Domo vs Salesforce Einstein Analytics comparison

Domo and Salesforce are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #3 with an average rating of 7.9, while Salesforce is ranked #18 with an average rating of 8.0. Domo holds a 3.0% mindshare in BIT, compared to Salesforce’s 1.0% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 86% of Salesforce users who would recommend it.

Domo

Read 47 Domo reviews

5,252 Views
3,624 Comparison Views

85% willing to recommend

Salesforce Einstein Analytics

Read 21 Salesforce Einstein Analytics reviews

2,125 Views
1,573 Comparison Views

86% willing to recommend

Domo

Salesforce Einstein Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and Salesforce Einstein Analytics are both powerful BI tools competing in the analytics space. Domo appears to have the upper hand in user simplicity and extensive data connectivity, while Salesforce Einstein Analytics excels in advanced AI-driven analytics.

Features: Domo provides expansive data connectivity, making it easy for non-technical users to interact with the data. Its Magic ETL enables agile data manipulation, and customizable connectors facilitate diverse data integrations. Meanwhile, Salesforce Einstein Analytics offers robust analytics with superior AI integration for predictive insights, advanced visualization tools, and native cloud deployment for seamless user experiences.

Room for Improvement: Domo could benefit from enhanced visualization simplicity and better integration for multi-source data. Users also suggest broader customization options in its ETL tools. Salesforce Einstein Analytics could improve in user guidance for non-technical users and cost efficiency, as well as in adapting to regional needs for greater usability.

Ease of Deployment and Customer Service: Domo offers multiple deployment options, adding flexibility across environments, but user reviews on customer support are mixed, citing occasional delays. Salesforce Einstein Analytics, being cloud-based, allows for easy deployment though support quality varies, sometimes impacting the user experience.

Pricing and ROI: Domo's pricing is seen as high but justified by its rich features, despite being less affordable for smaller companies. Enterprises find a good return through efficiency improvements. Salesforce Einstein Analytics, also costly, provides valuable comprehensive features and streamlined operations, with the potential for enterprises to negotiate pricing for maximum benefits.

To learn more, read our detailed Domo vs. Salesforce Einstein Analytics Report (Updated: December 2025).

Buyer's Guide

Domo vs. Salesforce Einstein Analytics

December 2025

Download the complete report

Helped 880,954 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

5.7

Domo enhances efficiency, decision-making, and revenue growth, though some face limited returns due to high costs or underutilization.

Sentiment score

6.2

Salesforce Einstein Analytics offers varied ROI, showing quick returns for some users, while others face challenges due to implementation or company size.

If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.

Samuel Adeyemo

Founder & CEO at AI-OT

For more quotes and insights, download the Domo report

No quotes available

For more quotes and insights, download the Salesforce Einstein Analytics report

Customer Service

Sentiment score

6.7

Domo's customer and technical support is generally praised but needs improvement in responsiveness, especially for complex issues.

Sentiment score

7.1

Salesforce Einstein Analytics offers effective customer service, quick responses, knowledgeable support, though some experience slow issue resolution.

No matter how complex the problem is, it can be taken care of by the support team.

Manthan J.

Data Analyst at Anonymous

They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.

Denis Mwaniki

Analytics Manager at KOKO Networks

It's very easy to get technical support from Domo.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees

For more quotes and insights, download the Domo report

Tech support for Salesforce Einstein Analytics is generally good.

Sukanya Sen

Preseales and Solution Head at a consultancy with 10,001+ employees

For more quotes and insights, download the Salesforce Einstein Analytics report

Scalability Issues

Sentiment score

6.2

Domo supports large-scale data and user roles, but some users experience technical challenges with ETL processes and storage limits.

Sentiment score

7.5

Salesforce Einstein Analytics is scalable, easily integrates, handles diverse user bases, and offers seamless expansion, despite cost concerns.

The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.

Denis Mwaniki

Analytics Manager at KOKO Networks

When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Everything comes under the same umbrella and it's pretty user-friendly.

Manthan J.

Data Analyst at Anonymous

For more quotes and insights, download the Domo report

No quotes available

For more quotes and insights, download the Salesforce Einstein Analytics report

Stability Issues

Sentiment score

6.6

Domo is praised for reliable data handling, minimal downtime, and efficiency, though some encounter occasional server connectivity issues.

Sentiment score

7.9

Salesforce Einstein Analytics is praised for its stability and reliability, with occasional minor issues swiftly resolved.

In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.

Denis Mwaniki

Analytics Manager at KOKO Networks

In terms of overall stability of the platform, it's very stable.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees

During that time, we faced issues from the project side as Domo was not visible in our portal.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

For more quotes and insights, download the Domo report

There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.

