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Dell PowerMax vs NetApp AFF C-Series comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
5th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
92
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
NetApp AFF C-Series
Ranking in All-Flash Storage
28th
Average Rating
8.6
Reviews Sentiment
3.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.4%, up from 6.4% compared to the previous year. The mindshare of Dell PowerMax is 4.6%, up from 4.0% compared to the previous year. The mindshare of NetApp AFF C-Series is 0.7%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.4%
Dell PowerMax4.6%
NetApp AFF C-Series0.7%
Other87.3%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
Shailendra Choudhary - PeerSpot reviewer
Solution Architect at a tech services company with 10,001+ employees
Reliable flash storage has delivered strong data reduction and secured sensitive information
There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration aspects. Every storage vendor has certain limitations, and this is not limited to NetApp; it applies to everyone in the industry. I do not see any other significant areas for improvement with NetApp AFF C-Series at this time. NetApp is working on their roadmap, which is solid, and they are developing certain features that are yet to be released.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Because of the encryption, we have different storage and the encryption can go over both, therefore we are NCA compliant."
"We're getting good performance, and the compression ratio is also very good in Pure Storage FlashArray."
"Having an intuitive user interface to get things running is great."
"We can store more for a cheaper price as opposed to paying for larger devices and larger rack spaces which get outdated sooner and which we'd have to change every two years. It simplifies storage for us."
"Whoever is using Pure Storage is happy with it, including the latency and everything, and we have not received any complaints related to Pure Storage throughout the four years I have worked here, which is really great."
"I have seen a huge increase in speed and performance on our databases."
"It is always out of the box, and ready to use."
"The initial setup is very straightforward. You simply plug it in and turn it on."
"Dell PowerMax has become the industrial standard for us."
"We use ESRS for our call-home, and a lot of times, Dell EMC will respond to the issue before we even know it."
"The performance is very good. Our predominant workloads are all less than 5 milliseconds and it's most common to have a sub-1-millisecond response time for our applications. In terms of efficiency, we've turned on compression and we're able to get as high as two-to-one compression on our workloads, on average."
"The UI is very easy to use. We can add volumes and manage them easily."
"Technical support for Dell PowerMax NVMe is good, and I am satisfied with the assistance provided."
"PowerMax NVMe has made it a lot easier to understand how much we are able to provision. It has made it a lot faster to provision new things. 90% of my time for provisioning has been reduced. Also, it has made it very easy to understand and see everything behind it versus the older heritage, where Dell EMC was very convoluted and hard to get working. Things that used to take an hour, probably now take five to 10 minutes."
"The solution's technical support was good, and it is one of the tool's main advantages."
"The best feature is the protection - PowerMax NVMe is volume-based and replicates data, so it's very comfortable for us to use."
"NetApp offers a cost-effective solution with very robust hardware."
"NetApp AFF C-Series is a good product for entry-level flash storage, the system is competitive in terms of pricing, and the value proposition is strong."
 

Cons

"The areas that have room for improvement include the scheduling process for upgrades."
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN."
"Pure will probably have to move to other layers of the stack, not only storage but, maybe, hyperconverged."
"Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
"During heavy load situations with 100K IOPS on one specific port, it requires more granularity level for distribution."
"Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation. Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors."
"The negative aspect of Everpure FlashArray is that migrations can be somewhat complicated."
"Had some issues with Purity not being entirely compatible with VMware ESXi."
"In my opinion, Dell PowerMax could be improved regarding pricing; the pricing is very expensive."
"I'd like to see the dedup and compression improve. Two to one is not very good. We should be getting something like three, four, or five to one."
"I would like to see more security features and improvements in the platform's ease of management."
"They should work with the storage engineers to better tweak the management tools to give them improved visibility into their data."
"I remember an episode where we had a performance issue based on one disk or more, which caused a performance drop for all equipment."
"The initial setup was a little bit complicated."
"The NVMe integration could be improved."
"The solution should include more AI features to make it smarter."
"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."
 

Pricing and Cost Advice

"Our licensing is on a yearly basis. So, every year, we renew. We could do a three-year contract, but right now, we only do a one-year."
"Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
"We are finding the TCO of flash to be lower than SSD implementations."
"I think that the pricing is less expensive compared to other standard products in the market today. Even the support contract and maintenance services cost less when compared to market-leading products like EMC."
"FlashArray is expensive, but the quality justifies the price."
"The pricing is very attractive and it delivers performance for the money."
"There is an annual or perpetual license required for this solution."
"My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."
"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."
"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
"Our costs are on a yearly basis."
"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
7%
Financial Services Firm
15%
Manufacturing Company
10%
Healthcare Company
9%
Computer Software Company
6%
Manufacturing Company
23%
Financial Services Firm
13%
Outsourcing Company
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise16
Large Enterprise62
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with pricing, setup costs, and licensing is that it is what it is; essentially, you pay for solid enter...
What needs improvement with Dell EMC PowerMax NVMe?
I would like to make some changes regarding scalability and the number of disks that the solution can be scaled versu...
What needs improvement with NetApp AFF C-Series?
There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration...
What is your primary use case for NetApp AFF C-Series?
I would recommend NetApp AFF C-Series for various types of companies depending on the use case. A small company, an e...
What advice do you have for others considering NetApp AFF C-Series?
I recommend Dell PowerStore to some of my customers, but usually the differences are taken care of. I focus primarily...
 

Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Information Not Available
Find out what your peers are saying about Dell PowerMax vs. NetApp AFF C-Series and other solutions. Updated: June 2026.
900,838 professionals have used our research since 2012.