Clay vs ZoomInfo comparison

Clay and ZoomInfo are both solutions in the Sales and Market Intelligence category. Clay is ranked #2 with an average rating of 10.0, while ZoomInfo is ranked #1 with an average rating of 8.3. Clay holds a 9.6% mindshare in SMI, compared to ZoomInfo’s 11.5% mindshare. Additionally, 100% of Clay users are willing to recommend the solution, compared to 89% of ZoomInfo users who would recommend it.

Clay

Read 1 Clay review

827 Views
827 Comparison Views

100% willing to recommend

ZoomInfo

Read 16 ZoomInfo reviews

2,390 Views
1,123 Comparison Views

89% willing to recommend

Clay

ZoomInfo

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Clay

Ranking in Sales and Market Intelligence

2nd

Average Rating

10.0

Number of Reviews

Ranking in other categories

No ranking in other categories

ZoomInfo

Ranking in Sales and Market Intelligence

1st

Average Rating

8.2

Number of Reviews

Ranking in other categories

Predictive Sales Intelligence (1st), AI Data Analysis (9th)

Mindshare comparison

As of June 2026, in the Sales and Market Intelligence category, the mindshare of Clay is 9.6%, down from 14.3% compared to the previous year. The mindshare of ZoomInfo is 11.5%, down from 21.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Sales and Market Intelligence Mindshare Distribution
Product	Mindshare (%)
ZoomInfo	11.5%
Clay	9.6%
Other	78.9%

Sales and Market Intelligence

Featured Reviews

reviewer2757681

GTM Engineer at a consultancy with self employed

Has helped automate outreach workflows and save up to 40 hours weekly

If you don't use Clay or something similar, you would have to use a bunch of different APIs and tools to connect people finding, email finding, email validation, AI personalizations, and other enrichments related to the lead list. Once you have Clay, you can just build a table once, and then import as many data points as you want, and it will all run automatically for you, saving tremendous time. The best feature Clay offers is the ability to use your own API keys and not only Clay credits. If they made it so you could only use Clay credits, you'd be really limited and it wouldn't be worth it. Having the ability to use Clay credits is really nice, using your own API keys is really nice, and the auto-run workflow means that as soon as you import data, the Clay table automatically runs and does all the enrichments for you without requiring any manual intervention.

Read full review

Votoc Maisha

Digital Marketing Manager at Swissport Brasil Ltda.

Targeted prospecting has increased campaign success and accelerates pipeline growth

The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I've definitely seen a real return on investment using Clay, as I've saved so much time and it has allowed me to do so much more work."

"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."

"The technical support team has been very responsive and helpful."

"The overall product is fantastic and it serves its purpose."

"It is a stable product."

"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."

"Before using ZoomInfo, my experiences with other apps left me with no clients, outdated information, and zero responsiveness, and after switching to ZoomInfo, I closed three deals on the first day and suggested my company encourage all interns and my team to use ZoomInfo for lead generation, which saved us time and improved our client acquisition significantly."

"Overall, it is a great tool, very easy to use, user-friendly, and cost-effective."

"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."

More ZoomInfo pros

Cons

"Sometimes it could run faster because if you have 50,000 rows in a table, that's a lot of data and it tends to be slow."

"I think ZoomInfo can be improved because their number accuracy is still an issue."

"A data cleanup feature within the admin tool would be helpful."

"The team should look into enriching their database, especially for the European and Middle East region."

"We face difficulty while collecting data from small companies."

"The implementation process must be improved."

"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."

"I think ZoomInfo can be improved by getting the accuracy closer to 99%, as I mentioned it's about 95% accurate, but we do run the information through a secondary source just to validate the bounces, so that would just be great for us and I wouldn't have to run the information through another tool."

"I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information."

More ZoomInfo cons

Pricing and Cost Advice

Information not available

"The tool costs around 10-15 dollars a month. It is a bit expensive."

"The pricing is moderate."

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Top Industries

By visitors reading reviews

Manufacturing Company

14%

Outsourcing Company

11%

Media Company

10%

Construction Company

18%

Financial Services Firm

17%

Outsourcing Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	3
Large Enterprise	15

Questions from the Community

What is your experience regarding pricing and costs for Clay?

Pricing maybe looks a little steep from the outside, but if you use your own API keys for the important features such as email finding, email validation, and AI enrichments, you would be fine. Pric...

See all answers

What needs improvement with Clay?

