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Domo vs MicroStrategy vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.1
Domo's impact varies widely; some report negative returns, while others achieve over 300% ROI through improved efficiency and decision-making.
Sentiment score
7.7
MicroStrategy offers cost-effective BI solutions, enhancing reporting, reducing maintenance, and providing significant ROI through tailored data management and visualization.
Sentiment score
7.0
Tableau Enterprise delivers rapid returns through efficiency, cost reduction, quick insights, and enhanced decision-making within six to twelve months.
If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
 

Customer Service

Sentiment score
6.9
Domo's customer and technical support is generally responsive but inconsistent, with room for improvement, especially for smaller clients.
Sentiment score
5.2
MicroStrategy receives praise for its responsive customer service and knowledge base, though some experience delays with complex issues.
Sentiment score
6.1
Tableau Enterprise support is praised for professionalism and multilingual assistance but needs improvement in response times and technical expertise.
They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.
It's very easy to get technical support from Domo.
Support-wise, they are good.
I would rate the technical support from MicroStrategy as nine out of 10.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
 

Scalability Issues

Sentiment score
6.4
Domo supports scalable growth and user expansion, despite challenges with large files and some performance issues at high volumes.
Sentiment score
7.6
MicroStrategy is highly scalable, supporting many users and large data, with some performance challenges but positive overall ratings.
Sentiment score
6.7
Tableau Enterprise's scalability varies, effective with design and configuration, but big data performance concerns and costs remain.
The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.
When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size.
Sigma, which is written for Snowflake, scales more easily than Domo.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
 

Stability Issues

Sentiment score
7.1
Domo is reliable with 99% uptime; issues usually arise from external factors, not from Domo itself.
Sentiment score
7.3
Users find MicroStrategy stable, noting proper setup and newer versions' improvements, despite occasional bugs and configuration-specific performance issues.
Sentiment score
7.4
Tableau Enterprise is generally stable and reliable, with occasional issues mainly related to large datasets or server configurations.
In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.
In terms of overall stability of the platform, it's very stable.
During that time, we faced issues from the project side as Domo was not visible in our portal.
I would rate the stability of MicroStrategy as nine out of 10.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
 

Room For Improvement

Domo needs improved usability, integration, and support, along with intuitive interfaces, flexible pricing, and advanced features for better user experience.
MicroStrategy needs improved visualizations, user interface, and data integration to compete with more user-friendly platforms like Tableau and Power BI.
Tableau Enterprise users seek better data integration, improved performance, cost-effective pricing, and enhanced analytics and collaboration features.
End users require a license to run their own reports and dashboards, which are fairly expensive.
Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.
One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.
Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.
MicroStrategy could learn from Power BI's user-friendly interface.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
 

Setup Cost

Domo offers costly but comprehensive BI solutions with flexible pricing, valued for integrating multiple functions without extra infrastructure.
MicroStrategy's pricing is high; negotiate for discounts, align licenses with needs, and consider potential long-term cost benefits.
Tableau's pricing is high yet competitive, with increased costs for added features, posing challenges for small organizations.
Domo's pricing is high compared to other BI tools, and it is costly.
For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately.
They quoted approximately one dollar per KB.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
 

Valuable Features

Domo offers user-friendly tools for data transformation, visualization, and analytics, supporting scalability and diverse data source integration.
MicroStrategy provides scalable analytics with customizable reports, self-service, real-time data, and mobile access for enhanced decision-making and visualization.
Tableau Enterprise excels in data integration, visualization, and analytics, offering customization, real-time processing, and advanced capabilities for decision-making.
App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.
I have been using it for four years and have been able to extract the information I need from it.
The most valuable feature of Domo is the fact that you can connect multiple inputs and you don't have to have a data warehouse.
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
 

Mindshare comparison

As of October 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 3.9%, down from 6.6% compared to the previous year. The mindshare of MicroStrategy is 2.0%, down from 3.5% compared to the previous year. The mindshare of Tableau Enterprise is 10.3%, down from 19.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise10.3%
Domo3.9%
MicroStrategy2.0%
Other83.8%
BI (Business Intelligence) Tools
 

Featured Reviews

Dave Ramos - PeerSpot reviewer
Has enabled me to integrate AI workflows and drive self-service analytics across organizations
There's room for improvement in their focus on enterprise clients. As a small business owner, there's nothing as powerful as Domo available for smaller organizations. I understand it's a business focus for them as they're looking to expand in that direction, but there's an opportunity to capture the SMB market by creating more capabilities. It's not necessarily about technical capabilities, but rather pricing that's geared towards the small business market. Capability-wise, it's very robust. If I had to stretch, I would suggest more integrations to other common tools, such as Zapier and operational tools like Mailchimp, where you can build and extend ETL in a no-code environment. While there are capabilities you can build from Domo's open APIs, having more native integrations in a no-code, low-code environment would be beneficial. Domo has many native integrations, but better tools for the SMB operational pipeline would be valuable.
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
University
12%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
7%
Financial Services Firm
14%
Computer Software Company
9%
Retailer
8%
Insurance Company
7%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise11
Large Enterprise19
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise99
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise182
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What is your experience regarding pricing and costs for Domo?
Domo's pricing is high compared to other BI tools, and it is costly. I do not find Domo cost-effective; it would be v...
What needs improvement with Domo?
I have not used Domo's collaborative features extensively. Regarding Domo's AI-driven insights in uncovering trends a...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are we...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
 

Also Known As

corda
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
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