GoToWebinar vs Skype for Business comparison

GoTo and Microsoft are both solutions in the Virtual Meetings category. GoTo is ranked #22, while Microsoft is ranked #4 with an average rating of 8.0. GoTo holds a 2.1% mindshare in VM, compared to Microsoft’s 12.5% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 79% of Microsoft users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

262 Views
143 Comparison Views

100% willing to recommend

Skype for Business

Read 62 Skype for Business reviews

1,301 Views
647 Comparison Views

79% willing to recommend

GoToWebinar

Skype for Business

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Feb 3, 2025

GoToWebinar and Skype for Business are competitive products in the online communication and conferencing category. GoToWebinar is better for hosting and managing large-scale webinars, while Skype for Business is preferred for its integration with Microsoft's suite and collaborative features.

Features: GoToWebinar provides automated emails, audience engagement analytics, and flexible scheduling. Skype for Business facilitates instant messaging, voice calls, and video conferencing, with seamless integration into Microsoft’s ecosystem.

Room for Improvement: GoToWebinar could enhance its integration capabilities and offer more competitive pricing. Improving mobile support and reducing complexity for both administrators and users would be beneficial. Skype for Business could benefit from streamlined deployment, improved video quality, and more intuitive user experiences.

Ease of Deployment and Customer Service: GoToWebinar offers a straightforward setup and responsive customer service focused on webinar needs. Skype for Business requires more complex deployment, often needing IT support, but its customer service supports various business communication needs effectively.

Pricing and ROI: GoToWebinar's premium pricing supports its specialized feature set, providing strong ROI for webinar-centric businesses. Skype for Business offers more competitive pricing, especially beneficial to those already within the Microsoft ecosystem, with ROI driven by everyday communication and collaboration versatility.

To learn more, read our detailed GoToWebinar vs. Skype for Business Report (Updated: June 2025).

Buyer's Guide

GoToWebinar vs. Skype for Business

June 2025

Download the complete report

Helped 859,957 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

22nd

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Skype for Business

Ranking in Virtual Meetings

4th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.1%, up from 1.7% compared to the previous year. The mindshare of Skype for Business is 12.5%, up from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

Read full review

Magdalena Teodorczuk

Senior at Krajowy Depozyt Papierów Wartosciowych S.A.

Offers great audio and video quality for virtual meetings

I like the instant messaging feature in the product since I prefer to use the chat functionalities provided by the solution. It is easy to integrate the product with some of the other solutions in the market. I rate the integration capabilities of the product a ten out of ten. The product's user interface is user-friendly. I use the product at a personal level, so I can't speak about the support it provides for the maintenance part. I rate the overall tool a ten out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"The interface is browser-based and simple, which is an advantage over other solutions."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"The most valuable feature is stability."

"What is most valuable about Skype for Business is that almost everyone knows about it and almost everyone has it. You will be able to reach a large number of people."

"The solution’s video quality is fine."

"Using Skype allows us to connect with external agencies when a Skype call is set up and aids in sharing large files efficiently."

"People are now able to virtually collaborate with their staff and have a conference call. We don't need a phone line to make that conference call and we are saving on that. People are able to share their presentations. Also, they can chat using the Skype"

"We really like the screen sharing tool. The user experience is smooth, and user-friendly."

"I like the seamless integration to local telecommunications."

"The integration with Microsoft Outlook for creating and scheduling meetings is nice."

More Skype for Business pros

Cons

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The sharing of cameras is limited to meeting organizers."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"If one of the users has a poor internet connection, this failure will compromise the meeting, causing delays and distortions in the communications."

"The technical support from Microsoft needs to be improved."

"The inability to integrate Skype with other products is an area of concern where improvements are required."

"The initial setup could be simplified."

"Skype for Business is not stable."

"The video quality could be improved, possibly due to internet connection issues."

"The solution should improve the chat and add more flexibility to make a call."

"I believe optimizing the solution for lighter endpoints, particularly for embedded endpoints on mobile devices, would be valuable."

More Skype for Business cons

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"This is a free solution."

"The pricing is really good. It is quite affordable because it came with our Office 365. It is on a per-user license, which is nice. I quite like that they have made it very granular with all of their licensing."

"It may be considered costly for certain markets, such as in India."

"We are using the subscription-based version of Skype for Business. There is a free version of the solution."

"It may be slightly costly, but the features are awesome."

"We negotiated a fair price with Microsoft. It is definitely worthwhile to negotiate with them for the best price for your solution."

"A license is required to use the solution."

"The cost of Skype for Business is incorporated into our Office 365 licenses."

"Skype for Business' pricing is reasonable."

More Skype for Business pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Virtual Meetings solutions are best for your needs.

See recommendations

859,957 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Educational Organization

72%

Financial Services Firm

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Ask a question

Earn 20 points

What do you like most about Skype for Business?

The solution’s video quality is fine.

See all answers

What is your experience regarding pricing and costs for Skype for Business?

Skype for Business is affordable and has decent pricing. The video quality is a bit lower than Teams or Zoom, but it remains a good solution overall.

See all answers

What needs improvement with Skype for Business?

The video quality could be improved, possibly due to internet connection issues. However, there is no significant weakness in Skype for Business.

See all answers

Comparisons

Webex vs GoToWebinar

Compared 51% of the time

Microsoft Teams vs GoToWebinar

Compared 49% of the time

More GoToWebinar Competitors

Cisco Unified Communications vs Skype for Business

Compared 26% of the time

Webex vs Skype for Business

Compared 26% of the time

TeamViewer vs Skype for Business

Compared 15% of the time

Zoom vs Skype for Business

Compared 14% of the time

GoToMeeting vs Skype for Business

Compared 7% of the time

More Skype for Business Competitors

Product Reports

Buyer's Guide

GoToWebinar

June 2025

Download GoToWebinar product report

Buyer's Guide

Skype for Business

June 2025

Download Skype for Business product report

Also Known As

No data available

Skype for Business Plan 1, Skype for Business Plan 2, Lync Server

Overview

Web conferencing SaaS for larger webinars

GoTo

Skype for Business offers features including presence, IM, voice and video calls, online meetings, conferencing, and telephony solutions that support enterprise-level collaboration requirements. Skype for Business Record meetings, share your screen, and annotate PowerPoint for real-time collaboration with up to 250 people and use whiteboard, polls, Q&A, and built-in IM during your business meetings to make them more productive. Skype for Business provides new client experience, Skype for Business Server provides several new features to improve manageability of on-premises servers and hybrid solutions. Skype for Business also supports the Lync client experience so that you can choose a phased upgrade approach to the new client experience for users. Skype for Business is also an integral part of Microsoft Office 365, providing PSTN Conferencing, Cloud PBX, PSTN Calling, and Skype Meeting Broadcast capabilities to Office 365 users.

Microsoft

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

EmpireCLS Worldwide Chauffeured Services,LA Fitness, MedcoEnergi International, Tampa General Hospital, and HopewellHoldings Limited.

Buyer's Guide

GoToWebinar vs. Skype for Business

June 2025

Free Report: GoToWebinar vs. Skype for Business

Find out what your peers are saying about GoToWebinar vs. Skype for Business and other solutions. Updated: June 2025.

DOWNLOAD NOW

859,957 professionals have used our research since 2012.

See our GoToWebinar vs. Skype for Business report.

See our list of best Virtual Meetings vendors.

We monitor all Virtual Meetings reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.