Gupshup vs MoEngage comparison

Gupshup and MoEngage are both solutions in the AI Customer Experience Personalization category. Gupshup is ranked #7 with an average rating of 8.5, while MoEngage is ranked #6 with an average rating of 8.1. Gupshup holds a 0.9% mindshare in ACEP, compared to MoEngage’s 0.8% mindshare. Additionally, 100% of Gupshup users are willing to recommend the solution, compared to 96% of MoEngage users who would recommend it.

Gupshup

Read 13 Gupshup reviews

1,496 Views
583 Comparison Views

100% willing to recommend

MoEngage

Read 23 MoEngage reviews

1,551 Views
589 Comparison Views

96% willing to recommend

Gupshup

MoEngage

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 15, 2026

MoEngage and Gupshup are competing in the customer engagement and messaging platform space. MoEngage has the upper hand in pricing and support, while Gupshup is stronger in features.

Features: MoEngage offers personalized customer engagement tools, analytics capabilities, and robust campaign management options. Gupshup provides messaging APIs, chatbot features, and versatile communication solutions. Gupshup's advanced messaging functionalities give it an edge in this category.

Ease of Deployment and Customer Service: MoEngage has a straightforward deployment process and comprehensive support, which makes integration easier. Gupshup may require more technical expertise during setup but offers dedicated customer service assistance.

Pricing and ROI: MoEngage offers competitive pricing options that align with its feature set, ensuring a good return on investment for customer engagement-focused businesses. Gupshup, with higher initial setup costs due to its advanced features, shows beneficial long-term ROI with its extensive communication capabilities. MoEngage presents better initial cost-effectiveness, while Gupshup's ROI potential is significant with extended use.

To learn more, read our detailed Gupshup vs. MoEngage Report (Updated: June 2026).

Buyer's Guide

Gupshup vs. MoEngage

June 2026

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gupshup

Ranking in AI Customer Experience Personalization

7th

Ranking in AI Sales & Marketing

6th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (5th)

MoEngage

Ranking in AI Customer Experience Personalization

6th

Ranking in AI Sales & Marketing

4th

Average Rating

8.2

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Gupshup is 0.9%. The mindshare of MoEngage is 0.8%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
MoEngage	0.8%
Gupshup	0.9%
Other	98.3%

AI Customer Experience Personalization

Featured Reviews

Sanket Dofe

Senior Software Engineer at Wynisco

Partner program has reduced messaging costs and now supports reliable, large scale communication

I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

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Vyas Shubham

Senior Quality Analyst at a consultancy with 51-200 employees

Targeted lifecycle journeys have boosted engagement and have improved retention continuously

There is definitely room for improvement in MoEngage. A few challenges and pain points I have experienced include the learning curve for advanced features. Although the basic interface is user-friendly, some advanced capabilities such as complex segmentations, journey logic, and event configuration can present a steeper learning curve. Our new users require training to fully utilize the platform, and debugging complex journeys is not always intuitive. Improvement in guided workflows or more interactive onboarding would help us make better use of MoEngage. While the platform provides solid analytics, there are limitations regarding deep customization and advanced reporting, with limited flexibility in creating highly custom reports. We have noted that exporting and combining data for deeper analysis sometimes requires external tools, so enhancing analytics capabilities or offering more customizable dashboards would significantly add value to the platform. Additionally, we have observed minor delays in real-time data syncing when managing large user volumes, and event-based triggers may occasionally face delays. While these are not major issues, improving real-time responsiveness would strengthen time-sensitive campaigns on our platform. One improvement would be UI/UX enhancements in campaign management because, while the UI is generally clean, managing multiple campaigns and journeys at scale can feel slightly cluttered. Navigating between campaigns and flows can be optimized, and better visualization for complex journeys would help us significantly. A more streamlined interface for large-scale operations would enhance usability. I believe one area for further development could be more advanced AI-driven automation. For example, smarter recommendations for campaign timing, audience selection, or next best actions would be beneficial. While the current predictive features are useful, further maturity would make the platform even more proactive and reduce manual optimization efforts.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."

"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."

"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."

"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."

"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."

"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."

"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."

More Gupshup pros

"Through the automation journeys I created for abandoned cart, abandoned checkout, and product view, I achieved significant customer retention improvements, with my retention rate increasing from fifteen to twenty percent before MoEngage to nearly thirty-five to forty percent after implementation."

"Since I use MoEngage for retargeting, I have achieved a reduction in ROI of approximately 40% on user acquisition costs and cost per lead."

"The best features MoEngage offers include the ability to create a funnel for the user flow, track how the flow is dropping, and identify where the flow drops, and we are experiencing good uplifting."

"MoEngage positively impacts our organization by helping us give an idea to our customers about a product, new product launches, new store openings, and offers, making it quite easy to communicate with the customers."

"In my opinion, the best feature that MoEngage offers is a well-designed funnel report with a timeline."

"MoEngage had a measurable impact on user engagement and feature adoption in our organization through better behavioral segmentation, personalized messaging, and automated customer journeys."

"MoEngage positively impacts my organization as it is one of the core business activities; my marketing team relies heavily on MoEngage to run campaigns and ongoing flows independently."

"MoEngage has positively impacted my organization because the delivery rate from MoEngage is really high, and I receive a very low amount of bounce-back rates and undeliverable email IDs because it has an automatic feature of segregating nullable and invalid email IDs."

More MoEngage pros

Cons

"Gupshup can be improved in terms of the UI and the design of the particular model."

"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."