Sunny Nair

Solution Architect And Senior Consultant at Keysight Technologies

For more quotes and insights, download the Salesforce Einstein Analytics report

Room For Improvement

Domo users face data management and integration challenges, need better visualization, real-time processing, and improved UI and collaboration features.

Salesforce Einstein Analytics needs improvements in support, data handling, user-friendliness, flexibility, and cost to boost adoption.

End users require a license to run their own reports and dashboards, which are fairly expensive.

reviewer2585304

Technical Project Manager at a educational organization with 201-500 employees

Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.

Denis Mwaniki

Analytics Manager at KOKO Networks

For more quotes and insights, download the Domo report

There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.

Sunny Nair

Solution Architect And Senior Consultant at Keysight Technologies

There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language.

Sukanya Sen

Preseales and Solution Head at a consultancy with 10,001+ employees

For more quotes and insights, download the Salesforce Einstein Analytics report

Setup Cost

Domo's pricing is higher but seen as valuable for its features, with flexible models and negotiable terms encouraged.

Salesforce Einstein Analytics is costly yet valued for features, with negotiating licenses helping reduce expenses in enterprise environments.

Domo's pricing is high compared to other BI tools, and it is costly.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately.

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees

They quoted approximately one dollar per KB.

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

For more quotes and insights, download the Domo report

A benefit is that the pricing is available online, ensuring there are no hidden costs.

Sukanya Sen

Preseales and Solution Head at a consultancy with 10,001+ employees

In general, I would rate it as a little bit on the expensive side compared to other available options.

Sunny Nair

Solution Architect And Senior Consultant at Keysight Technologies

For more quotes and insights, download the Salesforce Einstein Analytics report

Valuable Features

Domo is praised for ease of use, data integration, real-time insights, and collaboration, enhancing data accessibility for non-technical users.

Salesforce Einstein Analytics offers user-friendly, scalable analytics with predictive insights and seamless CRM integration for enhanced decision-making and productivity.

App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.

reviewer2757087

Senior Engineer at a tech services company with 10,001+ employees

None of the other tools provide the kind of support that enables chatting and working on the same item simultaneously.

BijayKumar

Senior Analyst at Blend360

I have been using it for four years and have been able to extract the information I need from it.

reviewer2585304

Technical Project Manager at a educational organization with 201-500 employees

For more quotes and insights, download the Domo report

It allows for a personalized customer experience by providing insights.

Sukanya Sen

Preseales and Solution Head at a consultancy with 10,001+ employees

Their machine learning model, which they have integrated, provides us with accurate data and creates projection maps.

Sunny Nair

Solution Architect And Senior Consultant at Keysight Technologies

For more quotes and insights, download the Salesforce Einstein Analytics report

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

3rd

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (14th), Business Performance Management (5th), Reporting (3rd), Data Visualization (6th)

Salesforce Einstein Analytics

Ranking in BI (Business Intelligence) Tools

18th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 3.0%, down from 7.4% compared to the previous year. The mindshare of Salesforce Einstein Analytics is 1.0%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Domo	3.0%
Salesforce Einstein Analytics	1.0%
Other	96.0%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

Sunny Nair

Solution Architect And Senior Consultant at Keysight Technologies

Business insights improve with reliable integration but face occasional system downtimes

It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

Read full review

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Top Industries

By visitors reading reviews

University

10%

Financial Services Firm

Computer Software Company

Manufacturing Company

Financial Services Firm

11%

Computer Software Company

11%

Manufacturing Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	4
Large Enterprise	12

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

See all answers

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...

See all answers

What needs improvement with Salesforce Einstein Analytics?

See all answers

What is your primary use case for Salesforce Einstein Analytics?

It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...

See all answers

Comparisons

Tableau Enterprise vs Domo

Compared 31% of the time

Microsoft Power BI vs Domo

Compared 29% of the time

QlikView vs Domo

Compared 3% of the time

Julius AI vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

More Domo Competitors

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 23% of the time

Databricks vs Salesforce Einstein Analytics

Compared 15% of the time

Tableau Enterprise vs Salesforce Einstein Analytics

Compared 13% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 7% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 6% of the time

More Salesforce Einstein Analytics Competitors

Product Reports

Buyer's Guide

Domo

January 2026

Download Domo product report

Buyer's Guide

Salesforce Einstein Analytics

January 2026

Download Salesforce Einstein Analytics product report

Also Known As

corda

Einstein Analytics, Salesforce Wave Analytics

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Salesforce

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Buyer's Guide

Domo vs. Salesforce Einstein Analytics

December 2025

Free Report: Domo vs. Salesforce Einstein Analytics

Find out what your peers are saying about Domo vs. Salesforce Einstein Analytics and other solutions. Updated: December 2025.

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