HPE Alletra Storage vs NetApp AFF C-Series comparison

Hewlett Packard Enterprise and NetApp are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #2 with an average rating of 9.1, while NetApp is ranked #30 with an average rating of 8.0. Hewlett Packard Enterprise holds a 9.2% mindshare in AFS, compared to NetApp’s 0.5% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive Summary

We performed a comparison between HPE Alletra Storage and NetApp AFF C-Series based on real PeerSpot user reviews.

Find out what your peers are saying about Dell Technologies, Hewlett Packard Enterprise, NetApp and others in All-Flash Storage.

To learn more, read our detailed All-Flash Storage Report (Updated: December 2025).

Buyer's Guide

All-Flash Storage

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 9.2%, up from 6.4% compared to the previous year. The mindshare of NetApp AFF C-Series is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	9.2%
Pure FlashArray X NVMe	1.4%
NetApp AFF C-Series	0.5%
Other	88.9%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Toby Lutter

Systems Specialist at a comms service provider with 201-500 employees

Data management operations are streamlined with impressive metrics and responsive support

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.

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Mishal Bhatt

Senior Storage Administrator at a manufacturing company with 10,001+ employees

Transition from costly infrastructure lowers expenses and improves hardware performance

NetApp offers a cost-effective solution with very robust hardware. Frequent improvements are shared through bulletins so we can enhance hardware performance by upgrading the ONTAP version. Firmware upgrades are also widely distributed. Weekly calls with NetApp ensure we're staying on top of any potential issues. The transition from SAN-based to NetApp storage eliminated SAN switch costs and reduced CommVault dependency, lowering license costs significantly.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has benefited my organization because it has reduced time to insights."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The initial setup was extremely simple and straightforward."

"The database workloads are pretty fast because I frequently move data from here to there."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The latency is good."

More Pure FlashArray X NVMe pros

"The solution has been rock-solid since we've had it."

"The performance is valuable. The NVMe performance with VDI plays a big role. There is efficiency of the array and replication between two sites. A lot of customers use Alletra for production and DR and do replication."

"My experience with the deployment of HPE Alletra Storage has been good. I like the single pane of glass approach."

"Feature-wise, it's pretty simple; just a one-click button to enable it, so implementing it was pretty easy too."

"The features of HPE Alletra Storage that I most appreciate are the super fast new NVMe drives, which are amazing."

"The all-flash system we have is incredibly fast."

"The features of HPE Alletra Storage that I appreciate the most are the UI."

"One example of how HPE Alletra Storage features benefited our organization is by addressing technical debt."

More HPE Alletra Storage pros

"NetApp offers a cost-effective solution with very robust hardware."

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"I would like to see replication and DR features in the next release of this solution."

"The UI for this solution needs to be improved."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"It is on the expensive side."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

More Pure FlashArray X NVMe cons

"I cannot think of a specific area that needs improvement."

"I would not like to see any additional features included in the new release of the HPE Alletra Storage. We're still new to the solution. So far, it's fine."

"I would say that maybe the user interface and experience could be improved."

"I have experienced some issues, not necessarily downtime. That said, we had some controller issues at one point; however, since I have redundancy, we really didn't experience any downtime."

"I don't know how HPE Alletra Storage can be improved; I will have to ask my team what they want next."

"HPE Alletra Storage could be improved with greater compatibility of the HPE KVM or VM hypervisor with our other products, which would allow us to migrate off of VMware."

"It was fairly difficult to migrate the data from 3PAR over."

"We had some support engineers who were not qualified to do the work, and we had to wait until we could get some qualified people to come out to fix it, which was a low point from support."

More HPE Alletra Storage cons

"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."

"We pay approximately $50,000 USD per year in licensing fees."

"Our licensing fees are $500,000+ USD."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The licensing is on a yearly basis."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."

"There is a license. HPE Alletra uses a cloud-based model."

"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."

"Overall, it was good. It had a good price per gigabyte."

"For us, its price is good."

"Its price can be optimized."

"The solution is expensive and can cost around five lakhs."

"It is reasonably priced."

More HPE Alletra Storage pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

15%

Manufacturing Company

10%

Financial Services Firm

Government

Manufacturing Company

20%

Financial Services Firm

13%

Computer Software Company

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	25
Large Enterprise	36

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

See all answers

What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

See all answers

What needs improvement with HPE Alletra?

In HPE Alletra Storage, areas that have room for improvement include the network-attached storage, specifically the N...

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What needs improvement with NetApp AFF C-Series?

We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue. Better ...

See all answers

What is your primary use case for NetApp AFF C-Series?

We are using NetApp C series for our VMware environments mainly.

