Domo vs Tableau comparison

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3,981 views|2,825 comparisons
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12,964 views|10,763 comparisons
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Domo and Tableau based on real PeerSpot user reviews.

Find out in this report how the two Data Visualization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Domo vs. Tableau Report (Updated: November 2023).
745,542 professionals have used our research since 2012.
Q&A Highlights
Question: Which BI tool has the best reporting capabilities?
Answer: What do you want for reporting reasons must be the starting point? And if you wish to have data analytics tools, BI Solutions have a variety of different analytics options available. You must now think about your data sources, which should be accurate and clean. Do you need to prepare or transform your data, or not? You now need to consider your finances and compare both subscription-based and free open source business intelligence. The market is filled with BI systems, and while many of their primary features are comparable, there are differences in each one's cost and level of capability. Some solutions start out inexpensively, but if you require more functionality, you must pay more or even purchase a third-party product. Some solutions appear to be more expensive, yet they come with all the tools you might not need going forward. Finally, whichever option you select will require some time commitment because your core company is unrelated to IT and you require tools for data analytics. In any case, I use Sisense, but you can start with any solution and compare the characteristics of each to see which is easier.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"We have found securing data valuable because it allows us to provide information without identifying individuals.""The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports.""The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool.""The dashboard is the most valuable feature and allows for customization to create and share reports.""The solution is highly stable.""We find the ease of using the solution valuable.""The dashboarding itself was pretty easy. So both the front and the back end were positive in this case.""In general, Domo is very powerful and very easy to use, relatively speaking."

More Domo Pros →

"Tableau's most valuable feature is its ability to connect with various data sources and display real-time data on three different dashboards.""When compared with Power BI, Tableau is much easier.""I have found Tableau easy to use and the features are superb.""Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good. It is a very good tool, and it basically brings life into data with good design. We have been creating a lot of interactive visualizations and dashboards. It has a public version. There are public communities from where you can get a lot of examples for practice.""The product has the best features for analytical views and filters.""The ability of filtering and segmentation of the data makes it very flexible compared to other tools.""A valuable feature of Tableau is that it is a useful tool for small setups. I shuffle between Tableau and MicroStrategy, so I use Tableau for personal purposes more than enterprise. I like the light version of Tableau for personal usage and doing some use cases on my own. When it comes to something small, I use Tableau for setups, rather than any other tool.""There is a lot of APIs available, which means that Tableau can be customized to a large extent."

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"It is expensive.""They should include service-based reporting features.""It is expensive.""There's a learning curve before you can get used to the solution.""I would like to see better data intake.""One of the improvements that could be made is related to improved storage options.""There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two.""Domo or any other BI tool has room for improvement, in particular, in the calculations. User-guided material isn't available for calculations. The tool, though user-friendly, could also be more customizable, especially when you're building a dashboard. Data integration could also be improved in Domo because even if the tool connects to multiple data sources, some hiccups still arise and need to be addressed."

More Domo Cons →

"I also work as an SME on the platform side. Tableau is very nice and jazzy for the end-users, but there are pain points for the admins. Performance is something about which we hear a lot of complaints, such as the dashboard doesn't open in time. It performs well on the desktop but not on the server. I know that there is always a limitation when it comes to a huge amount of data or the complexity of the calculations, but we often hear from end-users about the performance on the server side. It is easy to drag and drop all the columns and do what we want, but if it is not going to load better on the server, users are not going to like it.""They need a write-back; that is what is missing. If they get the write back to the database, they will be fully automated, but for the time being, they are not.""There are more than a powerful tool in the market, such as Microsoft BI.""If I have to develop any, for example, pie charts, I can develop them just fine. However, if I have to develop a donut chart, that I cannot do it in a simple way. There are tricks that I need to use if I have to design a donut chart. It should be more flexible and provide more visualization options.""When there are millions of records, scaling up is quite difficult.""The solution does have scalability issues.""Its documentation can be improved so that a user can get a good hands-on experience. Tableau is well documented, and on their website, there are a lot of tutorials that are available for free. I started my learning process through those tutorials, but there are certain loopholes in those tutorials, which only got filled through a couple of good YouTube channels that talk about Tableau. YouTube helped me a lot. So, the documentation could be better, I understand that it is evolving day by day, and with more usage, there would be more such documentation.""In the cloud sometimes the performance is a little bit slow."

