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GoodData vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoodData
Ranking in Embedded BI
14th
Average Rating
7.0
Reviews Sentiment
8.1
Number of Reviews
2
Ranking in other categories
Data Visualization (23rd)
MicroStrategy
Ranking in Embedded BI
4th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
163
Ranking in other categories
BI (Business Intelligence) Tools (13th)
 

Mindshare comparison

As of May 2026, in the Embedded BI category, the mindshare of GoodData is 2.8%, up from 0.7% compared to the previous year. The mindshare of MicroStrategy is 5.9%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
MicroStrategy5.9%
GoodData2.8%
Other91.3%
Embedded BI
 

Featured Reviews

it_user241098 - PeerSpot reviewer
Engagement Manager at a tech services company with 501-1,000 employees
​Setup is straightforward from a business user standpoint but MAQL needs to be easier.
Cloud connect Report generator MAQL needs to be easier Better row-level security for end-users I've used it for nine months, mainly for implementation and delivery to customers. No issues encountered. No issues encountered. When the source is big and/or the source is Netsuite there are…
Harjinder-Singh - PeerSpot reviewer
Data Engineer at a insurance company with 10,001+ employees
Reporting on insurance finances has become robust and supports detailed geo-spatial analysis
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other platforms. I have worked with the administration tool and the Architect tool for MicroStrategy, but creating a star schema is not as easy compared to other tools. Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project. If you can create a star schema or Snowflake schema easily, then report building becomes straightforward. Additionally, MicroStrategy's Workstation tool compared to Developer still lacks some functionality that can be done more easily on the Developer side. Workstation is a great tool, but they have not given it full functionality.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a good product for your end to end BI needs when its all on the cloud."
"MicroStrategy was a better fit for our company needs due to its robust architecture, mobile-ready dashboards and a good pipeline of features coming in the future."
"Simplifies and accelerates the attribute and maze creation process"
"The most valuable features of MicroStrategy are user-friendliness and integration with the different data warehouse systems."
"I really like the visualizations; I like how you can put large data sets in there, then the user can quickly go through the data and drill down at various levels to understand things."
"With the new version that's coming out, I think they have simplified a lot of things. Also, when it comes to the administration part, and sharing, and the collaboration features, they are really great. You can send out comments with a filter to someone in your organization, and if the person clicks on it, he actually ​sees what you are seeing. So that's really great."
"The import of excel files into Microstrategy and the ease of data manipulation is outstanding."
"Technical support has sent us to rapid response before, when we really needed them."
"Dossiers are going to change the name of the game for us. We want to be able to have the executive committee go into a meeting and tell a story. We want them to tell us a story, not us."
 

Cons

"When the source is big and/or the source is Netsuite there are issues."
"MicroStrategy should improve migration automation. Additionally, I would like there to be better partnership support."
"I don't see any return on investment from using MicroStrategy, and I don't have any relevant metrics or examples, such as time saved or improved efficiency."
"Visualisation will improved in the next version."
"Simplify dashboard design; it is very powerful, but sometimes it might be like using a cannon to kill a mosquito, depending on the situation."
"For every release, there are new features with new bugs equal to them."
"Using this solution means that a company will need to find people with special skills."
"MicroStrategy could improve its scalability. When comparing the scalability options to other solutions they are not very good."
"We've found the scalability to be very good. However, it depends on the environment. In general, it could be much better."
 

Pricing and Cost Advice

Information not available
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
"Now, the price is high."
"The price of MicroStrategy is reasonable."
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
"The price was good. We have had great support along the way."
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"All BI software vendors' list prices are high. It's about a price that fits the customer's needs. And I think MicroStrategy has some flexibility in its pricing model where we can easily demonstrate a total cost of ownership comparison against any of the other players."
"The pricing list itself is not publicly accessible, so it's a bit opaque."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
18%
Comms Service Provider
14%
Legal Firm
8%
Government
8%
Financial Services Firm
16%
Marketing Services Firm
9%
Retailer
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise101
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other pl...
What is your primary use case for MicroStrategy?
Harjinder, I recall approximately two years back we had a conversation with you about ForgeRock and Auth0, and I think we had discussed MicroStrategy as well. Currently, we are using it for financi...
 

Overview

 

Sample Customers

AutoPilot, Redbubble, showpad, SpareFoot, LogMeIn, CSC
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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