Adobe Experience Manager vs Wix comparison

Adobe and Wix are both solutions in the Web Content Management category. Adobe is ranked #2 with an average rating of 8.5, while Wix is ranked #10 with an average rating of 8.0. Adobe holds a 12.9% mindshare in WCM, compared to Wix’s 1.7% mindshare. Additionally, 95% of Adobe users are willing to recommend the solution, compared to 100% of Wix users who would recommend it.

Adobe Experience Manager

Read 21 Adobe Experience Manager reviews

1,920 Views
1,109 Comparison Views

95% willing to recommend

Wix

Read 1 Wix review

119 Views
82 Comparison Views

100% willing to recommend

Adobe Experience Manager

Wix

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Adobe Experience Manager and Wix based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Adobe, Wordpress and others in Web Content Management.

To learn more, read our detailed Web Content Management Report (Updated: June 2025).

Buyer's Guide

Web Content Management

June 2025

Download the complete report

Helped 856,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Ranking in Web Content Management

2nd

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Enterprise Content Management (7th), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)

Wix

Ranking in Web Content Management

10th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Web Hosting Services (3rd)

Mindshare comparison

As of June 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 12.9%, down from 13.9% compared to the previous year. The mindshare of Wix is 1.7%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Content Management

Featured Reviews

Thomas Becker

Managing Partner(Austria) at a integrator with 11-50 employees

Impressive integration of customer behavior with an easy setup and okay support

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…

Read full review

Paul Akinleye

Thinkium Ambassador at Thinkium Foundation

An affordable solution that can be used to create or design websites

I work as a freelancer and use Wix to create websites based on my client's needs I like the solution's responsiveness, usability, and user interface. The solution’s scalability can be improved. I have been using Wix since 2021. I rate Wix an eight out of ten for stability. I rate Wix a seven…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the profiling and segmentation."

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."

"Adobe Experience Manager is a content management system, and we use it to create and manage a website."

"It's a complete package. You don't need to look elsewhere for digital marketing."

"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."

"It is easy to learn. You don't need to be an advanced Java developer."

"Adobe Experience Manager is pretty stable."

"Easy to work with the solution."

More Adobe Experience Manager pros

"I like the solution's responsiveness, usability, and user interface."

Cons

"The licenses are very expensive."

"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."

"Programming model could be improved, it's a monolithic solution."

"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."

"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."

"Adobe Experience Manager's pricing could be improved."

"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."

More Adobe Experience Manager cons

"The solution’s scalability can be improved."

Pricing and Cost Advice

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"It's really costly."

"Wix is an affordable solution."

See which vendors are best for you

Use our free recommendation engine to learn which Web Content Management solutions are best for your needs.

See recommendations

856,873 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

25%

Financial Services Firm

15%

Computer Software Company

11%

Manufacturing Company

Computer Software Company

18%

Comms Service Provider

12%

University

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

See all answers

What needs improvement with Adobe Experience Manager?

The content is created as Adobe Experience Manager has an author, publisher, and dispatcher. However, there is a feature missing where if content is created on the UAT environment and needs to be t...

See all answers

What is your primary use case for Adobe Experience Manager?

We are working on digital experience platforms such as Adobe Experience Manager or Sitefinity. It's for powering their customer-facing website, not the transaction portal, but the brochureware port...

See all answers

What do you like most about Wix?

I like the solution's responsiveness, usability, and user interface.

See all answers

What is your experience regarding pricing and costs for Wix?

Wix is an affordable solution.

See all answers

What needs improvement with Wix?

The solution’s scalability can be improved.

See all answers

Comparisons

Adobe CQ5 vs Adobe Experience Manager

Compared 12% of the time

OpenText Extended ECM vs Adobe Experience Manager

Compared 8% of the time

Liferay Digital Experience Platform vs Adobe Experience Manager

Compared 7% of the time

Oracle Content Management vs Adobe Experience Manager

Compared 7% of the time

OpenText TeamSite vs Adobe Experience Manager

Compared 7% of the time

More Adobe Experience Manager Competitors

IONOS vs Wix

Compared 21% of the time

HostPapa vs Wix

Compared 19% of the time

Sanity vs Wix

Compared 16% of the time

Durable vs Wix

Compared 15% of the time

Cloudways vs Wix

Compared 11% of the time

More Wix Competitors

Product Reports

Buyer's Guide

Adobe Experience Manager

June 2025

Download Adobe Experience Manager product report

Buyer's Guide

Web Content Management

June 2025

Download Wix product report

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud

No data available

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

Wix is a versatile website builder that empowers individuals and organizations to create stunning websites without any coding knowledge. Its primary use case is to enable users to design and launch professional websites quickly and easily.

The most valuable functionality of Wix is its drag-and-drop editor, which allows users to customize their websites with ease. With a vast collection of templates, users can choose a design that suits their needs and then personalize it by adding text, images, videos, and more. Wix also offers a wide range of apps and integrations, enabling users to add advanced features like e-commerce, booking systems, and social media integration.

Wix helps organizations by providing them with a cost-effective solution to establish their online presence. It eliminates the need for hiring web developers or designers, saving both time and money. Additionally, Wix offers SEO tools, mobile optimization, and analytics, enabling organizations to improve their online visibility and track their website's performance.

Wix

Sample Customers

Metra

Information Not Available

Buyer's Guide

Web Content Management

June 2025

Download Free Report

Find out what your peers are saying about Microsoft, Adobe, Wordpress and others in Web Content Management. Updated: June 2025.

DOWNLOAD NOW

856,873 professionals have used our research since 2012.

See our list of best Web Content Management vendors.

We monitor all Web Content Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.