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Google Analytics vs SkyGlue comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Analytics
Ranking in Web Analytics
3rd
Average Rating
8.6
Number of Reviews
16
Ranking in other categories
Cross-Channel Attribution Providers (1st)
SkyGlue
Ranking in Web Analytics
25th
Average Rating
0.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Web Analytics category, the mindshare of Google Analytics is 10.7%, down from 12.6% compared to the previous year. The mindshare of SkyGlue is 1.3%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Google Analytics10.7%
SkyGlue1.3%
Other88.0%
Web Analytics
 

Featured Reviews

Navcharan Singh - PeerSpot reviewer
Assistent Seo Manager at RTDS
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.
it_user6828 - PeerSpot reviewer
CEO with 51-200 employees
Automated Website Event Tracking
1. The only website analytics product out of the several ones we tried that identifies and tracks in-page events automatically without having to manually select and tag them. This completely eliminates "analyst bias" in assigning relative importance to events. 2. Clearly classifies website traffic into the three most important categories: Organic, Referral and Paid Search. 3. Excellent addon to Google Analytics. Using SkyGlue, we stumbled upon the fact that Computerworld magazine had named one of our products as a Top 10 Android App. Although we could've theoretically found this out from Google Analytics, it was much easier to gain this insight in actual practice by using SkyGlue. More in our blog post http://gtm360.com/blog/2013/04/27/lbtr360-featured-as-top-10-android-app-by-computerworld/.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Provides us with useful data and analytics about website traffic, giving us information about how to make our web pages better."
"Google Analytics definitely provided a lot of data that is now available to everyone, and the easy to use interface and the ability to add custom segments allows everyone to carry out their own analysis and come up with insights."
"In my opinion, Google Analytics fulfills the role it plays in a good way."
"Since 2008, nearly every website I have worked on as an SEO and digital marketing professional has had Google Analytics deployed."
"It allows us to understand where our traffic is coming from, where traffic is dropping off and how our AdWords campaigns are performing."
"Once you get the hang of GA, you can really use it to your advantage."
"Every online business needs to know where traffic is coming from and what it does when it gets to you."
"We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance."
"We finally selected SkyGlue primarily because it's the only product that automates in-page event tracking."
 

Cons

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"While it provides a lot of data, the data is not always accurate. So data accuracy could definitely be improved."
"Not the right product if you need detailed click stream analysis or integration with your firm's customer segmentation."
"Additionally, Google Analytics can be hard to pick up when you're just starting to use it."
"Data capture of the acquisition of users, as on a few occasions, it was unclear where we got traffic from."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"One area that Analytics falls short is in creating a report archive."
"Event tracking is not realtime."
 

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."
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Top Industries

By visitors reading reviews
Comms Service Provider
12%
Outsourcing Company
10%
Computer Software Company
9%
Construction Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise2
Large Enterprise1
No data available
 

Questions from the Community

What needs improvement with Google Analytics?
My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...
What is your primary use case for Google Analytics?
For Google Analytics 360, I can describe a few use cases and their purposes.
What advice do you have for others considering Google Analytics?
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether...
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Comparisons

 

Also Known As

Google Attribution 360, Google Analytics 360, GA4
No data available
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
pureholidayhomes.com, Fitbook.com, infolinx, CheapSSLs, hjclass, Fixsr.com, Jobfully
Find out what your peers are saying about Amplitude, Twilio, Google and others in Web Analytics. Updated: October 2026.
919,894 professionals have used our research since 2012.