I pretty much appreciate the tool. Sometimes it could run faster because if you have 50,000 rows in a table, that's a lot of data and it tends to be slow. The limit of the tables is 50,000 rows, an...

See all answers

What is your primary use case for Clay?

I help my clients with B2B cold outreach, so my main use case for Clay is using it to enrich my prospect lists, get more data about it, and make sure that we do targeted outreach with my clients. I...

See all answers

What is your experience regarding pricing and costs for ZoomInfo?

My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.

See all answers

What needs improvement with ZoomInfo?

I am not entirely sure if ZoomInfo includes mail campaign sharing capability, but if it does not, I think having AI call agents to create segments of contact numbers could be helpful. This would al...

See all answers

What is your primary use case for ZoomInfo?

My main use case for ZoomInfo is finding information about targeted companies, client information, and their revenue based on industry while working in a service consulting company. This allows us ...

See all answers

Comparisons

Actively AI vs Clay

Compared 22% of the time

Rox vs Clay

Compared 21% of the time

Unify vs Clay

Compared 15% of the time

SproutsAI vs Clay

Compared 13% of the time

D&B Hoovers vs Clay

Compared 5% of the time

More Clay Competitors

D&B Hoovers vs ZoomInfo

Compared 10% of the time

InsideView vs ZoomInfo

Compared 9% of the time

Aidentified vs ZoomInfo

Compared 9% of the time

Thinknum Alternative Data vs ZoomInfo

Compared 8% of the time

More ZoomInfo Competitors

Product Reports

No data available

Buyer's Guide

ZoomInfo

May 2026

Download ZoomInfo product report

Also Known As

No data available

RingLead

Overview

Clay provides a robust tool for managing personal and professional relationships, designed to help individuals better understand and engage with their networks. It supports seamless integration with existing tools and enhances productivity through insightful analytics.

Clay offers a dynamic platform aimed at organizing and enhancing relationship management. It consolidates contacts from email, calendar, and social media platforms into a single, easily navigable interface. This integration not only saves time but increases efficiency in maintaining relationships. Clay is a valuable resource for professionals who require a comprehensive overview of their interactions across multiple platforms, assisting in the prioritization of key contacts and providing timely reminders for follow-ups.

What are Clay's most valuable features?

Contact Integration: Syncs contacts from email, calendar, and social media.
Relationship Insights: Provides analytics and suggestions based on interactions.
Task Reminders: Alerts for follow-ups and important engagements.

What benefits or ROI should users look for in reviews?

Time Efficiency: Saves time by consolidating information.
Enhanced Engagement: Improves communication and follow-up accuracy.
Comprehensive Analytics: Offers insights for better decision-making.

In industries like sales and consulting, where maintaining strong client relationships is crucial, Clay assists by providing a centralized platform that ensures consistency in communication and relationship management. It allows professionals to nurture connections and develop smarter engagement strategies.

Clay

ZoomInfo offers robust features such as customizable filters, accurate contact data, and seamless CRM integrations, enhancing prospecting capabilities and business processes.

ZoomInfo empowers organizations by providing real-time updates and comprehensive search options tailored for specific roles and industries. The tool is highly valued for its integration with platforms like LinkedIn and SalesLoft, which enriches marketing initiatives and assists in managing account-based prospecting effectively. Despite its high 99% data accuracy rate, there are areas for enhancement, particularly in Europe and the Middle East. Adding user-friendly and affordable options could make it more attractive to smaller companies. Addressing data accuracy and ensuring better integration with other tools remains a potential growth area.

What are the primary features of ZoomInfo?

Customizable Filters: Target specific roles and industries with precision.
Accurate Contact Information: Access reliable email and phone details.
Real-Time Data Updates: Stay informed with the latest data.
CRM Integrations: Streamline processes with seamless CRM connections.
Advanced Search Options: Efficiently discover and target prospects.
Organization Hierarchy: Understand organizational structures for better targeting.

What benefits should users look for when reviewing?

Efficiency in Prospecting: Save time with integrated prospecting tools.
Revenue Growth: Enhance marketing efforts leading to increased revenue.
Data Accuracy: Reliable data supports better decision-making.
Enhanced Marketing Capabilities: Utilize intent data for improved targeting.

In industries like sales and marketing, ZoomInfo is implemented to support prospecting and lead generation efforts. Businesses leverage its filtering and integration features to obtain vital contact information and set email alerts for industry developments. It aids outbound marketing by effectively managing account-based prospecting and providing insights into visitor tracking and intent data.

ZoomInfo

Sample Customers

Information Not Available

Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv

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