Adobe Experience Manager vs Storyblok comparison

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Adobe Experience Manager

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Executive Summary

We performed a comparison between Adobe Experience Manager and Storyblok based on real PeerSpot user reviews.

Find out in this report how the two Web Content Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Experience Manager vs. Storyblok Report (Updated: July 2026).

Adobe Experience Manager vs. Storyblok

July 2026

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Helped 908,877 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Ranking in Web Content Management

1st

Average Rating

8.2

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Enterprise Content Management (3rd), Enterprise Social Software (4th), Digital Experience Platforms (DXP) (1st)

Storyblok

Ranking in Web Content Management

7th

Average Rating

8.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 8.5%, down from 11.8% compared to the previous year. The mindshare of Storyblok is 0.9%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Content Management Mindshare Distribution
Product	Mindshare (%)
Adobe Experience Manager	8.5%
Storyblok	0.9%
Other	90.6%

Web Content Management

Featured Reviews

Hilax Chamberlain

Digital Marketing Manager at Ford Motor Company

Centralized content management has unified our digital channels and delivers consistent experiences

Adobe Experience Manager offers enterprise-level digital assets management and very robust customization, brand value consistency, and omnichannel delivery. It saves development and maintenance time. The digital asset management and omnichannel delivery features have benefited my team by managing our digital assets, ensuring brand consistency, and enabling us to deliver customized content easily to our clients. Organizing and obtaining information from results is beneficial. Strengthening our online experience as a brand is valuable. Easy integration with other Adobe services improves productivity and provides a smooth experience. Adobe Experience Manager has positively impacted my organization by enabling component and page reuse, which reduces application size. It saves manual effort for maintaining all applications, improves traffic, and ensures consistency across all our applications. It provides better security, scalability, and makes our applications more robust.

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Sumesh Gansar

Product Marketing Manager at Samsung

Rapid landing page creation has boosted targeted campaigns and improved conversion tracking

Everything is actually great with Storyblok. One small improvement that Storyblok could make is that some of the more advanced configurations still require the help of our developers. It is not 100% developer free for us. This could be improved and made easier for non-technical people to do the work without the dependency of developers. Apart from that, I do not have any other major complaints or issues with Storyblok. In terms of knowledge-based documents, there are a lot of gaps in the knowledge-based documents that are available. A lot more work needs to be done there. Apart from that, the platform is very intuitive and very easy to learn, so we don't have any major issues regarding that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."

"Being able to connect everything to one universal system was a game changer for us, giving us an overall better digital experience."

"Adobe Experience Manager is one of the best enterprise-level content management and digital experience platforms available."

"It is a first-in-class product."

"Adobe Experience Manager is a content management system, and we use it to create and manage a website."

"Easy to work with the solution."

"It's a complete package. You don't need to look elsewhere for digital marketing."

More Adobe Experience Manager pros

"Storyblok gives us the flexibility to rapidly respond to client needs because every client project is going to be different, and it allows us to manage that in a simple interface which we love and our clients love too."

"The best features Storyblok offers are the blocks building, how easy it is to use, the tag management, and the ability to easily manage pictures and assets in general."

"The return on investment helps me scale my business; without it, I would not even exist probably, so the return on investment is huge."

"With the help of Storyblok, we are now able to create landing pages in 20 minutes, whereas earlier it took around five to six hours, and overall, a 70% reduction in our overall deployment time has been achieved along with a 50% increase in our overall sales and revenue after the introduction of Storyblok."

"Storyblok has positively impacted our organization by helping our clients move away from traditional CMS and achieve a high-performance website along with reduced costs."

"Storyblok has positively impacted my organization because we delivered this website to a very important customer, and they were very happy with the management system."

"Storyblok has positively impacted our organization by helping us do projects in a certain way with its really great features."

"Most of the clients need to have full control over their websites, and this provides them with the biggest freedom, along with the live preview."

Cons

"Adobe's technical support is so-so."

"If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance."

"Last but not least, Adobe AEM TCO (total cost of ownership) is very high with return on investment is slow (ROI is not necessarily low), which is why Adobe's focus is mostly large companies with deep pocket"

"This review attempts to sum up the miserable experience of using Ektron from a developer's perspective, a server administrator's perspective, and the actual end content editor's perspective."

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."

"The programming model could be improved, it's a monolithic solution and that's what we don't like."

"The integration of the product with other Adobe Marketing Cloud products could be improved."

"The licensing model is opaque, and technical support could be improved, especially for smaller companies."

More Adobe Experience Manager cons

"The only downside I would mention about my use of Storyblok in these projects was the cache management system that Storyblok has; it was not very good, but all the rest was amazing."

"I believe there are some parts that definitely can be improved inside Storyblok, such as the way content is listed out in certain areas, which makes it a little difficult to delete content."

"I think Storyblok is the best CMS out there; however, I would rate it a nine because there is still room for improvement, particularly with the documentation."

"They did change the pricing about 18 months ago, and at the lowest paid tier, they did take away a bit of the features or the number of seats you can get, so it can get expensive quickly, which is an issue when you're working with smaller clients who still want to have some flexibility."

