Gupshup vs Salesforce Sales Cloud comparison

Why PeerSpot?

Gupshup and Salesforce are both solutions in the Conversation Intelligence Software category. Gupshup is ranked #3 with an average rating of 8.4, while Salesforce is ranked #4 with an average rating of 8.6. Gupshup holds a 3.3% mindshare in CIS, compared to Salesforce’s 4.3% mindshare. Additionally, 100% of Gupshup users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

Gupshup

Read 14 Gupshup reviews

1,843 Views
295 Comparison Views

100% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

16,278 Views
488 Comparison Views

94% willing to recommend

Gupshup

Salesforce Sales Cloud

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Gupshup and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out in this report how the two Conversation Intelligence Software solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Gupshup vs. Salesforce Sales Cloud Report (Updated: September 2026).

Buyer's Guide

Gupshup vs. Salesforce Sales Cloud

September 2026

Download the complete report

Helped 915,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gupshup

Ranking in Conversation Intelligence Software

3rd

Average Rating

8.4

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (2nd), AI Customer Experience Personalization (8th), AI Customer Support (6th), AI Sales & Marketing (6th)

Salesforce Sales Cloud

Ranking in Conversation Intelligence Software

4th

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

CRM (3rd), Opportunity Management (1st), Sales Force Automation (2nd)

Mindshare comparison

As of October 2026, in the Conversation Intelligence Software category, the mindshare of Gupshup is 3.3%, up from 1.6% compared to the previous year. The mindshare of Salesforce Sales Cloud is 4.3%, down from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Conversation Intelligence Software Mindshare Distribution
Product	Mindshare (%)
Gupshup	3.3%
Salesforce Sales Cloud	4.3%
Other	92.4%

Conversation Intelligence Software

Featured Reviews

Sanket Dofe

Senior Software Engineer at Wynisco

Partner program has reduced messaging costs and now supports reliable, large scale communication

I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Read full review

Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The amount we invested in Gupshup is actually a benefit for us because the ROI in terms of student admissions was growing each year."

"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."

"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."

"The return on investment has been tremendous."

"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."

"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."

"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."

More Gupshup pros

"I have found Salesforce Sales Cloud to be stable."

"Overall, I would recommend Salesforce, as it's an industry leader and integrates well across multiple platforms."

"I haven't had any stability issues, and Sales Cloud seems to be highly stable."

"Salesforce Sales Cloud has helped our organization by giving it the flexibility to customize our products to fit tiers of products, and there are many timing and automation features that have given us control over some of the very unique business processes."

"This solution offers a good user experience. It is easy to learn and use, even for those who are using it for the first time."

"The solution has the ability to run reports on the pipeline and understand the likelihood of the sales. The analytics tools are very good."

"The entire organisation is now on the same page, with one source of truth."

"Salesforce Sales Cloud is scalable."

More Salesforce Sales Cloud pros

Cons

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."

"Gupshup could be improved by adding more selection of templates."

"Gupshup can be improved in terms of the UI and the design of the particular model."

"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."

"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."

"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."

"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."

"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."

More Gupshup cons

"The price of the Salesforce Sales Cloud is expensive."

"The cost could be lower. I would like to see a more affordable licensing model."

"It would be nice if they had an ERP offering or a firm strategic partnership with a best-in-class ERP. So rather than say they're just ERP agnostic, you would pick whichever ERP you want, which is very generic. I think it would have a lot of merit if they partnered strategically with a best-in-class trusted ERP platform or acquired an ERP platform."

"Salesforce is more expensive than other CRM services."

"If the infrastructure is not correct, then customers are having an issue and it's taking a lot of time to load."

"It is a bit pricey."

"While the Salesforce version upgrades are in process, there may be some performance issues (however, Salesforce does inform users about this beforehand)."

"Its license is expensive. It is probably a lot more than smaller solutions."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

Information not available

"Salesforce Sales Cloud is an expensive solution."

