No more typing reviews! Try our Samantha, our new voice AI agent.

Dell PowerMax vs NetApp AFF C-Series comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
5th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
93
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
NetApp AFF C-Series
Ranking in All-Flash Storage
27th
Average Rating
8.6
Reviews Sentiment
3.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of Dell PowerMax is 4.6%, up from 4.2% compared to the previous year. The mindshare of NetApp AFF C-Series is 0.7%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
Dell PowerMax4.6%
NetApp AFF C-Series0.7%
Other87.8%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
Shailendra Choudhary - PeerSpot reviewer
Solution Architect at a tech services company with 10,001+ employees
Reliable flash storage has delivered strong data reduction and secured sensitive information
There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration aspects. Every storage vendor has certain limitations, and this is not limited to NetApp; it applies to everyone in the industry. I do not see any other significant areas for improvement with NetApp AFF C-Series at this time. NetApp is working on their roadmap, which is solid, and they are developing certain features that are yet to be released.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"All use cases for Everpure FlashArray are anything that requires a SAN should use it because it is the easiest thing on the market."
"The ease of use. That's what our customers love. They say it's very easy, they don't need special training, they don't need to call us or any other company or integrator to help them do their job. That's the main reason they purchase Pure."
"Deduplication is an excellent feature. I also like the NAS and support."
"It is pretty much just plug and play. There is not that much to do with it. It is very easy to use."
"We tested our VDI environment on this array and it performed flawlessly and boosted the user experience."
"Very stable; no worries about how much it can handle."
"We were previously on legacy storage systems, and after moving to Pure Storage, our stability and performance both drastically improved."
"The speed of the Pure FlashArray is very, very fast and nothing in the market can compare to it."
"The features of Dell PowerMax that I find most useful include reliability, support, uptime as well as flexibility and expandability."
"The solution's technical support was good, and it is one of the tool's main advantages."
"It is a very stable solution. I would rate it a ten out of ten."
"Dell PowerMax is pretty much 100%."
"As a major service provider, who has been working with Dell EMC for well over a decade, hosting mission-critical applications for important brands and businesses, along with some health institutions, where access to data is literally a life or death, we have to go with a system that we can trust without fail, and PowerMax has been giving that to us."
"We removed the need to observe whether we ran into issues with the performance of disks or number of IOPS. Previously, our Oracle Database would throw us performance errors. Now, with PowerMax, everything runs smoothly."
"The features of Dell PowerMax that I appreciate most include its quick performance and good specifications, and its ease of use benefits my company because it makes my job easier, as I am not struggling with a machine every day and everything simply works as intended."
"The solution has helped to improve our services, in the medical field."
"NetApp offers a cost-effective solution with very robust hardware."
"NetApp AFF C-Series is a good product for entry-level flash storage, the system is competitive in terms of pricing, and the value proposition is strong."
 

Cons

"If there is one thing that I did not appreciate about Pure, it is that between the two different lines, which would be FlashBlade and Everpure FlashArray, there is no easy way to migrate LUNs as far as being able to replicate across those platforms."
"I would appreciate improvements on daily health checks."
"I would like the ability to swap out the network adapters into it. So, without taking out the whole controller, I would like to be able to swap adapters. This would make things easier."
"I would like some performance analytics which go deeper than today. It should be specific to some hosts and applications. This would be good."
"The scalability of the solution is not as good as it probably could be."
"We would always like to see higher performance, and lower pricing is always better."
"Reports of performance and LUN utilization could be improved."
"This product has only two active controllers, whereas other solutions can have more. This is something that needs to improve."
"The initial setup could be easier."
"The size and weight of Dell PowerMax are quite cumbersome."
"While Dell PowerMax NVMe is very reliable storage and cannot experience downtime, we sometimes face challenges in our territories regarding the availability of critical parts."
"We are very interested in NVMe over Fibre Channel, which I understand is on the horizon. We would like to see that come to fruition in its ability to traverse the Fibre Channel SAN."
"Support of the product can be slow and an administrative challenge: planning, scheduling, and overseeing data center access for a Dell EMC rep. One improvement could be to enable a self-maintenance option. The requirements that we go through to get Dell EMC onsite to replace failed drives, power supplies, and other small redundant parts can be unnecessarily complex. If simplified, they could send us the parts, then we could replace them much faster, more easily, and truly within the SLA parameters."
"There are areas for improvement in AI, interface, support, and customizations."
"I would like to see the rack change. They have defaulted to the standard rack, so our fiber cables are crowded when we shut our back door."
"The tool is costly compared to other similar products. The product's pricing needs to be improved. I would like the product to include the replication feature in its future releases."
"There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration aspects."
"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."
 

Pricing and Cost Advice

"It is light years beyond anything else with the same price point."
"We have seen a reduction in TCO."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
"The price of the solution is not expensive."
"We purchased a license to use this solution and we pay for the storage ourselves."
"Pure came in at a better price point than EMC and performed better than Compellent."
"The Evergreen Storage subscription is a really cool concept. As long as we maintain our subscription, we will get new controllers every three years and really never have a forklift upgrade like we currently are doing. Just that future-proofing is an ease off of my mind to know that I won't have to do what I'm dong right now again."
"The cost has room for improvement."
"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
"The tool is very expensive."
"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."
"Dell is expensive compared to other products and I would rate its pricing a four out of ten."
"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."
"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
Information not available
report
Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.
908,858 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
14%
Manufacturing Company
10%
Healthcare Company
9%
Construction Company
7%
Manufacturing Company
23%
Financial Services Firm
12%
Outsourcing Company
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise16
Large Enterprise62
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with pricing, setup cost, and licensing was great.
What needs improvement with Dell EMC PowerMax NVMe?
Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount o...
What needs improvement with NetApp AFF C-Series?
There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration...
What is your primary use case for NetApp AFF C-Series?
I would recommend NetApp AFF C-Series for various types of companies depending on the use case. A small company, an e...
What advice do you have for others considering NetApp AFF C-Series?
I recommend Dell PowerStore to some of my customers, but usually the differences are taken care of. I focus primarily...
 

Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Information Not Available
Find out what your peers are saying about Dell PowerMax vs. NetApp AFF C-Series and other solutions. Updated: August 2026.
908,858 professionals have used our research since 2012.