CleverTap can be improved by allowing multi-channel journey building since currently, we can only choose one channel when building the journey, which is something that needs to be enhanced. Many people face issues with user duplication, where multiple users get attributed to a single ID; that is an improvement CleverTap needs to make. CleverTap's accuracy and reliability of output are about sixty to seventy percent accurate, and for the rest, they need to make significant improvements to match capabilities found in systems like Gemini or ChatGPT.
One area that could be improved is the overall usability of the platform as the number of campaign segments grows. CleverTap offers a lot of functionality, but because analytics, segmentation, and campaigns are all available in the same platform, it can become fairly complex for new users. The biggest opportunity is simplifying some of those advanced functionalities while keeping the depth of the platform.
Senior Executive at a consumer goods company with 1,001-5,000 employees
Real User
Top 10
Jun 25, 2026
CleverTap can be improved by adding some basic functionality to journeys that would allow me to target dynamically previous users who have visited the homepage but have not made a purchase in the last 15 days, as there is currently no way to communicate with them dynamically, only a static base is available. Another area for improvement is that the current user interface is somewhat complex, whereas the previous version was better.
CleverTap can be improved as their pricing needs to be lower because I think that CleverTap is one of the pricey platforms in the CRM field. For the support, I think that CleverTap needs to support local support in Indonesia. I chose 7 out of 10 because unfortunately, when I'm using CleverTap, they don't have local support, which is unfortunate for me because I cannot discuss my local context.
I would recommend improving the website loading time because whenever I open the CleverTap website to see my dashboard data, it takes a bit of time. This could be improved with caching. I have been facing this issue quite often. However, I do not have a problem with this because if I get the exact data, I can wait a little bit of time for that. The dashboard loading time is the main thing for me, and there is nothing much else.
CleverTap can improve its UI/UX to make navigation more intuitive, reduce complexity in campaign setup, and provide better real-time analytics with faster data processing. Integration with third-party tools could be smoother, and pricing could be more flexible for smaller businesses.
The area where CleverTap can be improved is in identifying customer behavior. Tutorials on how to use this tool should be made public and online, and it should make its interface simpler for new users while providing a module for better understanding. Tracking a particular user for specific functionality in CleverTap should be more helpful than it currently is. CleverTap needs improvement in ease of use for new users.
CleverTap can be improved by enhancing the tracking of specific users for certain functionalities. I would also suggest that CleverTap should make its interface much simpler and more user-friendly for new users and provide a module for better understanding.
CleverTap is a leading customer engagement and retention platform that empowers businesses to enhance customer experiences through personalized messaging and analytics-driven insights.CleverTap offers a sophisticated suite designed for modern marketers seeking to deepen engagement and drive growth. The platform enables real-time customer insights and supports advanced segmentation, allowing for precise targeting of user groups. Its analytics tools are integrated with automation capabilities,...
CleverTap can be improved by allowing multi-channel journey building since currently, we can only choose one channel when building the journey, which is something that needs to be enhanced. Many people face issues with user duplication, where multiple users get attributed to a single ID; that is an improvement CleverTap needs to make. CleverTap's accuracy and reliability of output are about sixty to seventy percent accurate, and for the rest, they need to make significant improvements to match capabilities found in systems like Gemini or ChatGPT.
One area that could be improved is the overall usability of the platform as the number of campaign segments grows. CleverTap offers a lot of functionality, but because analytics, segmentation, and campaigns are all available in the same platform, it can become fairly complex for new users. The biggest opportunity is simplifying some of those advanced functionalities while keeping the depth of the platform.
CleverTap can be improved by adding some basic functionality to journeys that would allow me to target dynamically previous users who have visited the homepage but have not made a purchase in the last 15 days, as there is currently no way to communicate with them dynamically, only a static base is available. Another area for improvement is that the current user interface is somewhat complex, whereas the previous version was better.
CleverTap can be improved as their pricing needs to be lower because I think that CleverTap is one of the pricey platforms in the CRM field. For the support, I think that CleverTap needs to support local support in Indonesia. I chose 7 out of 10 because unfortunately, when I'm using CleverTap, they don't have local support, which is unfortunate for me because I cannot discuss my local context.
I would recommend improving the website loading time because whenever I open the CleverTap website to see my dashboard data, it takes a bit of time. This could be improved with caching. I have been facing this issue quite often. However, I do not have a problem with this because if I get the exact data, I can wait a little bit of time for that. The dashboard loading time is the main thing for me, and there is nothing much else.
CleverTap can improve its UI/UX to make navigation more intuitive, reduce complexity in campaign setup, and provide better real-time analytics with faster data processing. Integration with third-party tools could be smoother, and pricing could be more flexible for smaller businesses.
The area where CleverTap can be improved is in identifying customer behavior. Tutorials on how to use this tool should be made public and online, and it should make its interface simpler for new users while providing a module for better understanding. Tracking a particular user for specific functionality in CleverTap should be more helpful than it currently is. CleverTap needs improvement in ease of use for new users.
CleverTap can be improved by enhancing the tracking of specific users for certain functionalities. I would also suggest that CleverTap should make its interface much simpler and more user-friendly for new users and provide a module for better understanding.