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GoToWebinar vs Skype for Business comparison

GoTo and Microsoft are both solutions in the Virtual Meetings category. GoTo is ranked #24, while Microsoft is ranked #3 with an average rating of 7.7. GoTo holds a 2.0% mindshare in VM, compared to Microsoft’s 13.2% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 79% of Microsoft users who would recommend it.
GoToWebinar
Read 8 GoToWebinar reviews
  • 253 Views
  • 165 Comparison Views
100% willing to recommend
Skype for Business
Read 62 Skype for Business reviews
  • 2,218 Views
  • 904 Comparison Views
79% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

GoToWebinar and Skype for Business are competitive products in the online communication and conferencing category. GoToWebinar is better for hosting and managing large-scale webinars, while Skype for Business is preferred for its integration with Microsoft's suite and collaborative features.

Features: GoToWebinar provides automated emails, audience engagement analytics, and flexible scheduling. Skype for Business facilitates instant messaging, voice calls, and video conferencing, with seamless integration into Microsoft’s ecosystem.

Room for Improvement: GoToWebinar could enhance its integration capabilities and offer more competitive pricing. Improving mobile support and reducing complexity for both administrators and users would be beneficial. Skype for Business could benefit from streamlined deployment, improved video quality, and more intuitive user experiences.

Ease of Deployment and Customer Service: GoToWebinar offers a straightforward setup and responsive customer service focused on webinar needs. Skype for Business requires more complex deployment, often needing IT support, but its customer service supports various business communication needs effectively.

Pricing and ROI: GoToWebinar's premium pricing supports its specialized feature set, providing strong ROI for webinar-centric businesses. Skype for Business offers more competitive pricing, especially beneficial to those already within the Microsoft ecosystem, with ROI driven by everyday communication and collaboration versatility.

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To learn more, read our detailed GoToWebinar vs. Skype for Business Report (Updated: April 2025).
Buyer's Guide
GoToWebinar vs. Skype for Business
April 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToWebinar
Ranking in Virtual Meetings
24th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Skype for Business
Ranking in Virtual Meetings
3rd
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
62
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, up from 1.9% compared to the previous year. The mindshare of Skype for Business is 13.2%, up from 8.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings
 

Featured Reviews

RITA Conroy-Martin - PeerSpot reviewer
Video library is a great tool and it enables good customization; feels a little antiquated and rusty
I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.
Read full review
Magdalena Teodorczuk - PeerSpot reviewer
Offers great audio and video quality for virtual meetings
I like the instant messaging feature in the product since I prefer to use the chat functionalities provided by the solution. It is easy to integrate the product with some of the other solutions in the market. I rate the integration capabilities of the product a ten out of ten. The product's user interface is user-friendly. I use the product at a personal level, so I can't speak about the support it provides for the maintenance part. I rate the overall tool a ten out of ten.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."
"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."
"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."
"The interface is browser-based and simple, which is an advantage over other solutions."
"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."
"The most valuable features of Skype for Business include its persistent chat, Edge Server, Reverse Proxy, front-end server, back-end server, and business calling capabilities, among others."
"What is most valuable about Skype for Business is that almost everyone knows about it and almost everyone has it. You will be able to reach a large number of people."
"File sharing and email invitations for a conference. I can have a meeting with people at the opposite end of the Earth, sharing documentation; it is quite easy."
"Scalability-wise, I rate the solution a nine out of ten...Stability-wise, I rate the solution a ten out of ten."
"The calling features are most valuable, especially now as we are working remotely."
"The most valuable features are the history tracking which allows us to see who participated and who didn't in the meetings as well as the integration with Outlook."
"The solution is scalable and is capable of working on every appliance on every operating system."
"You can do meetings of up to two hundred people in a single conversation."
More Skype for Business pros
 

