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Segment vs erwin Data Modeler comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

erwin Data Modeler
Ranking in Data Governance
9th
Average Rating
8.4
Reviews Sentiment
5.9
Number of Reviews
48
Ranking in other categories
Enterprise Architecture Management (1st), Business Process Design (6th)
Segment
Ranking in Data Governance
49th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
4
Ranking in other categories
Web Analytics (11th), Customer Data Platforms (CDP) (1st)
 

Mindshare comparison

As of March 2026, in the Data Governance category, the mindshare of erwin Data Modeler is 0.3%. The mindshare of Segment is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
erwin Data Modeler0.3%
Segment0.6%
Other99.1%
Data Governance
 

Featured Reviews

Sushree Panigrahi - PeerSpot reviewer
Snowflake Data Engineer| Senior PLSQL Developer |Data Modeler|Assitant Vice Pre at Jp Morgan Chase & Co.
Data modeling has transformed regulatory reporting and collaboration across cloud environments
In erwin Data Modeler, areas that have room for improvement include performance improvements. I see that large models sometimes cause it to be slow when opening. Impact analysis can lag as well. Version control is another aspect. If we have developed a current version, it is not integrated with Git where we can easily compare different versions. UI modernization is also something we cannot utilize as it is primarily for development. Additionally, cloud-specific optimizations are needed when it comes to Snowflake or Databricks. When it comes to AI aspects, auto-suggestions for normalization or identifying primary, foreign, or surrogate keys are areas that can be improved.
reviewer2808258 - PeerSpot reviewer
Web and marketing automation specialist at a logistics company with 5,001-10,000 employees
Centralized customer data has powered predictive audiences and proactive marketing campaigns
The best features Segment offers are the audience building features. We've also launched predictive audiences, which is so far really promising for us and marketing has a lot of ideas for activating these types of audiences. We're going from using historical data to using current data to get more predictive with how we're activating. In my experience, the audience building tools compared to other solutions I've seen or used are really sophisticated. I've used other CRMs in the past for this, and I would say the type of data you're not getting as much of is what you do when you're activating or creating the audiences within the CDP. I think predictive audiences require a 360 view of the customer in order to create these types of AI audiences because they use a lot of different data points. How it's helping the team is by giving us more ways to reach our customers and being more proactive in the type of campaigns that marketing can launch. They have a lot of good ideas and some good things in the pipeline.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product allows us to reuse entities and attributes."
"Currently in the market, there is no competitor to erwin Data Modeler; everything is very powerful, such as performing reverse engineering from an existing database and deploying that on Databricks or Snowflake."
"It allows us to create logical data models. We can represent a database model in business terms, which is very useful for us."
"The solution's ability to compare and synchronize data sources with data models is fantastic. We use it for that on a regular basis to make sure that changes haven't been made to the database outside of the modeling process. I can take existing databases and reverse engineer them and understand their structure within 15 minutes. If I didn't have Data Modeler it would take hours. It increases our productivity and helps in understanding our legacy application."
"It provides flexibility with the code. You can change the code as you want. Basically, you can change SQL based on what's best for your project."
"It is an invaluable tool for us; it has been part of our data governance process in regards to database design for at least 15 years."
"The biggest lesson I have learned from erwin is the old cliche, that a picture is worth a thousand words, and when a person asks for a set of tables and they actually see that diagram visually, it really assists in any meeting that you will have."
"The modeling product itself is far and above anything else that I've seen on the market."
"Customer support is fantastic."
"Inserting some very simple code snippets has made this part of it a breeze for our developer so he can concentrate on the hard stuff."
"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."
"Segment's scalability is amazing, and it's fully capable of handling all of the different use cases that we have in our company and we have a very complicated company."
 

