Gupshup vs Salesforce Sales Cloud comparison

Gupshup and Salesforce are both solutions in the Conversation Intelligence Software category. Gupshup is ranked #3 with an average rating of 8.5, while Salesforce is ranked #2 with an average rating of 8.2. Gupshup holds a 3.3% mindshare in CIS, compared to Salesforce’s 4.3% mindshare. Additionally, 100% of Gupshup users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

Gupshup

Read 13 Gupshup reviews

1,496 Views
239 Comparison Views

100% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

13,500 Views
405 Comparison Views

94% willing to recommend

Gupshup

Salesforce Sales Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Gupshup and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out in this report how the two Conversation Intelligence Software solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Gupshup vs. Salesforce Sales Cloud Report (Updated: June 2026).

Buyer's Guide

Gupshup vs. Salesforce Sales Cloud

June 2026

Download the complete report

Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gupshup

Ranking in Conversation Intelligence Software

3rd

Average Rating

8.4

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (2nd), AI Customer Experience Personalization (7th), AI Customer Support (5th), AI Sales & Marketing (6th)

Salesforce Sales Cloud

Ranking in Conversation Intelligence Software

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

CRM (2nd), Opportunity Management (1st), Sales Force Automation (2nd)

Mindshare comparison

As of August 2026, in the Conversation Intelligence Software category, the mindshare of Gupshup is 3.3%, up from 1.6% compared to the previous year. The mindshare of Salesforce Sales Cloud is 4.3%, down from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Conversation Intelligence Software Mindshare Distribution
Product	Mindshare (%)
Salesforce Sales Cloud	4.3%
Gupshup	3.3%
Other	92.4%

Conversation Intelligence Software

Featured Reviews

Sanket Dofe

Senior Software Engineer at Wynisco

Partner program has reduced messaging costs and now supports reliable, large scale communication

I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

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Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."

"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."

"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."

"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."

"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."

"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."

"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."

More Gupshup pros

"The performance is good, and it is easy to use."

"It has custom fields and custom reports which can align to our business objectives and marketing focus."

"The entire organisation is now on the same page, with one source of truth."

"My primary use case is for business opportunities, following sales and pre-sales actions, and contacting customers."

"Salesforce helps up keep track of candidates."

"Salesforce Sales Cloud is very stable."

"The most valuable feature of Salesforce Sales Cloud is for teams the ability to do marketing on our page and to manage their marketing leads. You are able to close a deal and do the renewal. For the life cycle management for customer management, we use Salesforce Sales Cloud. The performance of the solution is good."

"Salesforce Sales Cloud has helped our organization by giving it the flexibility to customize our products to fit tiers of products, and there are many timing and automation features that have given us control over some of the very unique business processes."

More Salesforce Sales Cloud pros

Cons

"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."

"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."

"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."

"Gupshup could be improved by adding more selection of templates."

"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."

"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."

"If I suggest an improvement, I would desire to see deeper analytics."

More Gupshup cons

"Although the implementation was straightforward with our in-house team, it did take 12 weeks to complete the process."

"If they could integrate with other enterprises' IT aspects like SAP and ERP, it would be great."

"If the infrastructure is not correct, then customers are having an issue and it's taking a lot of time to load."

"The built-in functionality is a little dated."

"Reporting can become slow to pull once you reach a certain limit of contact records due to the complexity and volume of the data available."

"Sales Cloud could be improved with more training. In general, the training is very good, but you have to really seek out some good options in order to upskill yourself. Another thing, which could also be a benefit, is that Sales is very customizable. If you move from one organization to another, you can see your Salesforce as before, but their Sales Cloud may look completely different from what you're used to. It's not like Microsoft Excel or Trello, where the layout and all the functions are the same. Because it's so customizable, I feel like there is a bit of a learning curve when you inherit another Sales Cloud instance. To be honest, I think that's the beauty of Salesforce because you can customize it so much to fit your needs as a company. It follows your processes and use cases in order for you to get the most out of the system itself."

"The performance is sometimes slow. There is too much information and this makes it difficult to find the answers we are looking for."

"The setup of Salesforce Sales Cloud is complex. You need specialists in that area to be able to have a good setup. Once it's set up properly, running it is seamless. That's the most beautiful thing about Salesforce Sales Cloud."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

Information not available

"The licensing fees are reasonable."

"It's expensive, storage being the most costly aspect."

"The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."

"Salesforce Sales Cloud is an expensive solution."

"Implementation and add-ons may be additional costs."

"The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."

"Pricing is reasonable."

"The overall price of Salesforce Sales Cloud could be better, it is more expensive than other competitors. There is an annual license for Salesforce Sales Cloud."

More Salesforce Sales Cloud pricing and cost advice

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909,725 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Manufacturing Company

22%

Construction Company

14%

Comms Service Provider

11%

University

Construction Company

12%

Financial Services Firm

12%

Manufacturing Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	56
Midsize Enterprise	25
Large Enterprise	43

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?

Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...

See all answers

What needs improvement with Gupshup?

Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...

See all answers

What is your primary use case for Gupshup?

I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...

See all answers

What are the pros and cons of MS dynamics vs. Salesforce CRM?

When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...

See all answers

What needs improvement with Salesforce Sales Cloud?

See all answers

What is your primary use case for Salesforce Sales Cloud?

Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...

See all answers

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Compared 5% of the time

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SAP CRM vs Salesforce Sales Cloud

Compared 4% of the time

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Compared 3% of the time

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Compared 3% of the time

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Product Reports

Buyer's Guide

Gupshup

August 2026

Download Gupshup product report

Buyer's Guide

Salesforce Sales Cloud

July 2026

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Overview

Gupshup offers a comprehensive communication platform that enables businesses to engage with customers effectively. Leveraging advanced APIs, it facilitates multi-channel communication for businesses.

Gupshup provides a robust ecosystem designed for seamless interaction across messaging platforms. Businesses can automate, engage, and leverage data insights through its APIs, SDKs, and integrations, fostering efficient customer communication. The platform supports high-volume messaging, ensuring timely delivery and real-time engagement, essential for modern enterprises seeking to enhance user experience and operational efficiency.

What are the most important features of Gupshup?

Multi-Channel Messaging: Connects businesses to customers on channels like WhatsApp, SMS, and more for consistent outreach.
API Integration: Simplifies connectivity with existing systems, enhancing communication workflows.
Automation Tools: Offers chatbots and automated responses to increase efficiency and reduce manual tasks.
Analytics and Insights: Provides data-driven analytics to optimize communication strategies and outcomes.

What benefits and ROI should businesses consider?

Enhanced Customer Engagement: Drives better interaction through personalized messaging and responsive channels.
Cost-Effective Communication: Reduces the cost of customer support by automating repetitive inquiries.
Scalability: Easily adapts to growing communication demands of businesses.
Improved Decision Making: Utilizes real-time data and analytics for strategic planning.

In industries like e-commerce and financial services, Gupshup is implemented to streamline customer service through automated messaging solutions that handle queries efficiently. By integrating with popular messaging apps, businesses achieve enhanced customer interaction and satisfaction.

Gupshup

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Sample Customers

Information Not Available

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

Gupshup vs. Salesforce Sales Cloud

June 2026

Free Report: Gupshup vs. Salesforce Sales Cloud

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