Gupshup vs MoEngage comparison

Why PeerSpot?

Gupshup and MoEngage are both solutions in the AI Customer Experience Personalization category. Gupshup is ranked #8 with an average rating of 8.4, while MoEngage is ranked #6 with an average rating of 8.2. Gupshup holds a 0.8% mindshare in ACEP, compared to MoEngage’s 0.8% mindshare. Additionally, 100% of Gupshup users are willing to recommend the solution, compared to 96% of MoEngage users who would recommend it.

Gupshup

Read 14 Gupshup reviews

1,843 Views
719 Comparison Views

100% willing to recommend

MoEngage

Read 23 MoEngage reviews

2,063 Views
805 Comparison Views

96% willing to recommend

Gupshup

MoEngage

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 15, 2026

MoEngage and Gupshup are competing in the customer engagement and messaging platform space. MoEngage has the upper hand in pricing and support, while Gupshup is stronger in features.

Features: MoEngage offers personalized customer engagement tools, analytics capabilities, and robust campaign management options. Gupshup provides messaging APIs, chatbot features, and versatile communication solutions. Gupshup's advanced messaging functionalities give it an edge in this category.

Ease of Deployment and Customer Service: MoEngage has a straightforward deployment process and comprehensive support, which makes integration easier. Gupshup may require more technical expertise during setup but offers dedicated customer service assistance.

Pricing and ROI: MoEngage offers competitive pricing options that align with its feature set, ensuring a good return on investment for customer engagement-focused businesses. Gupshup, with higher initial setup costs due to its advanced features, shows beneficial long-term ROI with its extensive communication capabilities. MoEngage presents better initial cost-effectiveness, while Gupshup's ROI potential is significant with extended use.

To learn more, read our detailed Gupshup vs. MoEngage Report (Updated: September 2026).

Buyer's Guide

Gupshup vs. MoEngage

September 2026

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Helped 915,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gupshup

Ranking in AI Customer Experience Personalization

8th

Ranking in AI Sales & Marketing

6th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (6th)

MoEngage

Ranking in AI Customer Experience Personalization

6th

Ranking in AI Sales & Marketing

4th

Average Rating

8.2

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

Mindshare comparison

As of October 2026, in the AI Customer Experience Personalization category, the mindshare of Gupshup is 0.8%, up from 0.1% compared to the previous year. The mindshare of MoEngage is 0.8%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
MoEngage	0.8%
Gupshup	0.8%
Other	98.4%

AI Customer Experience Personalization

Featured Reviews

Sanket Dofe

Senior Software Engineer at Wynisco

Partner program has reduced messaging costs and now supports reliable, large scale communication

I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

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Vyas Shubham

Senior Quality Analyst at a consultancy with 51-200 employees

Targeted lifecycle journeys have boosted engagement and have improved retention continuously

There is definitely room for improvement in MoEngage. A few challenges and pain points I have experienced include the learning curve for advanced features. Although the basic interface is user-friendly, some advanced capabilities such as complex segmentations, journey logic, and event configuration can present a steeper learning curve. Our new users require training to fully utilize the platform, and debugging complex journeys is not always intuitive. Improvement in guided workflows or more interactive onboarding would help us make better use of MoEngage. While the platform provides solid analytics, there are limitations regarding deep customization and advanced reporting, with limited flexibility in creating highly custom reports. We have noted that exporting and combining data for deeper analysis sometimes requires external tools, so enhancing analytics capabilities or offering more customizable dashboards would significantly add value to the platform. Additionally, we have observed minor delays in real-time data syncing when managing large user volumes, and event-based triggers may occasionally face delays. While these are not major issues, improving real-time responsiveness would strengthen time-sensitive campaigns on our platform. One improvement would be UI/UX enhancements in campaign management because, while the UI is generally clean, managing multiple campaigns and journeys at scale can feel slightly cluttered. Navigating between campaigns and flows can be optimized, and better visualization for complex journeys would help us significantly. A more streamlined interface for large-scale operations would enhance usability. I believe one area for further development could be more advanced AI-driven automation. For example, smarter recommendations for campaign timing, audience selection, or next best actions would be beneficial. While the current predictive features are useful, further maturity would make the platform even more proactive and reduce manual optimization efforts.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."

"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."

"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."

"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."

"The amount we invested in Gupshup is actually a benefit for us because the ROI in terms of student admissions was growing each year."

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."

"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."

"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."

More Gupshup pros

"MoEngage has been helping us by enabling batch and blast communications to highly targeted and automated customers engaging through behavioral segments and personalized journeys."

"Since I use MoEngage for retargeting, I have achieved a reduction in ROI of approximately 40% on user acquisition costs and cost per lead."

"MoEngage has positively impacted my organization by helping us improve our retention from approximately 40% to 70% and activation from 9% to 33%."

"MoEngage has been a good platform so far, and I think it is very useful for keeping our users engaged on the application, which ultimately turns into a revenue channel."

"MoEngage is not just a messaging tool but a strategic product growth platform that significantly enhances user engagement and retention when used effectively."

"MoEngage has positively impacted my organization by increasing the number of orders placed."

"MoEngage positively impacts our organization by helping us give an idea to our customers about a product, new product launches, new store openings, and offers, making it quite easy to communicate with the customers."

"MoEngage's scope as an analytics engine is significant, and I am confident that it will provide insights to product managers to improve their products, and I encourage everyone to try it."

More MoEngage pros

Cons

"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."

"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."

"Gupshup could be improved by adding more selection of templates."

