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IBM Watson Customer Experience Analytics vs SAP CRM comparison

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IBM Watson Customer Experience Analytics

Read 1 IBM Watson Customer Experience Analytics review
218 views|96 comparisons
100% willing to recommend
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SAP CRM

Read 38 SAP CRM reviews
3,738 views|2,923 comparisons
81% willing to recommend
Featured Review
Mouhanad Chebib
Great granular DOM level with excellent analytics and reporting
Anonymous User
The product is slow, and the flow of information is difficult to interpret, though it is highly scalable and is...
I work at a Big Four organization in the business consulting team. We have 50,000 clients. Almost 90% of Fortune 2000 companies are our clients.... Read more →
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The ability to create meaningful reports and dashboards to tell stories."

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"The solution is stable.""SAP CRM is very fast, providing accurate information and good results.""SAP CRM has a good performance.""The most valuable feature for me is the flexibility to consolidate the products.""Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.""The product integrates with third-party tools easily.""From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach.""The user interface is excellent."

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Cons
"The technical side requires development skills during implementation. This could be simplified."

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"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration.""In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP.""The solution is slow.""SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM.""I think what needs to be improved is the solution for Brazil's organization.""SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version.""The interface could be improved.""There is no scope for integration because SAP does not allow any personal integration."

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Pricing and Cost Advice
Information Not Available
  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."

    • More SAP CRM Pricing and Cost Advice →

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    What do you like most about SAP CRM?
    Top Answer:The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.
    Read all 27 answers   →
    What is your experience regarding pricing and costs for SAP CRM?
    Top Answer:SAP CRM is an expensive product.
    Read all 21 answers   →
    What needs improvement with SAP CRM?
    Top Answer:There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems. SAP CRM uses a patch program between the modules to send data from one… more »
    Read all 28 answers   →
    Ranking
    1st
    out of 17 in Customer Data Analysis
    Views
    218
    Comparisons
    96
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 169 in CRM
    Views
    3,738
    Comparisons
    2,923
    Reviews
    24
    Average Words per Review
    453
    Rating
    7.8
    Comparisons
    Also Known As
    IBM Coremetrics Digital Marketing Optimization aSuite, IBM Tealeaf, IBM Coremetrics Web Analytics
    Learn More
    IBM
    SAP
    Overview

    IBM Watson Customer Experience Analytics is a powerful tool that enables organizations to gain deep insights into customer behavior and preferences. Its primary use case is to analyze customer interactions across various touchpoints, such as websites, mobile apps, and social media platforms.

    The most valuable functionality of Watson Customer Experience Analytics is its ability to provide a holistic view of the customer journey. It combines data from multiple sources, including clickstream data, customer feedback, and sentiment analysis, to deliver comprehensive insights. This allows organizations to understand the entire customer experience, identify pain points, and make data-driven decisions to improve customer satisfaction.

    By leveraging advanced analytics and AI capabilities, Watson Customer Experience Analytics helps organizations uncover hidden patterns and trends in customer behavior. It provides actionable insights that enable businesses to optimize their marketing strategies, personalize customer experiences, and enhance overall customer satisfaction.

    Furthermore, this tool helps organizations identify opportunities for cross-selling and upselling by understanding customer preferences and purchase patterns. It also enables businesses to proactively address customer issues and reduce churn by identifying dissatisfied customers and resolving their concerns promptly.

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    Sample Customers
    IMM, Whogohost Ltd., Stonyfield, Grupo WTW, Big Scary Cranium, Brockenhurst College, SiteMinis, RCI Banque Espana
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    No Data Available
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government9%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    No Data Available
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise14%
    Large Enterprise63%

    IBM Watson Customer Experience Analytics is ranked 1st in Customer Data Analysis while SAP CRM is ranked 4th in CRM with 38 reviews. IBM Watson Customer Experience Analytics is rated 10.0, while SAP CRM is rated 7.6. The top reviewer of IBM Watson Customer Experience Analytics writes "Great granular DOM level with excellent analytics and reporting". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". IBM Watson Customer Experience Analytics is most compared with IBM Watson Commerce Insights and Anthology Engage, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Zoho CRM.

    We monitor all Customer Data Analysis reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.