GoToWebinar vs Zoom comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #23, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 2.0% mindshare in VM, compared to Zoom Video Communications’s 11.2% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

247 Views
144 Comparison Views

100% willing to recommend

Zoom

Read 225 Zoom reviews

4,129 Views
850 Comparison Views

95% willing to recommend

GoToWebinar

Zoom

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

GoToWebinar and Zoom compete in the virtual communication and webinar category. Zoom appears to have the upper hand due to its broad feature range and perceived value.

Features: GoToWebinar provides comprehensive webinar management tools, robust analytics, poll integration, and recording capabilities, ideal for larger webinars. Zoom offers versatile functionalities like breakout rooms, video conferencing, and seamless integrations for various meeting sizes, enhancing overall adaptability.

Room for Improvement: GoToWebinar could improve with more versatile meeting functionalities, better mobile experience, and enhanced customization options for diverse webinar formats. Zoom could benefit from improved security settings, greater customer support accessibility, and more customization in breakout room features.

Ease of Deployment and Customer Service: GoToWebinar offers a straightforward deployment with a focus on simplicity and an accessible support system. Zoom provides a more versatile deployment model with extensive integration options and a responsive support framework.

Pricing and ROI: GoToWebinar generally involves higher initial costs but provides a competitive ROI for large-scale webinars, offering specific features tailored for extensive audience engagement. Zoom presents a flexible pricing model with lower initial costs, offering scalable ROI through comprehensive features and versatility in usage.

To learn more, read our detailed GoToWebinar vs. Zoom Report (Updated: June 2025).

Buyer's Guide

GoToWebinar vs. Zoom

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

23rd

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

225

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, up from 1.9% compared to the previous year. The mindshare of Zoom is 11.2%, down from 13.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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Luiz Kazan

Head of Digital Solutions at a computer software company with 1,001-5,000 employees

Utilizing versatile features for efficient personal and work meetings

Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"The interface is browser-based and simple, which is an advantage over other solutions."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"Zoom is stable and easy to use."

"The initial setup is easy."

"Zoom is easy for non-tech people to use. It's straightforward and simple."

"Setting up Zoom is easy."

"Zoom has good integration and allows users to adjust the video image, other solutions I have used do not have this feature."

"A stable option that is good for small to medium sized companies with limited use."

"Zoom is a scalable solution, we have 150,000 people using it in my organization."

"The initial setup is quick and easy."

More Zoom pros

Cons

"The sharing of cameras is limited to meeting organizers."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"The price must be improved."

"Zoom is more expensive than others."

"One thing that Zoom can improve is the chat. You can send messages to a specific person without messaging everyone. But everyone sees the whole chat if the administrator lets them see the chat. Maybe they could add an option to let you open a private conversation on the side with a person."

"I'd like to see more integration with Google Calendaring. When meetings are scheduled they are added into a Google Calendar. For example, if I am driving my car there are often times I have to pull off the road to join into a meeting as opposed to being able to click the link and have it startup. Sometimes I can do that, sometimes I can't, it all depends on how the meeting was generated initially."

"It would be useful, for my purposes, to be able to run a meeting like a webinar where the solution doesn't show all of the people on the actual call. It would be great if it had the flexibility to allow people to "hide" themselves from the meeting, or to give the person running the meeting the capability of choosing who could be seen, or not."

"Troubleshooting can be complicated."

"It would be great if there was a bit more camera control. For example, cropping the image, and improving the background remover features, which can be buggy right now."

"The free version of Zoom could be improved and offer more functionality. We would also like to have whiteboard and drawing functionality."

More Zoom cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"The price of Zoom is a bit expensive."

"I use the free version of Zoom."

"I am using the free version of the solution. However, it has a time limit of 45 minutes for meetings. We do not have meetings longer than 45 minutes, it is fine for us."

"The annual price of approximately $200 for the solution is reasonable."

"The cost of Zoom is approximately $150 USD annually."

"There are paid and free personal accounts for Zoom."

"There is a 40-minute time limit when you use the basic version, which is free."

"In addition to any licensing fees, we hired Zoom to provide training to us in small groups."

More Zoom pricing and cost advice

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Top Industries

By visitors reading reviews

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Educational Organization

86%

University

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

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What is your experience regarding pricing and costs for Zoom?

Zoom offers a free version for up to forty minutes.

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Comparisons

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Compared 50% of the time

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Compared 8% of the time

ON24 Platform vs Zoom

Compared 6% of the time

Zoho Meeting vs Zoom

Compared 6% of the time

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Product Reports

Buyer's Guide

GoToWebinar

June 2025

Download GoToWebinar product report

Buyer's Guide

Zoom

May 2025

Download Zoom product report

Overview

Web conferencing SaaS for larger webinars

GoTo

Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done. Our easy, reliable cloud platform for video, phone, content sharing, and chat runs across mobile devices, desktops, telephones, and room systems. Message me to learn more about how Zoom can help your business or organization Visit zoom.com and follow @zoom_us.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom

June 2025

Free Report: GoToWebinar vs. Zoom

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