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Contentful vs Wix comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Contentful
Ranking in Web Content Management
4th
Average Rating
8.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Wix
Ranking in Web Content Management
8th
Average Rating
8.4
Number of Reviews
6
Ranking in other categories
Web Hosting Services (3rd)
 

Mindshare comparison

As of October 2026, in the Web Content Management category, the mindshare of Contentful is 1.4%, up from 1.2% compared to the previous year. The mindshare of Wix is 1.6%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Contentful1.4%
Wix1.6%
Other97.0%
Web Content Management
 

Featured Reviews

Margaret  Thatcher - PeerSpot reviewer
Production Manager at Unilever
Content workflows have become faster and empower non-technical teams to update pages independently
Contentful makes it easier for non-technical teams to update content by providing organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text areas. It has great built-in versioning features with history and draft states, so it is easy to make updates and revert when needed. Some of the best features that Contentful offers include organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text. Contentful has great built-in versioning features with history and draft states, making it easy to make updates and revert when needed. Additionally, it has a very intuitive user interface and good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. It is also very cost-effective and powerful, and it keeps a history of changes made to the content easily. The versioning and multiple spaces features of Contentful have helped my team manage content effectively, as we leverage Contentful's headless CMS capabilities to easily build a static website using modern technology such as GatsbyJS and ReactJS, making it an ideal solution for small businesses and startups seeking a low-maintenance approach. It is a very scalable tool. Contentful has positively impacted my organization as it is very scalable, can be used by any size of organization, and is a very cost-effective tool. It helps us save cost, especially when dealing with a lot of content compared to other alternatives. Its intuitive design facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary. It has been a very good tool because I am able to spend less time maintaining websites, and my clients spend less time worrying about their site crashing or being hacked. This tool has allowed me to be much more flexible with the types of front-end technology I can use. Since it is very easy to use for all types of technical users, there is no time wasted. It enabled rapid project delivery and low-cost projects for my organization. Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%. More work is delivered due to reusability and other features within a shorter time and with less manual effort.
James Dunne-Bennett - PeerSpot reviewer
Project Delivery Manager at Siemens Industry
Has saved time during website building and helps maintain a professional look
The mobile view needs to be fixed when reviewing on the desktop to show what it actually displays on the phone. There were a couple of small bugs which I think they fixed. Sometimes when dragging and dropping things into place, they would snap into place, and then after saving and checking the live page, it would not quite match what was showing in the website builder. I would have to go back in and move it to the right and then snap it back for it to work. Sometimes doing exactly the same thing when building requires one or two attempts to get it to reflect what you want to see on the live page.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Contentful has positively impacted my organization as it has been a major breakthrough."
"The best features Contentful offers are its APIs and how easy it is to integrate them."
"Contentful is a great tool and a powerful solution to support multiple platforms."
"Contentful has impacted my organization positively because it is the best headless CMS, and it is very useful for my organization."
"Contentful has helped serve clients better by allowing campaigns to be launched quickly and pages to be developed rapidly, enabling focus on the structure of the page while putting the content on Contentful, which reduces the time to make the page live."
"Website management has become very easy, and content updates to websites are straightforward."
"Contentful is stable."
"Contentful has impacted my organization positively because it has been a game changer since we started using this tool."
"Wix has actually reduced my time in developing or delivering a website to the client, so I can have more clients in the pipeline."
"The return on investment with Wix is excellent because hosting a website costs around 4,000 to 5,000 Indian Rupees, equivalent to $50 a year, I have access to all tools and functionalities, and I can generate as much sales as I want through Wix."
"I like the solution's responsiveness, usability, and user interface."
"Basic features can be grasped in a couple of hours because it's CMS-based with all tools readily available."
"The biggest advantages are that it is inexpensive and very easy to use, which means I can spend less time building the website and more time working."
"I found everything okay in Wix, and it's easy to create a website."
 

Cons

"There was no return on investment. It was very expensive to implement all the needed specialties a company needs for its public publish strategy, to publish the content in different countries, different markets, and different languages."
"One area where I believe Contentful can be improved is better handling of complex content relationships, as when content is deeply nested with references inside references, the queries can get messy and hard to manage on the front end."
"A minor issue I have is that Contentful does not have a way to organize fields within an entry."
"Contentful has not helped my organization or our customers achieve any measurable benefits, such as saving time or improving workflows, as we have not measured that."
"The most annoying feature that I have experienced is that when we are editing the content, it is automatically saved, no matter what."
"Contentful can improve by addressing one technical issue regarding the creation of builds."
"Sometimes the linking is challenging. If you are using too many links, then it is actually making the application deployment time longer, so Contentful needs to figure out a way to solve that problem."
"Customer support for Contentful is very good; whenever I have a query, the customer support team is very responsible, although response times can be delayed sometimes."
"The Wix editor can sometimes be glitched or buggy and requires a significant amount of memory on my computer."
"There are a few bugs where what it says it will show on the phone versus the laptop does not always match."
"Wix is quite slow. When I use Wix, it's a bit slower than Shopify."
"When it comes to drag and drop, it sometimes creates problems when the size is not compatible."
"The solution’s scalability can be improved."
"Wix has drawbacks regarding website optimization and speed."
 

Pricing and Cost Advice

Information not available
"Wix is an affordable solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Construction Company
14%
Manufacturing Company
12%
Media Company
12%
Outsourcing Company
11%
Comms Service Provider
10%
Financial Services Firm
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise18
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise1
 

Questions from the Community

What is your experience regarding pricing and costs for Contentful?
Setup cost and pricing are handled by our organization's admin team. Currently, I do not have much information on this.
What needs improvement with Contentful?
I would prefer a model where template changes are stored locally in the browser or somewhere as an incomplete draft. If there is an explicit save or create draft action, that would make it easier w...
What is your primary use case for Contentful?
I have been using Contentful for around two to three years. Initially, we used Contentful as our CMS. From there, we transitioned from using it as a basic CMS to extensively using it for all the fe...
What is your experience regarding pricing and costs for Wix?
Pricing is subscription-based and reasonable for small to medium projects. It is cost-effective compared to building, managing, and maintaining custom infrastructure.
What needs improvement with Wix?
Wix can be improved by providing more flexibility for advanced developers, especially in terms of backend logic and scalability. Vendor lock-in is a concern and exporting or migrating projects out ...
What is your primary use case for Wix?
My main use case for Wix is to quickly build and deploy websites without worrying about infrastructure hosting and front-end setup. It is especially useful for MVPs, landing pages, and small-scale ...
 

Comparisons

 

Overview

Find out what your peers are saying about Contentful vs. Wix and other solutions. Updated: September 2026.
915,287 professionals have used our research since 2012.