No more typing reviews! Try our Samantha, our new voice AI agent.

Adobe Experience Manager (AEM) Forms vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager (A...
Ranking in Customer Communications Management (CCM)
5th
Average Rating
8.6
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Gupshup
Ranking in Customer Communications Management (CCM)
20th
Average Rating
8.6
Number of Reviews
6
Ranking in other categories
Conversation Intelligence Software (12th), AI Customer Experience Personalization (37th), AI Customer Support (27th), AI Sales & Marketing (57th)
 

Mindshare comparison

As of June 2026, in the Customer Communications Management (CCM) category, the mindshare of Adobe Experience Manager (AEM) Forms is 5.2%, down from 6.3% compared to the previous year. The mindshare of Gupshup is 1.8%. It is calculated based on PeerSpot user engagement data.
Customer Communications Management (CCM) Mindshare Distribution
ProductMindshare (%)
Adobe Experience Manager (AEM) Forms5.2%
Gupshup1.8%
Other93.0%
Customer Communications Management (CCM)
 

Featured Reviews

it_user692313 - PeerSpot reviewer
Managing Partner and AEM Architect at a tech vendor with 51-200 employees
Its flexibility and customization ability. Ease of initial setup and complete set of features to support digital marketing initiatives.
Start small and plan your first set of objectives clearly, leaving all the “nice-to-haves” for a later phase. Starting this way will help companies get a sample of the benefits, and get familiar with the tool in general. After the first phase, they may find things that they thought they wanted are not really required or can be achieved in a better, more efficient way in the AEM world. Another useful suggestion is to avoid trying to recreate your current solution using AEM; rather, try to look for new and different ways to achieve the same results that take advantage of AEM’s features.
Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"LiveCycle has a good user interface and has developed an easy way to create fillable .pdf forms."
"All these features help companies create powerful web applications that can then be customized and maintained by marketers with little involvement from IT."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
 

Cons

"Help menu is a bit difficult to navigate."
"We have found occasional issues with stability but those were, in general, caused either by custom developed code or issues in the implemented architecture."
"If I suggest an improvement, I would desire to see deeper analytics."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
report
Use our free recommendation engine to learn which Customer Communications Management (CCM) solutions are best for your needs.
900,228 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
23%
Government
11%
Manufacturing Company
8%
Healthcare Company
7%
Construction Company
23%
University
15%
Insurance Company
11%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise4
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Gupshup?
The experience with pricing is a pay-per-use model that depends upon how many reminders are sent via SMS or WhatsApp. If there are more SMS or WhatsApp reminders going out, they will charge more, a...
What needs improvement with Gupshup?
Gupshup needs improvement because the setup part could be more user-friendly. I required some technical support to set up, and customer support is also not very responsive, so the customer support ...
What is your primary use case for Gupshup?
I use Gupshup mainly for sending automated messages and WhatsApp reminders to my patients for upcoming appointments and follow-ups. Gupshup is used for sending automated WhatsApp and SMS messages t...
 

Also Known As

Adobe LiveCycle
No data available
 

Overview

 

Sample Customers

State of Illinois, Department of Human Services
Information Not Available
Find out what your peers are saying about Quadient, OpenText, RingCentral and others in Customer Communications Management (CCM). Updated: June 2026.
900,228 professionals have used our research since 2012.