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HubSpot Marketing Hub vs Pardot vs Zeta Marketing Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.6%, down from 10.7% compared to the previous year. The mindshare of Pardot is 3.3%, down from 4.1% compared to the previous year. The mindshare of Zeta Marketing Platform is 5.3%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
HubSpot Marketing Hub9.6%
Pardot3.3%
Zeta Marketing Platform5.3%
Other81.8%
Marketing Automation
 

Featured Reviews

Anika Gaur - PeerSpot reviewer
Marketing efficiency with automation and exceptional support
The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.
Vikram Rawani - PeerSpot reviewer
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Manufacturing Company
12%
Educational Organization
7%
Performing Arts
6%
Computer Software Company
19%
Financial Services Firm
11%
Manufacturing Company
10%
Healthcare Company
7%
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise6
Large Enterprise10
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise5
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...
What do you like most about Pardot?
It has no limit for sending marketing emails.
What is your experience regarding pricing and costs for Pardot?
Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.
What needs improvement with Pardot?
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design s...
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Also Known As

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Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Arketi Group
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: July 2025.
865,738 professionals have used our research since 2012.