"Gupshup can be improved in terms of the UI and the design of the particular model."

"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."

"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."

"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."

More Gupshup cons

"While the platform provides solid analytics, there are limitations regarding deep customization and advanced reporting, with limited flexibility in creating highly custom reports."

"HTML does not help with personalization while adding a row background image."

"I believe MoEngage can be improved by enhancing the implementation documentation, because it is initially confusing, and good implementation ensures that the platform works at its best."

"The one thing that needs to be improved is the customer service itself."

"I feel that improvements are needed. I think there should be enhancements such as a more efficient RCS connector to reduce the time spent on manual template additions, especially since I operate in a B2C space with a large campaign volume, and reporting capabilities should allow for a deeper dive into performance data."

"Customer support can be improved."

"I would like to add a feature on which we can track the events globally as we have in Mixpanel."

"MoEngage needs to improve their customer support. When I encounter an issue, their customer support team has a slow response time for answering my queries."

More MoEngage cons

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Top Industries

By visitors reading reviews

Manufacturing Company

20%

Construction Company

13%

Comms Service Provider

12%

University

10%

Outsourcing Company

14%

Manufacturing Company

12%

Construction Company

11%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	7
Large Enterprise	10

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?

The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.

See all answers

What needs improvement with Gupshup?

One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...

See all answers

What is your primary use case for Gupshup?

I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...

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What needs improvement with MoEngage?

I have noticed one drawback while doing some emailers. Whenever there is a text-based emailer and I want some design to be the background, I have noticed an issue because it does not align with the...

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What is your primary use case for MoEngage?

I send day-to-day campaigns and journeys through email, push, RCS, and other channels to our user base, as well as maintaining event-triggered journeys. My day-to-day tasks include sending promotio...

See all answers

What advice do you have for others considering MoEngage?

I would say to go ahead and give MoEngage a try. It is actually helpful for us because it has saved our time. We have been able to create journeys in most scenarios. It was quite handy for us. I wo...

See all answers

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Compared 51% of the time

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Compared 36% of the time

HubSpot Marketing Hub vs MoEngage

Compared 7% of the time

SAP Marketing Cloud vs MoEngage

Compared 7% of the time

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Product Reports

Buyer's Guide

Gupshup

September 2026

Download Gupshup product report

Buyer's Guide

MoEngage

September 2026

Download MoEngage product report

Overview

Gupshup offers a comprehensive communication platform that enables businesses to engage with customers effectively. Leveraging advanced APIs, it facilitates multi-channel communication for businesses.

Gupshup provides a robust ecosystem designed for seamless interaction across messaging platforms. Businesses can automate, engage, and leverage data insights through its APIs, SDKs, and integrations, fostering efficient customer communication. The platform supports high-volume messaging, ensuring timely delivery and real-time engagement, essential for modern enterprises seeking to enhance user experience and operational efficiency.

What are the most important features of Gupshup?

Multi-Channel Messaging: Connects businesses to customers on channels like WhatsApp, SMS, and more for consistent outreach.
API Integration: Simplifies connectivity with existing systems, enhancing communication workflows.
Automation Tools: Offers chatbots and automated responses to increase efficiency and reduce manual tasks.
Analytics and Insights: Provides data-driven analytics to optimize communication strategies and outcomes.

What benefits and ROI should businesses consider?

Enhanced Customer Engagement: Drives better interaction through personalized messaging and responsive channels.
Cost-Effective Communication: Reduces the cost of customer support by automating repetitive inquiries.
Scalability: Easily adapts to growing communication demands of businesses.
Improved Decision Making: Utilizes real-time data and analytics for strategic planning.

In industries like e-commerce and financial services, Gupshup is implemented to streamline customer service through automated messaging solutions that handle queries efficiently. By integrating with popular messaging apps, businesses achieve enhanced customer interaction and satisfaction.

Gupshup

MoEngage is an advanced platform offering businesses valuable tools for enhancing customer engagement through personalized interactions across digital channels.

Businesses leverage MoEngage to achieve targeted customer engagement with personalized messaging, ensuring increased customer retention and satisfaction. By providing actionable insights and simplifying complex workflows, MoEngage enables organizations to optimize customer interactions without extensive technological constraints. This platform's capabilities in analyzing user behavior and segmenting audiences allow businesses to take strategic steps towards growth.

What are the standout features of MoEngage?

Push Notifications: Timely delivery of personalized messages to engage audiences effectively.
In-App Messaging: Real-time communication within apps to enhance user engagement.
Customer Journey Mapping: Visualize and optimize entire customer paths for better results.
Cross-Channel Communication: Engage users across web, mobile, and email seamlessly.
Behavioral Analytics: Gain insights into user behavior for informed decision-making.

What benefits should users look for in MoEngage reviews?

Increased Engagement: Users find heightened interaction levels with target audiences.
Simplified Campaign Management: Streamlined processes save time and resources.
Improved Retention Rates: Strengthened user loyalty through targeted efforts.
Better Personalization: Tailored experiences that resonate with the audience.
Higher ROI: Effective strategies contributing to notable business growth.

Many industries integrate MoEngage to tailor customer experiences, especially in e-commerce for promoting seamless shopping journeys and in finance for personalizing communications to enhance trust and retention. In the travel sector, MoEngage facilitates delivering targeted offers and relevant content, driving higher customer satisfaction.

Free Report: Gupshup vs. MoEngage

Find out what your peers are saying about Gupshup vs. MoEngage and other solutions. Updated: September 2026.

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