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IBM FlashSystem 9100 NVMe vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
IBM FlashSystem 9100 NVMe
Ranking in All-Flash Storage
19th
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
21
Ranking in other categories
NVMe All-Flash Storage Arrays (8th)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 0.5%, down from 0.5% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashArray6.5%
Pure FlashArray X NVMe1.0%
IBM FlashSystem 9100 NVMe0.5%
Other92.0%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
MohammedIsmail - PeerSpot reviewer
Enhanced storage performance and an easy setup with compression challenges
We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of this solution is reliability."
"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"The initial setup was extremely simple and straightforward."
"The most valuable features of this solution are its ease of use and performance."
"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"A key feature is that compared to storage systems that we've been familiar with over decades, IBM simply does not fail. The reason is that IBM is the only manufacturer that engineers its own flash module, and there is a key architectural difference from everything else that we have seen in the market. The difference is that the flash module has the computational capability, which allows reliability and capacity enhancements to be uploaded from the main controllers and run in each module. So, each of the flash drives becomes its own little storage system, and that is extremely effective architecture. In this field, with this type of system, IBM has made a statement. They've never had one of these modules cause an outage. So, the failure rates on these things are just in a whole different universe from what we were accustomed to."
"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."
"The most valuable features of IBM FlashSystem 9100 NVMe are its steady performance and usefulness in high-traffic environments."
"What I like about the product are its high availability, maximum efficiency in performance, and its ability to handle a high level of I/O operations."
"The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves nearly 30% of the bank's capacity."
"IBM FlashSystem provides the same software on each box, including virtualized solutions."
"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."
"The features I find most valuable include its use for storage and performance."
"The all-flash disc is the most valuable feature of this solution."
"The most valuable features are extremely low latency, high IOPS with VMware, inline deduplication and compression."
"The best feature is consistently lower latency, even when IOPS crank up to over 75K. The product maintains submillisecond response time, which is incredible."
"It has good stability for our company."
"It is the SAN backbone for our company."
"This is the best all-flash storage array on the market."
"The availability and ease of use are the big features."
"It solved many problems and provided unexpected features that improved our business execution, making us more agile internally."
 

Cons

"In terms of what needs improvement, the dashboard and management could be simplified."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"We need better data deduplication."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"The efficacy of the GUI in IBM FlashSystem 9100 NVMe could be enhanced, and it would be beneficial to include a feature that can prevent ransomware attacks."
"IBM is currently not offering volume-based encryption or compression, while other brands or IBM's competitors are doing it."
"The solution's compression feature could be better."
"The support could be better."
"The pricing should be more competitive."
"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."
"The tool's architecture is complex. It also needs to add data utilization reports."
"The solution's compression needs to be improved, as it's not the best."
"Storage. There could be better storage."
"There are many features which need to be added, particularly on the replication side."
"In the configuration, which we brought in or tested it in, it has a very limited config as far as the array goes. That said, it still did more than our anticipation."
"It goes at about 95 percent, so we have had some performance issues. It is hard to clear them."
"The support for NFS protocols right out-of-the-box need improvement. I'm used to other storage vendors who have NFS support right out-of-the-box, and Pure Storage doesn't seem to have anything."
"The scalability of the solution is not as good as it probably could be."
"I would like to see the NAS add-on component become more fault-tolerant than just a single virtual machine running inside the array. I'm unwilling to use it for that reason."
"A noticeable area for improvement is the support for object storage."
 

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."
"Given its price, Pure is not the first option."
"The licensing is on a yearly basis."
"We pay approximately $50,000 USD per year in licensing fees."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The product is expensive."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"The solution's price is competitive."
"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."
"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."
"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."
"Compared to its competitors, IBM's offering is the most cost-effective."
"The solution is priced well."
"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."
"The product has an average cost."
"There is always room for negotiation."
"There are no licensing fees aside from the support."
"They have a standardized fee; it's been the same price for 10 years straight. I am happy with the price — I think it's good."
"It could always be lower, but it's okay."
"The solution could be cheaper."
"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
"Pure has been flexible with us on the pricing models."
"In terms of other contemporary arrays, Pure is something you need to have a use case for, as it's not priced for you to buy one off-the-shelf. If you have a use case, heavy lift Oracle Databases, any type of noticeable virtual desktop infrastructure (VDI), or need low latency and high throughput, you should consider all-flash at least and probably Pure Storage."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Government
11%
Computer Software Company
11%
Manufacturing Company
9%
Financial Services Firm
9%
Computer Software Company
17%
Manufacturing Company
12%
Financial Services Firm
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise8
Large Enterprise5
By reviewers
Company SizeCount
Small Business60
Midsize Enterprise34
Large Enterprise134
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about IBM FlashSystem 9100 NVMe?
The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...
What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?
The tool is expensive, though I do not know the specific licensing costs.
What needs improvement with IBM FlashSystem 9100 NVMe?
The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
IBM FlashSystem 9100, FlashSystem 9100
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about IBM FlashSystem 9100 NVMe vs. Pure Storage FlashArray and other solutions. Updated: September 2025.
867,349 professionals have used our research since 2012.