"Storyblok can be improved by offering more flexibility in terms of schema creation, and it could also possibly improve the way assets are saved and persisted."

"I chose eight for my rating because I believe Storyblok still needs to work on localization, slugs, auto-translate, and all the plugins related to this part."

"Also, the pricing is a little expensive, but the features offered justify the cost."

Pricing and Cost Advice

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"It's really costly."

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Outsourcing Company

10%

Manufacturing Company

Construction Company

Media Company

20%

Healthcare Company

12%

Construction Company

12%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	24

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

Questions from the Community

What needs improvement with Adobe Experience Manager?

One common challenge that I have heard of is that Adobe Experience Manager can feel complex and resource-intensive during implementation, especially for organizations without strong technical or Ad...

What is your primary use case for Adobe Experience Manager?

I personally have not used Adobe Experience Manager, but I have observed a retail client that uses Adobe Experience Manager to manage their personalized website content, and while they use MoEngage...

What advice do you have for others considering Adobe Experience Manager?

Adobe Experience Manager should be evaluated as a long-term digital experience platform rather than just a CMS. It delivers the most value for organizations that need personalization, multi-channel...

What is your experience regarding pricing and costs for Storyblok?

My experience with pricing, setup cost, and licensing for Storyblok starts with the free plan, so obviously that pricing is brilliant. They did change the pricing about 18 months ago, and at the lo...

What needs improvement with Storyblok?

I believe there are some parts that definitely can be improved inside Storyblok, such as the way content is listed out in certain areas, which makes it a little difficult to delete content. I would...

What is your primary use case for Storyblok?

My main use case for Storyblok is using it for the CMS in various projects such as site migrations. We also do projects on a retainer basis, meaning we handle some of the projects that the client w...

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Product Reports

Download Adobe Experience Manager product report

Adobe Experience Manager

August 2026

Download Storyblok product report

July 2026

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5

No data available

Overview

Adobe Experience Manager offers powerful content and digital asset management capabilities, allowing users to streamline content replication and integrate with tools like Adobe Target and Analytics.

Adobe Experience Manager is a comprehensive platform used for content management, website development, and digital asset management. It allows marketers to efficiently manage and publish content without needing extensive coding knowledge, enhancing operational efficiency through integration with Adobe Target and Analytics. The platform supports omnichannel distribution and multi-site management, leveraging experience fragments to replicate content seamlessly across platforms. Users appreciate the platform for its scalability and robust personalization features, improving collaboration and reducing overall costs.

What are Adobe Experience Manager's Key Features?

Content Management: Offers intuitive tools for creating, managing, and publishing content across digital channels.
Digital Asset Management: Centralizes asset management to streamline content reuse and improve consistency.
Experience Fragments: Enables content replication across multiple channels for seamless user experiences.
Integration: Enhances efficiency by integrating with marketing tools like Adobe Analytics and Adobe Target.
Omnichannel Support: Provides consistent messaging and branding across different platforms and devices.

Which Benefits and ROI Should Users Consider?

Improved Collaboration: Facilitates teamwork through component reuse and workflow automation.
Cost Reduction: Reduces expenses through efficient multi-site management and content repurposing.
Scalability: Supports growing business needs with scalable content solutions.
Personalization: Delivers personalized user experiences enhancing customer engagement.
Analytics Integration: Offers valuable insights into customer interactions, improving strategic decisions.

Organizations within industries like retail, healthcare, and finance utilize Adobe Experience Manager to develop tailored digital experiences, efficiently managing websites and assets for better customer engagement. Retailers use it to deliver personalized promotions, while healthcare providers enhance patient information access. In finance, it ensures compliance and manages customer communications effectively.

Adobe

Storyblok is a flexible headless CMS designed to manage content efficiently through a hierarchical structure, allowing developers and marketers to work collaboratively without disruptions.

Storyblok empowers businesses by facilitating easy content management and consistent digital experiences across channels. It holds a unique position by combining visual editing with advanced content workflow capabilities. Developers appreciate its API-driven approach that separates content from its presentation, ensuring adaptability and scalability. Marketers benefit from its intuitive interface, enhancing content creation and management efficiency, optimizing collaboration between teams.

What are Storyblok's key features?

Visual Editor: Offers real-time preview and editing, enhancing user accessibility and ease of use.
Component-Based Architecture: Provides reusable components, fostering efficient content structuring.
Content Workflow: Supports collaboration with roles, approvals, and phases.
APIs: Facilitates seamless integration with any front-end framework.
Multi-language Support: Simplifies managing multilingual content.

What benefits should users look for in reviews?

Enhanced Collaboration: Streamlines team coordination between developers and marketers.
Content Flexibility: Offers scalable solutions for diverse content strategies.
SEO Optimization: Promotes better search engine visibility.
Time Efficiency: Reduces development time with reusable components.

In e-commerce, Storyblok enables easy and effective updates for product content, enhancing user engagement. In media industries, its multi-site support allows efficient content management across channels, while in education, schools can create and manage websites with rich educational content seamlessly.

Sample Customers

Metra

Information Not Available