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HPE Alletra Storage vs NetApp AFF C-Series comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
218
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
NetApp AFF C-Series
Ranking in All-Flash Storage
27th
Average Rating
8.6
Reviews Sentiment
3.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.5%, up from 6.3% compared to the previous year. The mindshare of HPE Alletra Storage is 6.5%, down from 9.2% compared to the previous year. The mindshare of NetApp AFF C-Series is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
HPE Alletra Storage6.5%
Everpure FlashArray7.5%
NetApp AFF C-Series0.6%
Other85.4%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
TL
Systems Specialist at a comms service provider with 201-500 employees
Data management operations are streamlined with impressive metrics and responsive support
Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.
Shailendra Choudhary - PeerSpot reviewer
Solution Architect at a tech services company with 10,001+ employees
Reliable flash storage has delivered strong data reduction and secured sensitive information
There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration aspects. Every storage vendor has certain limitations, and this is not limited to NetApp; it applies to everyone in the industry. I do not see any other significant areas for improvement with NetApp AFF C-Series at this time. NetApp is working on their roadmap, which is solid, and they are developing certain features that are yet to be released.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like most about this solution, is the speed, resiliency and scalability."
"The management features are well organized and they have a very good dashboard."
"It overperforms both in terms of storage capacity and throughput, and bandwidth capability."
"I never have to worry about its performance impacting the firm."
"The most valuable feature of this solution is the support."
"The top-tier support and reliable storage are the most valuable features of this solution."
"My favorite feature about Pure Storage FlashArray is definitely the simplicity; in one word, it's simple to install, simple to upgrade, simple to maintain, and simple to manage."
"We noticed a dramatic increase in application performance when moving it from NetApp to Pure Storage."
"In our evaluation process, both the cost of the solution and our familiarity with the way that solution worked were what stood out to us as driving factors, with no significant negatives to report."
"Alletra has helped us improve our storage performance."
"HPE Alletra Storage is simple."
"The GUI for onboarding is straightforward."
"The deduplication feature is great."
"The solution has reduced my data management operation costs and time."
"InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on."
"It's good for preventing problems before they occur."
"NetApp AFF C-Series is a good product for entry-level flash storage, the system is competitive in terms of pricing, and the value proposition is strong."
"NetApp offers a cost-effective solution with very robust hardware."
 

Cons

"Technical support needs improvement. With respect to them being able to respond, they're more marketing people, less technical."
"I feel like there is too much automation; the user doesn't have any manual input."
"Pure Storage will have issues with positioning in the near future since it's a relatively new company."
"The negative aspect of Everpure FlashArray is that migrations can be somewhat complicated."
"We would like to see more development on their Copy Automation Tool (CAT) for Oracle, as well as better integration for our customers running Oracle VM."
"The technical support is okay, but could be improved."
"I would like to see more detailed reporting on the data. However, it would be nice to know what are the exact VMs usage after deduplication and/or what that VMs actual latency and bandwidth is, outside of VMware."
"A noticeable area for improvement is the support for object storage. The FlashArray does not natively support object storage like S3 or Swift, which pushes customers needing these features towards the more expensive FlashBlade."
"There were challenges initially, deploying it. I'm not sure there was an issue with compatibility between our ESX host connecting to storage, or something of that nature. However, we would constantly drop storage."
"To improve HPE Alletra Storage, I suggest adding more expansion capabilities. We are currently limited to a certain number of shelves, so extending it to even greater capacity would be beneficial."
"I have not seen a return on investment with the HPE Alletra Storage."
"It could use improvement in correctly identifying and naming the systems. The solution keeps changing the names of everything. It's been hard to track."
"I would like to see the costs of HPE Alletra Storage go down a little bit."
"I have not seen a tangible return on investment with HPE Alletra Storage."
"HPE can improve HPE Alletra Storage by adding some features to be available from the offline GUI, especially related to snapshots and taking a snapshot for the whole storage, as some customers need this feature."
"The deployment was a little rocky."
"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."
"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."
 

Pricing and Cost Advice

"The price of Pure Storage FlashArray is expensive."
"In terms of other contemporary arrays, Pure is something you need to have a use case for, as it's not priced for you to buy one off-the-shelf. If you have a use case, heavy lift Oracle Databases, any type of noticeable virtual desktop infrastructure (VDI), or need low latency and high throughput, you should consider all-flash at least and probably Pure Storage."
"I would rate it a seven out of ten for pricing. It could be improved."
"There are no licensing fees or other costs."
"Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"Pure Storage has not helped to reduce our HANA licensing costs."
"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"There is a license. HPE Alletra uses a cloud-based model."
"Overall, it was good. It had a good price per gigabyte."
"It is reasonably priced."
"The solution is expensive and can cost around five lakhs."
"For us, its price is good."
"HPE was a clear winner on price per terabyte. It was very smooth."
"So far, so good."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Computer Software Company
11%
Manufacturing Company
10%
Financial Services Firm
9%
Government
6%
Manufacturing Company
20%
Financial Services Firm
15%
University
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business66
Midsize Enterprise36
Large Enterprise152
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What needs improvement with NetApp AFF C-Series?
There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration...
What is your primary use case for NetApp AFF C-Series?
I would recommend NetApp AFF C-Series for various types of companies depending on the use case. A small company, an e...
What advice do you have for others considering NetApp AFF C-Series?
I recommend Dell PowerStore to some of my customers, but usually the differences are taken care of. I focus primarily...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Information Not Available
Find out what your peers are saying about HPE Alletra Storage vs. NetApp AFF C-Series and other solutions. Updated: April 2026.
893,311 professionals have used our research since 2012.