"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."

"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."

"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."

"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."

"Gupshup could be improved by adding more selection of templates."

"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."

More Gupshup cons

"MoEngage can improve by making the process of tracking events easier. Currently, it is difficult for me to view the events of a particular user."

"While MoEngage is one of the top marketing automation tools available, I have found that integrating it with other platforms can be moderate compared to Salesforce Marketing Cloud, where data flow processes such as daily data dumps and real-time data refreshes are easier to manage."

"Regarding improvements, I think the support team is very irresponsible and needs to be more active."

"MoEngage can be improved because although the platform is really user-friendly, it sometimes becomes slow when I click and enter."

"MoEngage can be improved primarily as the reporting is not good, so if I want to see detailed customer information, how many messages I have sent, and what the impact is, those things are not good in MoEngage."

"Monthly pricing was approximately two point five lakhs, which I considered a bit high for the amount of data being handled at that time."

"MoEngage can be improved in the sense that while it is aligned to a mobile-first business strategy, bigger organizations with multiple business entities have complex requirements."

"I feel that improvements are needed. I think there should be enhancements such as a more efficient RCS connector to reduce the time spent on manual template additions, especially since I operate in a B2C space with a large campaign volume, and reporting capabilities should allow for a deeper dive into performance data."

More MoEngage cons

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Top Industries

By visitors reading reviews

Manufacturing Company

22%

Construction Company

14%

Comms Service Provider

11%

University

Outsourcing Company

14%

Manufacturing Company

12%

Construction Company

11%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	7
Large Enterprise	10

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?

Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...

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What needs improvement with Gupshup?

Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...

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What is your primary use case for Gupshup?

I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...

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What needs improvement with MoEngage?

I think MoEngage's AI capabilities comply with all the security norms. Regarding the accuracy and reliability of MoEngage's AI capabilities, I think it takes a lot of time to learn and can be optim...

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What is your primary use case for MoEngage?

In my current organization, we are using MoEngage to engage with our customers, improve our funnel metrics, and onboard new users from our unpaid to paid category of business. MoEngage is currently...

See all answers

What advice do you have for others considering MoEngage?

I would suggest considering the different use cases for MoEngage. It definitely enables use cases that are not practically possible in-house, in terms of hyper-personalization, real-time notificati...

See all answers

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Netcore Customer Engagement Platform vs MoEngage

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Product Reports

Buyer's Guide

Gupshup

August 2026

Download Gupshup product report

Buyer's Guide

MoEngage

August 2026

Download MoEngage product report

Overview

Gupshup offers a comprehensive communication platform that enables businesses to engage with customers effectively. Leveraging advanced APIs, it facilitates multi-channel communication for businesses.

Gupshup provides a robust ecosystem designed for seamless interaction across messaging platforms. Businesses can automate, engage, and leverage data insights through its APIs, SDKs, and integrations, fostering efficient customer communication. The platform supports high-volume messaging, ensuring timely delivery and real-time engagement, essential for modern enterprises seeking to enhance user experience and operational efficiency.

What are the most important features of Gupshup?

Multi-Channel Messaging: Connects businesses to customers on channels like WhatsApp, SMS, and more for consistent outreach.
API Integration: Simplifies connectivity with existing systems, enhancing communication workflows.
Automation Tools: Offers chatbots and automated responses to increase efficiency and reduce manual tasks.
Analytics and Insights: Provides data-driven analytics to optimize communication strategies and outcomes.

What benefits and ROI should businesses consider?

Enhanced Customer Engagement: Drives better interaction through personalized messaging and responsive channels.
Cost-Effective Communication: Reduces the cost of customer support by automating repetitive inquiries.
Scalability: Easily adapts to growing communication demands of businesses.
Improved Decision Making: Utilizes real-time data and analytics for strategic planning.

In industries like e-commerce and financial services, Gupshup is implemented to streamline customer service through automated messaging solutions that handle queries efficiently. By integrating with popular messaging apps, businesses achieve enhanced customer interaction and satisfaction.

Gupshup

MoEngage is an advanced platform offering businesses valuable tools for enhancing customer engagement through personalized interactions across digital channels.

Businesses leverage MoEngage to achieve targeted customer engagement with personalized messaging, ensuring increased customer retention and satisfaction. By providing actionable insights and simplifying complex workflows, MoEngage enables organizations to optimize customer interactions without extensive technological constraints. This platform's capabilities in analyzing user behavior and segmenting audiences allow businesses to take strategic steps towards growth.

What are the standout features of MoEngage?

Push Notifications: Timely delivery of personalized messages to engage audiences effectively.
In-App Messaging: Real-time communication within apps to enhance user engagement.
Customer Journey Mapping: Visualize and optimize entire customer paths for better results.
Cross-Channel Communication: Engage users across web, mobile, and email seamlessly.
Behavioral Analytics: Gain insights into user behavior for informed decision-making.

What benefits should users look for in MoEngage reviews?

Increased Engagement: Users find heightened interaction levels with target audiences.
Simplified Campaign Management: Streamlined processes save time and resources.
Improved Retention Rates: Strengthened user loyalty through targeted efforts.
Better Personalization: Tailored experiences that resonate with the audience.
Higher ROI: Effective strategies contributing to notable business growth.

Many industries integrate MoEngage to tailor customer experiences, especially in e-commerce for promoting seamless shopping journeys and in finance for personalizing communications to enhance trust and retention. In the travel sector, MoEngage facilitates delivering targeted offers and relevant content, driving higher customer satisfaction.

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