IBM Watson Explorer vs SAS Analytics comparison

IBM and SAS are both solutions in the Data Mining category. IBM is ranked #9, while SAS is ranked #5 with an average rating of 9.0. IBM holds a 2.4% mindshare in DM, compared to SAS’s 6.6% mindshare. Additionally, 100% of IBM users are willing to recommend the solution, compared to 94% of SAS users who would recommend it.

IBM Watson Explorer

Read 10 IBM Watson Explorer reviews

591 Views
124 Comparison Views

100% willing to recommend

SAS Analytics

Read 11 SAS Analytics reviews

647 Views
647 Comparison Views

94% willing to recommend

IBM Watson Explorer

SAS Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on May 21, 2025

SAS Analytics and IBM Watson Explorer are competing in the analytics software market. SAS Analytics holds an advantage in data-heavy environments due to its data management and statistical analysis capabilities, while IBM Watson Explorer excels in cognitive computing and AI-driven insights.

Features: SAS Analytics offers robust data management, advanced statistical analysis, and predictive modeling. IBM Watson Explorer is known for its text mining, cognitive exploration, and AI-driven insights capabilities.

Room for Improvement: SAS Analytics could improve in user interface design, better integration of emerging analytics features, and enhancing real-time data processing. IBM Watson Explorer may benefit from developing more intuitive user navigation, expanding feature sets for more comprehensive data sources, and streamlining AI model customization.

Ease of Deployment and Customer Service: SAS Analytics provides extensive support for both on-premise and cloud deployments, emphasizing thorough customer service. IBM Watson Explorer favors cloud-based deployment with flexible integration and focuses on seamless cloud integration.

Pricing and ROI: SAS Analytics requires a higher upfront investment but offers significant ROI for complex data needs. IBM Watson Explorer provides a competitive pricing structure with quicker ROI, driven by its AI insights.

To learn more, read our detailed IBM Watson Explorer vs. SAS Analytics Report (Updated: December 2025).

Buyer's Guide

IBM Watson Explorer vs. SAS Analytics

December 2025

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Helped 879,259 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IBM Watson Explorer

Ranking in Data Mining

9th

Average Rating

8.4

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

SAS Analytics

Ranking in Data Mining

5th

Average Rating

9.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of December 2025, in the Data Mining category, the mindshare of IBM Watson Explorer is 2.4%, up from 0.7% compared to the previous year. The mindshare of SAS Analytics is 6.6%, up from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Mining Market Share Distribution
Product	Market Share (%)
SAS Analytics	6.6%
IBM Watson Explorer	2.4%
Other	91.0%

Data Mining

Featured Reviews

it_user1319820

Lead Engineer at a computer software company with 10,001+ employees

A data analysis tool that is scalable and includes keyword search functionality

The solution is used for a government company for data collection and analysis I have found the auto-generated document very useful as well as the main keywords that are highlighted, which are used for the search functionality within IBM Watson Explorer. I have been using the solution for five…

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Ernesto Tapia

Finance Business Intelligence at Banco Santander Mexico SA Institucion de Banca

Automated workflows enhance productivity but could better handle stress tests

I use SAS Analytics in my work to analyze data, such as selecting credits for traditional securitization. Recently, I used SAS Analytics for the project roster from Santander, selecting and evaluating credits, and conducting historical research on the reception of contracts to issue securitization…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I have found the auto-generated document very useful as well as the main keywords that are highlighted, which are used for the search functionality within IBM Watson Explorer."

"Ease of use is pretty good as is the standardization of not actually having to have my own natural learning algorithms, just to use the Watson APIs."

"The ability to easily pull together lots of different pieces of information and drill down in a smarter way than has been possible with other analytics tools is key. Watson is all based on a set of AI and deep learning, machine-learning capabilities, and it is looking behind the scenes at some relationships that you likely would not have spotted on your own. It's pulling things together, categorizing some things, that are not something that you might have seen on your own."

"The valuable feature of Watson Explorer for us is data entities, and to see the hidden insights from within unstructured data."

"For me, as a user, the most valuable feature is the ability to ingest and then retrieve information from a range of separate sources; the ability to dissect questions in context and actually answer them."