Cons

"GoToWebinar would be improved with the inclusion of support for video endpoints."
"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."
"The sharing of cameras is limited to meeting organizers."
"The platform feels old and a little rusty, more could be invested into the look and feel of it."
"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."
"I don't recall coming across any big missing features."
"The solution should improve the chat and add more flexibility to make a call."
"The stability could be improved."
"The cost of Skype for Business has room for improvement."
"There are not many options, in terms of some other third-party integration."
"This service could be improved by adding some missing features. It lacks integration with Teams, which is a feature I would like to see in the next release."
"Whenever someone is using a messaging platform, the messages needs to be stored. In Skype for Business, the message will not be seen later on if you're not online. It isn't useful, in my opinion."
"The solution has been discontinued by Microsoft."
More Skype for Business cons
 

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."
"This is a free solution."
"The pricing is really good. It is quite affordable because it came with our Office 365. It is on a per-user license, which is nice. I quite like that they have made it very granular with all of their licensing."
"When it comes to the pricing of the solution, I rate it as a five out of ten. It falls somewhere in the middle between being cheap and expensive."
"We have been able to save money by moving our conferencing solution to Skype for Business Conferencing."
"Skype for Business' pricing is reasonable."
"Our company pays for a license for us to use the solution."
"I use the product's open-source version."
"It may be considered costly for certain markets, such as in India."
"The solution is priced fairly."
More Skype for Business pricing and cost advice
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Top Industries

By visitors reading reviews
No data available
Educational Organization
91%
Financial Services Firm
2%
Computer Software Company
1%
Government
1%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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Earn 20 points
What do you like most about Skype for Business?
The solution’s video quality is fine.
See all answers
What is your experience regarding pricing and costs for Skype for Business?
Skype for Business is affordable and has decent pricing. The video quality is a bit lower than Teams or Zoom, but it remains a good solution overall.
See all answers
What needs improvement with Skype for Business?
The video quality could be improved, possibly due to internet connection issues. However, there is no significant weakness in Skype for Business.
See all answers
 

Comparisons

Microsoft Teams vs GoToWebinar Logo
Microsoft Teams vs GoToWebinar
Compared 53% of the time
Webex vs GoToWebinar Logo
Webex vs GoToWebinar
Compared 47% of the time
More GoToWebinar Competitors
Webex vs Skype for Business Logo
Webex vs Skype for Business
Compared 27% of the time
Cisco Unified Communications vs Skype for Business Logo
Cisco Unified Communications vs Skype for Business
Compared 26% of the time
TeamViewer vs Skype for Business Logo
TeamViewer vs Skype for Business
Compared 15% of the time
Zoom vs Skype for Business Logo
Zoom vs Skype for Business
Compared 14% of the time
GoToMeeting vs Skype for Business Logo
GoToMeeting vs Skype for Business
Compared 7% of the time
More Skype for Business Competitors
 

Product Reports

Buyer's Guide
GoToWebinar
April 2025
GoToWebinar reportDownload GoToWebinar product report
Buyer's Guide
Skype for Business
April 2025
Skype for Business reportDownload Skype for Business product report
 

Also Known As

No data available
Skype for Business Plan 1, Skype for Business Plan 2, Lync Server
 

Overview

Web conferencing SaaS for larger webinars
GoTo
Skype for Business offers features including presence, IM, voice and video calls, online meetings, conferencing, and telephony solutions that support enterprise-level collaboration requirements. Skype for Business Record meetings, share your screen, and annotate PowerPoint for real-time collaboration with up to 250 people and use whiteboard, polls, Q&A, and built-in IM during your business meetings to make them more productive. Skype for Business provides new client experience, Skype for Business Server provides several new features to improve manageability of on-premises servers and hybrid solutions. Skype for Business also supports the Lync client experience so that you can choose a phased upgrade approach to the new client experience for users. Skype for Business is also an integral part of Microsoft Office 365, providing PSTN Conferencing, Cloud PBX, PSTN Calling, and Skype Meeting Broadcast capabilities to Office 365 users.
Microsoft
 

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction
EmpireCLS Worldwide Chauffeured Services,LA Fitness, MedcoEnergi International, Tampa General Hospital, and HopewellHoldings Limited.
Buyer's Guide
GoToWebinar vs. Skype for Business
April 2025
Free Report: GoToWebinar vs. Skype for Business
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