MicroStrategy and GoodData are competing products in the business intelligence space. GoodData seems to have the upper hand due to its flexible and scalable cloud-native approach, appealing to businesses seeking cost-effective and agile solutions.
Features: MicroStrategy is known for advanced analytics capabilities, offering in-depth data insights and strong data visualization tools. It provides comprehensive analytics, suitable for large enterprises. GoodData emphasizes its cloud-native architecture, enabling seamless integration and rapid deployment with scalable features, appealing to dynamic business environments.
Ease of Deployment and Customer Service: MicroStrategy offers comprehensive customer support and established deployment methodologies tailored for large enterprises, although the process is more time-consuming. GoodData provides a streamlined, cloud-focused deployment process with responsive customer service, allowing faster setup in cloud environments.
Pricing and ROI: MicroStrategy typically incurs higher setup costs due to its extensive feature set and enterprise capabilities but offers good ROI for large-scale operations. GoodData is a more cost-effective option with its pay-as-you-go pricing model, appealing to organizations with flexible budgets, providing an attractive choice for businesses focused on cost-efficiency.
| Product | Market Share (%) |
|---|---|
| MicroStrategy | 9.5% |
| GoodData | 1.7% |
| Other | 88.8% |
| Company Size | Count |
|---|---|
| Small Business | 37 |
| Midsize Enterprise | 26 |
| Large Enterprise | 100 |
GoodData provides cloud-based big data solutions to companies in any industry. GoodData's platform is a scalable, reliable and secure method of analyzing large data sets. It is specifically useful for companies seeking to gain insights into marketing, sales and customer service performance. GoodData's platform works with any data source and is able to load, store, analyze, visualize and share data sets. This business intelligence (BI) platform is able to access existing data from any source including SaaS, on premise, structured, and unstructured. It allows companies to monitor and manage multiple load processes from its data integration service console. GoodData's big data analysis uses Multidimensional Analytics Query Language (MAQL) and the Extensible Analytics Engine. The combination of these two features results in enhanced multi-level caching, increased performance and the option to include advanced metrics. The platform's data reporting and visualization features are user-friendly, customizable and are cross-platform compatible. GoodData improves collaboration among teams with advanced exporting and sharing capabilities via branded dashboards and offers 24/7 customer support. GoodData's platform has been implemented by many enterprises to improve and optimize services. Switchfly, a company that provides technology solutions aimed at increasing customer engagement, needed a big data platform that was able to efficiently analyze over 60 billion customer impressions made each year. After implementing GoodData's platform, Switchfly was able to provide their clients with relevant insights into customer behavior and accurately measure market impact. GoodData is just one of many SaaS business intelligence products reviewed in our SmartAdvisor; click the link to see more solutions.
Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.
Product portfoilio:
MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.
Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.
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