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Contentful vs Wix comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Contentful
Ranking in Web Content Management
4th
Average Rating
8.6
Number of Reviews
21
Ranking in other categories
No ranking in other categories
Wix
Ranking in Web Content Management
8th
Average Rating
8.4
Number of Reviews
6
Ranking in other categories
Web Hosting Services (3rd)
 

Mindshare comparison

As of August 2026, in the Web Content Management category, the mindshare of Contentful is 1.2%, down from 1.3% compared to the previous year. The mindshare of Wix is 1.5%, down from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Contentful1.2%
Wix1.5%
Other97.3%
Web Content Management
 

Featured Reviews

Margaret  Thatcher - PeerSpot reviewer
Production Manager at Unilever
Content workflows have become faster and empower non-technical teams to update pages independently
Contentful makes it easier for non-technical teams to update content by providing organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text areas. It has great built-in versioning features with history and draft states, so it is easy to make updates and revert when needed. Some of the best features that Contentful offers include organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text. Contentful has great built-in versioning features with history and draft states, making it easy to make updates and revert when needed. Additionally, it has a very intuitive user interface and good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. It is also very cost-effective and powerful, and it keeps a history of changes made to the content easily. The versioning and multiple spaces features of Contentful have helped my team manage content effectively, as we leverage Contentful's headless CMS capabilities to easily build a static website using modern technology such as GatsbyJS and ReactJS, making it an ideal solution for small businesses and startups seeking a low-maintenance approach. It is a very scalable tool. Contentful has positively impacted my organization as it is very scalable, can be used by any size of organization, and is a very cost-effective tool. It helps us save cost, especially when dealing with a lot of content compared to other alternatives. Its intuitive design facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary. It has been a very good tool because I am able to spend less time maintaining websites, and my clients spend less time worrying about their site crashing or being hacked. This tool has allowed me to be much more flexible with the types of front-end technology I can use. Since it is very easy to use for all types of technical users, there is no time wasted. It enabled rapid project delivery and low-cost projects for my organization. Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%. More work is delivered due to reusability and other features within a shorter time and with less manual effort.
James Dunne-Bennett - PeerSpot reviewer
Project Delivery Manager at Siemens Industry
Has saved time during website building and helps maintain a professional look
The mobile view needs to be fixed when reviewing on the desktop to show what it actually displays on the phone. There were a couple of small bugs which I think they fixed. Sometimes when dragging and dropping things into place, they would snap into place, and then after saving and checking the live page, it would not quite match what was showing in the website builder. I would have to go back in and move it to the right and then snap it back for it to work. Sometimes doing exactly the same thing when building requires one or two attempts to get it to reflect what you want to see on the live page.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features Contentful offers are its APIs and how easy it is to integrate them."
"Contentful has impacted my organization positively because it has been a game changer since we started using this tool."
"Contentful offers great features such as various plugin options, an excellent preview option, scheduling, and workflows, making it simple to create, author, and publish content efficiently with an intuitive interface."
"Contentful has impacted my organization positively because it is the best headless CMS, and it is very useful for my organization."
"Contentful has impacted my organization positively because the business is able to change the content without the help of a developer, and they can make a deployment very easily."
"Contentful has positively impacted my organization by making things easier, as I am able to create new pages immediately without significant additional development effort."
"Contentful has positively impacted my organization by facilitating faster campaigns for marketing content, reducing the dev workload, and shortening the time to market, with no hard-coding of content, a clean API-based architecture, and reusable components."
"Contentful is stable."
"The return on investment with Wix is excellent because hosting a website costs around 4,000 to 5,000 Indian Rupees, equivalent to $50 a year, I have access to all tools and functionalities, and I can generate as much sales as I want through Wix."
"I like the solution's responsiveness, usability, and user interface."
"Wix has actually reduced my time in developing or delivering a website to the client, so I can have more clients in the pipeline."
"The biggest advantages are that it is inexpensive and very easy to use, which means I can spend less time building the website and more time working."
"I found everything okay in Wix, and it's easy to create a website."
"Basic features can be grasped in a couple of hours because it's CMS-based with all tools readily available."
 

Cons

"Contentful can improve by addressing one technical issue regarding the creation of builds."
"Customer support for Contentful is very good; whenever I have a query, the customer support team is very responsible, although response times can be delayed sometimes."
"Contentful would be improved if integrations could be made easier."
"I think Contentful could be improved if it could include built-in localization, meaning translation of language, and allow for creative editing of visual and imagery."
"Apart from that, the price is a bit high when we are storing more content in the CMS."
"Contentful could be improved in the following ways. It would be much easier if I could move data from one environment to another without any CLI tools."
"Contentful has not helped my organization or our customers achieve any measurable benefits, such as saving time or improving workflows, as we have not measured that."
"There were challenges because when I was creating a solution, I didn't know Contentful very well. I found a lot of problems with types and matching in TypeScript types with the fields I was using and with the API and the full module."
"Wix has drawbacks regarding website optimization and speed."
"There are a few bugs where what it says it will show on the phone versus the laptop does not always match."
"When it comes to drag and drop, it sometimes creates problems when the size is not compatible."
"Wix is quite slow. When I use Wix, it's a bit slower than Shopify."
"The solution’s scalability can be improved."
"The Wix editor can sometimes be glitched or buggy and requires a significant amount of memory on my computer."
 

Pricing and Cost Advice

Information not available
"Wix is an affordable solution."
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909,725 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
17%
Construction Company
16%
Outsourcing Company
10%
Manufacturing Company
10%
Outsourcing Company
12%
Comms Service Provider
10%
Financial Services Firm
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise17
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise1
 

Questions from the Community

What is your experience regarding pricing and costs for Contentful?
Setup cost and pricing are handled by our organization's admin team. Currently, I do not have much information on this.
What needs improvement with Contentful?
While Contentful already incorporates a lot of AI integration, improvements could be made in feature-wise AI integrations, such as generating SEO data for product catalogs or assisting marketers in...
What is your primary use case for Contentful?
My main use case for Contentful involves developing e-commerce storefront applications that require displaying dynamic content like banners for hero images on the homepage or product sliders, which...
What is your experience regarding pricing and costs for Wix?
Pricing is subscription-based and reasonable for small to medium projects. It is cost-effective compared to building, managing, and maintaining custom infrastructure.
What needs improvement with Wix?
Wix can be improved by providing more flexibility for advanced developers, especially in terms of backend logic and scalability. Vendor lock-in is a concern and exporting or migrating projects out ...
What is your primary use case for Wix?
My main use case for Wix is to quickly build and deploy websites without worrying about infrastructure hosting and front-end setup. It is especially useful for MVPs, landing pages, and small-scale ...
 

Comparisons

 

Overview

Find out what your peers are saying about Contentful vs. Wix and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.