Try our new research platform with insights from 80,000+ expert users

Dell PowerMax vs NetApp AFF C-Series comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 30, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
12th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerMax
Ranking in All-Flash Storage
7th
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
85
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
NetApp AFF C-Series
Ranking in All-Flash Storage
30th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Dell PowerMax is 4.8%, up from 4.0% compared to the previous year. The mindshare of NetApp AFF C-Series is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Dell PowerMax4.8%
Pure FlashArray X NVMe1.4%
NetApp AFF C-Series0.5%
Other93.3%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
MayankChauhan - PeerSpot reviewer
Lead Consultant - Cloud & Infrastructure Services at Infosys
Delivers essential support and performance for intensive operations in real-time environments
Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.
MB
Senior Storage Administrator at a manufacturing company with 10,001+ employees
Transition from costly infrastructure lowers expenses and improves hardware performance
NetApp offers a cost-effective solution with very robust hardware. Frequent improvements are shared through bulletins so we can enhance hardware performance by upgrading the ONTAP version. Firmware upgrades are also widely distributed. Weekly calls with NetApp ensure we're staying on top of any potential issues. The transition from SAN-based to NetApp storage eliminated SAN switch costs and reduced CommVault dependency, lowering license costs significantly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of this solution are its ease of use and performance."
"The solution is scalable."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"What I really like about this program, is that it is easy to use and easy to configurate."
"The solution is very straightforward to set up."
"The most valuable feature of this solution is reliability."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"NVMe technology improves input/output performance."
"The solution is easy to use with applications that are user-friendly."
"We are using the solution's application and snapshot feature."
"Technical support has been excellent."
"The smaller footprint of the device has been really nice. We have gone from eight bays to one bay. Having one floor tile in our data center has been pretty awesome. A lot less power and HVAC cooling is being consumed."
"The stability is amazing. Zero downtime reported over the last years."
"It offers a high level of availability, so pretty much near zero downtime."
"It is a very stable solution. I would rate it a ten out of ten."
"NetApp offers a cost-effective solution with very robust hardware."
 

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"They could add more support for file storage and different types of storage."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"Adding some functions to the product would be beneficial."
"In terms of what needs improvement, the dashboard and management could be simplified."
"The initial setup was complex, as it is a complex system and you have to learn a lot."
"The solution does not use new versions of OS and patches. Its installation is also difficult. The solution is not as fast as other storage in the market."
"I'd like to see the dedup and compression improve. Two to one is not very good. We should be getting something like three, four, or five to one."
"There are definitely some improvements that can be made to the CloudIQ."
"There is also room for improvement in the PowerMax architecture and hardware itself. They should design the PowerMax on the basis of PCIe 4.0. I would like to see the possibility of an NVMe drive that operates on PCIe 4.0 and not PCIe 3.0."
"Dell can improve the Service Level Agreement (SLA) compliance. Sometimes, when we need to replace a component, the SLA says four hours, but for some reason, the technician doesn't arrive until the next business day or even six to eight hours later before the case is placed. So, focusing on respecting the SLA is where Dell could improve."
"The disadvantage of PowerMax is its cost. It is expensive, mainly due to pricing."
"Dell PowerMax NVMe is costly compared to other solutions."
"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."
"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."
 

Pricing and Cost Advice

"The product is expensive."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"With VMware, we pay $300,000 annually."
"Our costs for the product are three million."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"The price is on the market. It's not inexpensive, but it's available on the market."
"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."
"Since Dell PowerMax NVMe is an enterprise storage, its price is premium."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."
"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."
Information not available
report
Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.
879,422 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Financial Services Firm
17%
Computer Software Company
10%
Manufacturing Company
9%
Healthcare Company
8%
Manufacturing Company
20%
Financial Services Firm
13%
Computer Software Company
10%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise15
Large Enterprise55
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.
What needs improvement with NetApp AFF C-Series?
We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue. Better ...
What is your primary use case for NetApp AFF C-Series?
We are using NetApp C series for our VMware environments mainly.
What advice do you have for others considering NetApp AFF C-Series?
Overall, from one to ten, I would rate NetApp as an eight. As for additional advice, I suggest that NetApp provide mo...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
Information Not Available
Find out what your peers are saying about Dell Technologies, Hewlett Packard Enterprise, NetApp and others in All-Flash Storage. Updated: December 2025.
879,422 professionals have used our research since 2012.