"The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."

"Sales Cloud is expensive."

"The price of Salesforce Sales Cloud could be reduced. It is expensive."

"The overall price of Salesforce Sales Cloud could be better, it is more expensive than other competitors. There is an annual license for Salesforce Sales Cloud."

"We have a yearly license, and there are no hidden costs. Considering the Indian market, the pricing is reasonable. I don't consider it to be on the high side."

"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."

"You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year."

More Salesforce Sales Cloud pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Conversation Intelligence Software solutions are best for your needs.

See recommendations

915,341 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Manufacturing Company

20%

Construction Company

13%

Comms Service Provider

12%

University

10%

Construction Company

12%

Financial Services Firm

12%

Manufacturing Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	56
Midsize Enterprise	25
Large Enterprise	43

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?

The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.

See all answers

What needs improvement with Gupshup?

One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...

See all answers

What is your primary use case for Gupshup?

I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...

See all answers

What are the pros and cons of MS dynamics vs. Salesforce CRM?

When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...

See all answers

What needs improvement with Salesforce Sales Cloud?

See all answers

What is your primary use case for Salesforce Sales Cloud?

Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...

See all answers

Comparisons

Gong vs Gupshup

Compared 34% of the time

Isis Papyrus Customer Communications vs Gupshup

Compared 28% of the time

Quadient Inspire vs Gupshup

Compared 28% of the time

Amazon Connect vs Gupshup

Compared 10% of the time

More Gupshup Competitors

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 5% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 4% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 4% of the time

Oracle CRM vs Salesforce Sales Cloud

Compared 3% of the time

SAP Sales Cloud vs Salesforce Sales Cloud

Compared 3% of the time

More Salesforce Sales Cloud Competitors

Product Reports

Buyer's Guide

Gupshup

September 2026

Download Gupshup product report

Buyer's Guide

Salesforce Sales Cloud

September 2026

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Overview

Gupshup offers a comprehensive communication platform that enables businesses to engage with customers effectively. Leveraging advanced APIs, it facilitates multi-channel communication for businesses.

Gupshup provides a robust ecosystem designed for seamless interaction across messaging platforms. Businesses can automate, engage, and leverage data insights through its APIs, SDKs, and integrations, fostering efficient customer communication. The platform supports high-volume messaging, ensuring timely delivery and real-time engagement, essential for modern enterprises seeking to enhance user experience and operational efficiency.

What are the most important features of Gupshup?

Multi-Channel Messaging: Connects businesses to customers on channels like WhatsApp, SMS, and more for consistent outreach.
API Integration: Simplifies connectivity with existing systems, enhancing communication workflows.
Automation Tools: Offers chatbots and automated responses to increase efficiency and reduce manual tasks.
Analytics and Insights: Provides data-driven analytics to optimize communication strategies and outcomes.

What benefits and ROI should businesses consider?

Enhanced Customer Engagement: Drives better interaction through personalized messaging and responsive channels.
Cost-Effective Communication: Reduces the cost of customer support by automating repetitive inquiries.
Scalability: Easily adapts to growing communication demands of businesses.
Improved Decision Making: Utilizes real-time data and analytics for strategic planning.

In industries like e-commerce and financial services, Gupshup is implemented to streamline customer service through automated messaging solutions that handle queries efficiently. By integrating with popular messaging apps, businesses achieve enhanced customer interaction and satisfaction.

Gupshup

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Sample Customers

Information Not Available

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

Gupshup vs. Salesforce Sales Cloud

September 2026

Free Report: Gupshup vs. Salesforce Sales Cloud

Find out what your peers are saying about Gupshup vs. Salesforce Sales Cloud and other solutions. Updated: September 2026.

DOWNLOAD NOW

915,341 professionals have used our research since 2012.

See our Gupshup vs. Salesforce Sales Cloud report.

See our list of best Conversation Intelligence Software vendors.

We monitor all Conversation Intelligence Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.