See all answers

What advice do you have for others considering NetApp AFF C-Series?

Overall, from one to ten, I would rate NetApp as an eight. As for additional advice, I suggest that NetApp provide mo...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 11% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE Primera vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 7% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

More HPE Alletra Storage Competitors

NetApp AFF A-Series vs NetApp AFF C-Series

Compared 30% of the time

NetApp FAS Series vs NetApp AFF C-Series

Compared 23% of the time

NetApp AFF vs NetApp AFF C-Series

Compared 16% of the time

NetApp NVMe AFF A800 vs NetApp AFF C-Series

Compared 11% of the time

Dell PowerMax vs NetApp AFF C-Series

Compared 9% of the time

More NetApp AFF C-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

December 2025

Download HPE Alletra Storage product report

Buyer's Guide

All-Flash Storage

December 2025

Download NetApp AFF C-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage provides on-premises cloud-like operations, delivering high-performance NVMe drives, VMware integration, data deduplication, and compression. It's known for simplicity, management ease, and capacity efficiency.

HPE Alletra Storage stands out for its scalability and comprehensive features, benefiting diverse workloads and scenarios. Users report faster IOPS, reduced provisioning time, and fewer support tickets. Its guarantee of data availability and strong support network ensure high operational reliability and cost-efficiency. However, it could improve NVMe compatibility, setup, and connectivity. Enhancing intuitive design and monitoring capabilities while reducing internet dependency and refining integration with existing software would increase user satisfaction. Cost efficiency and streamlined licensing are ongoing concerns, with demands for file-based storage, better scalability, and customizability improvements.

What are the key features of HPE Alletra Storage?

Cloud-like Operations: Provides on-premises cloud-like experiences.
High-Performance NVMe: Utilizes NVMe drives for enhanced speed.
VMware Integration: Seamlessly integrates with VMware environments.
Data Deduplication: Efficiently reduces data redundancy.
Compression: Optimizes storage capacity through compression.

What benefits and ROI should be evaluated in reviews?

Reliability: High data availability guarantee and strong support network.
Scalability: Benefits workloads with flexible scaling options.
Speed: Reports of faster IOPS and reduced provisioning time.
Efficiency: Fewer support tickets and efficient resource management.
Cost-Effectiveness: Operational reliability leads to lower costs.

HPE Alletra Storage is widely used in virtualization, VMware, and data center block storage, particularly in financial and healthcare sectors. Organizations utilize it for VM storage, cloud infrastructure, and databases. It supports VDI, hyper-converged infrastructure, and high-performance computing. Businesses leverage its capabilities for data backup, compression, and deduplication, integrating seamlessly with existing environments to meet enterprise storage needs with high throughput and low-latency performance.

Hewlett Packard Enterprise

NetApp AFF C-Series enhances data storage efficiency and performance, seamlessly handling high workloads and data management tasks. It is leveraged for high-speed data accessibility, optimization, supporting critical applications, and delivering reliable performance in dynamic environments.

NetApp AFF C-Series is appreciated for its high performance, flexibility, and efficient data management. It offers seamless integration with cloud services, snapshot technology, and scalability. Users value its ease of setup, strong support, robust automation capabilities, reliable data protection, and fast response times. However, areas for improvement include better initial setup documentation, system stability during high I/O operations, more seamless integration with third-party cloud services, improved customer support response times, enhanced data analytics capabilities, and a more intuitive management dashboard.

What are the most important features of NetApp AFF C-Series?

High performance: Ideal for handling high workloads and ensuring swift data accessibility.
Flexibility: Seamless integration with cloud services.
Efficient data management: Advanced snapshot technology and scalability.
Ease of setup: Straightforward installation process.
Strong support: Robust customer support when needed.
Automation: Efficient automation capabilities for streamlined processes.
Data protection: Reliable safeguards for critical data.
Fast response times: Quick reaction to data requests and operations.

What benefits and ROI should users look for in reviews?

Data storage efficiency: Reduction in storage costs due to high efficiency.
Performance: Improved productivity with high-speed data access.
Reliability: Consistent performance in dynamic environments.
Support for critical applications: Ensures critical business applications run smoothly.
Cloud integration: Enhanced flexibility with seamless cloud service integration.
Scalability: Future-proofing storage needs with scalable solutions.

NetApp AFF C-Series is implemented across industries where data storage efficiency and performance are critical. In finance, it supports high-speed transactions, while in healthcare, it ensures reliable management of sensitive medical records. In the technology sector, it offers robust support for dynamic, data-intensive applications, enhancing overall business performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

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Find out what your peers are saying about Dell Technologies, Hewlett Packard Enterprise, NetApp and others in All-Flash Storage. Updated: December 2025.

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