documents."
"We have consolidated the workflow and have certain elements and functionalities developed in the new system so that my agents who are using the application don't have to do manual tasks searching for mail."
"Newgen will structure the system based on all the requirements of the business. We can design the forms as complex forms or make our own versions to fix what's wrong."
"The most valuable feature is the flexibility in using it."
"The integration capabilities of Newgen OmniFlow are excellent due to its ready APIs, enabling easy API creation for consumption across different systems."
 

Cons

"There may be some types of limitations with the performance."
"Managing the licenses with the on-premises version was difficult."
"In the on-premises version, features like web service consumer and web service provider are available, but these functionalities are currently unavailable in the cloud edition."
"In certain domains, I am looking for material-level match features that are not customizable. The current solution requires code-writing and tweaking, while other solutions offer material-level matches."
"I remember when I used it, there was some limitation in one of the data quality dimensions. I was not able to perform certain tasks on the cloud version, even though I could do them on the data center version."
"The tool could be improved in terms of ease of use, particularly for those without technical expertise. Understanding and extracting data from the table-based structure requires some SQL knowledge and technical skills. Additionally, while Informatica MDM has moved towards a cloud-based MDM with a UI similar to Reltio, I haven't used it, so I can't comment on its effectiveness."
"Some functionalities can be a challenge in the cloud."
"Asia pacific region address validation needs to be improved."
"The development teams should be more agile and they need to have more team members."
"I would like to see more automated analytics built into the solution."
"Newgen OmniFlow could improve by having more out-of-the-box integration modules. It would be beneficial to have an analytics model that is not currently present."
"On scalability, if you count the scale from 1 to 10, I would give Newgen a zero because we are unable to achieve any in-house enhancements or new processes."
"The technical support is not very good. They have a very late response and do not have enough expertise on the support team."
"Improvement is needed in supporting the partner ecosystem."
"There should be some reporting and dashboarding capabilities. I don't see such capabilities built into it. Sometimes, the leadership wants to understand the business cases that we want to automate. We face a lot of challenges to justify why we are using Newgen, and we need a way to present that to the leadership. If there is something out of the box and if we can get meaningful dashboards and reporting capabilities, it would be helpful."
"We had consistent issues of Newgen OmniFlow crashing. It's not compatible with bounce browsers like Chrome."
 

Pricing and Cost Advice

"The pricing model is something that can be improved."
"We got a 50% discount."
"I rate the licensing cost of Informatica MDM a five out of ten."
"Informatica MDM's pricetag should come down. They have to cut some costs."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"The licensing costs attached to the solution are pretty high, but then, with the cloud model, the prices depend on what it provides for the value of money, which I feel was very high."
"Its price is a bit on the high side, but that's okay. From a company perspective, it is reasonable."
"The price of Newgen OmniFlow is priced reasonably."
"The on-prem solution is affordable. The cloud solution is more expensive. There are no additional costs to the standard licensing fees."
"Overall, this solution is very cost effective when compared to other solutions in the market."
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909,725 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
9%
Outsourcing Company
6%
Financial Services Firm
13%
Construction Company
10%
Outsourcing Company
9%
Import And Exporter
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
By reviewers
Company SizeCount
Small Business2
Large Enterprise6
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Newgen OmniFlow?
The pricing of Newgen OmniFlow is fair. That said, there is a need for standardization in pricing, rather than leaving it to the discretion of the salespeople.
What needs improvement with Newgen OmniFlow?
Improvement is needed in supporting the partner ecosystem.
What is your primary use case for Newgen OmniFlow?
Customers use Newgen OmniFlow for its ease of deployment, ease of use, ease of integrations, and efficiency improvement in terms of process automation. It is agile in terms of deployment to customers.
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
OmniFlow
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Rak Bank, Bank Dhofar
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Newgen OmniFlow and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.