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Adobe Experience Manager (AEM) Forms vs Gupshup comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager (A...
Ranking in Customer Communications Management (CCM)
6th
Average Rating
8.6
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Gupshup
Ranking in Customer Communications Management (CCM)
2nd
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Conversation Intelligence Software (3rd), AI Customer Experience Personalization (8th), AI Customer Support (6th), AI Sales & Marketing (6th)
 

Mindshare comparison

As of October 2026, in the Customer Communications Management (CCM) category, the mindshare of Adobe Experience Manager (AEM) Forms is 5.0%, down from 5.4% compared to the previous year. The mindshare of Gupshup is 1.6%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Communications Management (CCM) Mindshare Distribution
ProductMindshare (%)
Gupshup1.6%
Adobe Experience Manager (AEM) Forms5.0%
Other93.4%
Customer Communications Management (CCM)
 

Featured Reviews

it_user692313 - PeerSpot reviewer
Managing Partner and AEM Architect at a tech vendor with 51-200 employees
Its flexibility and customization ability. Ease of initial setup and complete set of features to support digital marketing initiatives.
Start small and plan your first set of objectives clearly, leaving all the “nice-to-haves” for a later phase. Starting this way will help companies get a sample of the benefits, and get familiar with the tool in general. After the first phase, they may find things that they thought they wanted are not really required or can be achieved in a better, more efficient way in the AEM world. Another useful suggestion is to avoid trying to recreate your current solution using AEM; rather, try to look for new and different ways to achieve the same results that take advantage of AEM’s features.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"LiveCycle has a good user interface and has developed an easy way to create fillable .pdf forms."
"All these features help companies create powerful web applications that can then be customized and maintained by marketers with little involvement from IT."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"The amount we invested in Gupshup is actually a benefit for us because the ROI in terms of student admissions was growing each year."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
 

Cons

"We have found occasional issues with stability but those were, in general, caused either by custom developed code or issues in the implemented architecture."
"Help menu is a bit difficult to navigate."
"Sometimes it stays in the pending part and it might not get approval from the Meta side, so that is one thing which needs to be improved."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"Gupshup could be improved by adding more selection of templates."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Government
11%
Manufacturing Company
10%
Healthcare Company
7%
Manufacturing Company
20%
Construction Company
13%
Comms Service Provider
12%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
 

Also Known As

Adobe LiveCycle
No data available
 

Overview

 

Sample Customers

State of Illinois, Department of Human Services
Information Not Available
Find out what your peers are saying about Adobe Experience Manager (AEM) Forms vs. Gupshup and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.