HubSpot Sales Hub vs Pega CRM comparison

HubSpot and Pega are both solutions in the CRM category. HubSpot is ranked #9 with an average rating of 8.2, while Pega is ranked #16 with an average rating of 7.6. HubSpot holds a 1.0% mindshare in CRM, compared to Pega’s 0.7% mindshare. Additionally, 85% of HubSpot users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

HubSpot Sales Hub

Read 21 HubSpot Sales Hub reviews

818 Views
810 Comparison Views

85% willing to recommend

Pega CRM

Read 10 Pega CRM reviews

927 Views
630 Comparison Views

100% willing to recommend

HubSpot Sales Hub

Pega CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Pega CRM and HubSpot Sales Hub are both leading CRM solutions. HubSpot Sales Hub may have the advantage due to its intuitive workflow and integration capabilities.

Features: Pega CRM stands out with its powerful automation and AI engine, versatile rule-based processes, and advanced workflows ideal for large organizations. In contrast, HubSpot Sales Hub is designed for seamless integration, user-friendly design, and effective sales and marketing alignment, offering features like pipeline management and email tracking.

Room for Improvement: Pega CRM could enhance its user interface to become more intuitive and simplify case management. Additionally, improved documentation may benefit users. HubSpot Sales Hub might improve in the areas of customization for advanced users, as there are limitations in flexibility. More integration support for varied customer needs and enhanced data backup options would also be beneficial.

Ease of Deployment and Customer Service: HubSpot Sales Hub is known for its straightforward deployment process and robust customer support, making it suitable even for small teams. Pega CRM may require more complex deployment but offers deep customization and support, especially valuable for enterprises.

Pricing and ROI: Pega CRM has higher initial costs but offers substantial ROI for enterprises by improving efficiency. HubSpot Sales Hub provides flexible pricing with a lower entry point, enhancing ROI through scalability and accessible features for growing businesses.

To learn more, read our detailed HubSpot Sales Hub vs. Pega CRM Report (Updated: September 2025).

Buyer's Guide

HubSpot Sales Hub vs. Pega CRM

September 2025

Download the complete report

Helped 869,566 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Sales Hub

Ranking in CRM

9th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Pega CRM

Ranking in CRM

16th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (5th)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of HubSpot Sales Hub is 1.0%, up from 0.6% compared to the previous year. The mindshare of Pega CRM is 0.7%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot Sales Hub	1.0%
Pega CRM	0.7%
Other	98.3%

CRM

Featured Reviews

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

Seamless integration boosts workflow through custom connectivity

The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.

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Srinivas Ganisetti

AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees

Case management feature is valuable but the pricing is expensive

I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."

"You can create the workflows and also the different dashboards that you can create. I find it really convenient to generate a lot of reports plus the different views to present the deals."

"The solution makes it easy for you to log in and manage your pipeline. So pipeline management is very easy and simple."

"The solution is very straightforward to utilize."

"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."

"The tool has improved my sales pipeline management. It allows me to track the progress of each sales cycle and receive alerts when a sales stage is ending, prompting me to take necessary actions. I can easily manage customer interactions, primarily through email, which are automatically associated with the corresponding lead or opportunity. This helps me forecast sales. Additionally, the tool offers other useful tools for marketing and email marketing activities."

"The most valuable feature of the solution is the tracking of customer interaction and client introduction."

"HubSpot Sales Hub had a noticeable impact on the sales cycle length for our customers. Before focusing on the sales process, we implemented various versions, including support and payment management modules. The automation and improvements facilitated by HubSpot Sales Hub were evident, making it a valuable tool for driving positive transformations in our sales processes."

More HubSpot Sales Hub pros

"The product's deployment phase was easy."

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"It also reduces the duration per call, and it ensures a first time resolution of the issue."

"The case management feature is really valuable."

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

More Pega CRM pros

Cons

"In my experience, the reporting area of the solution is somewhere the solution lacks a bit."

"The solution should have more integration options."

"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."

"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."

"The tool should get better at catching leads. Currently, it works better on catching inbound leads. Whenever a person signs up on the website, HubSpot catches the lead and creates an account. However, it is not 100 percent accurate."

"The tool doesn't effectively summarize conversations and note-taking features. The solution needs to include predictive analytic capabilities. There is room for improvement in post-call functionalities. After a sales call, more can be done, such as providing detailed insights and better note-taking capabilities. An AI-enabled sales assistant feature would also be beneficial."

"There have been some challenges related to workflow customization and terminology."

"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."

More HubSpot Sales Hub cons

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"The UI should be improved."

"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."

"They should enable the data-driven streaming feature inside it."

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

"The solution has room for improvement around decisional and real-time data analysis."

More Pega CRM cons

Pricing and Cost Advice

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."

"The tool's licensing offers value."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"The solution is very affordable from the perspective of the features."

"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."

More HubSpot Sales Hub pricing and cost advice

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

"The pricing is on the higher side."

"It is expensive."

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Top Industries

By visitors reading reviews

University

14%

Educational Organization

13%

Computer Software Company

10%

Performing Arts

10%

Financial Services Firm

27%

Computer Software Company

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	4
Large Enterprise	3

By reviewers
Company Size	Count
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

What do you like most about HubSpot Sales Hub?

It provides efficient business forecasts.

See all answers

What is your experience regarding pricing and costs for HubSpot Sales Hub?

The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...

See all answers

What needs improvement with HubSpot Sales Hub?

There are areas that could be improved in terms of custom reporting. The associated lists feature, while new, has certain limitations when exporting data. Some features cannot be linked to custom r...

See all answers

What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any datab...

See all answers

What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

See all answers

Comparisons

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Compared 67% of the time

Affinity vs HubSpot Sales Hub

Compared 33% of the time

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Microsoft Dynamics CRM vs Pega CRM

Compared 20% of the time

Salesforce Service Cloud vs Pega CRM

Compared 16% of the time

Salesforce Sales Cloud vs Pega CRM

Compared 16% of the time

Siebel CRM vs Pega CRM

Compared 15% of the time

Genesys Cloud CX vs Pega CRM

Compared 13% of the time

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Product Reports

Buyer's Guide

HubSpot Sales Hub

September 2025

Download HubSpot Sales Hub product report

Buyer's Guide

Pega CRM

September 2025

Download Pega CRM product report

Also Known As

No data available

Chordiant

Overview

Powerful Sales Software That Grows With You
Track how deals are progressing, organize all sales activity in one place, and accelerate sales cycles to close more deals, faster.

HubSpot

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Pega

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif

The State of Maine, Aegis, Aegon, AIG Japan, ING

Buyer's Guide

HubSpot Sales Hub vs. Pega CRM

September 2025

Free Report: HubSpot Sales Hub vs. Pega CRM

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