More Tableau Cons →

Pricing and Cost Advice
  • "It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
  • "Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
  • "I think it is reasonable."
  • "The pricing differs from customer to customer, depending on the package."
  • "The solution is expensive compared to one of its competitors."
  • More Domo Pricing and Cost Advice →

  • "The license is very expensive."
  • "It is more expensive than other solutions."
  • "For data extraction and analysis, Tableau is better than any other tool I have used with the same pricing model."
  • "Basically, we prefer a permanent license. A one-time charge is much better."
  • "We are paying an annual licensing fee."
  • "Cost is where tools like MicroStrategy, Power BI, or Spotfire come into play. Cost-wise, Tableau is a little bit costlier than other tools such as Power BI. I have been using Tableau all these years, but about four years ago, Power BI came out at a very low cost. Their desktop version was free from the beginning. Power BI Desktop has always been free, whereas Tableau Desktop is costly. When it comes to cost, people prefer Power BI because it integrates very well with Office 365. You don't have to worry about integration with Teams or SharePoint."
  • "We pay for the enterprise license for Tableau. The licensing could be cheaper and more flexible."
  • "Licensing fees are paid on a yearly basis."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Guillermo (Bill) Cabiro
    I do use both Tableau and QlikView. Although very different, I really like both solutions. They belong to the new BI generation known as Interactive Visual Analytics In my opinion, QlikView has a more intuitive interface for regular users or executives that are not technical experts but the development side is a little more complex. Up to version 12 QlikView did not provide drag & drop features. If a user wanted to see something not included in the application the new object had to be created by a power user or developer because Qlikview's scripting has somewhat of a learning curve. On the positive side, QlikView's scripting is a great asset as it functions as an ETL allowing the integration of hundreds of different data sources into the same visual app. Another feature that’s extremely useful is Qlik’s proprietary Associative Model that allows the users to visualize data relationships that exist as well as those that do not. Tableau on the other hand is a lot easier to use for developers, analysts or power users who need to connect, manipulate and visualize data rather quickly. While this makes Tableau a better fit for the more analytical crowd, it may not be as appealing or intuitive to the regular or casual business users as QlikView is. Tableau has full pivot, drag & drop and drill down capabilities that are great for developers or power users. They can rotate measures and dimensions and graph them instantly using visualization best practices as suggested by the… Read more →
    Answers from the Community
    Dawn Fenstermacher
    Mogle - PeerSpot reviewerMogle

     I have been impressed by Northcraft Analytics. Their technology is based on MS Power BI. I would check them out.


    ESS India - PeerSpot reviewerESS India

    Hi Dawn,

    I'm happy to help you with your search for a BI solution.

    Qlik Sense is a powerful BI platform that offers a wide range of features, including near real-time operational reporting, ad-hoc reporting, analytics, and insights. It is a good choice for businesses that need to make data-driven decisions.

    However, it is true that Qlik Sense does not come with a built-in reporting and deployment suite. You will need to add on a third-party product such as Mail & Deploy if you want to create and deploy reports.

    Domo, Tableau, and Orbit Analytics are also popular BI platforms that offer reporting capabilities. However, they each have their own strengths and weaknesses.

    Domo is known for its ease of use and its ability to connect to a wide range of data sources. However, it can be expensive and it does not offer as many advanced analytics features as some of the other BI platforms.

    Tableau is known for its data visualization capabilities. It offers a wide range of pre-built visualizations and templates, making it easy to create professional-looking reports. However, it can be difficult to use for complex data analysis.

    Orbit Analytics is a cloud-based BI platform that offers a good balance of features and pricing. It is easy to use and it offers a wide range of data connectors. However, it does not have as many advanced analytics features as some of the other BI platforms.

    The best BI platform for you will depend on your specific needs and requirements. If you are looking for a platform that offers near real-time operational reporting, ad-hoc reporting, analytics, and insights, then Qlik Sense is a good choice. However, if you need a platform with a built-in reporting and deployment suite, then you may want to consider Domo, Tableau, or Orbit Analytics.

    Here are some additional things to consider when choosing a BI platform:

    • The size of your organization: If you have a small or medium-sized organization, then a cloud-based BI platform may be a good choice. Cloud-based platforms are typically more affordable and easier to manage than on-premises platforms.

