Domo vs Looker vs Tableau Enterprise comparison

The compared Domo and Google solutions aren't in the same category. Domo is ranked #6 in BIT , with an average rating of 7.6, and holds a 3.9% mindshare in the category. Google is ranked #7 in EBT , with an average rating of 8.0, and holds a 8.0% mindshare. Additionally, 84% of Domo users are willing to recommend the solution, compared to 80% of Google users who would recommend it.

Domo

Read 43 Domo reviews

4,988 Views
3,791 Comparison Views

84% willing to recommend

Looker

Read 19 Looker reviews

2,582 Views
878 Comparison Views

80% willing to recommend

Tableau Enterprise

Read 307 Tableau Enterprise reviews

18,844 Views
11,683 Comparison Views

89% willing to recommend

Domo

Looker

Tableau Enterprise

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Domo, Looker, and Tableau Enterprise based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: September 2025).

Buyer's Guide

BI (Business Intelligence) Tools

September 2025

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Helped 868,787 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Domo	3.9%
Microsoft Power BI	14.1%
Tableau Enterprise	10.3%
Other	71.7%

BI (Business Intelligence) Tools

Embedded BI Market Share Distribution
Product	Market Share (%)
Looker	8.0%
Tableau Enterprise	26.6%
Qlik Sense	12.2%
Other	53.2%

Embedded BI

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Tableau Enterprise	10.3%
Microsoft Power BI	14.1%
Amazon QuickSight	4.9%
Other	70.7%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Domo is a local company, and I have found it to be rock solid."

"The user interface is quite good."

"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."

"The dashboard is the most valuable feature and allows for customization to create and share reports."

"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."

"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."

"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."

"Domo's real-time insights and customizable alerts are one of their better features."

More Domo pros

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"It is a pretty stable solution because it is a cloud-based product."

"The product is easy to use."

"We can centralize all our data models."

"With Looker, I have experienced benefits in terms of usability and shareability."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"From a developer's perspective, the way the functionality's being handled is great."

More Looker pros

"The most valuable features are data discovery and fine visualizations."

"The stability seems to be very reliable."

"Overall, Tableau is a very good tool."

"The solution is easy to use, flexible, our clients enjoy seeing the data on maps, and you do not need to be an expert in SQL to use it."

"You can create attractive dashboards that inform users using Tableau."

"We frequently utilize visualizations using maps and different objects, all with rich coloring options. And tooltips are absolutely essential for us. Tooltips, like the pop-up descriptions when you hover over some object or graph. Those tooltips in Tableau are great features."

"The solution deployment was straightforward."

"Provides a very good sound analysis quotient."

More Tableau Enterprise pros

Cons

"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."

"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."

"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."

"Data integration is okay, but not the best."

More Domo cons

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The product does not have documented material."

"The integration with different databases must be improved."

"It needs to be more user-friendly."

"Stability needs improvement."

"Integrations with other BI tools could be better."

"The visualization capability of the product is limited."

"Formatting controls could use some improvement."

"People are migrating to Microsoft BI due to the speed, which is quite slow to load, and the lack of visualization options."

"The price could be better."

"The solution does have scalability issues."

"Tableau's integration with Einstein Analytics could be better."

"If I have to develop any, for example, pie charts, I can develop them just fine. However, if I have to develop a donut chart, that I cannot do it in a simple way. There are tricks that I need to use if I have to design a donut chart. It should be more flexible and provide more visualization options."

"They need to improve the icons and the filters, because they look too old, resembling Excel from 1997."

"The process of embedding the dashboards on external portals and websites could be improved."

More Tableau Enterprise cons

Pricing and Cost Advice

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"The pricing differs from customer to customer, depending on the package."

"It is on the pricier end."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"I think it is reasonable."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"Domo is slightly costly but it's much cheaper than some."

More Domo pricing and cost advice

"It is cheap."

"Looker is expensive and could be made better by reducing it."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"I do not have to make any payments to use the solution."

"It's not cheap, but it's not expensive for big companies."

"Pricing could be better. I believe they should offer better pricing for deployment in small to mid-sized companies."

"I'm using Tableau Public, which is free."

"If they want to be competitive in the market, the price must be improved."

"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."

"We are paying an annual licensing fee."

"It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid."

"For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."

"In Indian Rupees, Tableau costs about 30,000 to 40,000 per year."

More Tableau Enterprise pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Top Industries

By visitors reading reviews

University

12%

Computer Software Company

10%

Financial Services Firm

Manufacturing Company

Financial Services Firm

14%

Computer Software Company

11%

Retailer

Manufacturing Company

Financial Services Firm

15%

Manufacturing Company

10%

Computer Software Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	11
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	66
Large Enterprise	182

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

Domo's pricing is high compared to other BI tools, and it is costly. I do not find Domo cost-effective; it would be v...

See all answers

What needs improvement with Domo?

I have not used Domo's collaborative features extensively. Regarding Domo's AI-driven insights in uncovering trends a...

See all answers

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

See all answers

Comparisons

Microsoft Power BI vs Domo

Compared 31% of the time

Palantir Foundry vs Domo

Compared 5% of the time

QlikView vs Domo

Compared 4% of the time

Databricks vs Domo

Compared 3% of the time

Sigma vs Domo

Compared 2% of the time

More Domo Competitors

Microsoft Power BI vs Looker

Compared 14% of the time

Databricks vs Looker

Compared 13% of the time

Qlik Sense vs Looker

Compared 10% of the time

MicroStrategy vs Looker

Compared 8% of the time

Sisense vs Looker

Compared 3% of the time

More Looker Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 17% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 6% of the time

Databricks vs Tableau Enterprise

Compared 5% of the time

SAP Analytics Cloud vs Tableau Enterprise

Compared 4% of the time

Julius AI vs Tableau Enterprise

Compared 3% of the time

More Tableau Enterprise Competitors

Product Reports

Buyer's Guide

Domo

October 2025

Download Domo product report

Buyer's Guide

Looker

September 2025

Download Looker product report

Buyer's Guide

Tableau Enterprise

September 2025

Download Tableau Enterprise product report

Also Known As

corda

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

BI (Business Intelligence) Tools

September 2025

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