"We take natural language that was happening in our repositories and our application and then feed it to the Watson APIs. We receive JSON payloads as an API response to get cognitive feedback from the repository data."

"It has also been around for an extremely long time, has a strong history, and good market penetration."

"It's very easy to use once you learn it."

"I use it to replicate our entire financial system to verify/duplicate calculations."

"The team immediately resolves the issues."

"They have provided virtually everything we have needed to accomplish our task, as well as continuously improving our accuracy."

"SAS Business Intelligence is well-suited for our large corporation. We have demand for scalable and reliable insights into information which is housed in our large systems."

"I like that it is quickly embedding interactive reports and dashboards into a website, Outlook Mail, or even a mobile app."

"The most valuable aspect of SAS Analytics is the ability to automate work using macros without heavily relying on technology teams."

More SAS Analytics pros

Cons

"I would say, give some kind of a community edition, a free edition. A lot of companies do, even Amazon gives you some kind of trial and error opportunities. If they could provide something like that, it would be good."

"Much of IBM operates this way, where they have sets of tools that are in the middleware space, and it becomes the customer's responsibility or the business partner's responsibility to develop full solutions that take advantage of that middleware. I think IBM's finding itself in that spot with Watson-related technologies as well, where the capabilities to do really interesting and useful things for customers is there, but somebody still has to build it. Is that going to be the customer? Are they going to be willing to take on that responsibility themselves"

"More cognitive feedback would be good. The natural language analysis is great, the sentiment analyzers are great. But I would just like to see more... innovation done with the Watson platform."

"It needs better language support, to include some other languages. Also, they should improve the user interface."

"The solution is expensive."

"It is a little bit tricky to get used to the workflow of knowing how to train Watson, what can be provided, what can't be, how to provide it, how to import, export, and what it means every time you have to add a new dictionary"

"Stability is actually one of the areas that could use improvement. Setting it up is always tough. Setting Explorer requires experts, but also the underlying platform is not that stable. So it really needs a good expert to keep it running."

"Small businesses will probably have a little harder time getting into it, just because of the amount of resources that they have available, both financial and time, but it really is a solution that should work for them."

"I would like to see their interface to R added to either Base SAS or SAS Analytics."

"The training for SAS Business Intelligence is often difficult to arrange. It is often cancelled due to not enough people being enrolled."

"The graphing and visualization features could be enhanced, in my opinion. I would especially stress improving the visualization capabilities."

"The natural language querying and automated preparation of dashboards should be improved."

"One of the things that can be simplified is self-service analytics, especially for a citizen developer or a citizen data scientist."

"Support at universities used to be limited, but I hear this is changing."

"Once a SAS figure is produced one would like to modify things, such as titles, legends, and incorporate risk sets as a footer on the plots."

"This solution should be made more user-friendly."

More SAS Analytics cons

Pricing and Cost Advice

"The solution is expensive."

"Setup costs were quite reasonable."

"It is relatively expensive. It is not an easy software to afford."

"I rate the product’s pricing a one out of ten."

"The cost for SAS Business Intelligence can prove to be a little prohibitive."

"Our licensing covers the usage for around 50 data analysts."

"Prices were comparable with alternative solutions."

"I think that the cost-benefit ratio is okay."

"SAS is very expensive."

More SAS Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Performing Arts

13%

Healthcare Company

University

Recreational Facilities/Services Company

Financial Services Firm

26%

Computer Software Company

12%

Construction Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	2
Large Enterprise	9

Questions from the Community

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What do you like most about SAS Analytics?

I like that it is quickly embedding interactive reports and dashboards into a website, Outlook Mail, or even a mobile app.

See all answers

What needs improvement with SAS Analytics?

SAS Analytics could improve in areas such as handling stress tests and workloads, as well as predicting financial movements, specifically profit and loss movements.

See all answers

What is your primary use case for SAS Analytics?

I use SAS Analytics ( /products/sas-analytics-reviews ) in my work to analyze data, such as selecting credits for traditional securitization. Recently, I used SAS Analytics ( /products/sas-analytic...

