The data scrambling, the masking, is the most valuable feature. That is how we protect our personal and sensitive information. That is very important for Heineken, given that we work in global scenarios with a lot of personal information and business-sensitive information. This feature is particularly helpful. It is a very intelligent solution when it comes to identifying the dependencies and connections and it is easily scalable. It allows a type of self-service where we are not dependent on the supplier to do the work. Our team members can do things themselves. It is also extremely important that DATPROF's masking for non-SAP databases also integrates with SAP TDM, out-of-the-box. We have operations in more than 100 countries and a majority of those operations use SAP applications. But some of our very important regions, such as the Americas and Asia-Pacific, are using Microsoft Dynamics NAV and Oracle as their core ERPs. That means we have some customers who are in both SAP and non-SAP. When we do scrambling for different applications, it is extremely important that DATPROF and the SAP applications talk to each other and synchronize. Otherwise, for example, if the name Mano is changed to Frank in an SAP system, but the same Mano is changed to Albert in a non-SAP system, that means Mano has two names in two different systems. That means that identity is lost, from a name perspective. It is also quite efficient, as we are doing data refreshes regularly.