    • The level of technical expertise of your users: If your users are not very technical, then you will want to choose a BI platform that is easy to use.

    • The type of data you need to analyze: Some BI platforms are better suited for certain types of data than others. For example, Qlik Sense is a good choice for analyzing complex data sets.

    • Your budget: BI platforms can range in price from a few hundred dollars to several thousand dollars per year.

    For more details visit our website :- Business Intelligence

    Real User

    I  think you should first decide which budget you can allocate for it.
    You can find "free' tools like Google Looker Studio, which have limited reporting and email capabilities. 
    I assume other cloud vendors have similar "free" tools.
    Other reporting tools can cost from 10's $ per user per month to 100K$ for a year and more.
    There is also an open-source tool named Superset

    Bryan Marks - PeerSpot reviewerBryan Marks

    TIBCO Spotfire is the best solution for you. Go to to learn more and I'll be happy to help you further if interested - Bryan Marks with Syncsite.

    Questions from the Community
    Top Answer:The solution is highly stable.
    Top Answer:The solution is expensive compared to Tableau. Its license costs around $750 a year for one user. Apart from that, there are additional costs for infrastructure, maintenance support, etc. I rate its… more »
    Top Answer:They should work on making the solution easy to use. Presently, it requires specific knowledge for usage. They should include service-based reporting features similar to Power BI. They should also add… more »
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies… more »
    out of 68 in Data Visualization
    Average Words per Review
    out of 68 in Data Visualization
    Average Words per Review
    Microsoft BI logo
    Compared 33% of the time.
    Databricks logo
    Compared 4% of the time.
    Looker logo
    Compared 3% of the time.
    Amazon QuickSight logo
    Compared 3% of the time.
    Qlik Sense logo
    Compared 3% of the time.
    Also Known As
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More

    Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

    Find more information on The Business Cloud Here.

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau Features

    Tableau has many valuable key features. Some of the most useful ones include:

    • Tableau dashboard: Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more. 
    • Sharing and collaboration: Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • In-memory and live data: Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Multiple data sources: Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Advanced charts and visualizations: One of the key features of Tableau is its wide range of visualizations.
    • Maps: Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Robust security: Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau Benefits

    There are many benefits to implementing Tableau. Some of the biggest advantages the solution offers include:

    • Data visualization
    • Create interactive visualizations quickly
    • Easy to implement
    • Ability to handle large amounts of data
    • Use varying scripting languages 
    • Responsive dashboard and mobile support 

    Reviews from Real Users

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Learn more about Domo
    Learn more about Tableau
    Sample Customers
    Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
    Accenture, Adobe,, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    Financial Services Firm13%
    Media Company8%
    Energy/Utilities Company8%
    Computer Software Company12%
    Manufacturing Company10%
    Financial Services Firm7%
    Financial Services Firm12%
    Computer Software Company12%
    Healthcare Company7%
    Educational Organization34%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    Small Business37%
    Midsize Enterprise26%
    Large Enterprise37%
    Small Business28%
    Midsize Enterprise15%
    Large Enterprise57%
    Small Business31%
    Midsize Enterprise18%
    Large Enterprise50%
    Small Business13%
    Midsize Enterprise39%
    Large Enterprise48%
    Buyer's Guide
    Domo vs. Tableau
    November 2023
    Find out what your peers are saying about Domo vs. Tableau and other solutions. Updated: November 2023.
    745,542 professionals have used our research since 2012.

    Domo is ranked 6th in Data Visualization with 8 reviews while Tableau is ranked 1st in Data Visualization with 48 reviews. Domo is rated 7.8, while Tableau is rated 8.4. The top reviewer of Domo writes "Robust, powerful, and easy to use". On the other hand, the top reviewer of Tableau writes "Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time". Domo is most compared with Microsoft BI, Databricks, Looker, Amazon QuickSight and Qlik Sense, whereas Tableau is most compared with Microsoft BI, Amazon QuickSight, SAS Visual Analytics, SAP Analytics Cloud and Qlik Sense. See our Domo vs. Tableau report.

    See our list of best Reporting vendors, best Data Visualization vendors, and best BI (Business Intelligence) Tools vendors.

    We monitor all Data Visualization reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.