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Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
9th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
IBM FlashSystem 9100 NVMe
Ranking in All-Flash Storage
27th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
22
Ranking in other categories
NVMe All-Flash Storage Arrays (13th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Yacine Bouakttaya - PeerSpot reviewer
Chief Technology Officer North Africa at Huawei
High-speed data processing has improved billing cycles but performance headroom still needs growth
In terms of improvement regarding IBM FlashSystem 9100 NVMe, I can compare with other competitors, especially regarding solution architecture. Data resiliency can be a concern because IBM can reach up to only four controllers, while others like Dell EMC can support up to eight controllers with better resiliency without service staff. Additionally, the SBC one benchmark is a storage performance console that stresses different storage solutions like Dell EMC and NetApp. It generates metrics of IOPS and latency, showing that the competition can have two million IOPS, significantly outperforming IBM's capabilities. As for the capability of scaling, we can see the limitations in reaching such high-performance levels.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features I have experienced are the centralized management and redundancy under speed of the right disk."
"The solution is stable with low vulnerabilities."
"They can provide a lot of performance, so there is not a lot of difference, but efficiency is something customers value because the compression can be up to twice of the second competitor."
"At this point, I don't know anything that they could provide in a better way."
"On a scale of one to ten, where ten is the most comfortable pricing, I rate the solution a nine out of ten."
"The technical support is very good."
"As soon as we introduced our first Pure Storage FlashArray, the first benefit we saw, from our very first benchmarks, was that our production databases simply ran twice as fast with no other changes."
"We like the speed. It's very low latency. In virtualization, you can mask lots of problems, and even in code you can mask lots of problems, with low latency. It's just pure speed and low latency."
"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."
"Hitachi's technical support is perfect."
"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."
"The service provided by Hitachi is good, and I get the IT support I need from the vendors."
"Storage is the most valuable feature."
"Overall, we are very satisfied with Hitachi's product."
"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."
"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."
"It is a very stable product. Stability-wise, I rate the solution a ten out of ten because we did not face any issues in the last three years."
"The most valuable features of IBM FlashSystem 9100 NVMe are its steady performance and usefulness in high-traffic environments."
"The product is a game-changer; IBM changed the game architecturally by moving computational resources into the flash media."
"A key feature is that compared to storage systems that we've been familiar with over decades, IBM simply does not fail. The reason is that IBM is the only manufacturer that engineers its own flash module, and there is a key architectural difference from everything else that we have seen in the market. The difference is that the flash module has the computational capability, which allows reliability and capacity enhancements to be uploaded from the main controllers and run in each module. So, each of the flash drives becomes its own little storage system, and that is extremely effective architecture. In this field, with this type of system, IBM has made a statement. They've never had one of these modules cause an outage. So, the failure rates on these things are just in a whole different universe from what we were accustomed to."
"IBM FlashSystem 9100 NVMe is a stable solution."
"IBM FlashSystem is an excellent product."
"IBM FlashSystem provides the same software on each box, including virtualized solutions."
"Its ease of use, performance, and hardware compression is very useful feature."
 

Cons

"Regarding documentation, it would be helpful if we could have access to the root passwords for administrative tasks."
"It's expensive, but you get what you pay for."
"It's not so scalable. It's got moderate scaling capabilities right now. The clustering technology needs a bit of work, they need to improve that."
"The pricing needs to be improved as they offer very high budgeting prices. Searching is a big challenge in Pure Storage FlashArrays, especially when trying to restore a VM."
"I would not say anything because we still do not use Everpure FlashArray fully."
"What it needs to do is work a little closer with solutions, like VMware, so it understands the particular workloads that are on it. Today, it does not understand the applications which are running against it."
"The connectivity needs improvement. You do not have the possibility to have a file and block connectivity at the same time on the same machine. It has limited ability to do so."
"I would love to see a true one click upgrade solution. Right now, you have to click and schedule an appointment with Pure Storage to be able to upgrade. I would love for it to automatically download, install, and fall-over every controller as it updates."
"Hitachi should offer a distinct overview of the various storage choices."
"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."
"The deployment could be a bit easier, because it's a bit tricky"
"The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field."
"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."
"For the support windows to work, maybe they have to upgrade the firmware of the VSP."
"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."
"Hitachi Virtual Storage Platform 5000 Series is not easy to use and this needs improvement. This product also has a complex setup and is not easy to implement."
"In the FlashSystem 5200, there were only four ports of 32 fiber channels for the architecture. This has been resolved in the new generation."
"We're not satisfied with the deduplication and compression for our volumes."
"IBM is currently not offering volume-based encryption or compression, while other brands or IBM's competitors are doing it."
"The support could be better."
"Other vendors have included a block and file system. IBM doesn't include a file system."
"The efficacy of the GUI in IBM FlashSystem 9100 NVMe could be enhanced, and it would be beneficial to include a feature that can prevent ransomware attacks."
"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."
"IBM's support is not good. I experienced a big problem where I opened the console IBM Storage and would see that something was broken. I called the call centers, and I said, "I have a problem. My drive is not working." They want me to give them the serial number, I gave it to them and they told me "I cannot find your product. Your product is not here.""
 

Pricing and Cost Advice

"We have an Evergreen Storage subscription, which I think is a great feature."
"It's expensive, but you get what you pay for."
"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"We have a seen a reduction in TCO. It is definitely a cost-effective solution for us. We have seen ROI."
"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
"Pricing is moderate. It is neither cheap nor expensive."
"Pure Storage FlashArray is expensive."
"Pure has been flexible with us on the pricing models."
"Architecture-wise, it's actually at a competitive price point. It is not cheap."
"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."
"Pricing could be better, because the cost is very high."
"It is expensive. Everything is included in the license. There is no additional cost."
"I would like to see better pricing and more discounts."
"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."
"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."
"Compared to its competitors, IBM's offering is the most cost-effective."
"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."
"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."
"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."
"The solution's price is competitive."
"The solution is priced well."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
7%
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
Financial Services Firm
15%
Construction Company
10%
Marketing Services Firm
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports ...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?
The licensing cost for IBM FlashSystem 9100 NVMe can be seen as a bit expensive compared to competitors. You can eith...
What needs improvement with IBM FlashSystem 9100 NVMe?
In terms of improvement regarding IBM FlashSystem 9100 NVMe, I can compare with other competitors, especially regardi...
What is your primary use case for IBM FlashSystem 9100 NVMe?
There are many advantages that we have with IBM FlashSystem 9100 NVMe against, for example, IBM full flash systems an...
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
IBM FlashSystem 9100, FlashSystem 9100
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.