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Contentful vs Kentico comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Contentful
Ranking in Web Content Management
4th
Average Rating
8.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Kentico
Ranking in Web Content Management
15th
Average Rating
9.0
Number of Reviews
2
Ranking in other categories
Digital Experience Platforms (DXP) (17th)
 

Mindshare comparison

As of October 2026, in the Web Content Management category, the mindshare of Contentful is 1.4%, up from 1.2% compared to the previous year. The mindshare of Kentico is 2.4%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Contentful1.4%
Kentico2.4%
Other96.2%
Web Content Management
 

Featured Reviews

Margaret  Thatcher - PeerSpot reviewer
Production Manager at Unilever
Content workflows have become faster and empower non-technical teams to update pages independently
Contentful makes it easier for non-technical teams to update content by providing organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text areas. It has great built-in versioning features with history and draft states, so it is easy to make updates and revert when needed. Some of the best features that Contentful offers include organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text. Contentful has great built-in versioning features with history and draft states, making it easy to make updates and revert when needed. Additionally, it has a very intuitive user interface and good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. It is also very cost-effective and powerful, and it keeps a history of changes made to the content easily. The versioning and multiple spaces features of Contentful have helped my team manage content effectively, as we leverage Contentful's headless CMS capabilities to easily build a static website using modern technology such as GatsbyJS and ReactJS, making it an ideal solution for small businesses and startups seeking a low-maintenance approach. It is a very scalable tool. Contentful has positively impacted my organization as it is very scalable, can be used by any size of organization, and is a very cost-effective tool. It helps us save cost, especially when dealing with a lot of content compared to other alternatives. Its intuitive design facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary. It has been a very good tool because I am able to spend less time maintaining websites, and my clients spend less time worrying about their site crashing or being hacked. This tool has allowed me to be much more flexible with the types of front-end technology I can use. Since it is very easy to use for all types of technical users, there is no time wasted. It enabled rapid project delivery and low-cost projects for my organization. Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%. More work is delivered due to reusability and other features within a shorter time and with less manual effort.
reviewer1384113 - PeerSpot reviewer
President at a tech services company with 501-1,000 employees
Flexible, offers helpful web templates, and has good connectivity with third-party applications
Kentico is one of the top solutions on the magic quadrant. Currently, all of the development that we do, we hard-code ourselves. We don't use local development frameworks for other systems. We are looking to expand our use of Kentico by adding no-code or low-code products for rapid development. My advice for anybody who is implementing Kentico is that if they are transitioning into it then be sure to use a phased approach. Don't try to migrate everything right away. I suggest doing it over time and become familiar with the system. If it is only one site then it will not be too difficult, but normally, there are multiple sites. I would rate this solution an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Contentful has positively impacted my work because I have people browsing Google and because I use SEO as well, and my articles are indexed and written by me, people come and read them, and the most valuable part is that some people find them attractive and actually read about topics like the difference between chatbots or agents, what is a chatbot, what is fine-tuning, or remote work, which are quite important looking at the market right now."
"The best features Contentful offers are its APIs and how easy it is to integrate them."
"I have definitely seen a positive return on investment with Contentful, due to time-saving and efficiency gains, team collaborations, and resource optimizations, which have also positively impacted the revenue."
"We have definitely seen a return on investment with Contentful, as we have saved hundreds of thousands of dollars in licensing fees and additional vendor fees and have also saved approximately months of time being able to spin up landing pages and content while maintaining a small team without relying on external agency or department support."
"Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%."
"Contentful offers great features such as various plugin options, an excellent preview option, scheduling, and workflows, making it simple to create, author, and publish content efficiently with an intuitive interface."
"Contentful has positively impacted my organization as it upscales the revenue and enhances my mobile and kiosk application appearance and feel with dynamic content."
"Contentful has impacted my organization positively because the business is able to change the content without the help of a developer, and they can make a deployment very easily."
"I would say they have a modern, flexible, agile content management system."
"It has helped us establish our business in the USA and allows us to work with a range of corporate clients."
"The most valuable features are its integration capabilities and advanced marketing suite."
"Kentico is a very stable and mature system; it's one of the best on the market."
 

Cons

"I think the free tier has always been very generous, but the 25 content model types have at times been limiting, and I have had to find innovative ways to work around it because we are a community radio station that runs on donations and grants."
"However, I find that the licensing can be frustrating, especially for smaller organizations."
"I think Contentful could be improved if it could include built-in localization, meaning translation of language, and allow for creative editing of visual and imagery."
"I wish Contentful would provide a better feature for publishing all content entries at once."
"There was no return on investment. It was very expensive to implement all the needed specialties a company needs for its public publish strategy, to publish the content in different countries, different markets, and different languages."
"Customer support for Contentful is very good; whenever I have a query, the customer support team is very responsible, although response times can be delayed sometimes."
"Contentful could be improved in the following ways. It would be much easier if I could move data from one environment to another without any CLI tools."
"A minor issue I have is that Contentful does not have a way to organize fields within an entry."
"This product needs an out of the box Intranet/Extranet Solution."
"They don't have a lot of libraries, which is something that they can improve on."
 

Pricing and Cost Advice

Information not available
"The licensing fees are probably about $100,000 USD per year."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Construction Company
14%
Manufacturing Company
12%
Media Company
12%
Construction Company
10%
Comms Service Provider
10%
Financial Services Firm
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise18
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Contentful?
Setup cost and pricing are handled by our organization's admin team. Currently, I do not have much information on this.
What needs improvement with Contentful?
I would prefer a model where template changes are stored locally in the browser or somewhere as an incomplete draft. If there is an explicit save or create draft action, that would make it easier w...
What is your primary use case for Contentful?
I have been using Contentful for around two to three years. Initially, we used Contentful as our CMS. From there, we transitioned from using it as a basic CMS to extensively using it for all the fe...
Does Kentico provide good options for marketing?
Absolutely! I can't stress enough how important marketing is for the digital experience you're giving to customers. If you want to reach your clients through multiple channels, each type of content...
What is the content management system of Kentico like?
In my experience, Kentico has been a very flexible and easy-to-use content management system. Keep in mind that we haven't been using it for a while because our management decided to change DXPs fo...
What do you use Kentico for?
Hello, I think Kentico will serve you well as a digital experience platform and especially for commerce purposes. We at my company have been using this feature of the DXP as well because we recentl...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Gibson Musical Instruments, Mazda, Segway, Twinings, Ingram Micro, Allergan, Kingspan
Find out what your peers are saying about Contentful vs. Kentico and other solutions. Updated: September 2026.
915,287 professionals have used our research since 2012.