BrandMaker vs Marketo comparison

The compared BrandMaker and Adobe solutions aren't in the same category. BrandMaker is ranked #4 in MRM , and holds a 10.8% mindshare in the category. Adobe is ranked #2 in MA , with an average rating of 8.3, and holds a 13.6% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution.

BrandMaker

80 Views
72 Comparison Views

Marketo

Read 26 Marketo reviews

1,913 Views
1,607 Comparison Views

96% willing to recommend

BrandMaker

Marketo

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BrandMaker

Average Rating

0.0

Number of Reviews

Ranking in other categories

Marketing Resource Management (4th)

Marketo

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (2nd), Marketing Management (4th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. BrandMaker is designed for Marketing Resource Management and holds a mindshare of 10.8%, up 8.1% compared to last year.
Marketo, on the other hand, focuses on Marketing Automation, holds 13.6% mindshare, down 16.2% since last year.

Marketing Resource Management

Marketing Automation

Featured Reviews

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

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862,077 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Computer Software Company

19%

Financial Services Firm

12%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

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What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

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What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

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Comparisons

No data available

Salesforce Marketing Cloud vs Marketo

Compared 33% of the time

Oracle Eloqua vs Marketo

Compared 18% of the time

HubSpot Marketing Hub vs Marketo

Compared 18% of the time

SAP Marketing Cloud vs Marketo

Compared 11% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

More Marketo Competitors

Product Reports

No data available

Buyer's Guide

Marketo

June 2025

Download Marketo product report

Overview

BrandMaker is a central, web-based marketing software easily accessible for central and local marketing employees via web browser. The leading marketing resource management system automates a broad spectrum of workflows and thus advances your marketing efficiency and effectiveness. BrandMaker consists of a broad range of software modules, covering the complete marketing area. From briefing and planning, media management and creation as well as web-to-print up to reporting.

BrandMaker

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

AkzoNobel, Alno Ag, Bayer, Audi, Blanco, Claas, DekaBank, EOS, Franke, HP, Michelin, Roche, Volvo

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.