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Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
14th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (6th)
IBM FlashSystem 9100 NVMe
Ranking in All-Flash Storage
26th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
22
Ranking in other categories
NVMe All-Flash Storage Arrays (11th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Yacine Bouakttaya - PeerSpot reviewer
Chief Technology Officer North Africa at Huawei
High-speed data processing has improved billing cycles but performance headroom still needs growth
In terms of improvement regarding IBM FlashSystem 9100 NVMe, I can compare with other competitors, especially regarding solution architecture. Data resiliency can be a concern because IBM can reach up to only four controllers, while others like Dell EMC can support up to eight controllers with better resiliency without service staff. Additionally, the SBC one benchmark is a storage performance console that stresses different storage solutions like Dell EMC and NetApp. It generates metrics of IOPS and latency, showing that the competition can have two million IOPS, significantly outperforming IBM's capabilities. As for the capability of scaling, we can see the limitations in reaching such high-performance levels.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution has improved the way our organization functions through its reliability and consistent platform for storage and has helped us to simplify storage because the management tools make everything a lot easier."
"Pure Storage is an amazing solution."
"From the performance that I've seen, the simplicity of how to use it, the responsiveness, and customer experience, it is one of the best companies that I have worked with so far."
"It's a great return on investment, based on the mission."
"It's extremely stable and has good performance."
"We chose Pure Storage because it had the best performance of all the products that we tested."
"We're getting good performance, and the compression ratio is also very good in Pure Storage FlashArray."
"We like the data reduction rates. That has been really helpful. You get 4U of Pure storage replacing something like two racks of spinning disks. One of the things that has contributed to that are the data reduction rates."
"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."
"In summary, this is a stable product and I highly recommend it."
"The performance was decent."
"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."
"It's best features are its reliability and stability."
"The most useful features of Hitachi Virtual Storage Platform for our storage needs are the redundancy and the security."
"We use Hitachi Virtual Storage Platform G Series for core products and it helps us increase performance and ensure business continuity for over 5,000 users in our organization."
"The product provides a good storage space."
"The product is a game-changer; IBM changed the game architecturally by moving computational resources into the flash media."
"A key feature is that compared to storage systems that we've been familiar with over decades, IBM simply does not fail. The reason is that IBM is the only manufacturer that engineers its own flash module, and there is a key architectural difference from everything else that we have seen in the market. The difference is that the flash module has the computational capability, which allows reliability and capacity enhancements to be uploaded from the main controllers and run in each module. So, each of the flash drives becomes its own little storage system, and that is extremely effective architecture. In this field, with this type of system, IBM has made a statement. They've never had one of these modules cause an outage. So, the failure rates on these things are just in a whole different universe from what we were accustomed to."
"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."
"You get value for money, because the product is good in terms of control failure."
"IBM FlashSystem 9100 NVMe is easy to use and comes with good performance."
"It is a high-performance product that serves our requests well."
"The high performance and high availability improved our overall processes."
"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."
 

Cons

"Everpure FlashArray can be improved as the pricing is expensive, but you do get what you pay for; you are paying a premium for better service, better warranties, less downtime, and other things, so I do not know that a lower price would work out because you probably would not have that high of quality for those things."
"It is a bit expensive."
"It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated."
"The difference in pricing could become a problem for Pure because the commoditization of the solutions could lead to a different price being a problem."
"The higher education moves slowly. We are still looking forward to implementing the full list of existing features."
"The solution is not cheap. It's much more expensive than DataCore."
"The latest release contains bugs that shouldn't be in a production environment. Two incidents impacted our client, including hardware-related bugs. They need to be more cautious in testing before they release."
"I wish they could add more of a monitor on the machine itself so you don't have to rely on a KVM or something to look at the display, such as an onboard diagnostic display."
"The deployment could be a bit easier, because it's a bit tricky"
"I think what needs to be improved is to simplify the complexities that are under storage so that it will be easier to work with Hitachi products. I would also like to see better pricing and more discounts."
"One thing that can be improved is the price because it is a bit expensive."
"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."
"I don't like Hitachi's technical support. They are there but it is not perfect and they are not very much help."
"This solution is equipped with virtualization technology inside the storage box. Other companies like TMS have virtual technology outside of their storage boxes."
"In the next version, I would like to see more intelligence."
"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."
"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."
"IBM's support is not good. I experienced a big problem where I opened the console IBM Storage and would see that something was broken. I called the call centers, and I said, "I have a problem. My drive is not working." They want me to give them the serial number, I gave it to them and they told me "I cannot find your product. Your product is not here.""
"The solution's compression feature could be better."
"Deduplication and compression should be improved."
"We're not satisfied with the deduplication and compression for our volumes."
"The tool's architecture is complex. It also needs to add data utilization reports."
"I would like to see IBM products become more affordable because they can be quite expensive, which limits their accessibility to a broader customer base."
"In the FlashSystem 5200, there were only four ports of 32 fiber channels for the architecture. This has been resolved in the new generation."
 

Pricing and Cost Advice

"The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex."
"When I last looked, the prices were reasonable, and we could get an excellent array for about $60,000."
"Our licensing is on a yearly basis. So, every year, we renew. We could do a three-year contract, but right now, we only do a one-year."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"I would rate it a seven out of ten for pricing. It could be improved."
"It is a cheaper solution."
"The price of Pure Storage FlashArray is expensive."
"The price of the solution is not expensive."
"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"I would like to see better pricing and more discounts."
"We pay for a support contract agreement."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"It is a little expensive."
"The costs were primarily in line with every other vendor at the time."
"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"The price of the FlashSystem 9100 NVMe is reasonable."
"The product has an average cost."
"The solution's price is competitive."
"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."
"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."
"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."
"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."
"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
17%
Outsourcing Company
10%
Manufacturing Company
9%
Computer Software Company
6%
Outsourcing Company
13%
Financial Services Firm
13%
Manufacturing Company
9%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise6
Large Enterprise6
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?
The licensing cost for IBM FlashSystem 9100 NVMe can be seen as a bit expensive compared to competitors. You can eith...
What needs improvement with IBM FlashSystem 9100 NVMe?
In terms of improvement regarding IBM FlashSystem 9100 NVMe, I can compare with other competitors, especially regardi...
What is your primary use case for IBM FlashSystem 9100 NVMe?
There are many advantages that we have with IBM FlashSystem 9100 NVMe against, for example, IBM full flash systems an...
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
IBM FlashSystem 9100, FlashSystem 9100
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe and other solutions. Updated: September 2026.
914,109 professionals have used our research since 2012.