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Domo vs Sigma comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
11th
Ranking in Data Visualization
11th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
40
Ranking in other categories
Data Integration (40th), Business Performance Management (12th), Reporting (10th)
Sigma
Ranking in BI (Business Intelligence) Tools
16th
Ranking in Data Visualization
12th
Average Rating
7.6
Reviews Sentiment
7.7
Number of Reviews
7
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 4.4%, down from 6.6% compared to the previous year. The mindshare of Sigma is 1.6%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Domo4.4%
Sigma1.6%
Other94.0%
BI (Business Intelligence) Tools
 

Featured Reviews

Denis Mwaniki - PeerSpot reviewer
Have built flexible data pipelines and shared actionable insights across departments
I have not used Domo's collaborative features extensively. Regarding Domo's AI-driven insights in uncovering trends and forecasting outcomes, the limiting factor is that you need to define all of your columns before you're able to do any AI or feature engineering. That's quite a lot of work, especially on our end, given that we have huge datasets and sometimes we don't have updated data dictionaries. My wish would be for Domo to learn on its own and figure out column types without necessarily having to build that data dictionary. One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI. The aesthetic feel, especially when building dashboards or apps, needs improvement. While Domo Apps is almost a Domo dashboard with more features and a better feel, I would hope for an investment in the aesthetics area. Being able to swipe right or left, instead of just scrolling down would be beneficial, as most Domo dashboards only allow downward scrolling. Some of our stakeholders find the dashboards very long and wish they could scan through them more efficiently.
Russell Rothstein - PeerSpot reviewer
Modern dashboards and reports enhance decision-making and presentations
I would love to be able to create my own reports in Sigma, as I can do in Salesforce. Either we are not using it properly, or the software is too complicated. It would be great if there was a way for me to create reports without relying on a data analyst. I'm interested in the upcoming AI co-pilot to enable natural language generation of visualizations and reports. Also, the marketing materials did not match what I feel we've received. Regarding pricing, Sigma's pricing doesn't allow more people to have the ability to create their own reports. We have very few admin or report creator licenses, while everyone else is on a view-only mode.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."
"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."
"The pipeline features and data ingestions in Domo are quite good."
"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."
"We find the ease of using the solution valuable."
"Domo has a lot of connections using APIs where you can use data from different databases, such as NoSQLs, SQL databases, and other connections. These connections exist to obtain data and transform whatever that you want."
"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."
"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."
"The tool's interface is easy to use. The functions listed as a part of the menu items are easy to use."
"Sigma has excellent features, such as lookup tables where you can easily bring data that are not interrelated or at different granularity."
"The most valuable feature of Sigma is the detailed reports."
"I find the collaborative features, such as commenting, to be very valuable."
"The most valuable aspect for me is having real-time data."
"Sigma is a great software for non-technical business users. If someone's familiar with pivot tables or Excel or Google Sheets, they should be able to pick up Sigma pretty quickly. There is a very low bar for onboarding."
"The most valuable feature of Sigma is the detailed reports."
"Sigma serves as the visualization and reporting front end."
 

Cons

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options."
"They should include service-based reporting features."
"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."
"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."
"One of the improvements that could be made is related to improved storage options."
"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."
"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."
"Sigma could have better reports."
"The main improvement needed is in data modeling capabilities. If they add those features in the near future, it would be very helpful for us to implement the same or do the data cleansing part in the Sigma tool itself."
"The product's roadmap regarding introducing new features in the solution or new versions of the tool can be made better in the future."
"The only minor area for improvement lies in handling highly complex visualizations."
"Sigma could have better reports."
"I would like to see better visualization options. That would allow me to build out more visually pleasing dashboarding in Sigma."
"Sigma lacks a versioning feature to track changes. There is a need for better structuring, like a folder system, to organize diagrams efficiently."
"Either we are not using it properly, or the software is too complicated. It would be great if there was a way for me to create reports without relying on a data analyst."
 

Pricing and Cost Advice

"It is on the pricier end."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"I think it is reasonable."
"The retail price is set at one thousand dollars per creator per year."
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Top Industries

By visitors reading reviews
University
12%
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
7%
Computer Software Company
14%
Financial Services Firm
14%
Manufacturing Company
11%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise11
Large Enterprise17
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise3
Large Enterprise1
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...
What do you like most about Sigma?
The tool's interface is easy to use. The functions listed as a part of the menu items are easy to use.
What is your experience regarding pricing and costs for Sigma?
The pricing of Sigma is a concern, as it restricts our ability to provide more users with report-creating capabilities due to the high cost of admin or report creator licenses. Most users have view...
What needs improvement with Sigma?
As we are exploring multiple features in Sigma, I think Sigma can add more functionality. As Power BI gives multiple modeling options in its interface with the query editor, those features can be a...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Snowflake, Fivetran ,Autodesk, Flowspace, Super League Gaming, Zumper, Clover, Volta, Olivela
Find out what your peers are saying about Domo vs. Sigma and other solutions. Updated: September 2025.
867,349 professionals have used our research since 2012.