Cons

"The solution's model mark could be better because it crashes sometimes."
"Sometimes when I want to open the attribute editor, it stops working and the whole application freezes."
"In terms of improvements, support could have been better in terms of installation, especially of workgroups; we struggled quite a bit to get it up and running."
"The Bulk Editor needs improvement."
"The erwin Data Modeler is quite complex to use."
"The report generation has room for improvement. I think it was version 8 where you had to use Crystal Reports, and it was so painful that the company I was with just stayed on version 7 until version 9 came out and they restored the data browser."
"I love the product. I love the ability to get into the code, make it automated, and make it do what I want. I would like to see them put some kind of governance over the ability to make changes to the mart tables with the API, so that instead of just using the modeler's rights to a table -- it has a separate set of rights for API access. That would give us the ability to put governance around API applications. Right now a person with erwin and Excel/VBA has the ability to make changes to models with the API if they also have rights to make changes to the model from erwin. It's a risk."
"The Bulk Editor needs improvement. If you had something that was a local model to your local machine, you could connect to the API, then it would write directly into the repository. However, when you have something that is on the centralized server, that functionality did not work. Then, you had to export out to a CSV and upload up to the repository. It would have been nice to be able to do the direct API without having that whole download and upload thing. Maybe I didn't figure it out, but I'm pretty sure that didn't work when it was a model that sat on a centralized repository."
"The design of the website is such that you lose context when clicking around (e.g. when clicking on docs)."
"The only challenge was the session functionality."
"I chose a rating of eight out of ten because these video tutorials would really illustrate how to use the tool to its full potential, and perhaps some more hands-on support from the Segment team would push it to a ten."
"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."
 

Pricing and Cost Advice

"There is either a one-year or three-year license. It is not a pay-as-you-go license like a SaaS solution. It’s more of a traditional licensing. They are a little bit on the pricier side."
"It is not a very expensive solution. Only the licensing and maintenance fee needs to be paid."
"An issue right now would be that erwin doesn't have a freely available browser (that I am aware of) for people who are not data modelers or data engineers that a consumer could use to look at the data models and play with it. This would not be to make any changes, but just to visually look at what exists. There are other products out there which do have end user browsers available and allow them to access data models via the data modeling tool."
"The price of erwin Data Modeler is very expensive, in particular for this part of the world."
"The pricing of the solution is cheap. I rate the pricing a five out of ten."
"Price-wise, erwin Data Modeler is okay. You can purchase a single license and it is not very expensive."
"The tool is expensive."
"I wish it wasn't so expensive. I would love to personally buy a copy of my own and have it at home, because the next job that I'm looking at is probably project management and I might not have access to the tool. I would like to keep my ability to use the tool. Therefore, they should probably have a pricing for people like me who want to just use the solution as an independent consultant, trying to get started. $3,000 is a big hit."
"The pricing was on the higher side but it wasn't excessively high."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
8%
Government
7%
Performing Arts
5%
Computer Software Company
9%
University
8%
Financial Services Firm
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise3
Large Enterprise35
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for erwin Data Modeler by Quest?
I have no idea about the setup cost because I did not buy the license.
What needs improvement with erwin Data Modeler by Quest?
As we all know, AI is taking up a majority of things. I felt that erwin Data Modeler is a bit of an outdated tool. It needs a new look and integrating AI into it would be much better for learning. ...
What is your primary use case for erwin Data Modeler by Quest?
For erwin Data Modeler, the use case was to create a data model for the organization. It articulates how data flows throughout the organization. For example, we have an employee table with two type...
What is your experience regarding pricing and costs for Segment?
I wasn't involved in the negotiation about pricing, setup cost, and licensing, but in the new negotiation that we have coming up, I know that we're very happy with the pricing so far.
What needs improvement with Segment?
There was a race condition in the Segment journey that I highlighted to Segment, and I think they must be doing something with it. Everything else was perfect. I think everything has improved. They...
What is your primary use case for Segment?
I have used Segment for more than a year. I was working with Addx and Segment was used to align profiles and different user profiles. I used it for journey building, unifying different emails or pr...
 

Also Known As

erwin DM
Segment.io
 

Overview

 

Sample Customers

 Premera, America Honda Motors, Aetna, Kaiser Permanente, Dental Dental Cali, Cigna, Staples
Nokia, rdio, Bonobos, LiveNation, Atlassian
Find out what your peers are saying about Segment vs. erwin Data Modeler and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.