See all answers

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Compared 14% of the time

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Compared 10% of the time

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Product Reports

Buyer's Guide

IBM Watson Explorer

December 2025

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Buyer's Guide

Data Mining

December 2025

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Also Known As

IBM WEX

No data available

Overview

IBM Watson Explorer is a cognitive exploration and content analysis platform that lets you listen to your data for advice. Explore and analyze structured, unstructured, internal, external and public content to uncover trends and patterns that improve decision-making, customer service and ROI. Leverage built-in cognitive capabilities powered by machine learning models, natural language processing and next-generation APIs to unlock hidden value in all your data. Gain a secure 360-degree view of customers, in context, to deliver better experiences for your clients.

IBM

SAS was founded in 1976 and actually began as a project at North Carolina State University to analyze agriculture research. It has since become a global company that is recognized for its innovation in data analytics and business intelligence. SAS is redefining what's possible with data analytics through greater efficiency, strong information value chains, effective collaboration tools, and state-of-the-art visualization software. SAS Analytics is designed for use in a variety of industries including government, manufacturing, higher education, defense & security, banking, automotive, communications, and much more. SAS Analytics is a business intelligence (BI) solution that has the ability to reveal patterns and anomalies in data, identify relationships and different variables, and predict future outcomes. Users of SAS Analytics will benefit from making more sound, better informed business decisions based on company data and market trends. Data mining, data visualization, text analytics, forecasting, statistical analysis, and more are all available through SAS Analytics. Staples, which boasts $27 billion in sales across the globe, has a business philosophy that prioritizes customer loyalty and satisfaction. In order to better engage their customers, Staples utilizes SAS Analytics to plan finely tuned marketing campaigns. Through forecasting and advanced analytics, Staples has been able to rely on fewer contractors, and cut their marketing budget, while improving their customer retention rate.

SAS

Sample Customers

RIMAC, Westpac New Zealand, Toyota Financial Services, Swiss Re, Akershus University Hospital, Korean Air Lines, Mizuho Bank, Honda

Aegon, Alberta Parks, Amway China, Axel Springer, Bank of America, Belgium Special Tax, CAP Index, CareSource, CBE Group, Cemig, Center for Responsible Lending, CESCE, Ceska sporitelna, Chantecler, Chico's, Chubb Group of Insurance Companies, CIGNA Thailand, City of Wiesbaden, Germany, Confused.com, Creditreform, Des Moines Area Community College, Deutsche Lufthansa, Directorate of Economics and Statistics, DIRECTV, Dow Chemical Company, Dow Chemical Company, Dun & Bradstreet, EDF Energy, Electrabel GDF SUEZ, ERGO Insurance Group, Erste Bank Croatia, Farmers Mutual Group, Finnair, Florida Department of Corrections, Geneia, Generali Hellas, Genting Malaysia Berhad, Grameenphone, Grandi Salumifici Italiani, HealthPartners, Highmark, Hong Kong Efficiency Unit, HP, Hyundai Securities, Illinois Department of Healthcare and Family ServicesInc Research, ING-DiBa, Institut Pertanian Bogor, InterContinental Hotels Group (IHG), IOM, Kelley Blue Book, Lenovo, Lillebaelt Hospital, Los Angeles County, Maspex Wadowice Group, National Bank of Greece, New Zealand Ministry of Health, New Zealand Ministry of Social Development, Nippon Paper, NMIMS, North Carolina Department of Transportation, North Carolina Office of Information Technology Services, Northern Virginia Electric Cooperative (NOVEC), Oberweis Dairy, ODEC, Ohio Mutual Insurance Group, Oklahoma State University, OneBeacon, Orange Business Services, Orange County Child Support Services, Organic, Orlando Magic, OTP Bank, Plano Independent School District, Project Odyssey, Royal Society for the Protection of Birds, RSA Canada, SCAD, Scotiabank, Singapore National Library Board, Sobeys Inc., SRA International, Staples, Statistics Estonia, Swisscom, SymphonyIRI Group, Telecom Italia, Telef‹nica O2, Town of Cary, Transitions Optical, TrueCar, Turkcell Superonline, UniCredit Bank Serbia, University of Alabama, University of Missouri, USDA National Agricultural Statistics Service

Buyer's Guide

IBM Watson Explorer vs. SAS Analytics

December 2025

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