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GoodData vs MicroStrategy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoodData
Ranking in Embedded BI
14th
Average Rating
7.0
Reviews Sentiment
8.1
Number of Reviews
2
Ranking in other categories
Data Visualization (25th)
MicroStrategy
Ranking in Embedded BI
5th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
BI (Business Intelligence) Tools (14th)
 

Mindshare comparison

As of September 2026, in the Embedded BI category, the mindshare of GoodData is 2.8%, up from 1.1% compared to the previous year. The mindshare of MicroStrategy is 5.3%, down from 11.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
MicroStrategy5.3%
GoodData2.8%
Other91.9%
Embedded BI
 

Featured Reviews

it_user241098 - PeerSpot reviewer
Engagement Manager at a tech services company with 501-1,000 employees
​Setup is straightforward from a business user standpoint but MAQL needs to be easier.
Cloud connect Report generator MAQL needs to be easier Better row-level security for end-users I've used it for nine months, mainly for implementation and delivery to customers. No issues encountered. No issues encountered. When the source is big and/or the source is Netsuite there are…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a good product for your end to end BI needs when its all on the cloud."
"If you are looking into a tool that offers the full suite of business intelligence needs, you will never go wrong with MicroStrategy."
"Perfect reports, dashboards and widgets for end users Mobile and web access"
"The stability and scalability are really cool; that's the beauty of MicroStrategy, and data-wise it beats all odds."
"We are looking forward to distributing personalized alerts to our users using the native mobile push notification systems."
"Dependency on development teams, as well as managing the platform, has reduced a lot with Visual Insight.​"
"Caching and report bursting, as it offers the phenomenal ways to access the info at a blazing speed."
"The ability to work directly on top of almost every known data source, while creating optimized queries for each data source type."
"It offers us a lot of out-of-the-box tools, which give us the ability to automate a lot of our administrative tasks. Some things become menial: user creation, restarting a server at 10 o'clock on a Friday - simple things that they really give you the tools to be able to do. That's one thing I really like about the MicroStrategy platform from an administrative perspective."
 

Cons

"When the source is big and/or the source is Netsuite there are issues."
"Currently, the client view looks completely different depending on what you are building."
"Doing business with MicroStrategy is relatively challenging because of the processes that are involved."
"We have used tech support many times. Sometimes they're knowledgeable. I would say that there is a lot room for them to improve."
"I think they're still lacking on customer service. I think historically, MicroStrategy's customer service was a lot better than it is today."
"We have encountered stability issues with regards to Metadata db being crashed and need to reload the Project and configure it to various Project repositories"
"MicroStrategy should improve migration automation. Additionally, I would like there to be better partnership support."
"MicroStrategy customer support including premium support is pretty bad in handling product level question or defects, which leads to lots of dissatisfaction for a customer."
"I would like to see more Writeback capabilities that would allow our IT department not to be worried about the wild, Wild West of Writeback."
 

Pricing and Cost Advice

Information not available
"All BI software vendors' list prices are high. It's about a price that fits the customer's needs. And I think MicroStrategy has some flexibility in its pricing model where we can easily demonstrate a total cost of ownership comparison against any of the other players."
"The solution’s licensing cost is expensive."
"There is no subscription, I am using the free version."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"Now, the price is high."
"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
"They can improve its licensing. It is a bit expensive as compared to Microsoft and other tools."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
16%
Financial Services Firm
13%
Manufacturing Company
8%
Financial Services Firm
14%
Outsourcing Company
11%
Construction Company
10%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Overview

 

Sample Customers

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Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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