Gupshup vs Salesforce Sales Cloud comparison

Gupshup and Salesforce are both solutions in the Conversation Intelligence Software category. Gupshup is ranked #3 with an average rating of 8.5, while Salesforce is ranked #2 with an average rating of 8.2. Gupshup holds a 3.4% mindshare in CIS, compared to Salesforce’s 4.3% mindshare. Additionally, 100% of Gupshup users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

Gupshup

Read 12 Gupshup reviews

1,188 Views
214 Comparison Views

100% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

12,091 Views
363 Comparison Views

94% willing to recommend

Gupshup

Salesforce Sales Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Gupshup and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out in this report how the two Conversation Intelligence Software solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Gupshup vs. Salesforce Sales Cloud Report (Updated: June 2026).

Buyer's Guide

Gupshup vs. Salesforce Sales Cloud

June 2026

Download the complete report

Helped 902,894 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gupshup

Ranking in Conversation Intelligence Software

3rd

Average Rating

8.6

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (2nd), AI Customer Experience Personalization (6th), AI Customer Support (4th), AI Sales & Marketing (6th)

Salesforce Sales Cloud

Ranking in Conversation Intelligence Software

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

CRM (2nd), Opportunity Management (1st), Sales Force Automation (2nd)

Mindshare comparison

As of July 2026, in the Conversation Intelligence Software category, the mindshare of Gupshup is 3.4%, up from 1.8% compared to the previous year. The mindshare of Salesforce Sales Cloud is 4.3%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Conversation Intelligence Software Mindshare Distribution
Product	Mindshare (%)
Salesforce Sales Cloud	4.3%
Gupshup	3.4%
Other	92.3%

Conversation Intelligence Software

Featured Reviews

Jaspreet k

Head of development at Flash

Improving customer engagement has transformed how our AI chatbots drive conversational sales

I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.

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Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."

"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."

"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."

"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."

"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."

"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."

"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."

More Gupshup pros

"It gives us great visibility into tracking opportunities and interactions with customers through email and phone conversations."

"Salesforce has made it so much easier to expedite the process of getting the information about our leads and clients."

"The solution is stable."

"Generally speaking, Salesforce is for tracking all the processes within the company."

"Great flexibility"

"The company wants to implement the idea of democracy within IT. As an end user, you can do a lot by yourself, so you do not have to write code. The idea is that they go for low-code and they use flow. It's possible to update records and do things like automation without writing real codes. I think this is one of the advantages of the solution."

"Salesforce Sales Cloud is very user-friendly, and simple to create dashboards and extract the reports. Additionally, it integrates well with other applications."

"Salesforce's user interface is easy to use, and the reporting is good."

More Salesforce Sales Cloud pros

Cons

"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."

"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."

"If I suggest an improvement, I would desire to see deeper analytics."

"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."

"Gupshup can be improved in terms of the UI and the design of the particular model."

"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."

"Gupshup could be improved by adding more selection of templates."

More Gupshup cons

"The solution is secure. However, they could always improve on security."

"Sales Cloud could improve in areas such as AI integration, particularly for templates."

"Even though they've launched Lightning, it's clunky at times with page load speeds and needs to be made extremely more user-friendly."

"Sale items for complex-solution sales."

"The monitoring is very good, but it could be better."

"Amount of storage provided is limited."

"The connectivity has some latency. It could be more responsive."

"I didn't use Salesforce too much, so I can't say much about it because I don't think it would be very accurate."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

Information not available

"There is a license required to use this solution and the price is expensive. It could be reduced."

"Its license is expensive. It is probably a lot more than smaller solutions. It is around £500 a month, but I don't know how many licenses we have."

"We must pay for the licenses."

"It is alright for now because we ended up getting a discount off the base price. So, for now, it is okay. We may have to renegotiate when we get more users, and I don't know if the price would stay the same or increase. It has just a standard licensing fee. If you end up hiring a consultant for implementation, you will have to pay for the implementation. Other than that, there are no additional fees."

"Implementation and add-ons may be additional costs."

"The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."

"Sales Cloud is quite expensive."

"I've seen the prices for Salesforce Sales Cloud, but I haven't been the one to handle the money. As someone who's only visually looked at the price, I would imagine it's on the pricier side, but they do have a ton of leverage, and seeing that everyone I've worked for has always been dedicated to continuing Salesforce. I've never worked for anyone who has threatened to leave. Everyone has accepted the pricing for what they offer."

More Salesforce Sales Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

26%

Construction Company

16%

University

11%

Comms Service Provider

Construction Company

12%

Financial Services Firm

11%

Manufacturing Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	1
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	56
Midsize Enterprise	25
Large Enterprise	43

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?

Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...

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What needs improvement with Gupshup?

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What is your primary use case for Gupshup?

I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...

See all answers

What are the pros and cons of MS dynamics vs. Salesforce CRM?

When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...

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What needs improvement with Salesforce Sales Cloud?

See all answers

What is your primary use case for Salesforce Sales Cloud?

Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...

See all answers

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Compared 4% of the time

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Product Reports

Buyer's Guide

Conversation Intelligence Software

June 2026

Download Gupshup product report

Buyer's Guide

Salesforce Sales Cloud

June 2026

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Overview

Gupshup offers a comprehensive communication platform that enables businesses to engage with customers effectively. Leveraging advanced APIs, it facilitates multi-channel communication for businesses.

Gupshup provides a robust ecosystem designed for seamless interaction across messaging platforms. Businesses can automate, engage, and leverage data insights through its APIs, SDKs, and integrations, fostering efficient customer communication. The platform supports high-volume messaging, ensuring timely delivery and real-time engagement, essential for modern enterprises seeking to enhance user experience and operational efficiency.

What are the most important features of Gupshup?

Multi-Channel Messaging: Connects businesses to customers on channels like WhatsApp, SMS, and more for consistent outreach.
API Integration: Simplifies connectivity with existing systems, enhancing communication workflows.
Automation Tools: Offers chatbots and automated responses to increase efficiency and reduce manual tasks.
Analytics and Insights: Provides data-driven analytics to optimize communication strategies and outcomes.

What benefits and ROI should businesses consider?

Enhanced Customer Engagement: Drives better interaction through personalized messaging and responsive channels.
Cost-Effective Communication: Reduces the cost of customer support by automating repetitive inquiries.
Scalability: Easily adapts to growing communication demands of businesses.
Improved Decision Making: Utilizes real-time data and analytics for strategic planning.

In industries like e-commerce and financial services, Gupshup is implemented to streamline customer service through automated messaging solutions that handle queries efficiently. By integrating with popular messaging apps, businesses achieve enhanced customer interaction and satisfaction.

Gupshup

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Sample Customers

Information Not Available

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

Gupshup vs. Salesforce Sales Cloud

June 2026

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