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BizTalk Server vs Tray.io comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BizTalk Server
Ranking in Process Automation
12th
Average Rating
7.2
Reviews Sentiment
6.1
Number of Reviews
16
Ranking in other categories
Business-to-Business Middleware (8th)
Tray.io
Ranking in Process Automation
55th
Average Rating
7.4
Reviews Sentiment
5.3
Number of Reviews
3
Ranking in other categories
Cloud Data Integration (30th), Low-Code Development Platforms (74th), Integration Platform as a Service (iPaaS) (24th)
 

Mindshare comparison

As of March 2026, in the Process Automation category, the mindshare of BizTalk Server is 1.1%, up from 0.7% compared to the previous year. The mindshare of Tray.io is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Mindshare Distribution
ProductMindshare (%)
BizTalk Server1.1%
Tray.io0.5%
Other98.4%
Process Automation
 

Featured Reviews

HP
Consultant at EC live! Hans Pointner
Effective data integration and reliable process automation enhance productivity
The features of BizTalk Server I have found the most valuable include all the connectivity to systems such as SAP and others. It is sometimes a complicated system, but you can do almost everything with it. BizTalk Server offers workflow functionality that I find very effective for process automation. They call it orchestrations where you can define logic for integrating systems. Regarding the adapter framework in BizTalk Server, I usually work with standard features. You have a tool called BizTalk Mapper, where you can define the mappings between different formats. It's less about programming on the very low level; it's rather doing configuration on a higher level.
SS
Principal AI and Data Science Engineer at a manufacturing company with 10,001+ employees
Marketing A/B tests have gained deeper insights from user behavior and unified global reporting
The best features Tray.io offers include excellent visualization capabilities and a dashboard, which stand out to me the most. I appreciate that it is very easy to convert the data we receive from Tray.io into dashboards from Power BI, which is extremely useful. I would also appreciate if in the future Tray.io provides a way to natively convert the data to Tableau. Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once. As a multinational and very large company, it is definitely beneficial that those of us in the UK can use the same format that colleagues use in India, and the entire data architecture is framed within a trusted system from an established organization. As far as I know, Tray.io has been operating for the last 12 years, making it a very reliable system.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Essentially, you can do whatever you like with these systems, and you do not have to take care about the scaling because if one server is overloaded, it just forwards the message to the next server, even if it were designated to a specific server. It weeds out the messages according to the load. If you want to scale it, you just add new servers."
"The BizTalk Server business rule engine was very useful for us and has helped us for the last 12 years."
"The most valuable feature of BizTalk Server is that it will turn XML into flexible transactions."
"We can handle a large number of messages without any issues, ensuring that everything runs smoothly."
"I rate the tool's stability a nine out of ten."
"Boomi has advantages over BizTalk Server because it is more flexible, low-code, no-code, easy to implement, and has a fast go-to-market."
"The BizTalk Server business rule engine was very useful for us and has helped us for the last 12 years."
"The most valuable feature is its reliability and stability. The first version of BizTalk was released in 2000, and many companies still use it. It was stable until 2013 when we had support."
"Tray.io has positively impacted my organization by reducing the amount of redundant tasks that our team performs by approximately 80%, and the numbers are quite significant with the workflows alone, as we are working towards creating and utilizing AI within these workflows as well."
"Tray.io has positively impacted my organization by helping us keep our internal database and this third-party service in sync, and it has really helped us automate a lot of that work because it is fairly straightforward to maintain and develop."
"Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once."
 

Cons

"I didn't find anything particularly valuable in BizTalk Server. It didn't help me, and we are moving away from BizTalk Server to a new platform."
"These items are not so critical when compared with some performance issues which can take place within projects of really significant functional volume."
"BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages."
"It's a complex product because you have many degrees of freedom to connect different parts together."
"We want to get rid of BizTalk Server, as there is unnecessary license cost, and there are some limitations, so we might go for Azure Integration Services."
"The deployment could be simplified."
"It's an on-premises system, requiring physical servers for deployment. This is different from Azure; you don't need any servers with Azure. If you have a subscription, you can do whatever you want. There are unit restrictions based on the environment (like non-production vs. production) in BizTalk. You need physical servers and databases. In Azure, those are not required – it's all in the cloud."
"The product's deployment can be quicker"
"As our product got more complex, we needed to add more and more complexity to Tray.io in terms of our setup, and that is when the benefits of it being no-code or low-code started to pale in comparison to the cost of making everything slightly more complicated."
"I have found that the error management in my main use case with Tray.io is not as effective as we would prefer."
"One way Tray.io could be improved, especially for people coming in with no real coding experience, is with more comprehensive error messages."
 

Pricing and Cost Advice

"BizTalk Server is cheap. I would rate its pricing a two out of five."
"It was not cheap, but it was affordable."
"Based on the knowledge, it is relatively cheaper than Azure Identity Services and cloud services in general."
"The cost will depend on the client's requirements."
"BizTalk Server is not freeware. There's a significant licensing cost involved. Be sure you will actually utilize its features fully."
"The solution is expensive."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
13%
Computer Software Company
9%
Healthcare Company
7%
Computer Software Company
13%
Construction Company
12%
Outsourcing Company
10%
Wholesaler/Distributor
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Large Enterprise9
No data available
 

Questions from the Community

What do you like most about BizTalk Server?
The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good.
What needs improvement with BizTalk Server?
I am generally satisfied with BizTalk Server, but there are some gaps, as we have multiple integration tools. Thus, there is associated cost, operation cost, license cost, and CapEx, so we are tryi...
What advice do you have for others considering BizTalk Server?
I have not worked with Amazon API Gateway or Mule ESB; I am just testing them. I am using Boomi iPaaS and WebMethods. I did not purchase it on AWS Marketplace; those are product API systems, and in...
What needs improvement with Tray.io?
It was not always easy to test our changes in Tray.io. In a software engineering context, you might imagine there being different branches and different environments to make changes where you can m...
What is your primary use case for Tray.io?
We run automation workflows with Tray.io to take data from our internal databases and update a third-party software that we use. Specifically, my company offers digital trade credit, and we use tha...
What advice do you have for others considering Tray.io?
I think in general it has been a positive experience with Tray.io, and while there are areas where it can be improved, overall it is a good product. I rate Tray.io a seven out of ten.
 

Overview

 

Sample Customers

Centrebet, Seoul National University Bundang Hospital, QualCare, Wªrth Handelsges.m.b.H, DTEK, Allscripts, United BioSource, Hogg Robinson
Copper, DigitalOcean, Udemy, AdRoll, FICO, Outreach
Find out what your peers are saying about Camunda, BMC, Temporal Technologies and others in Process Automation. Updated: March 2026.
885,311 professionals have used our research since 2012.