Adobe Experience Manager vs Wix comparison

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Adobe Experience Manager

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Executive Summary

We performed a comparison between Adobe Experience Manager and Wix based on real PeerSpot user reviews.

Find out in this report how the two Web Content Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Experience Manager vs. Wix Report (Updated: October 2025).

Adobe Experience Manager vs. Wix

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Helped 872,837 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Ranking in Web Content Management

2nd

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Enterprise Content Management (8th), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)

Wix

Ranking in Web Content Management

11th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Web Hosting Services (3rd)

Mindshare comparison

As of November 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 10.0%, down from 11.4% compared to the previous year. The mindshare of Wix is 1.5%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Content Management Market Share Distribution
Product	Market Share (%)
Adobe Experience Manager	10.0%
Wix	1.5%
Other	88.5%

Web Content Management

Featured Reviews

Thomas Becker

Managing Partner(Austria) at a integrator with 11-50 employees

Impressive integration of customer behavior with an easy setup and okay support

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…

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James Dunne-Bennett

Project Delivery Manager at Siemens Industry

Has saved time during website building and helps maintain a professional look

The mobile view needs to be fixed when reviewing on the desktop to show what it actually displays on the phone. There were a couple of small bugs which I think they fixed. Sometimes when dragging and dropping things into place, they would snap into place, and then after saving and checking the live page, it would not quite match what was showing in the website builder. I would have to go back in and move it to the right and then snap it back for it to work. Sometimes doing exactly the same thing when building requires one or two attempts to get it to reflect what you want to see on the live page.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."

"The best feature is the experience fragment; if you want to replicate content across multiple websites with 1,000 or 20,000 pages, this feature helps accomplish it in a fraction of seconds."

"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."

"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."

"It's a complete package. You don't need to look elsewhere for digital marketing."

"It is easy to learn. You don't need to be an advanced Java developer."

"The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."

"The integration of customer behavior and website setup is impressive."

More Adobe Experience Manager pros

"I like the solution's responsiveness, usability, and user interface."

Cons

"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."

"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."

"Many people complain about the price as it's one of the most expensive tools."

"The licenses are very expensive."

"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."

"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."

"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."

More Adobe Experience Manager cons

"The solution’s scalability can be improved."

Pricing and Cost Advice

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"It's really costly."

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"Wix is an affordable solution."

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

Retailer

Computer Software Company

20%

Comms Service Provider

11%

Media Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	15

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	1
Large Enterprise	1

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

What needs improvement with Adobe Experience Manager?

Improvements could be made, though it's difficult to pinpoint because Adobe Experience Manager has been part of my world for the past several years. Many people complain about the price as it's one...

What is your primary use case for Adobe Experience Manager?

I am on the Digital Asset Management team and we coordinate projects through Workfront, tracking assets through Workfront and with Adobe Experience Manager. My use cases involve migration within Di...

What do you like most about Wix?

I like the solution's responsiveness, usability, and user interface.

What is your experience regarding pricing and costs for Wix?

The pricing of Wix is best in comparison with other solutions, such as GoDaddy or Hostinger or some other applications or domain service providers. I really appreciate the pricing of the Wix platform.

What needs improvement with Wix?

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Product Reports

Adobe Experience Manager

Download Adobe Experience Manager product report

Download Wix product report

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5

No data available

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

Wix is a versatile website builder that empowers individuals and organizations to create stunning websites without any coding knowledge. Its primary use case is to enable users to design and launch professional websites quickly and easily.

The most valuable functionality of Wix is its drag-and-drop editor, which allows users to customize their websites with ease. With a vast collection of templates, users can choose a design that suits their needs and then personalize it by adding text, images, videos, and more. Wix also offers a wide range of apps and integrations, enabling users to add advanced features like e-commerce, booking systems, and social media integration.

Wix helps organizations by providing them with a cost-effective solution to establish their online presence. It eliminates the need for hiring web developers or designers, saving both time and money. Additionally, Wix offers SEO tools, mobile optimization, and analytics, enabling organizations to improve their online visibility and track their website's performance.

Sample Customers

Metra

Information Not Available

Adobe Experience Manager vs. Wix