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Contentful vs Storyblok comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Contentful
Ranking in Web Content Management
4th
Average Rating
8.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Storyblok
Ranking in Web Content Management
7th
Average Rating
8.6
Number of Reviews
8
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Web Content Management category, the mindshare of Contentful is 1.4%, up from 1.2% compared to the previous year. The mindshare of Storyblok is 1.1%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Contentful1.4%
Storyblok1.1%
Other97.5%
Web Content Management
 

Featured Reviews

Margaret  Thatcher - PeerSpot reviewer
Production Manager at Unilever
Content workflows have become faster and empower non-technical teams to update pages independently
Contentful makes it easier for non-technical teams to update content by providing organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text areas. It has great built-in versioning features with history and draft states, so it is easy to make updates and revert when needed. Some of the best features that Contentful offers include organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text. Contentful has great built-in versioning features with history and draft states, making it easy to make updates and revert when needed. Additionally, it has a very intuitive user interface and good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. It is also very cost-effective and powerful, and it keeps a history of changes made to the content easily. The versioning and multiple spaces features of Contentful have helped my team manage content effectively, as we leverage Contentful's headless CMS capabilities to easily build a static website using modern technology such as GatsbyJS and ReactJS, making it an ideal solution for small businesses and startups seeking a low-maintenance approach. It is a very scalable tool. Contentful has positively impacted my organization as it is very scalable, can be used by any size of organization, and is a very cost-effective tool. It helps us save cost, especially when dealing with a lot of content compared to other alternatives. Its intuitive design facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary. It has been a very good tool because I am able to spend less time maintaining websites, and my clients spend less time worrying about their site crashing or being hacked. This tool has allowed me to be much more flexible with the types of front-end technology I can use. Since it is very easy to use for all types of technical users, there is no time wasted. It enabled rapid project delivery and low-cost projects for my organization. Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%. More work is delivered due to reusability and other features within a shorter time and with less manual effort.
Sumesh Gansar - PeerSpot reviewer
Product Marketing Manager at Samsung
Rapid landing page creation has boosted targeted campaigns and improved conversion tracking
Everything is actually great with Storyblok. One small improvement that Storyblok could make is that some of the more advanced configurations still require the help of our developers. It is not 100% developer free for us. This could be improved and made easier for non-technical people to do the work without the dependency of developers. Apart from that, I do not have any other major complaints or issues with Storyblok. In terms of knowledge-based documents, there are a lot of gaps in the knowledge-based documents that are available. A lot more work needs to be done there. Apart from that, the platform is very intuitive and very easy to learn, so we don't have any major issues regarding that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I advise using Contentful as the first option because it is scalable and stable with all features included."
"Contentful has positively impacted my organization as it upscales the revenue and enhances my mobile and kiosk application appearance and feel with dynamic content."
"Contentful is stable."
"Contentful has impacted my organization positively because the business is able to change the content without the help of a developer, and they can make a deployment very easily."
"Contentful has been affecting us positively."
"Website management has become very easy, and content updates to websites are straightforward."
"Contentful has positively impacted my organization by facilitating faster campaigns for marketing content, reducing the dev workload, and shortening the time to market, with no hard-coding of content, a clean API-based architecture, and reusable components."
"Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%."
"Storyblok gives us the flexibility to rapidly respond to client needs because every client project is going to be different, and it allows us to manage that in a simple interface which we love and our clients love too."
"Storyblok has positively impacted our organization by helping us do projects in a certain way with its really great features."
"The return on investment helps me scale my business; without it, I would not even exist probably, so the return on investment is huge."
"With the help of Storyblok, we are now able to create landing pages in 20 minutes, whereas earlier it took around five to six hours, and overall, a 70% reduction in our overall deployment time has been achieved along with a 50% increase in our overall sales and revenue after the introduction of Storyblok."
"Storyblok has positively impacted my organization because we delivered this website to a very important customer, and they were very happy with the management system."
"The best features Storyblok offers are the blocks building, how easy it is to use, the tag management, and the ability to easily manage pictures and assets in general."
"Most of the clients need to have full control over their websites, and this provides them with the biggest freedom, along with the live preview."
"Storyblok has positively impacted our organization by helping our clients move away from traditional CMS and achieve a high-performance website along with reduced costs."
 

Cons

"Contentful would be improved if integrations could be made easier."
"However, I find that the licensing can be frustrating, especially for smaller organizations."
"There was no return on investment. It was very expensive to implement all the needed specialties a company needs for its public publish strategy, to publish the content in different countries, different markets, and different languages."
"Contentful could be improved in the following ways. It would be much easier if I could move data from one environment to another without any CLI tools."
"I have seen a return on investment with fewer employees needed and time saved, but the money costs are quite high."
"While Contentful already incorporates a lot of AI integration, improvements could be made in feature-wise AI integrations, such as generating SEO data for product catalogs or assisting marketers in writing new articles, which would make it more future-ready."
"A minor issue I have is that Contentful does not have a way to organize fields within an entry."
"I think Contentful could be improved if it could include built-in localization, meaning translation of language, and allow for creative editing of visual and imagery."
"The only downside I would mention about my use of Storyblok in these projects was the cache management system that Storyblok has; it was not very good, but all the rest was amazing."
"Storyblok can be improved by offering more flexibility in terms of schema creation, and it could also possibly improve the way assets are saved and persisted."
"I chose eight for my rating because I believe Storyblok still needs to work on localization, slugs, auto-translate, and all the plugins related to this part."
"They did change the pricing about 18 months ago, and at the lowest paid tier, they did take away a bit of the features or the number of seats you can get, so it can get expensive quickly, which is an issue when you're working with smaller clients who still want to have some flexibility."
"I think Storyblok is the best CMS out there; however, I would rate it a nine because there is still room for improvement, particularly with the documentation."
"Also, the pricing is a little expensive, but the features offered justify the cost."
"I believe there are some parts that definitely can be improved inside Storyblok, such as the way content is listed out in certain areas, which makes it a little difficult to delete content."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Construction Company
14%
Manufacturing Company
12%
Media Company
12%
Media Company
21%
Healthcare Company
10%
Construction Company
10%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise18
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise2
 

Questions from the Community

What is your experience regarding pricing and costs for Contentful?
Setup cost and pricing are handled by our organization's admin team. Currently, I do not have much information on this.
What needs improvement with Contentful?
I would prefer a model where template changes are stored locally in the browser or somewhere as an incomplete draft. If there is an explicit save or create draft action, that would make it easier w...
What is your primary use case for Contentful?
I have been using Contentful for around two to three years. Initially, we used Contentful as our CMS. From there, we transitioned from using it as a basic CMS to extensively using it for all the fe...
What is your experience regarding pricing and costs for Storyblok?
My experience with pricing, setup cost, and licensing for Storyblok starts with the free plan, so obviously that pricing is brilliant. They did change the pricing about 18 months ago, and at the lo...
What needs improvement with Storyblok?
I believe there are some parts that definitely can be improved inside Storyblok, such as the way content is listed out in certain areas, which makes it a little difficult to delete content. I would...
What is your primary use case for Storyblok?
My main use case for Storyblok is using it for the CMS in various projects such as site migrations. We also do projects on a retainer basis, meaning we handle some of the projects that the client w...
 

Comparisons

 

Overview

Find out what your peers are saying about Contentful vs. Storyblok and other solutions. Updated: September 2026.
915,287 professionals have used our research since 2012.