Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.
| Product | Market Share (%) |
|---|---|
| Salesforce Marketing Cloud | 20.6% |
| Oracle Eloqua | 7.7% |
| IBM Watson Campaign Automation | 1.2% |
| Other | 70.5% |
| Company Size | Count |
|---|---|
| Small Business | 13 |
| Midsize Enterprise | 9 |
| Large Enterprise | 21 |
| Company Size | Count |
|---|---|
| Small Business | 20 |
| Midsize Enterprise | 14 |
| Large Enterprise | 28 |
Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
