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Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
10th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (6th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
IBM FlashSystem 9100 NVMe
Ranking in All-Flash Storage
26th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
22
Ranking in other categories
NVMe All-Flash Storage Arrays (11th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Yacine Bouakttaya - PeerSpot reviewer
Chief Technology Officer North Africa at Huawei
High-speed data processing has improved billing cycles but performance headroom still needs growth
In terms of improvement regarding IBM FlashSystem 9100 NVMe, I can compare with other competitors, especially regarding solution architecture. Data resiliency can be a concern because IBM can reach up to only four controllers, while others like Dell EMC can support up to eight controllers with better resiliency without service staff. Additionally, the SBC one benchmark is a storage performance console that stresses different storage solutions like Dell EMC and NetApp. It generates metrics of IOPS and latency, showing that the competition can have two million IOPS, significantly outperforming IBM's capabilities. As for the capability of scaling, we can see the limitations in reaching such high-performance levels.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is simple, powerful, and a beautiful solution."
"The Direct FlashArray stands out as one of the best features in the market. The Pure1 storage management lets us see the details about utilization and everything else for all 40 storage boxes in one place."
"I have never experienced an outage with the product or had any support that was below excellent."
"We consume less physical storage because of the solution’s deduplication and compression."
"You can even review the devices from your phone. You don't need to be connected to your company's website or VPN to access alerts and reports. While you can't manage the devices using your phone, you can review all the important details about the machine."
"One of the features that my customers are really interested in is immutable snapshots. There are immutable snapshots to which your applications can be reverted back if you are hit by some kind of ransomware threat or malicious attack. That's kind of a key deal, and it is one of the selling points I use to point out to my customers the value and the features that Pure Storage brings to the table."
"From the first test that we have conducted, we are very satisfied with this solution."
"Firstly, dedupe is the most valuable feature, hands down, and simplifying storage is also a big win overall."
"Overall, we are very satisfied with Hitachi's product."
"In summary, this is a stable product and I highly recommend it."
"The service provided by Hitachi is good, and I get the IT support I need from the vendors."
"We use this product for everything; it's a maximum workload, handling virtual workloads, databases, applications, centralized workflows, Hadoop, and Big Data."
"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."
"Overall, the solution is strong, easy and fast."
"The product offers high stability."
"This is a product that I don't think needs any improvement because I don't see any challenges."
"Good performance with a user-friendly UI."
"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."
"The FlashCore modules support more value to the architecture due to their unique characteristics."
"It is a very stable solution."
"The product is a game-changer; IBM changed the game architecturally by moving computational resources into the flash media."
"The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves nearly 30% of the bank's capacity."
"IBM FlashSystem 9100 NVMe is a stable solution."
"The most valuable feature of the solution is its upgrades, as we don't have to do much homework because of its different controllers."
 

Cons

"The price of Pure Storage FlashArray could be better."
"It would be good to have metrics of the box's performance so we can see what it delivers, but currently, I can't see what it's actually doing."
"The best way to improve Pure Storage FlashArray is the active DR because that can get very confusing, especially when you're trying to test a failover and replicate back; better instructions on how to do that would help because we actually lost an entire volume when we were testing out some stuff as the fingerprint got reinitialized, and when you replicated back, it didn't know about that volume, causing a failure in that process."
"We would like to be able to connect to data tape for backup, specifically to the LTO backups."
"Pure Storage FlashArray has not helped decrease the total cost of ownership."
"During heavy load situations with 100K IOPS on one specific port, it requires more granularity level for distribution."
"Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
"They can also include file services such as NAS shares and CIFS shares. There should be provisioning of the file shares from a unified array."
"The complex setup, ease of use, and snapshot operations of this product need to be improved."
"The user interface should be made simpler because it is difficult to manage."
"Compared to others, Hitachi products are more complex and not user-friendly."
"One thing that can be improved is the price because it is a bit expensive."
"I think the management should be improved, because it is not very user-friendly at all."
"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."
"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."
"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."
"The solution's compression needs to be improved, as it's not the best."
"IBM FlashSystem 9100 NVMe is an expensive solution, and its pricing could be improved."
"The storage system itself should have built-in capabilities for different ransomware attacks."
"The support could be better."
"IBM is currently not offering volume-based encryption or compression, while other brands or IBM's competitors are doing it."
"The efficacy of the GUI in IBM FlashSystem 9100 NVMe could be enhanced, and it would be beneficial to include a feature that can prevent ransomware attacks."
"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."
"The pricing should be more competitive."
 

Pricing and Cost Advice

"Pricing is moderate. It is neither cheap nor expensive."
"Pure has been flexible with us on the pricing models."
"I don't know the exact cost but it's around $1,000."
"The price is very reasonable when compared to other solutions."
"We have 16 or 18 arrays. We like to do the three-year support model so that we get Evergreen and therefore, we get free upgrades. We pay around more than 1.5 million dollars."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"The cost price of this product is better than its competitors."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"Architecture-wise, it's actually at a competitive price point. It is not cheap."
"It is expensive. Everything is included in the license. There is no additional cost."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"The price is good enough considering the performance, and we are satisfied."
"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."
"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."
"The price of the FlashSystem 9100 NVMe is reasonable."
"The tool's pricing is competitive."
"The product has an average cost."
"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."
"The solution's price is competitive."
"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
18%
Manufacturing Company
10%
Outsourcing Company
7%
Computer Software Company
7%
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
9%
Construction Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?
The licensing cost for IBM FlashSystem 9100 NVMe can be seen as a bit expensive compared to competitors. You can eith...
What needs improvement with IBM FlashSystem 9100 NVMe?
In terms of improvement regarding IBM FlashSystem 9100 NVMe, I can compare with other competitors, especially regardi...
What is your primary use case for IBM FlashSystem 9100 NVMe?
There are many advantages that we have with IBM FlashSystem 9100 NVMe against, for example, IBM full flash systems an...
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
IBM FlashSystem 9100, FlashSystem 9100
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe and other solutions. Updated: August 2026.
908,877 professionals have used our research since 2012.