Domo vs Looker comparison

The compared Domo and Google solutions aren't in the same category. Domo is ranked #4 in BIT , with an average rating of 7.8, and holds a 3.4% mindshare in the category. Google is ranked #10 in EBT , and holds a 6.4% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 80% of Google users who would recommend it.

Domo

Read 48 Domo reviews

6,185 Views
4,144 Comparison Views

85% willing to recommend

Looker

Read 19 Looker reviews

2,532 Views
1,013 Comparison Views

80% willing to recommend

Domo

Looker

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Executive Summary

We performed a comparison between Domo and Looker based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: March 2026).

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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Helped 884,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), BI (Business Intelligence) Tools (4th), Business Performance Management (5th), Reporting (4th), Data Visualization (5th)

Looker

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Embedded BI (10th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Domo is designed for BI (Business Intelligence) Tools and holds a mindshare of 3.4%, down 7.4% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Domo	3.4%
Microsoft Power BI	9.3%
Tableau Enterprise	6.7%
Other	80.6%

BI (Business Intelligence) Tools

Embedded BI Mindshare Distribution
Product	Mindshare (%)
Looker	6.4%
Tableau Enterprise	17.6%
Qlik Sense	8.6%
Other	67.4%

Embedded BI

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

Kishore Jhunjhunwala

Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"The most ideal aspect about using Domo is it can accommodate a huge amount of data, and we loved the number of sources it provides in a single platform, such as the capability to connect it."

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."

"Once the data source has been uploaded to Domo, making graphs is quite easy."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

"The pipeline features and data ingestions in Domo are quite good."

"The ease of graphing is a great feature, as it takes the pivot out of pivot tables because once the parameters are set up, the same graphs will continue to be populated based on the new information so there is no need to keep creating graphs."

"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."

More Domo pros

"It is a pretty stable solution because it is a cloud-based product."

"The most valuable features are the ability to create visualizations for non-technical employees, as well as the ability to provide ways to dynamically slice the data."

"We LOVE Looker here at Snagajob."

"We can centralize all our data models."

"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."

"The product is easy to use."

"It is easier and quicker to find things in the database."

"Technical support is the best ever."

More Looker pros

Cons

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."

"It was zero. We paid for a year's contract and made no money from its use."

"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

"It is expensive."

"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

"They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options."

More Domo cons

"The product does not have documented material."

"The pricing model makes sense, but can be very expensive, potentially prohibitively so for smaller companies."

"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."

"There have a been a few minor bugs, including a security bug that did not affect us."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"Integrations with other BI tools could be better."

"Features related to visualization should continue to be improved."

"It needs to be more user-friendly."

More Looker cons

Pricing and Cost Advice

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"Domo is slightly costly but it's much cheaper than some."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"The pricing differs from customer to customer, depending on the package."

"It is on the pricier end."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

More Domo pricing and cost advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It is cheap."

"I do not have to make any payments to use the solution."

"Looker is expensive and could be made better by reducing it."

"It's not cheap, but it's not expensive for big companies."

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Top Industries

By visitors reading reviews

University

10%

Manufacturing Company

Financial Services Firm

Computer Software Company

Financial Services Firm

13%

Retailer

Computer Software Company

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

See all answers

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Comparisons

Tableau Enterprise vs Domo

Compared 26% of the time

Microsoft Power BI vs Domo

Compared 24% of the time

QlikView vs Domo

Compared 2% of the time

Julius AI vs Domo

Compared 2% of the time

Palantir Foundry vs Domo

Compared 1% of the time

More Domo Competitors

Tableau Enterprise vs Looker

Compared 13% of the time

Microsoft Power BI vs Looker

Compared 12% of the time

Databricks vs Looker

Compared 8% of the time

MicroStrategy vs Looker

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs Looker

Compared 5% of the time

More Looker Competitors

Product Reports

Buyer's Guide

Domo

March 2026

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Buyer's Guide

Looker

March 2026

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Also Known As

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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