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Dell PowerMax vs NetApp AFF C-Series comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 30, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
12th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerMax
Ranking in All-Flash Storage
7th
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
85
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
NetApp AFF C-Series
Ranking in All-Flash Storage
30th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Dell PowerMax is 4.8%, up from 4.0% compared to the previous year. The mindshare of NetApp AFF C-Series is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Dell PowerMax4.8%
Pure FlashArray X NVMe1.4%
NetApp AFF C-Series0.5%
Other93.3%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
MayankChauhan - PeerSpot reviewer
Lead Consultant - Cloud & Infrastructure Services at Infosys
Delivers essential support and performance for intensive operations in real-time environments
Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.
MB
Senior Storage Administrator at a manufacturing company with 10,001+ employees
Transition from costly infrastructure lowers expenses and improves hardware performance
NetApp offers a cost-effective solution with very robust hardware. Frequent improvements are shared through bulletins so we can enhance hardware performance by upgrading the ONTAP version. Firmware upgrades are also widely distributed. Weekly calls with NetApp ensure we're staying on top of any potential issues. The transition from SAN-based to NetApp storage eliminated SAN switch costs and reduced CommVault dependency, lowering license costs significantly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of this solution is its ease of use."
"It has good, reliable, fast storage."
"The most valuable feature of this solution is reliability."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"The solution is very straightforward to set up."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"The compression and deduplication are always on. We get more than 4:1 capacity savings using them. The efficiency benefits from compression and deduplication are through a specialized hardware module within the storage itself, and that means there is no overhead to the compression and dedupe."
"This platform is reliable in supporting our data availability. We now have a higher performing platform and have been able to consolidate our workloads into one single platform."
"The response time, compared to XtremIO, is far better."
"The performance is very good. Our predominant workloads are all less than 5 milliseconds and it's most common to have a sub-1-millisecond response time for our applications. In terms of efficiency, we've turned on compression and we're able to get as high as two-to-one compression on our workloads, on average."
"The most valuable feature of Dell PowerMax is its reliability."
"It is easy to manage and upgrade."
"The features of Dell PowerMax that I find most useful include reliability, support, uptime as well as flexibility and expandability."
"The speed and the compatible interface with IBM are the most valuable features of the PowerMax product."
"NetApp offers a cost-effective solution with very robust hardware."
 

Cons

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"The tool's portfolio is minimal. It is expensive."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"The software layer has to improve."
"The main feature that I personally want to see is the possibility to upgrade to the next generation without changing all the components and just change the engine, relying on the compatibility matrices between two different generations. Meaning that we could just keep the enclosure and upgrade the engine, integrating the enclosure to the existing pool, then adding automation tools for orchestration."
"The solution does not use new versions of OS and patches. Its installation is also difficult. The solution is not as fast as other storage in the market."
"There are quite a few design areas where I have been trying to understand why it has been designed in certain ways. This includes redundancy at the engine level, the virtual engines, or the directors that are installed. It is also related to how the cache destaging happens, or how it's designed, and how read and write caches are designed. These are design areas where I think they can do better."
"Firmware updates are a bit painful because you have to involve their support, as opposed to having the ability to do it yourself."
"The installation of equipment needed support's help."
"The disadvantage of PowerMax is its cost. It is expensive, mainly due to pricing."
"I think management is where PowerMax is weakest. We're still managing it like we managed EMC arrays in the early 2000s. There's a slicker, fancier GUI that does more things, but at the end of the day, you still have to dig into the command line and issue a lot of the same commands that we still were using almost 20 years ago."
"When it comes to Oracle and database workloads, data reduction could be a little bit better. Some of the competition, like Pure, have post-processes which do additional deduplication and compression on the backside; everything is in-line and then they do a secondary process. It would be a good option if you could start getting 5:1 or 6:1 data reduction on database workloads."
"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."
"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."
 

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The licensing is on a yearly basis."
"With VMware, we pay $300,000 annually."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The product is expensive."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Dell is expensive compared to other products and I would rate its pricing a four out of ten."
"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."
"The cost has room for improvement."
"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."
"The price is starting from $500,000."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"It scales enormously, but it's expensive to do so."
"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Financial Services Firm
17%
Computer Software Company
10%
Manufacturing Company
9%
Healthcare Company
8%
Manufacturing Company
20%
Financial Services Firm
13%
Computer Software Company
10%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise15
Large Enterprise55
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.
What needs improvement with NetApp AFF C-Series?
We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue. Better ...
What is your primary use case for NetApp AFF C-Series?
We are using NetApp C series for our VMware environments mainly.
What advice do you have for others considering NetApp AFF C-Series?
Overall, from one to ten, I would rate NetApp as an eight. As for additional advice, I suggest that NetApp provide mo...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
Information Not Available
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